Tag Archives: product launch

Using A Conversational Close During Your Product Launch

One of the easiest ways to close high ticket sales during your Product Launch is to use what’s called a conversational close. This has normally been done on the phone, but lately we’ve been having great success using this method via text and Facebook messenger.

Avoiding phone calls has a lot of benefits, but the one I like the most is the time saving because we can be holding multiple text or FB conversations at the same time, whereas we are limited to one person at a time on the phone.

So I thought you might find this example of a conversational close I posted in a Facebook group this week helpful.
Product Launch Formula Masterclass
It’s a reply to a cold outreach message a member posted trying to generate sales of his product to real estate agents.

His message was very long winded and wasn’t getting any traction.

Here’s my post in reply:
_______________________

Hey Bob, your message comes across as very ‘salesy’ and ‘convincey’ like a typical marketing message.

We’ve found a much different approach works a lot better.

Ideally you would start a conversation with people over a series of short emails or DM’s that might go something like this;

YOU: Initial Email Subject: Open homes

Hi [NAME]

Do you hold open homes?

THEM: Yes we do, which property are you interested in?

YOU: Cool, hey I’ve worked out a way to automatically pre-qualify ideal prospects before you get on the phone with anyone so you don’t waste a bunch of time talking to people who aren’t really ready to buy yet.

Would something like that be helpful for you?

THEM: Yes, how much does it cost?

YOU: Good question and I’m happy to answer that for you. Before we get into that, could you let me know if you spend much time each week talking to people who aren’t in a position to buy right now?

THEM: Yes I spend Freaken hours!

YOU: I’ll bet. Is there something more productive you could be doing with that time?

THEM: Yes I could be doing _______, ________ and ________. (Let them talk and vent).

YOU: What else would you rather be doing?

THEM: Let them tell you all the reasons they are FED UP WITH talking to unqualified prospects and tell you what they could be doing instead?

YOU: Anything else?

THEM: Let them come up with more things with some prompting from you.

YOU: Have you tried anything to qualify people before having to talk with prospects who are not ready?

THEM: Let them answer with prompting from you.

YOU: Anything else you’ve tried?

THEM: Let them answer and exhaust any other options they have tried that didn’t work (if any).

YOU: Was there anything you liked about (using that option)?

THEM: Let them tell you if there was anything that worked or what they liked about that option.

YOU: What was it that sucked about doing that? (because they are obviously still looking for a better way)

THEM: Let them answer and go backwards and forwards until they have told you every thing that sucks with their current Plan.

YOU: How much do you think it is costing you by talking to people who can’t buy right away?

THEM: Let them answer. Dig deeper into what the REAL cost of the loss of this time is doing to them personally, financially, missing family time, opportunity cost, etc.

NOTE: We use T.I.M.E.R to dig down here. What is it costing them in:

  • Time
  • Identity
  • Money
  • Energy
  • Reputation

Once you’ve used T.I.M.E.R. to quantify exactly how much their current Plan is costing them, you can start to sum up the diagnosis portion of the conversation:

YOU: So it sounds like having a solution might be pretty valuable for you?

THEM: Yes it would. Let them tell you how valuable saving that time would be by prompting them – “tell me more”, “what else”, “is there anything else”

YOU: It sounds like being able to qualify leads before you get on the phone with them might be something that could be helpful.

NOTE – Get them to agree that their old Plan is something they no longer want to do and that they are interested in something better (your new plan).

THEM: Let them tell you all the reasons why their current plan needs to change

YOU: So is this something you’d like to fix right now, or is it more of a back burner thing?

THEM: Get them to confirm they want to fix the problem now. If they don’t want to fix it stay in touch but it’s not the right time for them yet. You can follow up and drip out more case studies and results of others you have helped over time until they see it as a front burner issue.

THIS STAGE HAS ALL BEEN ABOUT CONFIRMING THEIR CURRENT PLAN IS NOT WORKING.

You want them to buy into the fact that their current plan sucks and then present them with a new, clearly different and far superior plan to achieve what they want.

If they agree they want to do something now, you can present your New Plan:

YOU: Well I’m not sure if this will work for you or not, but I’ve helped (name a couple of other agents you’ve helped) to streamline their prospecting by automating the process of qualifying leads so they are only getting on the phone with people who are ready to go now.

They’ve found they are saving up to 20 hours a week, and the people they are talking to are usually very qualified and close to buying a home.

Some of the other benefits they are seeing are (list a few of the main benefits and actual results so they can see it’s a good idea)

Does that sound like something that might be helpful?

THEM: Yes it does. How much does it cost?

YOU: Well so we can make sure this is a good fit, would you be open to discussing the details on a 15 minute Zoom call?

