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Product Launch Formula Review – What’s It All About

Click here for the Product Launch Formula Site

This is our detailed Product Launch Formula Review.  If you’re looking for the official Product Launch Formula site of Jeff Walker, click the link below:

Product Launch Formula – Official Site

 So What’s Product Launch Formula All About?

Product Launch Formula is a coaching program that was originally created by Jeff Walker in around 2006, after he realized there had to be a better way to sell products and services than was currently being used at the time.

He created Product Launch Formula to help all kinds of businesses in increasing their sales and profits by turning typical run-of-the-mill product promotions into ‘Events’ that generated buzz and social proof around the product being promoted. In the program teaches you how to use what he calls his ‘sideways salesletter’ to boost conventional conversion rates of around 1-2% to 5% – 10 and in some cases, even more.

The Big Idea taught in the PLF training is to share a series of educational pieces of content that actually help people, instead of simply bombarding prospects with self serving pitches. That old way of selling just doesn’t work that well any more because while people love to buy things, they are totally sick of being sold stuff. At the end of your educational content, you make an offer at the end of this process that helps people go a lot further than what they learned in the free content.

There are lots of nuences to doing a profitable launch of course, and Jeff covers all of them as he takes you through the Product Launch Formula training. So who’s PLF for? Honestly, there probably aren’t a lot of businesses that couldn’t use at least some of the strategies Jeff teaches. And many businesses could use the entire system over and over again throughout the year to really boost sales.

Even service businesses and tradespeople such as accountants, plumbers and carpet cleaners can use variations of what Jeff calls his Seed Launch and Quick Launch strategy to build buzz around their businesses, and educate people about why they are the best choice for potential customers.

And every business can use what Jeff teaches in Module 6 – The Evergreen Launch (I’ll give you more details below), which shows how to create a perpetual launch sequence that attracts new prospects, turns them into buyers, and then into long-term customers who buy over and over again, and refer their friends as well.

What We Like About Product Launch Formula

There are a lot of things to like about Product Launch Formula.

  • In Module 1, Jeff teaches you the Product Launch Formula Core Strategies and Tactics, creating your Launch Foundation, and gives you an Introduction to Joint Ventures
  • Module 2 teaches you The Quick Launch and Pre-Launch, covers some common launch mistakes, and goes over Jeff’s Business Launch Formula for building a 6 or 7 figure business from your first internal launch
  • Module 3 shows you how to Create Your Launch Story, how to develop your Prelaunch Content, and looks at The Seed Launch, which is where you do a small launch to just a small list to test your system and generate an initial burst of sales. You can use the money you make from the Seed Launch to fund your product development, or purchase more stock. Then you are ready to roll out an Internal launch and even a big JV Launch knowing what kind of results you can expect to get for your partners
  • In Module 4, Product Launch Formula looks at Launch List Secrets, Planning Out Your Launch Content, and Joint Ventures in detail. He also includes a bunch of extra goodies like a lesson on how to look after your health during a launch, and a case study interview with John Gallagher which is very enlightening
  • Module 5 takes you through The Actual Launch Process, what an Affiliate Launch looks like, and the eCommerce Launch. Jeff also covers a lot more of the most important launch details to help you make your events as profitable as possible.
  • Module 6 rounds out the program by covering the most profitable Product Launch Formula, which is The Evergreen Launch. An Evergreen Launch allows you to build your launch system once, and then run it continuously on autopilot, so you can make money from the launch content you created over and over again.
  • You also get monthly live PLF Coaching Calls where Jeff personally answers all of your questions, and the much anticipated PLF Live Event, where you can network with other Product Launch Formula owners, create joint ventures and partnerships, and get new ideas on how to make more money in your business.

I’ve been a Product Launch Formula owner since version 2, which I think was around 2008, and the first internal launch I did (a test to a few hundred people) earned me double the price I’d invested in the product. Since then I have used what I learned over and over again, it’s still works just as these days as it did then.

And as you’ll see once you are a PLF owner, Jeff looks after us. He’s always sending us cool stuff, and he always gives existing customers free access to the latest version of Product Launch Formula whenever he makes an update.

His customer service has always been first class, and my questions have been answered quickly by intelligent people who can actually help you the first time.

What We Didn’t Like About Product Launch Formula

This wouldn’t be a very good Product Launch Formula Review if I didn’t point out the things I don’t like. Most obviously, this program ain’t cheap. That means that lots of people who could really benefit from the training will be locked out.

That’s not to say PLF isn’t worth the money. I easily paid for the course twice over within a few weeks with my first launch, so it’s certainly great value and the stuff you’ll learn you will have to use and profit from forever.

