Tag Archives: product launch formula

If Selling During A Product Launch Creeps You Out, Watch This

Jeff Walkers Product Launch Formula MasterclassJeff Walker is about to release the first lesson in his big event of the year – his FREE Product Launch Masterclass.

And whether you’ve been in business for years, or just starting out… this could make a real difference for you.

Since 2005, more than a million people have gone through Jeff’s launch workshops – and the success stories are legendary. Countless folks have built seven and eight-figure businesses from what they learned in this free training alone.

And this year, the Masterclass is even better – fully updated with even more actionable training, delivered in even less time.

It’s also been “AI-enabled”, which means it will cover using AI to get your launch done more quickly and easily. In the first session, you’ll watch Jeff’s screen as he shows you the exact software and prompts he’s using to build his business, so you can follow along.

You’ll also discover how turning a standard piece of marketing on its side creates a near-instant buzz around your offer.

This core strategy is responsible for over a BILLION dollars in sales – in every imaginable niche.

It’s also the secret to “sleaze-free” selling. So if the thought of selling creeps you out, you’ll love this.

Jeff will not only reveal what makes the Sideways Sales Letter so powerful… he’ll show you how you can use it to grow your business.

PLUS – you’ll get a whole bunch of bonuses when you register, including extra trainings, PDF downloads, and a LIVE working session.

You don’t need a credit card to register. You just need an email address:

Register for Jeff Walker’s Free Product Launch Masterclass here.

Rocky Tapscott
Product Launch Strategy

P.S. If you’ve ever seen anyone launch online, they either learned from Jeff… or from someone that Jeff taught.

If you want to build a long-term successful business, Jeff is THE guy to learn from. And with this free Product Launch Masterclass, there’s never been a better time. Register here.

P.P.S. Just a heads up – the Launch Masterclass is only available for free for a few days each year… so check it out as soon as you can.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Jeff Walkers Free Product Launch Masterclass Starts On Monday

Jeff Walkers Product Launch Formula MasterclassJeff Walker’s Free Product Launch Masterclass starts this coming Monday. And this year he’s decided to focus on simplifying things even further and using on-demand videos that are short, tight, and as actionable as possible.

You’ll notice the difference in the first lesson because you’ll be making progress right from the start.

Lesson #1 is all about creating a near-instant buzz and excitement around your offer… without relying on sleaze or clickbait style hype that over-promises but under-delivers for your audience.

Despite what many high-pressure “closers” might want you to believe, it is possible to ask for the sale in a natural and authentic way, that makes your customers say “yes please, and thank you for selling me this!”

If the idea of selling creeps you out… you’re in for a surprise as you discover just how effortless it can be.

Speaking of surprises…

There are a bunch of cool bonuses waiting for you when you register for the Product Launch Masterclass here, including a special “How to Launch with AI” training…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

3 Reasons You Can’t Miss This Years Product Launch Formula Masterclass

Jeff Walkers Product Launch Formula MasterclassIf you are looking for a solid edge for your business, there are three reasons why this year’s free Product Launch Formula Masterclass is the best ever…

First of all, on-demand trainings means you don’t have to put your life on hold to check out the videos – you can watch (and re-watch) them at any time.

Second, each training session is tighter and more compact than ever.

Not only has Jeff Walker boiled his formula down to three simple steps… he’s crammed everything into super-short, actionable videos, so you’ll be getting results from the get-go.

Third, this year’s Masterclass is “AI-enabled”…

AI makes building your launch SO much easier. Jeff and his team have gone super-deep on AI this year, and he will be sharing how (and when) to use AI during the launch process – including the exact prompts you can use when building out your launch.

And that’s not all…

When you register, you’ll also get an invite to a special “How to Launch with AI” session where even AI beginners will see how easy it is to grow (or start) their business with help from AI.

Plus there’s some awesome bonuses you get when you join us.

You don’t need a credit card to register, but you do need to hurry…

You can register here for the “best ever” Product Launch Formula Masterclass that starts in a couple of days.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Since 2005, over a MILLION people have gone through Jeff’s free Launch Masterclass … and they’ve used these ideas to generate over $1 BILLION in sales.

And this year – with the shorter, more actionable, and on-demand videos and all the extra bonuses and AI training – it’s better than ever… and still free!

Register for the Launch Masterclass (starts soon)

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Double Your Income By Complementing Your Big Ticket Sales

Using Jeff Walkers’ Product Launch Formula process to make big ticket sales for courses, coaching and consulting is a great way to generate a ton of Big Ticket sales in a relatively short period of time.

