Tag Archives: product launch formula

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

100+ Distribution Channels To Leverage Your Product Launch

A great way to find new affiliates and JV partners for your next Product Launch is to search through the huge database at ELearningIndustry.com

A quick search of ELearning Industry’s database reveals hundreds of potential partners and is an incredibly powerful resource to find NEER relationships.

NEER stands for Naturally Existing Economic Relationships.

NEER allows us to these relationships to find related but non-competitive businesses who can help THEIR customers by recommending our stuff.

Quick example: My mentor Travis Sago tells the story of a client who helped Karate Schools enrol and retain more students.

She has a NEER with a Karate Uniform manufacture who produced very high quality products.

She asked him, “If the other Karate Schools you supply to were able to enrol and retain more students, do you think you would sell more Uniforms?”

Naturally his answer was yes.

The Uniform manufacture sent an email inviting all of his clients to a free webinar where Travis’s client taught the other Karate School owners how to enrol and retain more students.

Many of the School owners just didn’t have the time or resources to do it themselves, and quite a few of them became her clients.

This is just one example of how you could use Product Launches + NEER to grow your business.

And ELearningIndustry.com would be a great place to start and find potential NEER partners who can help you with your product launch, and sometimes for months or years afterwards.

More Marketplaces To Find NEER Product Launch Partners

Clickbank.com

Warrior Forum

Udemy

Of course, having your product launch funnel tested and proven to convert is critical if you want other people to help you to promote it. That’s where Jeff Walker’s Product Launch Masterclass comes in.

For the next few days you can get free access where Jeff takes us through his Sideways Sales Letter, how to use AI to create content, and much more.

You can register to join here.

Warm regards,

Rocky “NEER” Tapscott

P.S. Finding NEER partners is one step in leveraging your initial Product Launch results. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A.I., Licensing, And Product Launch Formula

Once you get your head around how powerful Product Launch Formula can be for leveraging content using A.I., a whole new world of opportunities opens up.

In fact, A.I. + PLF + Content = Real Fast Recurring Royalty Payments

Like many people, I’ve got a library of written and video content going back to 2016.

One of the things I’m focused on now is using A.I. tools such as Launchy.ai to repurpose my old but still valuable content into books, courses, membership programs and so much more!

Launchy.ai (which is included with Product Launch Formula) can create all types of products that I can monetise with the Product Launch + Licensing model.

How Product Launch Formula + Launch.AI + Licensing Works

There are endless licensing money machines we can build using A.I. to repurpose our content and launch new products using PLF.

One POWERFUL way to grow your audience, impact and sales with a minimum of effort is to use Launchy.ai to adapt existing content into new Courses, Guides and other content and create Sales Funnels and marketing materials to sell them.

Then once your new funnels have been tested using the Product Launch Formula process and are converting, LICENSE THOSE FUNNELS to other people to be incorporated into their BUYER flow.

Launchy.ai can create your Course itself, along with Landing Pages, Email Sequences, Checklists, Quizzes, Q&A and Ask Me Anything content, and much more.

Once you have all of your content created and your Product Launch tested and proven, search out other businesses who could use your new Course to help their clients solve a Present Pain they currently don’t help them with, and let them integrate your ENTIRE FUNNEL into their existing marketing.

In return, they could pay you a set fee per year, a fee per student, a percentage of their sales, or compensate you in any other way you both agree on.

This model gives you two powerful benefits:

Because people are entering YOUR funnel, you getting BUYERS onto your list without having to spend any time or effort to generate the sales.
You are setting up recurring revenue streams from dozens or hundreds of different sources with a small amount of effort up front. And with Launchy.ai doing most of the heavy lifting for you.

Jeff Walker is going to show you how to use Launchy.ai to create your content and much more in his Product Launch Masterclass which is available for the next few days.

It really could be a game changer for your business.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Using Launchy.ai to repurpose existing content is just one way you can use PLF to make more sales. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Case Study – Elliott Connie

As part of his Product Launch Formula Masterclass, Jeff Walker will be sharing some inspirational Case Studies showing how all kinds of people have used PLF to launch or grow their businesses.

In this Case Study, Jeff shows how one Therapist turned his practice into a $50k+ online launch.

As I mentioned, Jeff will be releasing more of these Case Studies as part of his Product Launch Masterclass.

If you’d like to learn more, you can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Some of these Case Studies are truly inspirational. Jeff Walker takes you through more of them plus a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How To Make Your Product Launch Offer Irresistible

If the goal of our Product Launch is to help as many people a we possibly can while making money, it’s critical we create a truly irresistible offer that people would feel foolish to say no to.

We’ve been talking about some of the factors involved in doing that, including being able to target a Present Pain rather than offering a Future Gain, Pre-Selling your prospects using the 5Ps to remove potential objections, and most importantly making sure your prospects are Pre-Sold on your New Plan before you make an offer.

