Tag Archives: product launch formula

Product Launch Formula Review – Download Your Product Launch Blueprint

In this Product Launch Strategy post, I’ve got a really cool freebie for you…

Jeff Walker has just released his Product Launch Blueprint, which is a downloadable PDF and a full-length training video that walks you through how to use the Blueprint step-by-step.

And since Jeff’s Product Launch Formula is responsible for creating HUNDREDS OF MILLIONS of dollars online sales, this Blueprint gives you kind of a “behind the scenes” look at his multi-million-dollar strategies and how he things about a launch and plans everything out.

Grab a copy the Blueprint free (only for the next few days) here.

Again, you’ll have to opt-in to get the Blueprint, but there’s no upsells, no cross sells, or any of that annoying crap at all.

There’s even a hidden “resources” section in the Blueprint that doesn’t show up in the training video, but it’s in the Blueprint and it’s killer.

IMPORTANT: be sure to print out the PDF so you can take notes as you go through the video.

Get the Product Launch Blueprint here before Jeff pulls it down.

Get it now while you still can…

Talk soon,

Rocky
Product Launch Strategy

The Product Launch Formula “Seed Launch”

Product Launch Formula Review

Product Launch Formula Review

The first time I used Product Launch Formula was around early 2008 if I remember right. I was helping people build websites with an all-in-one system I won’t name, because looking back, I should have been using WordPress instead.

Don’t we all have those things we regret?

Anyhoo…

I’d built up a pretty big following of beginners to online marketing, and was doing my best to help them with free coaching when they purchased the website building product through me.

Not a sustainable business model at all, but back then I didn’t know any better.

But I had a lot more to teach people who wanted to get a more advanced education, so I created a more advanced course that covered the basics of setting up a website at a higher level, and a deep dive into the stuff that helps people get the money.

After all, that’s what people wanted – a way to get paid for the time and effort they were putting in.

So anyway I used the Product Launch Formula process to do what Jeff Walker calls a Seed Launch. It’s a launch to your internal list where you GET PAID up front and actually create the product as you go.

I’ll tell you how my Seed Launch went in a minute, but first, let me tell you a bit more about what they are, and what they can do for you.

Basically a Seed Launch is a way to make a bunch of money before you know exactly what the product is going to be, and before you create anything. You come up with the nuts and bolts of the product based on what your readers really want to learn, so when you launch, you know there’s going to be demand because you are giving people EXACTLY what they want.

And you can base your marketing on the words and emotions people use in the surveys you do as you flesh out the content of your course.

Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

So for instance, if your readers tell you they are sick of not being shown any respect by their peers or their spouse, you can show them how by buying your product, they can turn that around, and start to be admired by others and win back the admiration and respect they crave from their husband or wife.

Or if people tell you they lie awake at night worrying about their children getting caught up in the local drug culture or gang violence, you can talk to them using the same fears and emotions they shared with you to show them how your product can keep their children safe and out of harm’s way.

That’s why Jeff Walker’s Seed Launch process is so good.

You can create the product based on EXACTLY what people want to buy.

And you can perfect the marketing pretty much under the radar to your own internal list, so none of your competitors know what you are up to.

Then once you’ve got all of your ducks in a row, you can do a full JV Launch using the rest of what’s taught in Product Launch Formula, and quickly bring in hundreds or even thousands of new customers.

Oh and here’s an insider tip…

I just completed a stand alone course Jeff did with a couple of hundred students, where he did a Deep Dive into his Seed Launch Process. The course was over 4 weeks, and we had a dedicated Facebook community that was rocking throughout the course, and is still active today more than a month after the course ended.

Anyhow, since Jeff has said this latest release of Product Launch Formula is totally new, I wouldn’t mind betting that one of the bonuses will be access to his Seed Launch Formula training.

Don’t get me wrong, the Seed Launch training inside the original PLF course is good, but the Seed Launch Deep Dive goes way deeper and shows exactly how to pull off one of the easiest and most profitable marketing campaigns you’ve ever done in your business.

So back to my story…

For my Seed Launch, I didn’t want to get too greedy, so I priced my training at $77, which was a 50% discount on the price at the time.

I made what at the time seemed to be a pretty good offer, although looking back it wasn’t what you’d call irresistible, but considering it was my first attempt at a launch, I made back more than twice the money I spent buying PLF in just over 7 days.

With ZERO cost apart from Paypal fees and some of my time to do the training.