And here’s a big tip. If you wait to order until mid-way through the launch, you’ll most likely get an option for a multi-payment plan, so you can spread the payments out over the next few months.

The payment plan ends up being a little more expensive, but it’s much more affordable because you can start using what you learn right away, and you should be able to make some product sales before you have paid the full amount.

Another downside to PLF is there’s a LOT of information to go through, and that means it might be easy for some people to get overwhelmed. Even though Jeff ‘drips’ the content out to you over a few weeks, you have to stay on top of it or you’ll run the risk of fall behind.

What that can be a problem, it’s not really a deal breaker for most people, because you have lifetime access to the members area so you can go through everything at your own pace.

That means if you aren’t really serious about USING what you are going to learn from Product Launch Formula, it’s probably best to save your money. But if you are ready to start using a better approach to marketing and making sales, one that could make you 5 or 10+ times your initial investment fairly quickly, then PLF could be perfect for you.

And one final thing. Jeff takes the program off the market after each launch, so you only have one opportunity each year to get your hands on it. While that does make PLF exclusive, it sucks for people who tend to take too long to decide and miss out.

So if you miss out this time, it will be probably another year before the doors are opened up again. And that could literally cost you thousands of dollars in profits foregone if you decide to wait it out.

Overall Thoughts On Jeff Walker’s Product Launch Formula

All in all, Product Launch Formula is a first class training program that totally delivers on it’s promise of helping virtually any business owner who USES what he or she learns to increase their sales. Since you can’t just go out and buy Product Launch Formula most of the time, it’s probably a good idea to get it now.

I love it, and I’m sure you will too.

I hope you’ve found this Product Launch Formula Review helpful.

Take Advantage Of My Product Launch Formula Bonus

Now with Jeff relaunching his flagship training program, I’m guessing if you’ve read this far you’re probably keen on buying it and I don’t need to convince you how great it is.

The problem is, with affiliates everywhere offering ‘bonuses’ if you purchase through their affiliate link, your decision now is to choose which PLF bonus package you feel is the best option for you.

The problem is that the majority of these bonus packages are basically a ‘Crap Stack’. They are a just a bunch of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live event Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. Those “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big JV prizes on offer.

So what do you want when you buy Product Launch Formula?  Simple – you look for a bonus package that will fill in the missing steps that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.

So whatever bonus package you go with, it would be nice to have some sort of feedback where you could show what you’re doing to somebody and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which I’m sure Product Launch Formula will have if previous releases are anything to go by. It’s another thing to do it in a small, tight-knit community, where everybody is all on the same page.

Compare it to learning in an intimate class room environment compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class.

Finally, and most importantly – knowing and doing are two separate things.  Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally –  not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read this far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between being a wide eyed optimist who thinks everything is going to be easy and will just fall into place, and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice.  Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2008) and I’ve done a bunch of smaller launches for different products and services.

Plus last year I completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most PLF owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes is always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking up the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonuses; just what I feel is really going to help you the best.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) to rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me a rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 15 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Group where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch makes.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

Jeff Walker’s Product Launch Formula Is LIVE

Just wanted to let you know real quick…

Jeff Walker just opened registration for his all-new Product Launch Formula Coaching Program.

PLF ALWAYS sells out very quickly (…like within a week) and it usually only comes onto the market once a year.

I waited TWO freaken years before I ordered mine in 2008. Shits me because I wasted those two years doing other stuff not knowing what I was missing out on by being able to launch products any time I wanted to.

If you want it, don’t wait and miss out like I did – here’s the link.

And if you wanna know more about the killer PLF bonus I am offering if you grab Product Launch Formula through my affiliate link (think coaching, consulting and more TRULY something valued at over 10 grand) you can read about it here.

If you join my little group, I’ll see you inside the Facebook Group 🙂

Talk soon…

Rocky
Product Launch Strategy

Product Launch Formula Review – Get Launch Video Access Again

In this Product Launch Strategy post, I wanted to share something cool that Jeff Walker has just done that will help you regardless of whether you grab a membership to PLF or not.

Since the cart opened to allow people to buy PLF, the 3 pre-launch videos jeff shared have been locked away so you couldn’t get access to them. I watched all 3, and I wished I had taken more notes before they were gone.

Well there must have been a lot of people asking to see them again, because Jeff has just taken down the “firewall” that was hiding three super high-value full-length training videos.

They’re all on one page, and you don’t need to opt-in to see them. You can watch them here.

