Tag Archives: product launch formula

How To Do A Product Launch With No Product And No Email List

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

Seed Launch

 

 

 

 

 

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

– The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

You can register here to learn more about creating a Seed Launch for your business.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s The Absolute WRONG Way To Do A Product Launch

Product Launch Discount OfferAs you know, using a well planned product launch where you use pre-launch content, a sideways salesletter, and an event with a deadline to launch a new product or service is a proven way to hit the ground running with a new business.

And it’s orders of magnitude better than simply opening your doors and using what Jeff Walker calls ‘hope marketing’ to see what happens.

Unfortunately not everyone knows what we know about starting a business with a product launch as this case study shows…

And a few weeks ago, a small flyer turned up in our mailbox advertising a new Nail Salon that was opening at the local shopping centre.

It stood out among the pile of junk mail because I’d just been talking with my daughter about how great her nails looked after having them professionally done.

Now with two Nail Salon’s already in the centre, any new entrant is going to have to come up with an irresistible offer if they are going to steal a good number of customers away from those businesses.

The sad thing for this new Nail Salon was that despite spending a fortune on store fit-out, stock, equipment, rent and staff, the ‘Grand Opening Offer’ they had put together wasn’t going to do that.

In fact, their offer SUCKED…

The ’irresistible offer’ they came up with, in the face of launching a new business in an area with strong existing competition, was…

20% Off All Services

Seriously?

My first thought was that the other Salons would just match (or beat) this offer and destroy their ‘Grand Opening’…

And that’s exactly what happened.

On the new Salon’s opening day, signs went up at the other Salon’s offering 20% and 25% off.

And because lots of people had to walk right past the existing Salon’s to get to the new one, there was no compelling reason to change old habits and risk using somebody new.

What SHOULD they have done?

There are two ways to launch a new business.

The slow, expensive and usually painful way, which is trying to outspend your competitors and ‘get your brand out there’ in the hope you can overcome the natural inertia people have to changing their habits, or…

The fast, usually much less expensive and easier way, which is to remove all of the new customer’s risk and come up with an irresistible offer.

So what would be an irresistible offer I would have tested?

Maybe something like…

All Services $5 Each For 2 The Next Weeks

I would have also created a Facebook Competition offering a 1st prize of Free Nails Once Each Month For 12 Months (or even longer), and have 25 2nd prizes of 50% off vouchers or whatever.

Plus I’d give every Facebook Competition participant the ‘All services for $5’ offer, have cool free giveaways in store, a Premium Coffee cart giving away free coffee, and lots of other goodies.

Bottom Line: they should have turned the store’s opening into AN EVENT!

Creating an event does a number of important things.

  • It ensures your Salon is FULL of excited customers for at least 2 weeks.
  • It gives you a chance to introduce yourself to new clients who normally go elsewhere.
  • It hits a bunch of important mental triggers including reciprocity, liking, social proof, grabbing a bargain, urgency and scarcity, which make people LIKE you and want to come back to your store.
  • And it starts to change people’s habits if they are get great service and an enjoyable experience when they visit.

Now to capitalise on the goodwill you are creating during your ‘launch’, you could give everybody who books the $5 service a discount coupon for their next visit so they come back again.

And on their second visit, give them another (slightly lower) discount coupon to get them back a third time.

It’s statistically proven that once people have visited your new store 3 times, there’s a great chance they will come back over and over again unless you do something to damage the relationship.

And THAT’S how you ‘launch’ a new brick and mortar business quickly, in a competitive market, without going broke spending a fortune on marketing, and waiting for customers to slowly ‘bleed’ over to you from the existing competitors.

 But what if you’re not starting a brand new business?

That’s great!

You can use this same process to launch a new product or service, or re-launch an existing product, or hold a sale, or whatever you want to use it for to get more sales.

And the easiest way to know what to launch or re-launch is to ASK your existing customers what they’d most like to buy from you

That’s why Step 1 in the process we talked about in the How To Create A Profitable Product Launch Guide is to Survey Your Customers And Ask Them Exactly What They Want.

If you’d like instructions for creating your survey, along with an example of the exact survey I’ve used over and over again in different markets for myself and clients to find out what people want to buy, you can do that by visiting this page.

And to learn more about launching your product or service in the most profitable way possible, register to watch these these product launch videos.

And don’t forget to go through Jeff Walkers free Product Launch Masterclass where he discusses lots of different ways to start or grow your business using the power of an online product launch.

Chat soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

More On The Final Lesson In The Product Launch Formula Masterclass

If you’ve been wondering of Product Launch Formula can work for you if you have valuable information to share, but feel freaked out or feel a little weird when trying to actually sell a product or service, this will help.

It’s about an effective way to sell that focuses on providing tons of value to your customers and clients as you ask for the order. This final lesson in Jeff Walker’s annual LIVE Launch Masterclass training is all about how to do it.

He’s already given away almost 10 hours of incredible live training that can help you take your ideas and use them to launch a business… or grow your existing business fast.

He’s got one more LIVE lesson in his Launch Masterclass today.

It’s all about how to transition from delivering value in your pre-launch content into asking for the sale.

