Tag Archives: product launch formula

Product Launch Formula’s Jeff Walker On Finding Success

In this Product Launch Formula post, you’ll get to watch a new video where Jeff Walker share his insights into what it takes to succeed in anything you put your mind to.

The analogy of his kids beginning as competitive mountain biker’s is a great way to look at the way we start out in anything. Once we get over the ‘Hump’ we are on our way to creating habits that will serve us for a lifetime.

Just hit the Play button on the video to hear what Jeff has to say –

So What About You?

As Jeff Walker says in the video, success usually comes dressed in a pair of brown overalls and disguised as hard work.

I remember the first launch I did using Product Launch Formula – it did take a fair bit of work because I had to start from scratch. Jeff gives you swipe files to model, but you still have to modify them and come up with your own offer.

But the great thing was that after that first launch was done and I’d made some money, I didn’t have to reinvent the wheel again. I could just reuse what I had already put together, make a few small changes, and so another launch, knowing I’d have similar results.

After that it was just about getting more traffic to see the offer and automating the process.

And Product Launch Formula teaches you how to do this too.

It’s called the Evergreen Launch.

Very cool 🙂

Anyhow, if you’d like to know more about what’s inside Jeff’s new Product Launch Formula, check out this review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.

You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Look Inside Product Launch Formula Module 4

In this Product Launch Strategy post, We’re going to take a look inside Module 4 and see what’s waiting for you if you decide to grab Jeff Walker’s PLF training program.

By the time you’re into Module four of the Product Launch Formula training, Jeff is showing you how to build your launch list and get your readers ready for the big event.

Creating Your Launch Content Based On Product Launch Formula

In this module Jeff shows you how to decide on what kind of launch content you are going to distribute during your Pre-launch and launch sequence, and how to position everything so your readers get great value from what you share.

Of course if you are like most of the clients we help here at Product Launch Strategy, you will be able to reuse a lot of the content you created during your Seed Launch, and just add an extra couple of pieces of content (PDF,s Videos, Check Lists, Software, etc.) to round out the lead up to your cart open.

If you are going to be using what you learn in Product Launch Formula do a JV Launch, the next video gives you an introduction to finding and recruiting partners to mail for your launch, and how to approach people in the right way to maximize your chances of success.

This used to be fairly easy, but these days, the best potential JV partners are getting hit up every day to mail for all kinds of offers. You need to know how to position yourself and your product so people see your launch as the best option for their valuable time and attention.

There’s plenty more in Module 4, but this gives you a pretty good overview of what you can expect. If you’d like to learn more about how PLF 4 can help you and your business, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ll Learn In Module 3 Of Product Launch Formula

In this Product Launch Strategy post, we’ll take a sneak peek inside Module 3 and see what you have to look forward to as you go through Jeff Walker’s new Product Launch Formula Training.

In Module 3, the training starts off by helping you create your Launch Story.

So what’s a Launch Story?

It’s the glue that holds your launch together, and gives your prospects some context around why you are launching your product, and how it’s going to help them to achieve the outcome you are promising.

In other words, it’s your ‘Reason Why’.

Why Do You Need A Reason Why For Your Launch?

And if you’ve followed Jeff Walker for any length of time, or if you know anything about marketing, you’ll know that having a Reason Why you are doing something is one of the most important aspects of your entire campaign.

By telling people the reason why you are doing anything, you’ll increase the number of people who take you seriously, who understand your real motives, and ultimately who buy from you.

Then we dig deep into creating your Pre-Launch content, which is what you’ll be sending people to warm them up for your offer. Your Pre-Launch content can come in the form of videos, PDF’s or even a series of email messages.

It depends on the market you are in, and the product you’ll be launching, but your Pre-Launch content should whet your prospect’s appetite for the product you are about to launch, and to help them take the first few steps towards the end solution your product provides to the user.

The content you give to your readers before your launch is so critical because it sets the ‘Frame’ and context for what is to come.

Get it right and your launch is a breeze.

Get it wrong and it’s hard to recover.

Product Launch Formula Review – The Seed Launch

The next step is understanding and creating a Seed Launch.

The Seed Launch is a small launch you do to find out exactly what product your market wants to buy, and then get paid to CREATE that ideal product for them.

It’s a very cool strategy, and honestly, it’s the best way to make products that you know are going to sell well. You can learn more about what’s involved in a Seed Launch here.

Now if you’d like to know more about how Jeff’s brand new training can help you to grow your business, or even start an entire new business from scratch, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 2 Of Product Launch Formula?