THEM: Yes/no continue the conversation from there – book the call or follow up later.

________________

This is one example of how a conversational close could help you turn people who are on the fence into buyers during your Product Launch.

I’d love to hear about your results of you test out this form of cold outreach.

And if you have any questions, just let me know by replying to this message.

Warm regards,

Rocky

P.S. I’ve set aside some time this month to help 2 new clients implement a warm or cold outreach and conversational close campaign for their business.

If you have a digital products business, you are making at least 20 low-ticket front end sales each month, and you have a high-ticket backend offer with the capacity to add more clients or members, I might be able to help.

Just Click here to get in touch and let me know about your situation and I’ll send you all the details.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

This Post Product Launch Email Can Generate Sales Every Month

Dean Jackson shared a memory from 9 years ago on Facebook recently and it’s such a good example of how to generate a burst of sales after each Product Launch I wanted to share it with you too.

And the best part is you can send it out at the beginning of each month and it will pay you like it was an Annuity.

This simple email message has been used by thousands of people to make sales of everything you could possibly imagine.

Dean even mentions how one client who used it to sell a $100 million yacht.

You can click on the image below to see it full size in a new window and download it to your computer for future reference:

9 Word Email For After Your Product Launch

Please check out this example and don’t let the simplicity fool you.

Test it in your business, and see how many conversations you can get stated with people on your list you thought had moved on.

I’d love to hear about your results.

Warm regards,

Rocky

P.S. The 9 word email is a terrific way to get conversations started with prospects you thought you may have lost, but there are several nuances to using it for the greatest effect.

If you’d like to register for one of my regular 9-Word Email Campaign Creation Zoom calls, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Get People To Buy Before, During And After Your Product Launch

I’ve run and watched a lot of people do a Product Launch over the years, and one of the key differences between those that hit it out of the park and those that fail is the ability to get the attention of your audience by targeting their present pain.

A lot of people try to make sales by focusing on future gain, but addressing a prospects present pain and offering them a dream come true solution is your key to making a bunch of sales during your launch.

With this in mind, I thought I’d share this story from my friend Travis Sago. There are many lessons contained here apart from the obvious:
_______________

More Sales Opportunities Than You Can Shake a Stick At…

At about age 10, I was an Opie Taylor ugly kid…

…all freckles, elbows and knees.

I’d paint house numbers on the curb for folks for extra baseball cards and pinball money.

I had to knock on doors to get business.

I sucked (at first).

You got about 2 secs before you get the door slammed in your face.

I wasn’t a pretty little Shirley Temple…or cute like “Mikey” on the cereal commercials.

I was pigheadedly persistent, though, so I had that going. ????

My one-liner was something like, “Hey, Mister, would you like me to paint your curb number for ya?”

“Not interested!

SLAM!”

I’d knock on 5 or 10 doors before I got a “yes.”

The problem was my bike limited my “territory.”

I lived in Riverside, Ca, so I had some room for error, but Mom would only let me expand so far!

One day, I got an excited “yes,” which was unusual.

My “client” told me she’d just ordered pizza the night before and it took forever and her kids were wailing because the pizza guy couldn’t find her house.

“NOTE TO SELF!” I thought.

And this changed everything.

Now when they opened the door, I jangled my bucket and supplies and asked them, “Do you order pizza or carryout?”

(This was BEFORE Dominoes.)

Between the curious confusion about my bucket and the “Pizza” question…I almost always got a “yes.”

“Do you ever have to wait forever? While your stomach eats itself and the kids are going crazy?”

“YES!!!”

“That’s cuz the pizza dude can’t see your house number. Would ya like me to paint it back on there for ya?”

The next question was almost always, “How much?”

Then I “had ’em” because I could paint it on cheaper than they could buy all the supplies.

It was unusual for me to knock on 10 doors and NOT get almost everyone to pony up 10 bucks with my “new offer.”

Which was HOT FOOD, faster!

Who doesn’t want thaaaat?

Moral of the story…

They wouldn’t gimme 2 seconds when I started in with my PRODUCT.

But they gave me just enough time when I started with a PRESENT PAIN and showed them how I could relieve that pain!

I sweatergod, getting this made me one of the richest kids in the neighbourhood.

Today, this is even more important in posts, emails, VSL openers, etc.

You’ve got 2 seconds or LESS to not get the virtual door slammed in your face.

The 1st thing you say, better answer WHY they should pay attention.

The 1st sale you must make is getting their attention.

Smarty McSmarty Pants is wagging his head up and down, saying, “I know that already!”

But then he posts a big long post talking the logical reasons folks should attend his workshop or buy his product or whatever.