That was my most profitable week EVER up till then, and it sure made my wife smile seeing all of those Paypal notifications coming in 🙂

She hadn’t had much to smile about up to that point. My earnings record hadn’t been what you’d call stellar…

But that Seed Launch was the start of good things for me.

I’ve done quite a few more since then, and every one has made good money.

Some have made really good money…

And it’s just part of what Jeff shares in Product Launch Formula.

Exciting stuff.

If you’d like to know more about what’s covered in the latest version – check out Product Launch Formula.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ve Got To Look Forward To With Product Launch Formula

In this Product Launch Formula update, I’ve got something kinda personal to share with you, but it’s a message you really should hear.

I was reading a message from Jeff Walker today, and he was talking about when he first discovered these product launch strategies, it was like taking off a blindfold, because a whole new world of opportunity opened up for him when he began to realize what he’d been missing.

That’s probably what you’re feeling at this moment as you sit at your computer or on your mobile device, wondering if you are gonna take the plunge into Product Launch Formula.

All of us here at Product Launch Strategy know what lies ahead for you, because we’ve been using what Jeff teaches in PLF for a long time now, and we can’t wait for you to discover just how powerful this stuff really is.

Here’s The Hidden Benefits Of Using Product Launch Formula

But you see the thing is this – while you are going to get all kinds of great product launch strategies and tactics inside PLF, there’s a whole different level to this as well.

If your experience is anything like mine and most other Product Launch Formula owners, you’re going to start seeing some big changes in the way that you look at business and marketing.

And the beauty of that is the long-term impact on your business is going to go WAY beyond the product launches you’ll be doing.

That’s because you’ll be able to go from worrying about your business to a feeling of excitement and expectation of what’s really possible. And you’ll start to see a whole bunch of new opportunities that you didn’t notice before because you weren’t aware of them.

This will be particularly important when you come to realize the power of using Joint Ventures in your business. Truly, once you really ‘get’ JV’s and understand how to create win-win deals all round, the impact can be life changing for everybody concerned.

Just A Few Days Before We Get Started In The Product Launch Formula Membership Portal

Module 1 will be released in just a few days. But once you get inside, DON’T wait until then to get started.

There’s a ton of goodies already waiting for you inside the Product Launch Formula Portal.

First of all there’s an amazing warm and helpful community of PLF Owners. It’s just a great group of really cool people, so make sure you go there as soon as you join and introduce yourself.

It’s important that you do this, because if you want to build a successful business, it’s important to invest the time to build successful relationships with other people who can help you to get where you want to go. It will pay you back in a big way later on.

And secondly, if you’re not really sure what niche you’re going into, or even if you have something that’s working right now, but you need to refine it to make it better, make sure you check out the interview Jeff did with Clay Collins, who’s a niche marketing expert, and is now the owner of LeadPages.

This interview is just one of the MANY surprise bonuses you’re going to keep getting from Jeff for weeks to come, so you’ll have to get used to it 🙂

There’s Lots More To Look Forward To With Product Launch Formula

And once you get inside and start poking around the members area, you’ll find lots of other goodies just waiting to be found.

And finally, I know it’s a big leap of faith for you to sign up for Product Launch Formula and the investment is significant. The great thing to remember is that there have been THOUSANDS of successful PLF Owners who have gone before you.

Product Launch Formula is going to work for you too, as long as you work the plan and take action.

I’m really looking forward to hearing about your success once we get started…

Talk soon,

Rocky

P.S. Here’s your link to the Owner’s portal –

Go to the PLF Owner’s portal and get started

My First Product Launch Formula Launch

Product Launch Formula Review

Here’s What Your New product Launch Looks Like

In this Product Launch Formula Strategy post, you’ll get an inside look at the very first product launch I ever did when I purchased Product Launch Formula way back in around 2007.

Back then, I had a small coaching business helping people get started on their first or second websites, and the coaching course was priced at $147.

SIDEBAR – Looking back it was way too cheap, because I was giving every student personal hand holding for as long as they needed it in addition to 12 months worth of written and video lessons on how to build a profitable online business.

For some students, that personal hand holding lasted for over a year…

But at the time, I was happy to help, so it didn’t seem like a big problem and I was happy to help. – END SIDEBAR

The Product Launch Details

I went through Jeff’s Product Launch Formula training (it was all on DVD’s and printed manuals back then; all came shipped to your house) and decided I’d do a special offer for my coaching program because sales had been pretty slow.

For the promotion, I ended up offering less personal hand holding (due to the time constraints) and more course materials and hands-off training, and cut the price 50% to $77.