In this Product Launch Strategy post, we’ll take a look inside Module 2 of the current PLF program, and then cover what will be inside the new PLF training Jeff Walker is launching.

Module 2 of Product Launch Formula starts off with what Jeff calls the Quick Launch, which is a launch you can do in your business right away if you’d like to generate some quick sales.

It’s very simple to put together; you just have to send a short series of email messages to your readers, and you’ll make sales right away.

Here’s Where The Full Product Launch Formula Starts

The next video gets us started on the main PLF content with what Jeff calls the Pre-Pre Launch. This is the stuff you have to do BEFORE you start on your Pre-Launch.

It includes of things like your initial contact messages with potential affiliates, defining what product you are going to offer, and lots of little things you might not think of that can come back and bite you in the butt during your launch of they aren’t done correctly.

Then Jeff shares some of the biggest mistakes Product Launch Formula owners make so you are aware of them and don’t fall into those traps yourself. Next up he shares what he calls his Business Launch Formula and shows how you can use Product Launches to grow your business from nothing to a huge enterprise.

This is an exciting module to have under your belt, because if you have an existing list, even a small one, you can do a Quick Launch to those people and potentially earn more than your entire Product Launch Formula investment back straight away.

If you’d like to learn more about what Jeff Walker has included in this new version of Product Launch Formula, check out this Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 1 Of Product Launch Formula?

In this Product Launch Strategy post, you’ll see what’s inside Module 1 inside the member’s area. Below you’ll see a screen shot of the current PLF member’s area, which shows you the layout of the current program.

Since Product Launch Formula is a brand new and updated program for this year, the layout will likely be slightly different, but the training will follow a similar format, and cover all of the latest trends in Social Media and user generated content.

In Module 1 of Product Launch Formula, you’ll get a quick introduction to the PLF system, and how to set up the critical foundation on which your launches will be built. The module is heavily video based, but Jeff makes the training easy to watch and learn from.

He covers the core strategies and tactics you’ll be using, and gives you an introduction to Joint Ventures and why they are so important to your success in launching any product or service.

He also discusses how to get other business owners to help you as a launch partner, and the module ends with a brief recap which gets you ready for Module 2, which covers the Quick Launch and the Pre-pre launch.

If you’d like to know more about what’s covered in the latest training from Jeff Walker, check out our Product Launch Formula Review.

The Product Launch Formula “Quick Launch”

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to look at another style of launch Jeff Walker teaches you in his PLF training.

It’s called the Quick Launch, and this is the launch you’ll be doing regularly to make some quick profits if you have an existing list of customers and prospects you can make offers to.

The idea is this – Product Launch Formula shows you why using email sequences instead of just sending ad-hoc email promotions to your list is so powerful. It also shows you how to turn each promotion into an EVENT.

The Beauty Of A Product Launch Formula Style Quick Launch

With this in mind, while the full PLF system is extremely powerful, it takes a couple of weeks to roll out a full launch. But a Quick Launch can be done in a few days, and it takes only a couple of hours to set up.

The idea is you come up with a product you’d like to promote as a special offer.

Then you create an event of some kind around that product, and tie that event into a story and give people a ‘reason why’ the event is happening.

Then you offer your readers some kind of special offer (a discount or added bonuses for a limited time, for example) using a specific style of email sequence that’s designed to get people to buy NOW.

The key psychological triggers (as discussed in Product Launch Formula) used in a Quick Launch can include liking, reciprocity, the bargain, scarcity, and commitment and consistency.

These powerful triggers when used in the right sequence usually result in a fast burst of sales from people who where either on the fence about buying your product, or who can see the benefit of buying it while the special promotion is running.

Not sure if a Quick Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

And the beauty of the Quick Launch is you can do one or more of them every month, and because of the way the emails are structured, you aren’t annoying people, and you are actually increasing the goodwill you have in your marketplace.

The Quick Launch One-Two Punch

When you use a Quick Launch in combination with a Seed Launch, you can get a double whammy effect, because you are offering a new product or service people haven’t seen before, over a short period of time.

And your readers will LOVE you for giving them exactly what they want, and at a great price, or with extra bonuses for buying right away.

So I hope this gives you some insights into what a Quick Launch can do for your business. if you’d like to learn more about what’s in Jeff Walker’s new PLF program, check out our Product Launch Formula Review.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start for any one of these launches, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

4 Common Email Marketing Mistakes

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to share the solution for 4 of the biggest email marketing mistakes both PLF owners are guilty of making as well as people who don’t use Jeff Walker’s system.