It’s free to attend… here’s where to sign up:

CLICK HERE for Lesson 4 of the Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. Make sure you sign up today. This lesson is going to go really deep into how to make that crucial but often scary pivot from your prelaunch to your “open cart” when you can start making sales.

You’re definitely going to want to follow this plan Jeff lays out for you on this LIVE training.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

A Step By Step Strategy For Creating Your Own Product Launch

In this video I recorded for a client a couple of years ago, you’ll see how to how to strategise a profitable product launch for a mid priced product, while setting the scene to launch a high ticket product shortly thereafter.

As you can see, there are quite a few moving parts and lots of work to do, but the difference between using a product launch like this and running a normal promotion are like night and day.

You can register here to learn more about creating a profitable product launch for your business.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Fourth Lesson In The Product Launch Formula Masterclass

For the past week or so Jeff Walker has been doing his annual LIVE Product Launch Formula Masterclass training.

He’s already given away close to 10 hours worth of incredible free training about how to take your ideas and turn them into a profitable online business.

(This free training series could easily sell for $500 or more.)

On Monday, he’ll be LIVE with his fourth and final session of this free training series. It’s all about how to make the transition from providing value during your launch, to asking for the order.

This is something people quite often screw up in their launch.

Here’s the deal – after you’ve done your Prelaunch, you need a way to transition to asking for the sale. That’s going to be one of the main points of this lesson. It’s super important you don’t mess this part up or all your work has been for nothing!

Jeff will show you an easy, totally “non salesy” way to make this transition… and to have tons of people excited to buy from you.

If you’ve ever felt weird or “icky” when it comes to trying to sell your products or services… and if you want to learn to do it in a totally cool way – then make sure you sign up for the fourth lesson of the Launch Masterclass.

CLICK HERE to sign up for Lesson 4 of the Launch Masterclass

Remember – this is a LIVE training. Make sure you sign up right now so you don’t miss out.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Inside Jeff Walker’s Product Launch Formula Launch

You may have been watching Jeff Walker’s Product Launch Formula from the point of view of a current or potential customer, but as an affiliate of Jeff’s, I’d like to share some of the inside goss on what’s been going on behind the scenes.

The bottom line is that even though people have been using PLF to launch products and services since around 2008, and many people say the ‘launch model’ is dying or dead, Jeff’s been totally nailing it with this current launch so far.

He’s now delivered just about TEN HOURS of content… and people are freaking out at the quality + quantity + experience.

I’ve watched and participated in a LOT of launches, and I’ve never seen people as excited as Jeff’s folks are with this current prelaunch.

Thursday was “Lesson 3”… the Launch Blueprint… and it was just another LIVE broadcast in the launch with three hours and twenty minutes of pure content.

And it was pure content that is setting up the sales of Product Launch Formula that will come in next week when Jeff opens the shopping cart.

And there were 1,312 comments during the broadcast. Amazing!

And the beautiful thing is that even though the shopping cart is not open yet, people are asking if they can buy to get started. Just like they used to do in the launches back in 2008.

It just goes to show that Product Launch Formula, when used as Jeff teaches, still works just as well as it ever has.

So what’s next?

The “Lesson 4” LIVE broadcast will be hot. Jeff will be teaching “open cart” strategies, as well as how to sell effectively without being slimy… and he’ll also be officially making an offer for Product Launch Formula.

And there will be a great bonus for people who jump on board and register by midnight on Monday.

So make sure you check out the training so far and get set for Lesson 4 of the Masterclass. You can do that by visiting this link.

Talk soon,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The First 3 Lessons In Jeff Walker’s Product Launch Formula Masterclass

So you’ve probably never seen anything like this… It’s a live Masterclass created by Product Launch Formula creator Jeff Walker on launching your product, service or business…

And it’s got 12+ hours of free training – no cost, no credit card, no obligation.

Jeff has just finished his third session (out of four), and each session is completely unique – the four lessons will make up a complete course (that’s why it’s a masterclass).

And it’s free.

You can catch up on the first three lessons (and get registered for the final lesson) at this link.

Warm regards,

Rocky Tapscott

P.S. The “Launch Masterclass” is only available for a few days. You can get all caught up here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Grab Jeff Walker’s Free Product Launch Formula Blueprint

Jeff Walker just released his latest “Product Launch Blueprint” – it’s a completely updated downloadable PDF that walks you through each step of his Product Launch Formula launch process.

The PDF is being released along with a LIVE masterclass where he walks through the entire Blueprint… including live Q&A during the broadcast.

If you don’t know Jeff Walker, his Product Launch Formula is the launch process that nearly every top influencer and thought leader uses.

He’s had over a million people go through his free launch training. And this year’s Launch Masterclass takes it to the next level.

This training is part 3 of his four-part series on how to launch (or relaunch) any product or service. It’s all free for the next few days, and you can totally binge-watch it and get caught up if you haven’t seen it all just yet. But it’s only available for a short time, so get it here.

It’s 100% free – there’s nothing for sale. The only thing you need to do is register with your email address (no credit card or any other payment required), and you can register here.

IMPORTANT: You might want to print out the PDF so you can take notes throughout the live training.

Warm regards,

Rocky Tapscott

P.S. Put this one down as one of those rare “behind the scenes” opportunities look at Jeff’s multimillion-dollar product launch strategies. Check out out here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.