After I sent my readers a quick survey (using SurveyMonkey) asking them how I could improve the training I had already been giving them, I sent my ‘Shot across the bow” email on a Monday, letting them know there was something cool coming – something that was going to help them with the problems they’d raised in the survey, and hinting that they’d be getting a great deal on a limited product release.

Three days later, I sent my first piece of pre-launch content (a PDF Report) and they LOVED IT.

People were emailing me back and asking for more info, and there was A LOT of buzz building in anticipation of the second piece of pre-launch content I’d told them about, which was a video that took people on a deep-dive further into the stuff covered in the PDF.

Three days later, I sent the video to my readers and they totally loved it. More emails came in thanking me for it, and wondering what was coming next.

I didn’t use a third piece of pre-launch content like Jeff recommends at the time, because I didn’t really have anything prepared and from the response I was getting, it didn’t look like I needed it anyway.

So a couple of days after the video, I sent the ‘We’re Open” message and let people start buying the course.

The first day it started off a bit slower than I had hoped, but sales came in steadily for the first two days and I made over $1,000, which at the time was my biggest day ever since I started working online.

The Walker W And Stacking The Cool In Your Product Launch

On day 3, I added another bonus to see if that helped to increase sales. Jeff calls this the ‘Walker W’, and Frank Kern calls it ‘Stacking the cool’, and it’s responsible for an additional burst of sales once the initial pent-up demand starts to die down and sales did pick up again.

As we started to come to the end of the launch, I introduce some scarcity – only 2 days to go,, only 1 day to go – that type of thing, and sales again picked up as people realized they might miss out on the 50% off deal and extra bonuses.

With 24 hours to go, I sent the FINAL NOTICE message Jeff gives you in the PLF training, and got a big burst of sales again.

During that last day, I followed the Product Launch Formula training and sent a ’12 hours to go’ and a ‘4 hours to go’ notification message, and sales continued right into the close when I took the page down.

Since I had people emailing me telling me they’d missed out and could they PLEASE open up again so they could get in, I had a 2 day re-opening which let more people into the program who had been too slow the last time.

Jeff often does this as a way of giving people one last chance to join a program that’s going to be closed for a while (like Product launch Formula usually is – it’s only opened up once each year).

The Big Product Launch Secret Many People Miss

The bottom like is I ended up making just over $5,500 in around 10 days, simply by creating a great offer and sending about a dozen email messages. There ware a bunch of things I could have done better, but the main thing was I took imperfect action.

The beauty of the PLF process is that it doesn’t matter if you miss a few things, the momentum you build up still carries you through to the end.

It’s very cool.

So if you’d like to learn more about using Product Launch Formula to make a bunch of extra sales for your product or service, check out PLF here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Survive A Product Launch

In this quick Product Launch Strategy update, I’ve heard from Jeff Walker and he said they’ve had a ton of people sign up for Product Launch Formula so far today already, and they’re already inside the PLF member’s portal building a really cool community.

I remember from Jeff’s last PLF launch, and from the launch he did recently for his Seed Launches training, the calibre of the people inside the member’s area was extraordinary.

Everyone helps everyone else and it’s a pretty thing to watch as a community works together to help everybody solve the problems they come up with.

The Downside Of Making Quick Sales With A Product Launch

The downside of all that of course is that the places for the PLF Live Workshop are also going very quickly.

But right now there is still room, so if you act quickly and register for PLF right away, you can grab a spot.

This is probably the highest-value bonus I’ve ever seen offer with Product Launch Formula.

That’s because his live workshops are super packed with content and amazing people – in fact, the only live events he’s sold before have been priced between $5,000 and $25,000.

And since you get the PLF Live Workshop as a free bonus when you register for Product Launch Formula, it’s a good idea to make sure you register in time.

Here’s the link:

CLICK HERE: for Product Launch Formula

Talk soon,

Rocky

P.S. One of the big problems with a launch like this is if you aren’t prepared when your shopping cart opens, you can crash your website server and nobody can order. I’ve seen that happen more than once.

Fortunately these days it isn’t a common occurrence because people doing big product launches like Jeff is now use Amazon S3 and a bunch of “load balanced” servers to share out the load.

As for Jeff, he was saying the best news of the day is that his server survived the held up under initial onslaught.

There were some people that had some delays with the video, but for the most part everything went really smoothly. Now that they’ve been open for several hours, they’re pretty much past the real danger point.