If you use email marketing to sell your products or services, you’ve probably seen first hand how not all of your campaigns make you money.

There’s usually more than one cause for this: your messages might have been flagged as Spam, or you may not have followed up in the right way. Not being ready and stocked up for an influx of new customers is also a very common problem, as is not writing your messages to talk specifically to your target market.

Let’s have a look at how you can use some of the ideas in Product Launch Formula to increase the odds of making money from your email promotions by not falling into one or more of these traps…

Product Launch Tip #1 – Make Sure You Avoid Those Spam Filters

The first problem you are going to face is getting your messages through Spam filters so your readers actually get them. Every day we get stuff promoting products or services we aren’t interested in. I’m sure you know what I’m talking about LOL.

To stay out of your reader’s Spam folder, make sure your messages include helpful, useful and relevant content that your reader will find interesting. Jeff talks a lot about this in Product Launch Formula and it will make it much more likely your message will be received, opened, read and acted upon.

Product Launch Tip #2 – Follow Up Regularly

Not following up regularly is another major oversight that most business owners are guilty of. We’ve tested it extensively here at Product Launch Strategy and while sending your readers a single marketing email can make you a small amount of money, it’s WAY more profitable if you send out a well thought out, properly written sequence of emails instead.

When the messages you send are all strategically focused on moving your readers further down the path towards buying from you, you’ll get a much higher conversion rate than just sending a single message and hoping for the best. A dedicated sequence of 3 to 7 emails such as this will regularly outperform a single message, sometimes by a factor of 20 to 1 or even more.

Product Launch Tip #3 – Be Ready For More Sales

An additional mistake business owners fall into all the time, even more so when using an email sequence like this that works so well, is not preparing themselves for an influx of buyers because the offer was so successful.

The main reason you send marketing messages is to advertise products and services, so it’s important you are prepared for an increase in demand when you run a promotion. This is important because prospective purchasers who need to wait to get their purchase may just head to one of your competitors who can fulfill their order straight away.

Product Launch Tip #4 – Talk Directly To Your Audience

And finally, one of the biggest and most costly email marketing mistakes we used to be guilty of here at Product Launch Strategy is not customizing your messages so they use the words people in your unique target audience use when they are talking amongst themselves.

This is a huge problem because your company’s email marketing will almost certainly be less profitable if you aren’t talking to your readers in a language they understand. If you send an email message to a big group of subscribers who are not targeted, you are going to be sorely disappointed.

But if you send a very targeted message sequence to a smaller, much more targeted group of readers who all have an interest in solving the same problem, you can present the products you are promoting as the solution, and you will do do a whole lot better.

That really is the most important mistake people make, and the reason why it’s so important to send your messages to people in your target market and tailor them to fit your own audience. That way you are talking directly to your best prospects, and your offers will be closely tied to them and their desires.

If you’d like to learn how to do advanced email marketing that virtually hypnotises your audience to to a buying frenzy, then check out these Product Launch Formula videos.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula

Product Launch Formula’s Jeff Walker On Finding Success

So What About You?

Why Email Is Still The Killer App For Launching Products

So how does Product Launch Formula do that?

A Look Inside Product Launch Formula Module 4

Creating Your Launch Content Based On Product Launch Formula

What You’ll Learn In Module 3 Of Product Launch Formula

Why Do You Need A Reason Why For Your Launch?

What’s In Module 2 Of Product Launch Formula?

Here’s Where The Full Product Launch Formula Starts

What’s In Module 1 Of Product Launch Formula?

The Product Launch Formula “Quick Launch”

The Beauty Of A Product Launch Formula Style Quick Launch

The Quick Launch One-Two Punch

4 Common Email Marketing Mistakes

Product Launch Tip #1 – Make Sure You Avoid Those Spam Filters

Product Launch Tip #2 – Follow Up Regularly

Product Launch Tip #3 – Be Ready For More Sales

Product Launch Tip #4 – Talk Directly To Your Audience

And finally, one of the biggest and most costly email marketing mistakes we used to be guilty of here at Product Launch Strategy is not customizing your messages so they use the words people in your unique target audience use when they are talking amongst themselves.

This is a huge problem because your company’s email marketing will almost certainly be less profitable if you aren’t talking to your readers in a language they understand. If you send an email message to a big group of subscribers who are not targeted, you are going to be sorely disappointed.