Tag Archives: launch masterclass

The Product Launch Masterclass All-Access Page Is Closing

If you haven’t had a chance to go through Jeff Walker’s Launch Masterclass replays, there’s less than 5 hours to check them out, download the Expansion Packs, and top up on anything you missed.

Here’s what the page looks like when you get there:

Every masterclass lesson, download, Expansion Pack, and case study is waiting for you on this “no optin required” All-Access page.

There’s less than 5 hours before Jeff Walker closes the cart and your chance to join Product Launch Formula goes away, so if you want to join me to make 2026 your best year ever, register for PLF here and let’s do this.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: If you purchase Product Launch Formula through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Live Launch Masterclass Recap Starting Now

Jeff Walker is about to go live for a 60 minute walk through of every single step of the Launch Masterclass™.

This will be a quick, accelerated walkthrough of the Masterclass, making it perfect for you if you arrived late to the party, or you haven’t had a chance to catch any of the Masterclass. Plus, there will be plenty of time for some Q&A too.

In about an hour, Jeff will show you the big picture view and answer any questions you’ve got.

He’ll cover things like:

The Sideways Sales Letter® and how it makes you stand out even in the most crowded markets…
How to I’m using top AI tools to launch faster and easier than ever…
The simple email sequences that double my sales every time I use them…
The 3 types of launches (and how to know which one’s right for you)…

… and anything else you want to throw at him!

This is the blueprint Jeff has been refining for 20+ years, and used to personally drive over $100MM of sales + helped his students build thousands of businesses.

(And if you’ve missed any part of the Masterclass, this is your chance to catch up in one shot… before it all disappears.)

This session also makes for a perfect review for you if you have watched all the masterclass content (before it all goes away tomorrow).

You can join us here.

Cheers

Rocky Tapscott

Product Launch Masterclass Live Lesson 3 Starts In 2 Hours

A sad truth: Most product launches only do about half as well as they could. And the really wild thing… is that the people launching literally don’t know what they’re missing.

They close the doors to their launch, look at the numbers, shake their head and say “maybe next time we’ll close stronger…”

In today’s Live session of his Launch Masterclass, Jeff Walker is going to be walking through the full process for solving this problem, start to end, TODAY at 4pm ET (that’s New York time)… and he’ll be showing us the TWO critical sequences that we need to use at the end of every launch (these can literally double our sales!.

This is especially critical right now as markets are getting more and more crowded, and it’s getting harder and harder to stand out.

It’s not all doom and gloom, though. (Jeff has ridden this cycle more than once in the last 20 years! 😅)

As he’ll discuss in today’s Live lesson, we have to lean on principles that don’t change (like buyer psychology) and then adjust for today’s market.

This afternoon, he’ll be sharing how he’s doing that in his own launches.

You’ll also get an inside look at the method that’s helped him build a $100MM company with staying power… and helped his students generate millions of dollars in sales.

It’ll be at least a year before he does this again.

Reserve your spot here, then join us live at 4pm ET (New York time).

I’d love to hear what you get out of today’s training.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Jeff Walker’s Launch Masterclass Video 2 Is Live

Thousands of folks have checked out the first Launch Masterclass video here, and Jeff has let us know say that the engagement has been through the roof.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

He and the PLF team are seeing the same thing they saw last year: these super tight, Shorts-style videos are getting people to watch right until the very end.

This is great news for YOUR next launch because it proves the short video format is what your people are going to WANT instead of long form content or the long-arsed videos we used to use.

Lesson 2 is here and it’s another tightly packed on-demand video.

It’s about the three main types of launches:

- The Seed Launch
- The Internal Launch
- And the JV Launch

…and shows you which is right for you right now and what your next step is.

People love the Seed Launch because it’s perfect for you if you are brand new and don’t have an audience or an offer yet, and are wondering where to start.

But the Seed Launch isn’t just for those who are new to this…

It’s the fastest and easiest way to verify there is market demand for your offer (after all, everyone’s got an opinion until you as for a credit card) and get paid before you even create it.

For you seasoned girls and guys looking to quickly and profitably launch new offers, the Seed Launch is the way to go.