And I love Big Ticket as much as the next guy, but the fact is setting up for and running a launch to make those big ticket sales is a huge job that takes a LOT of time and energy to pull off.

This is not a Death of Big Ticket or Product Launches warning…

But only using Big Ticket to generate all of your income is kinda silly as a carpenter who only uses a hammer.

Fortunately there is another option.

In addition to running launches, my clients and I have been running 5 figure campaigns with low to mid ticket products…in a WEEKEND…

…with prices from $99 to $999…

What we’re calling ‘Mid Ticket Mojo’ tops up Paypal accounts nicely. 

I really love pulling this tool outta my box when I don’t have time to set up and run a product launch for a client.

  • No Product launch Content to create 
  • No 10-part email sequence to write
  • No waiting two weeks to get paid
  • No or (very little delivery) after the sale.

…great when you’re after “free and clear” cash.

…like if you wanna put some cash in the bank, so you can have some dry powder to buy assets cheap if everything goes to heck in a handbasket, ya know?

The pent up demand for mid ticket stuff blows me away too. 

Travis Sago, who shared the Mid Ticket Mojo idea with me, tells me some of his small Facebook groups have returned $100+ PER MEMBER. 

He says, “Watching $99, $499 to $999 sales notification fill up my email never gets old!”

And you know me.

I don’t do any fancy or complicated stuff.  

Pecking out a Google Doc and a raw Paypal link may not win any design awards?

But it’s simple, fast and it works…

BTW: There’s no law that says these folks can’t be offered big ticket stuff later either.

And you can continue using product launches to generate your Big Ticket sales like you’ve always done,

Travis calls it a 2nd Helping campaign. (Another thing I learned from him.)

Now, may I point out one more thing?

Today as ban happy, deplatform happy, cancel culture crazy…as things can be these days…

I wanna make sure I pull my BUYERS OFF of the Social platforms just in case something happens and I lose my audience. 

So, I do a happy jig when I can pull out anything from 5 to 50 BUYERS off social media platforms (some of them I don’t even own).

I don’t wanna leave my family’s financial future to chance. 

I’ve seen too many folks get wiped out. 

If all you’ve got is a $10,000 price tag…

…and you’ve got 1000 members/followers/whatever…

Even if you’ve sold 10% of everyone…

you still have NINE HUNDRED PEOPLE who haven’t bought from you. 

Which all falls off a cliff like zombies chasing brains if the ban hammer comes down. 

So, keep Big Ticket. 

But, I totally recommend diversifying your tool box. 

With a low to mid ticket offer and the 2 Page G Doc Cash Machine you can diversify now for 99 bucks…

===>Grab it here

For a lil more…

You get 2 tools for turning the low/mid ticket buyers into Big Ticket buyers…

===>It’s yours here

and for a wee bit more…

You get my a fun and simple campaign for GROWING an audience without spending a cent. This has been working since 2005 – and works even better today.  

===> Grab your tools here

If you don’t add to your toolbox with me, please diversify somehow!

In Your Corner,
Rocky

Jeff Walker’s Product Launch Formula Masterclass Is About To Begin

Jeff Walkers Product Launch Formula MasterclassThis years Product Launch Formula Masterclass is about to begin, and it’s going to be even better than it has in the past, for a bunch of reasons.

This is Jeff Walker’s big, free, only-happens-once-a-year training where he walk you through launching your online course, membership site, or coaching program. And this year it’s “AI-enabled”, so it’s more timely than ever…

What’s Covered In The Product Launch Formula Masterclass?

Whether you are just starting out and you only have the barest seed of an idea (or even no idea for an online business yet) or an experienced business owner, Jeff will show you his time-tested approach to creating near-instant momentum and sales with your next offer.

And how Artificial Intelligence can make it even easier for you to get your program completed, run your launch, and start making sales.

This year Jeff’s main focus has been to create the tightest, most powerful version of the Product Launch Formula Masterclass yet. The training will allow you to take what you learn and jump straight into creating your own Product Launch.

You’ll be making progress right from the start, and Jeff is also including a bunch of extra bonuses, including downloads, case studies, and Q&A sessions, in case you’re keen to go extra deep.

You can register for the Product Launch Masterclass training here before the first session on August 21st and the entire Launch Masterclass (including all the bonuses) are yours absolutely free..