But once you’ve done that, it’s important we don’t drop the ball by making a weak offer that doesn’t convert potential prospects into buyers.

Take a look at the graphic below which is based on what I have learned about creating HELL YES offers from Travis Sago.

NOTE: Click on the image and a full sized version will open in a new window. I recommend you download the file, print it out and laminate it for future reference…The further you can move your offer from the left (Hell NO) to the right (HELL YES) the better.

As you can see, a HELL NO offer is:

NOT Specific
NOT Relevant to the prospect
Seems UN-attainable
Has results that are NOT measurable
And offers FUTURE GAIN instead of solves a PRESENT PAIN

And the T.I.M.E.R. Risk Factors are high:

It will take the prospect MORE TIME to make a change than continue doing what they are doing
Their IDENTITY and how they feel about themselves could take a big hit if they buy
Buying will cost them more money than if they decide to pass
It will take more energy to make the change you are asking them to make than staying the same
They have a high risk to their REPUTATION and how friends and others see them if they make the change you are offering them

When you rate your product launch offer against all of these factors, you can quickly see how desirable (or otherwise) it will seem to your prospects.

I hope you find this offer-rating tool helpful.

Warm regards,

Rocky

P.S. When you combine this offer optimisation idea with what Jeff Walker is teaching in his latest Product Launch Masterclass, you really can’t miss nailing your next launch. The Masterclass is only available for the next few days.

You can register to join the Launch Masterclass here.

Check it out.

And if you have any questions, or you would like to chat about how I might be able to dial in your offer, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Sick Of Hearing “Not Interested” During Your Product Launch?

One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.

Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.

But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.

Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.

For example, nobody wants to buy “Consulting Services”.

They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.

But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.

That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.

In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.

So the secret to stop hearing “not interested” is this…

…you MUST Pre-Sell them on your new plan.

This works in every market I’ve used it in for over 20 years…

It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.

No more are we an “unwelcome pest”…

We become a “welcome guest”…

So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.

Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.

And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.

You can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
What kind of launch is right for you
How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

If I had to make $10k in 14 days With Product Launch Formula

If I had to make $10k in less than 14 days using a strategy from Product Launch Formula…

I’d send a 3-step email sequence based on the PLF Quick Launch to my email list…

Then, I’d email or DM the responders with an offer that is hard to refuse.

Now…

If I didn’t have an email list of my own…

I’d offer to send the 3-step email sequence to someone else’s buyers list…

Then, get 25% to 50% of the sales.

I can have a helper and they can do the follow-up for me.

The Product Launch Formula Quick Launch Works Super-Well

My partners and I often get 50+ responses…

We SELL OUT our available spots at $5,000 each in a few days.

Without sales calls, Webinars, or long-arsed sales pages.

This is a bit like trying to describe how sweet a kiss is by someone you love.

It is soooo awesome!

But you have to EXPERIENCE it.

Anywho…

I’ve done my best to “describe” the “kiss” to ya…

It’s possible to average over $500 a day even with a small buyer list.

With 3-step emails…

And direct messaging (DMs or email).

Selling $500 to $20,000 things with ZERO sales calls.

The Quick Launch is just one strategy Jeff Walker teaches in his Product Launch Formula Program.

And he is about to start his 2024 Product Launch Masterclass where he’ll be sharing many of the secrets that make Launches so successful.

For the next few days you can register for the Masterclass here.

I think you’ll find it super helpful if you’d like to make more sales from your product or service.

Warm regards,

Rocky “Quick Launch” Tapscott

P.S. The Quick Launch is a strategy you can use to completely pay for your membership to PLF (and then some) within a couple of weeks. For the next few days you can register for the Masterclass here to learn more.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Basics: You MUST Presell The New Plan

One of the biggest reasons a Product Launch Formula launch fails to produce the kind of results we are expecting is that people don’t believe your product or service will help them.

And one of the main reasons for that is you haven’t Pre-Sold Your New Plan.

Your people would not be consuming your Product Launch Content if they didn’t think you could help them solve a problem or achieve a desired result.

In other words, they are using some type of existing PLAN that isn’t working for them. If their existing plan worked, they would not be looking for a solution.

The Sideways Sales Letter we use in a typical Product Launch is the perfect vehicle to explain why their current plan is not working, and how your NEW plan will give them the TRANSFORMATION they need to achieve their desired result.

Your new plan MUST BE SUPERIOR, DESIRABLE AND CLEARLY DIFFERENT to anything they have ever seen or heard before.

You must clearly show how is it different to the “competition” or others selling similar solutions in your marketplace.

If you can show people why their old Plan isn’t working, and why your NEW plan offers the solution they are looking for, it’s like adding a gob of Wallet Lube to your sales process.

You should NEVER ask the people going through your Product Launch to give you money until AFTER they are convinced your new plan will work for them.

And speaking of Launches, Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

More Money From Product Launch Formula Than You Can Spend?