Like Lesson 1, if you watch until the end of the video, you will be able to download a special “expansion pack”, featuring fill-in-the-blank worksheets, some of Jeff’s best AI prompts, and case study walkthroughs for each type of launch, so you can see how it all works.

So check out the entire video here and then grab all the extra goodies (the link to download the Expansion Pack pops up at the end of the video).

I’d love to hear how you might use a Seed Launch after watching this training.

Rocky Tapscott
Product Launch Strategy

Your Product Launch Content Ready In Just Minutes?

After 20 years of running Product Launch Formula, over $100 Million in results, and countless businesses launched by his students and clients…

… Jeff Walker is still not going to rest on his laurels.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

In fact, he’s doing something new – using AI to launch faster and easier than ever before, and building a launch in just minutes.

You can see how he does it in Lesson 1 of his free Launch Masterclass, which is available now.

When you join the Launch Masterclass, you’ll also see:

The exact launch framework behind thousands of 6- and 7-figure businesses
How to remove the “busy work” that slows most launches down
How to keep your launch simple and stress-free so you can actually enjoy it
How to build high-quality launch assets in minutes, not days (you’ll get to watch over Jeff’s shoulder)

… and you’ll get an invite to his live Q&A sessions… an incredibly rare, once-a-year opportunity.

The 2025 train is leaving the station, so…

Join the Launch Masterclass and start Lesson 1 now.

See you inside.

Cheers

Rocky Tapscott

The AI Component Of The Launch Masterclass Is Resonating

Jeff Walker’s Launch Masterclass is clearly resonating, the AI component is generating a ton of interest, and the AI walkthrough in Lesson 1 has dialled that up to 11. Plus the “on-demand” videos make it so much easier for people to learn.

This is making the Masterclass content super easy to consume and put to work.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Even though Lesson 1 is “on-demand”, ideally you should check it out ASAP because the sooner you watch, the sooner you can start using these strategies to start or grow your business.

Lesson 1 will be a game-changer for many people. And when they see how everything clicks into place, some will have a breakthrough moment when they suddenly realise:

“I didn’t think this was possible for me until I saw this”…

…which is incredible.

And I’d love to be the one who helps you experience that moment!

Start here with Lesson 1.

Enjoy,

Rocky

P.S. Got plans this Wednesday? Jeff is hosting a LIVE Q&A on August 20th at 4pm ET. Bring your questions or just join and listen in. You’ll get a ton out of it either way. Register here so you don’t miss out.

Lesson 1 In Product Launch Masterclass Is Live – Watch Now

Jeff Walker’s 2025 Product Launch Masterclass™ is now LIVE, and Lesson 1 is waiting for you here.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

This one makes most people feel like a huge weight’s been lifted off their shoulders, because it’s all about making the hardest parts of launching exponentially easier.

He’ll show you how to do that by:

Removing the usual friction, like analysis paralysis and late-night second-guessing…
Sharing the system that took him from a $1,650 launch to a $100 Million business – and has helped his students generate over $1 billion in sales.

In Lesson 1, you’ll also discover the Sideways Sales Letter® – a core component of his PLF system…

… and how to apply it in today’s market for faster, stress-free launch.

Jeff makes sure his free training is better than even the best paid trainings, and it’s live right now.

Start here with Lesson 1.

Enjoy,

Rocky

The Product Launch Masterclass Starts Today (You In?)

If you sell anything, some of your competitors probably already registered for Jeff Walker’s 2025 LIVE Product Launch Masterclass.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

And I’m not just guessing. He’s expecting 40–50,000 entrepreneurs to show up when he goes live with Lesson 1 today. That’s what he’s averaged over the last few years, because this free masterclass delivers more value than lots of other paid programs.

So when that many people register from across every market you can think of… there’s a good chance some of them are in your market too.

And they’ll be getting a front-row seat to the exact systems that have worked for 20 years and generated over $1 billion in launches, along with:

The full launch system that’s built thousands of 6- and 7-figure businesses
Plug-and-play strategies that are working right now, in today’s market
A clear, simple, proven path to launch and grow this year
… and more (including lots of surprise bonuses)!

Remember, Jeff only runs this training once a year.