So it’s all good now…

CLICK HERE: for Product Launch Formula

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Is Live

In this Product Launch Strategy post, I just wanted to let you know that Product Launch Formula is live.

Jeff Walker has put together a video that gives you some additional background on how Product Launch Formula came into being, and then shows you what you’ll have access to as a buyer.

Jeff also talks about the two big elephants in the room –

1. Not having a product, and

2. Not having a list…

Thing is, he’s including two of his high ticket courses as bonuses when you order.

You get his List Building Course (I’ve been through this and it’s great), and also his Product Creation Course, which is also pretty cool.

In addition to that, you can start off with a Seed Launch where you build a small list fairly quickly, and then build your product right in front of everybody’s eyes, so you give your peeps exactly what they want to buy from you.

A product that truly helps them to get from where they are to where they want to be.

Here’s Some Other Product Launch Formula Launches You’ll Be Doing

Of course he also talks about the Affiliate Launch, where you can make a bunch of money over a few days without even needing to own a product. And the Quick Launch you can do if you want a fast payday without going through the entire PLF process.

And the Evergreen Launch you can set up one time and send new prospects through a tested and proven sales funnel and make sales every day for as long as you keep sending traffic into the front end.

There’s also a bunch of hot-seats and follow up tele-seminars where you can get all your questions answered, and tickets to PLF Live, which is Jeff’s legendary live event where you can network with other Product Launch Formula owners, and learn even more cool stuff about doing profitable launches from Jeff and some of his guru buddies.

Since I’m already a PLF owner, I’ll be upgrading to this new version to get Jeff’s latest thoughts and techniques he’s come up with since the last time he released the program around 12 months ago.

The Product Launch Formula Fine Print

The only thing is Product Launch Formula is only going to be available for a few days. Whenever Jeff promotes PLF, he always makes it fairly scarce – the longest period it’s ever been available for was 5 days, and he has sometimes closed the cart even sooner.

That means you’ll need to decide pretty quickly if you want to get in on this brand new training. And make sure you check out my Product Launch Formula Bonus here if you’d like to get some additional personalized help and advice along with the training Jeff is going to give you.

If you’re ready to grab a membership to Jeff’s flagship training while it’s still available, get Product Launch Formula Here.

No List, No Product… It Really Doesn’t Matter

Product Launch Formula Review

Product Launch Strategy

In this Product Launch Strategy post, we’re sharing a video that shows how you can do a profitable launch with NO LIST and NO PRODUCT… and in the process, create an entirely new business from scratch.

Jeff Walker also reveals his crazy powerful “launch stacking” strategy that he used to go from Mr. Mom (with $400 per year in disposable income) to a multi-million dollar business that’s helped other people make many more millions of dollars both online and offline.

Step 1 Of The Product Launch Process – The Seed Launch

The first launch you’ll probably do is called a “Seed Launch”… and anyone can use it to create an entirely new business from scratch – starting with no list and no product.

Check out what to do to get started here.

And the really amazing thing is this strategy will work with almost ANY type of business.

You need to opt-in to get access to the video, but make sure you do – it’s totally worth it.

Talk Soon,

Rocky Tapscott
Product Launch Strategy

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Make Sure Your Product Launch Succeeds

Product Launch Formula Review

Product Launch Formula

In this Product Launch Strategy post, we’re going to look at a way you an virtually ensure your launch succeeds.

Seems these days there’s pretty much a new product launch for something going on every day in the internet marketing niche.

And then there’s thousands of other niches that are being inundated with new products all the time too.

So what makes one launch successful while another bombs completely?

The Secret To Successful Product Launches

Jeff Walker’s students have done hundreds of millions of dollars in product launches.

As we’ve seen from some of the people we talk to here at Product Launch Strategy, of course not all of these are successful either.

Stuff can go wrong for all kinds of reasons.

Still, with all of those sales, they must be doing something right.

So when Jeff releases some new free videos it pays to take a look.

Watch What’s Working In Product Launches Now

Anyhow he’s just released a brand new training video that’s all about what’s working and what’s NOT working in product launches right now.

And how you can fix it.

The video goes through the underlying causes of the “broken” launches that are happening all around us, and he also shows you why they are broken and what’s working right now.

It’s a good video, it’s free, and every Product Launch Strategy reader should know about it, so go and check it out here.

Talk soon,

Rocky
Product Launch Strategy

P.S. Since Jeff pretty much invented the online product launch, when the rules change, it always pays to watch what he’s up to now.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.