Would you like to make more money from Product Launch Formula than you can ever spend? Here’s the secret it took me three decades in marketing to truly understand.

Before you start creating your product, find out exactly what Present Pain your audience is FED UP with, and give them an entirely new, exciting, and desirable way out.

Offering solutions to a nagging pain your audience wants relief from RIGHT NOW is far more effective than offering to help them achieve a future gain that is somewhere off in the future.

So how the hell do you do that I hear you asking.

The first step is to come up with a list of potential Present Pains you are confident your audience is suffering from. You’re looking for stuff you know they are ALREADY desperate to fix, or desires they want to achieve RIGHT NOW.

Then, you create a short email/post inviting people to make the change they ALREADY want to make to achieve that outcome. Ask people to respond back to you if they would like more details.

Then when people reply, spend time asking questions and listening to their answers.

Once they have told you exactly what they are looking for, make an offer based on what they just told you.

What questions should you ask?

Ask them:

What’s important to them about making the change? Keep asking until you get to the truth.
Is this a change you want to make now? Or later? Why?
What happens if they don’t make a change? Who else is affected? What would that mean for you and them?
What’s stopping them from making the change on their own?
What have they tried so far? What happened? Why did that not work?
Would they like help getting over the obstacle they just told you about?

If you ask a dozen people…

You WILL have your offer dialled in better than 99% of other marketers, and you WILL make sales.

Incorporate what you’ve learned into your sales page (or a Google Doc), and then send them to the offer and make sale after sale after sale.

So…

What this really boils down to is:

Make invitations
Ask Questions
Put it in an offer
Keep listening, write down what they say and adjusting the offer
Make millions in sales

I truly hope this helps you to perfectly dial in your Product Launch Formula offer to make more money than you can ever spend.

Now having said that…

Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Launchy.ai Makes Product Launch Formula The Killer App

I think it was only last year that Launchy.ai was first included with Product Launch Formula as a way to help Content and Course Creators develop quality content for their launches quickly and easily.

And Launchy has been a fantastic tool for helping PLF owners to significantly cut down the Time it takes to go from idea to Content Creation to Launch.

But something that many have missed is that since many of us have got a library of video, audio and/or written content going back for years, Launchy.ai is perfect for repurposing all of that stuff and bringing it up to date for new audiences.

One of the things we’re excitedly focused on is using Launch.ai to repurpose our content into books, courses, membership programs and so much MORE!

I am blown away by what the program and some of the other AI tools can create that we can monetise in various ways.

There are endless money machines we can build using A.I.

In fact we believe MARRYING AI and repurposing our existing content gives birth to the most stress-free income streams ever created!

If you don’t have content of your own?

There are thousands of experts, coaches, consultants, content creators, and business owners with a fortune in IP just “sitting under their mattresses.”

…without the know-how or time to monetize it.

How cool would it be to be able to use Launchy.ai and Product Launch Formula to start earning royalty payments for content you didn’t even own?

If that is something that excites you too, I’ll be sharing how to do that with people who purchase Product Launch Formula through my affiliate link during Jeff Walker’s upcoming Product Launch Masterclass.

To jump on the Masterclass list and make sure you don’t miss anything, you can visit this page.

Or if you have any questions, feel free to click here to get in touch.

I’m looking forward to chatting with you about some exciting ideas for getting the most out of Product Launch Formula.

Cheers,

Rocky “Repurposing” Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How Product Launch Formula Gives You Life Choices

Launching (or re-launching) a product, service or business using the Product Launch Formula gives you leverage gained from over two-decades of experience from thousands of PLF users.

Without leverage life seems cruel.

With leverage life gets easier, we have more options, more fun, and more life choice.

One reason is when the PLF process us used even half-arsed correctly we’ll make more money with each launch.

But money is only ONE form of leverage that Jeff Walker’s PLF process gives us.

Product Launch Formula Gives Us AT LEAST 5 Types Of Leverage

In addition to MONEY leverage, we also get:

TIME leverage (we can cut the time it takes to grow our business by months or years)
ENERGY leverage (we can afford to PAY people to take over some of the to-do list tasks for us)
IDENTITY leverage (having profitable launches makes us feel much better about ourselves and our ability to provide for our families)
REPUTATION leverage (we are seen as an industry leader by our peers and often attract some of them to become JV Partners and affiliates)

The leverage of PLF is available to almost everyone.

Yes there is a price tag of Time and Energy attached in order to gain access to this leverage.

And sadly only a few actively learn and use the leverage PLF gives us as a tool.

I think this is one reason why the Wealth Gap gets wider…

And why 90% of businesses eventually fail.

The fact is 1n 2024 it’s never been more doable to run a 7 figure high profit business with one person and a couple of helpers.

With leverage life gets easier, we have more options, more fun, and more life choice.

Without leverage life seems cruel.

Everyone gets a choice where to invest their time and energy…daily.

Leverage or Languish?

Learn to drive?

Or walk?

Jeff is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.