It’s free. It’s live. And it starts today.

👉 Click here to save your seat now.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

The Core Strategy Behind Every Successful Product Launch

The first lesson of Jeff Walker’s Product Launch Masterclass drops TOMORROW, Monday, August 18th, at 7am ET (New York time).

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

It’s called The Core Strategy Behind Every Successful Launch and it breaks down the Sideways Sales Letter® (SSL) and shows how it creates near-instant buzz and excitement around an offer by turning a standard-issue “marketing plan” on its side.

What Jeff shares in this lesson is more than proven… he’s taught this in Lesson 1 of every launch he’s ever done for Product Launch Formula, and it lays the foundation for everything else to come.

I can’t stress this enough. The correct use of your own PLC 1 is a critical piece of your product launch puzzle. It lays the groundwork and does most of the heavy lifting for the rest of your Prelaunch sequence.

The more people you get to check out PLC 1, the longer and more engaged they’ll be, and the more likely they are to convert into customers when you open your shopping cart.

Make sure you don’t miss watching how Jeff not only structures his PLC 1, but also the TYPE of structure he uses and how he rolls through the actual content. It will be something you’ll want to model for your own launch.

In Lesson 1, he’ll also cover:

The “P.S. Path” – what to do and say in each step of your launch
How to layer mental triggers into the Prelaunch Sequence to make offers practically irresistible
How to deliver just the right amount of content in your Prelaunch, so you provide high value but don’t give away the farm
A “look-over-his-shoulder” lesson where he puts the ideas from this lesson into action in real-time using AI tools (this is a fan favorite and really helps give that “I can do this!” feeling)

… and much, much more.

Remember, Lesson 1 is a critical one. The power of the Sideways Sales Letter us the secret sauce behind the world’s most successful launches, including Apple and the big movie studios, and it’s responsible for over a BILLION dollars of sales by Jeff and his clients.

And tomorrow, he’ll show you how easy it is to put to work in your business (only without needing a huge Hollywood budget).

You can register to watch tomorrow’s training here,

Warm regards

Rocky Tapscott
Product Launch Strategy

Jeff Walker’s Product Launch Masterclass Starts In 2 Days

Jeff Walker just mentioned how the pre-launch for his Product Launch Masterclass™ is going really well with people loving the “Transformational Value Manifesto” and “7 Deadly Launch Killers” opt-in bonuses.

We’re just TWO days away from the first lesson being released on Monday, August 19th

Lesson 1 Release: On-Demand Video Training on The Sideways Sales Letter®

The Sideways Sales Letter is an invention Jeff Walker came up with over a decade ago that creates almost-instant buzz and excitement around an offer, by turning a standard “marketing plan” on its side.

If you are the type of person who feels uncomfortable with traditional sales tactics or nervous about asking for the sale, you’ll love this. You’ll discover a natural and authentic approach to selling – one based on delivering huge value to your audience.

Even experienced entrepreneurs with loads of sales experience will be shocked at how easy the Sideways Sales Letter makes it to close more sales.

When you get this step right, you’ll start hearing your customers saying, “Thank you for selling me this!”

In Product Launch Masterclass Lesson 1, you’ll discover:

The power of the Sideways Sales Letter – how it has revolutionised online marketing, and how to put it to work in their business
The P.S. Path, and what to include in each of their launch videos (including a screenshare video of me using AI to make this even easier!)
How to layer mental triggers into their Prelaunch Sequence so their offer is magnetically attractive
How to deliver just the right amount of content in their Prelaunch, so they can provide a lot of value without giving away the farm

The Sideways Sales Letter is a foundational piece of the Product Launch Masterclass and it’s always a big hit – you’re are going to love it!

You can register to join the Launch Masterclass here.

Check it out.

Warm regards,

Rocky

Disclaimer: The Launch Masterclass is part of the 2024 launch of Jeff Walker’s Product Launch Formula (PLF). If you ultimately purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

NOTE: If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

Here’s what’s included as part of this years upgrade:

The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
Timelines and checklists to help keep you on track throughout your launch.
Closed captioning for the main training modules – giving you the flexibility to watch without sound.
A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.