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Monetise Your List In Between Your Product Launches

I’ve been asked about the best way to monetise an email list between product launches a few times and I thought I’d share a quick strategy that works very well for just about any business.

Since the beginning of the Pandemic, there is a growing trend of smart ecommerce companies adding sales of digital products to their physical product businesses. The fact is this is a massive, blue ocean opportunity and it’s great to see so many businesses heading in that direction.

Done right, there’s virtually no downside for the business with massive upside allowing them to significantly increase sales and profits with very low overheads, especially when they are selling products as a affiliate.

Most ecommerce businesses don’t realise the value of the asset they have created with their customer databases, and they don’t know how to capitalise on it.

Product Launches Have Their Limits

As you’ve seen from other posts on this site, Product Launches are a very good way to generate big paydays for some businesses that have a solid customer database, although they are a LOT of work.

The other factor is you can’t continually ‘launch’ to the same people because you will burn out your email list and damage the relationship you have with your audience.

So what can you do BETWEEN launches to nurture that relationship while continuing to make profitable sales?

These days I prefer to create simple campaigns consisting of a short message inviting people to raise their hands to let my clients know they are interested in something.

For those who reply I follow up with a couple of messages with questions to qualify them, and if they qualify based on their answers, we make them an offer for the client’s (or even somebody else’s) high-ticket program or SAAS.

Then I finalise sales using email or text chat and get paid based on the results I achieve.

It’s less risky and less stressful than running a product launch, and because we are promoting a high ticket product or service, the profits are usually great.

And the best part is, the people don’t see the first short message as a ‘pitch’ because only those who are interested reply, and it doesn’t upset the rest of your people. That means your regular mailing schedule isn’t impacted in any way.

If you would like to discuss how you might be able to use this strategy in your business to generate high ticket sales even if you don’t have a high ticket program of your own, feel free to get in touch by emailing me at rttgemails [at] gmail.com and I’ll get back to you with all the details.

Warm regards,

Rocky Tapscott
0418 788 482

Jeff Walker’s Product Launch Masterclass Lesson 3 Is Ready

The replay for Lesson #3 of Jeff Walkers Product Launch Masterclass is up and ready to go, and you’re not gonna wanna miss this it because this one is about one of the most critical moments of any launch – Making the Sale.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

In Lesson 1, you learned all about the Sideways Sales Letter, but what do you do after you’ve released all of your awesome Prelaunch Content?

Well… that’s when you make your offer, start taking orders, and get paid. 🙂

This is called Open Cart. And, as you can probably imagine, it is a super exciting time in your launch. It’s also a time when a lot of people tend to make mistakes that cost them sales.

That sucks, and you don’t want it to happen to you. That’s why Jeff is going to show you the right way to transform the value you’ve delivered into sleaze-free sales, including:

  • The Open Cart Sequence – including how often you should email, how to do it, and what you need to say every step of the way…
  • How to keep your audience engaged and excited from the time you open your cart to the time you close…
  • The single most important mental trigger you can use to maximize sales during your Open Cart (in my experience this one mental trigger can DOUBLE your sales!)…
  • And LOTS more.

If you’ve ever felt hesitant or nervous asking for the sale… you won’t after this lesson.

You can catch the replay of Lesson 3 of Jeff’s Product Launch Masterclass here.

I know you’re going to love the seamless way Jeff teaches you to transition from teaching to making an offer.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 2 Of The Product Launch Masterclass Is Today

The second live lesson in Jeff Walker’s Product Launch Masterclass is happening today, and you can register for the event here.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Lesson Two in the Launch Masterclass is all about the three primary types of launches:

  • The Seed Launch
  • The Internal Launch, and
  • The Joint Venture (JV) Launch

…and which one is right for you based on where you are in your business.

If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Seed Launch is how you can co-create a a product with your audience so you come up with the perfect product they are desperate to buy from you.

You can do a Seed Launch with NO LIST and NO PRODUCT to start with and use that launch to create an entirely new business from scratch.

It’s also great for people with existing businesses who have an idea for a new product or offer, because you can test the market to make sure there is demand, and get paid before you create the product.

Jeff will cover the Internal Launch, which is the go-to strategy where you launch to your own email list with a Sideways Sales Letter (you can think of it as Jeff’s bread-and-butter launch…)

And you’ll also learn about the Joint Venture (or JV) Launch is where you get maximum leverage by working with partners – it’s an advanced technique, but it’s like pouring more fuel onto a fire.

Here’s your link to register for the Lesson 2 live broadcast.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.