Everyone here at Product Launch Strategy thinks these videos are awesome (and we think you’ll feel the same) so you should definitely check out again before they go away on Friday at the end of Jeff’s launch.

Check out Jeff’s full Product Launch Masterclass training here.

Talk soon,

Rocky

Product Launch Formula Review – Download Your Product Launch Blueprint

In this Product Launch Strategy post, I’ve got a really cool freebie for you…

Jeff Walker has just released his Product Launch Blueprint, which is a downloadable PDF and a full-length training video that walks you through how to use the Blueprint step-by-step.

And since Jeff’s Product Launch Formula is responsible for creating HUNDREDS OF MILLIONS of dollars online sales, this Blueprint gives you kind of a “behind the scenes” look at his multi-million-dollar strategies and how he things about a launch and plans everything out.

Grab a copy the Blueprint free (only for the next few days) here.

Again, you’ll have to opt-in to get the Blueprint, but there’s no upsells, no cross sells, or any of that annoying crap at all.

There’s even a hidden “resources” section in the Blueprint that doesn’t show up in the training video, but it’s in the Blueprint and it’s killer.

IMPORTANT: be sure to print out the PDF so you can take notes as you go through the video.

Get the Product Launch Blueprint here before Jeff pulls it down.

Get it now while you still can…

Talk soon,

Rocky
Product Launch Strategy

The Product Launch Formula “Seed Launch”

Product Launch Formula Review

Product Launch Formula Review

The first time I used Product Launch Formula was around early 2008 if I remember right. I was helping people build websites with an all-in-one system I won’t name, because looking back, I should have been using WordPress instead.

Don’t we all have those things we regret?

Anyhoo…

I’d built up a pretty big following of beginners to online marketing, and was doing my best to help them with free coaching when they purchased the website building product through me.

Not a sustainable business model at all, but back then I didn’t know any better.

But I had a lot more to teach people who wanted to get a more advanced education, so I created a more advanced course that covered the basics of setting up a website at a higher level, and a deep dive into the stuff that helps people get the money.

After all, that’s what people wanted – a way to get paid for the time and effort they were putting in.

So anyway I used the Product Launch Formula process to do what Jeff Walker calls a Seed Launch. It’s a launch to your internal list where you GET PAID up front and actually create the product as you go.

I’ll tell you how my Seed Launch went in a minute, but first, let me tell you a bit more about what they are, and what they can do for you.

Basically a Seed Launch is a way to make a bunch of money before you know exactly what the product is going to be, and before you create anything. You come up with the nuts and bolts of the product based on what your readers really want to learn, so when you launch, you know there’s going to be demand because you are giving people EXACTLY what they want.

And you can base your marketing on the words and emotions people use in the surveys you do as you flesh out the content of your course.

Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

So for instance, if your readers tell you they are sick of not being shown any respect by their peers or their spouse, you can show them how by buying your product, they can turn that around, and start to be admired by others and win back the admiration and respect they crave from their husband or wife.

Or if people tell you they lie awake at night worrying about their children getting caught up in the local drug culture or gang violence, you can talk to them using the same fears and emotions they shared with you to show them how your product can keep their children safe and out of harm’s way.

That’s why Jeff Walker’s Seed Launch process is so good.

You can create the product based on EXACTLY what people want to buy.

And you can perfect the marketing pretty much under the radar to your own internal list, so none of your competitors know what you are up to.

Then once you’ve got all of your ducks in a row, you can do a full JV Launch using the rest of what’s taught in Product Launch Formula, and quickly bring in hundreds or even thousands of new customers.

Oh and here’s an insider tip…

I just completed a stand alone course Jeff did with a couple of hundred students, where he did a Deep Dive into his Seed Launch Process. The course was over 4 weeks, and we had a dedicated Facebook community that was rocking throughout the course, and is still active today more than a month after the course ended.

Anyhow, since Jeff has said this latest release of Product Launch Formula is totally new, I wouldn’t mind betting that one of the bonuses will be access to his Seed Launch Formula training.

Don’t get me wrong, the Seed Launch training inside the original PLF course is good, but the Seed Launch Deep Dive goes way deeper and shows exactly how to pull off one of the easiest and most profitable marketing campaigns you’ve ever done in your business.

So back to my story…

For my Seed Launch, I didn’t want to get too greedy, so I priced my training at $77, which was a 50% discount on the price at the time.

I made what at the time seemed to be a pretty good offer, although looking back it wasn’t what you’d call irresistible, but considering it was my first attempt at a launch, I made back more than twice the money I spent buying PLF in just over 7 days.