Now, if they’re Kim Kardashian or Brad Pitt…

They can probably lollygag a bit and they’ll keep the door open for them.

For the rest of us…

We want to start with an Escape from Hell Symptom so we open up their earhole and heart…and THEN talk about heaven and how we can help them.
______________

Rocky here again: As I mentioned, there are a lot of lessons in this post, apart from the obvious one which is we have to get our prospect’s attention during your Product Launch by talking about their PRESENT PAIN instead of blabbing on about our product or service (eg. A missed or late pizza delivery was their present pain).

How many more lessons can you see hidden in plain sight in this post?

If you’d like me to share them all with you, and then show you how to implement them in your business, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

 

Use This Terrific Product Launch Hack To Get More Sales

I saw this brilliant Product Launch hack in a Facebook group I’m a member of yesterday and had to share it with you.

Note: I have covered the name of the group and the poster to protect his privacy.

This idea should help to measurably increase sales from people who are on the fence and just need a little personal help from you to get them over the line:

Product Launch Formula Survey

I hope you find this week as helpful as I did.

If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

 

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program – but it won’t cost you anything extra.

The Core Strategy Of A Successful Product Launch

Transformational Value ManifestoThis might be the most valuable free Product Launch training opportunity you’ve ever seen…

As part of his Product Launch Masterclass, Jeff Walker has just released his first piece of pre-launch content, a 39 page PDF Guide shows you how to turn your knowledge, skills or experience into a thriving online business, even if you are starting from scratch.

The PDF is called the Transformational Value Manifesto.

And when you register to download the Transformational Value Manifesto, you’ll also be registered to get access to Jeff’s upcoming Product Launch Masterclass.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Masterclass includes three different sessions, each building on the prior lesson.

The three sessions (or lessons) will make up a complete course (that’s why it’s a Masterclass). And to hep you as much as possible, there’s going to be a bunch of other cool content available, too.

And all of this training is completely free.

You can get registered for the Masterclass at this link:

Register for the Transformational Value Manifesto and the Product Launch Masterclass here.

The entire Masterclass training is going to be delivered LIVE, and while there will be recordings available, they will only be available for a limited time. So you need to go sign up and get registered now:

Register here to get access to everything.

Warm regards,

Rocky Tapscott

P.S. The Transformational Value Manifesto and Launch Masterclass will only be available for a few days. Get them both here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

20 Years Of Product Launch Strategies In One Free Download

Transformational Value ManifestoJeff Walker is about to start his annual Product Launch Masterclass where you’ll learn some of his best training for free.

By following his launch you will learn some very cool stuff you can use in your business right away, and you’ll be able to model how a professional product launch is done.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s just released his first piece of pre-launch content which is called the Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

Warm regards,

Rocky

P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Create A Buying Frenzy During Your Product Launch

If you would like to create an all-out Buying Frenzy for your next product launch, using the product creation technique I am going to share in this post will help you to blow your sales out of the water.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This is something I wish I had learned 30 years ago when I was starting my marketing education. If there is just ONE thing you take away from reading this Guide is this:

If you just want to have a product launch that makes a few (or no) sales, then ignore what I am about to say.

But if you want to create a ‘buying frenzy’ with you launch and have raving fans recommending it to all their friends, then there is a way to systematically engineer that outcome.

So, how do you engineer a buying frenzy for your product?

Step #1 – Your Product Launch Must Solve A Problem That’s Causing Present Pain

Think about the 3 most urgent issues that are causing your prospects ‘present pain’ your product offer is going to solve and rank them according to this formula. This is critical because if you are offering future gain instead of fixing their present pain you will struggle to make sales.

Problem #1

How often does your ideal prospect think about finding a solution for their pain?

  • Every day = Your solution has a high value (+ 3 points)
  • Every week = Your solution has a medium value (+ 2 points)
  • Every month = Your solution has a low value (+ 1 point)
  • Less than once a month = not a priority (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

  • 3 times a day = Your solution has an extremely high value (+3 points)
  • 1 or 2 times a day = Your solution has a high value (+2 points)
  • Once a week = Your solution has a medium value (+2 points)
  • Once a month = not a priority (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

  • High fever = Your solution has an extremely high value (+3 points)
  • Warm fever = Your solution has a medium value (+2 points)
  • Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution?

  • Yes = Add 1 point
  • No = Add 0 points

How hard is it to find a solution?

  • Hard = Add 3 points
  • Medium = Add 2 points
  • Easy = Add 0 points

Step #2 – Calculate your Product Launch’s ‘Buying Frenzy’ Rating

What you are looking for is to launch a product that hits as many of the important factors listed above as possible.