With ZERO cost apart from Paypal fees and some of my time to do the training.

That was my most profitable week EVER up till then, and it sure made my wife smile seeing all of those Paypal notifications coming in 🙂

She hadn’t had much to smile about up to that point. My earnings record hadn’t been what you’d call stellar…

But that Seed Launch was the start of good things for me.

I’ve done quite a few more since then, and every one has made good money.

Some have made really good money…

And it’s just part of what Jeff shares in Product Launch Formula.

Exciting stuff.

If you’d like to know more about what’s covered in the latest version – check out Product Launch Formula.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ve Got To Look Forward To With Product Launch Formula

In this Product Launch Formula update, I’ve got something kinda personal to share with you, but it’s a message you really should hear.

I was reading a message from Jeff Walker today, and he was talking about when he first discovered these product launch strategies, it was like taking off a blindfold, because a whole new world of opportunity opened up for him when he began to realize what he’d been missing.

That’s probably what you’re feeling at this moment as you sit at your computer or on your mobile device, wondering if you are gonna take the plunge into Product Launch Formula.

All of us here at Product Launch Strategy know what lies ahead for you, because we’ve been using what Jeff teaches in PLF for a long time now, and we can’t wait for you to discover just how powerful this stuff really is.

Here’s The Hidden Benefits Of Using Product Launch Formula

But you see the thing is this – while you are going to get all kinds of great product launch strategies and tactics inside PLF, there’s a whole different level to this as well.

If your experience is anything like mine and most other Product Launch Formula owners, you’re going to start seeing some big changes in the way that you look at business and marketing.

And the beauty of that is the long-term impact on your business is going to go WAY beyond the product launches you’ll be doing.

That’s because you’ll be able to go from worrying about your business to a feeling of excitement and expectation of what’s really possible. And you’ll start to see a whole bunch of new opportunities that you didn’t notice before because you weren’t aware of them.

This will be particularly important when you come to realize the power of using Joint Ventures in your business. Truly, once you really ‘get’ JV’s and understand how to create win-win deals all round, the impact can be life changing for everybody concerned.

Just A Few Days Before We Get Started In The Product Launch Formula Membership Portal

Module 1 will be released in just a few days. But once you get inside, DON’T wait until then to get started.

There’s a ton of goodies already waiting for you inside the Product Launch Formula Portal.

First of all there’s an amazing warm and helpful community of PLF Owners. It’s just a great group of really cool people, so make sure you go there as soon as you join and introduce yourself.

It’s important that you do this, because if you want to build a successful business, it’s important to invest the time to build successful relationships with other people who can help you to get where you want to go. It will pay you back in a big way later on.

And secondly, if you’re not really sure what niche you’re going into, or even if you have something that’s working right now, but you need to refine it to make it better, make sure you check out the interview Jeff did with Clay Collins, who’s a niche marketing expert, and is now the owner of LeadPages.

This interview is just one of the MANY surprise bonuses you’re going to keep getting from Jeff for weeks to come, so you’ll have to get used to it 🙂

There’s Lots More To Look Forward To With Product Launch Formula

And once you get inside and start poking around the members area, you’ll find lots of other goodies just waiting to be found.

And finally, I know it’s a big leap of faith for you to sign up for Product Launch Formula and the investment is significant. The great thing to remember is that there have been THOUSANDS of successful PLF Owners who have gone before you.

Product Launch Formula is going to work for you too, as long as you work the plan and take action.

I’m really looking forward to hearing about your success once we get started…

Talk soon,

Rocky

P.S. Here’s your link to the Owner’s portal –

Go to the PLF Owner’s portal and get started

My First Product Launch Formula Launch

Product Launch Formula Review

Here’s What Your New product Launch Looks Like

In this Product Launch Formula Strategy post, you’ll get an inside look at the very first product launch I ever did when I purchased Product Launch Formula way back in around 2007.

Back then, I had a small coaching business helping people get started on their first or second websites, and the coaching course was priced at $147.

SIDEBAR – Looking back it was way too cheap, because I was giving every student personal hand holding for as long as they needed it in addition to 12 months worth of written and video lessons on how to build a profitable online business.

For some students, that personal hand holding lasted for over a year…

But at the time, I was happy to help, so it didn’t seem like a big problem and I was happy to help. – END SIDEBAR

The Product Launch Details

I went through Jeff’s Product Launch Formula training (it was all on DVD’s and printed manuals back then; all came shipped to your house) and decided I’d do a special offer for my coaching program because sales had been pretty slow.