Let’s look at an example:

Say you are thinking of creating a course to help small independent wineries attract people to their wine tastings. This is a something that would likely score very highly in the Buying Frenzy stakes because it is an urgent present problem for every winery if they want to make sales.
Product Launch Formula Quiz

Here’s how this product would score…

How often does your ideal prospect think about finding a solution for this?

Every day = Your solution has a high value (+ 3 points)

How many times a day does your ideal prospect think about finding a solution (mindshare)?

3 times a day = Your solution has an extremely high value (+3 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

High fever = Your solution has an extremely high value (+3 points)

Does your ideal prospect often talk about finding a solution for this problem?

Yes = Add 1 point

How hard is it to find a solution for this problem?

Hard = Add 3 points

To calculate the Buying Frenzy Score you just add the numbers together.

It looks like this:

  • They think about it every day (3 points)
  • They think about it 3 times a day (3 points)
  • They have a High Fever (3 points)
  • They often talk to people about the problem (1 point)
  • It has been very hard to find a solution (1 point)

This gives this product a Buying Frenzy Score of 11 points (the maximum possible)

Let’s compare that to another product idea –

Your proposed product will teach the owners of small independent wineries how to open a bottle of wine (yes I know that’s a stupid idea, but you would be surprised how many people come up with product ideas as lame and pointless as this and wonder why they can’t make sales).

Let’s run this idea through the Buying Frenzy Assessment:

How often does your ideal prospect think about finding a solution for this?

Never = Your solution has a low value (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

Never = Your solution has an low value (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution for this problem?

No = Add 0 points

How hard is it to find a solution for this problem?

Easy = Add 0 points

The Buying Frenzy Score for this idea is obviously 0.

Now your idea is likely to score somewhere between 0 and 11 points. Ideally you want to create something with a score of 10 or 11. Anything less than around 8 is going to struggle as a me-too offer competing with a lot of other options.

One simple way to easily increase your Buying Frenzy Score if it is too low for your core product is to add bonuses to fill any gaps you have in your core product offering. Creating or sourcing bonuses that lift your score to 10 or 11 will help you to crush it when you come to launch your new product.

Now you know how to create a Buying Frenzy for your proposed product, I hope you can use it to knock sales out of the park during your next product launch.

Warm regards,

Rocky Tapscott

P.S. Once you have your Buying Frenzy Score as high as possible, running a Product launch is one of the fastest ways to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how you can create a buying frenzy for YOUR product or service along with numerous other ways to increase your sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Laser Target Your Product Launch Offer

The most important aspect of running a successful Product Launch is NOT your product, or your launch list, or your Product Launch content or your bonuses… it’s your OFFER.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Let’s take a look at an example…

Fish do NOT like strawberries!

You can come up with a dozen different ways to say “Strawberry”…but fish will turn a cold fin and NOT BITE!

You would never fish with strawberries because YOU like them.

Toss that stubborn fish a worm though…and if they haven’t eaten in a bit, they will chomp it – with a furious vengeance – no fancy words needed.

People do NOT want “Coaching”, “Leads”, “15% body fat”, or a “6 week long weight loss program.”

This is 50% of the reason OFFERS refuse to convert: They are trying to sell strawberries to fish and pork sandwiches to Jewish vegetarians.

Then they get pissed at a copywriter, media buyer or salespeople because they can’t sell their strawberries.

It’s easy to get confused, but your OFFER and your copy are DIFFERENT things.

This is why we need to VALIDATE OUR OFFER before we write a bunch of copy.

…AND as we validate, we let your MARKET write our copy FOR US!

Product Launch Formula Quiz

My best copy never came outta my head…or out of a copywriter’s corner by thinking up the perfect pitch…

…The copy which slathers wallet lube on the best offers almost always comes from THE MARKET…at a moment when their credit cards are half way out.

With ninety-eleven live chat services now, texting and FB messenger you can VALIDATE AN OFFER and DIAL-IN copy faster than ever.

That’s why it’s important to dial in your offer first using an email or messenger conversation with prospects, and once you’ve done that you can clean up making sales with just a 2-page Google Doc.

Why people want to “plug their ears” and “blindfold themselves” to valuable market feedback leaves me scratching my head.

If they could only hear the fish whisper: “We don’t like strawberries.”, so many business owners lives would burst at the seams with money and mojo!

While it takes a little while to work out the details, selling by chat is here to stay.

Warm regards,

Rocky

P.S. Each month I work with a small group LIVE over Zoom helping them to validate and perfect their offers to the point where we can close mid to high ticket sales using live chat and email (without any phone calls).

If you’d like more details on exactly how we are doing that, let me know by getting in touch here.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.