For the promotion, I ended up offering less personal hand holding (due to the time constraints) and more course materials and hands-off training, and cut the price 50% to $77.

After I sent my readers a quick survey (using SurveyMonkey) asking them how I could improve the training I had already been giving them, I sent my ‘Shot across the bow” email on a Monday, letting them know there was something cool coming – something that was going to help them with the problems they’d raised in the survey, and hinting that they’d be getting a great deal on a limited product release.

Three days later, I sent my first piece of pre-launch content (a PDF Report) and they LOVED IT.

People were emailing me back and asking for more info, and there was A LOT of buzz building in anticipation of the second piece of pre-launch content I’d told them about, which was a video that took people on a deep-dive further into the stuff covered in the PDF.

Three days later, I sent the video to my readers and they totally loved it. More emails came in thanking me for it, and wondering what was coming next.

I didn’t use a third piece of pre-launch content like Jeff recommends at the time, because I didn’t really have anything prepared and from the response I was getting, it didn’t look like I needed it anyway.

So a couple of days after the video, I sent the ‘We’re Open” message and let people start buying the course.

The first day it started off a bit slower than I had hoped, but sales came in steadily for the first two days and I made over $1,000, which at the time was my biggest day ever since I started working online.

The Walker W And Stacking The Cool In Your Product Launch

On day 3, I added another bonus to see if that helped to increase sales. Jeff calls this the ‘Walker W’, and Frank Kern calls it ‘Stacking the cool’, and it’s responsible for an additional burst of sales once the initial pent-up demand starts to die down and sales did pick up again.

As we started to come to the end of the launch, I introduce some scarcity – only 2 days to go,, only 1 day to go – that type of thing, and sales again picked up as people realized they might miss out on the 50% off deal and extra bonuses.

With 24 hours to go, I sent the FINAL NOTICE message Jeff gives you in the PLF training, and got a big burst of sales again.

During that last day, I followed the Product Launch Formula training and sent a ’12 hours to go’ and a ‘4 hours to go’ notification message, and sales continued right into the close when I took the page down.

Since I had people emailing me telling me they’d missed out and could they PLEASE open up again so they could get in, I had a 2 day re-opening which let more people into the program who had been too slow the last time.

Jeff often does this as a way of giving people one last chance to join a program that’s going to be closed for a while (like Product launch Formula usually is – it’s only opened up once each year).

The Big Product Launch Secret Many People Miss

The bottom like is I ended up making just over $5,500 in around 10 days, simply by creating a great offer and sending about a dozen email messages. There ware a bunch of things I could have done better, but the main thing was I took imperfect action.

The beauty of the PLF process is that it doesn’t matter if you miss a few things, the momentum you build up still carries you through to the end.

It’s very cool.

So if you’d like to learn more about using Product Launch Formula to make a bunch of extra sales for your product or service, check out PLF here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Survive A Product Launch

In this quick Product Launch Strategy update, I’ve heard from Jeff Walker and he said they’ve had a ton of people sign up for Product Launch Formula so far today already, and they’re already inside the PLF member’s portal building a really cool community.

I remember from Jeff’s last PLF launch, and from the launch he did recently for his Seed Launches training, the calibre of the people inside the member’s area was extraordinary.

Everyone helps everyone else and it’s a pretty thing to watch as a community works together to help everybody solve the problems they come up with.

The Downside Of Making Quick Sales With A Product Launch

The downside of all that of course is that the places for the PLF Live Workshop are also going very quickly.

But right now there is still room, so if you act quickly and register for PLF right away, you can grab a spot.

This is probably the highest-value bonus I’ve ever seen offer with Product Launch Formula.

That’s because his live workshops are super packed with content and amazing people – in fact, the only live events he’s sold before have been priced between $5,000 and $25,000.

And since you get the PLF Live Workshop as a free bonus when you register for Product Launch Formula, it’s a good idea to make sure you register in time.

Here’s the link:

CLICK HERE: for Product Launch Formula

Talk soon,

Rocky

P.S. One of the big problems with a launch like this is if you aren’t prepared when your shopping cart opens, you can crash your website server and nobody can order. I’ve seen that happen more than once.

Fortunately these days it isn’t a common occurrence because people doing big product launches like Jeff is now use Amazon S3 and a bunch of “load balanced” servers to share out the load.

As for Jeff, he was saying the best news of the day is that his server survived the held up under initial onslaught.

There were some people that had some delays with the video, but for the most part everything went really smoothly. Now that they’ve been open for several hours, they’re pretty much past the real danger point.

So it’s all good now…

CLICK HERE: for Product Launch Formula

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.