Tag Archives: product launch masterclass

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s How To Make Your Product Launch Offer Irresistible

If the goal of our Product Launch is to help as many people a we possibly can while making money, it’s critical we create a truly irresistible offer that people would feel foolish to say no to.

We’ve been talking about some of the factors involved in doing that, including being able to target a Present Pain rather than offering a Future Gain, Pre-Selling your prospects using the 5Ps to remove potential objections, and most importantly making sure your prospects are Pre-Sold on your New Plan before you make an offer.

But once you’ve done that, it’s important we don’t drop the ball by making a weak offer that doesn’t convert potential prospects into buyers.

Take a look at the graphic below which is based on what I have learned about creating HELL YES offers from Travis Sago.

NOTE: Click on the image and a full sized version will open in a new window. I recommend you download the file, print it out and laminate it for future reference…How Difficult Is Your Product Launch Offer To Buy SmallThe further you can move your offer from the left (Hell NO) to the right (HELL YES) the better.

As you can see, a HELL NO offer is:

  • NOT Specific
  • NOT Relevant to the prospect
  • Seems UN-attainable
  • Has results that are NOT measurable
  • And offers FUTURE GAIN instead of solves a PRESENT PAIN

And the T.I.M.E.R. Risk Factors are high:

  • It will take the prospect MORE TIME to make a change than continue doing what they are doing
  • Their IDENTITY and how they feel about themselves could take a big hit if they buy
  • Buying will cost them more money than if they decide to pass
  • It will take more energy to make the change you are asking them to make than staying the same
  • They have a high risk to their REPUTATION and how friends and others see them if they make the change you are offering them

When you rate your product launch offer against all of these factors, you can quickly see how desirable (or otherwise) it will seem to your prospects.

I hope you find this offer-rating tool helpful.

Warm regards,

Rocky

P.S. When you combine this offer optimisation idea with what Jeff Walker is teaching in his latest Product Launch Masterclass, you really can’t miss nailing your next launch. The Masterclass is only available for the next few days.

You can register to join the Launch Masterclass here.

Check it out.

And if you have any questions, or you would like to chat about how I might be able to dial in your offer, feel free to click here to get in touch.

Disclaimer: The Launch Masterclass is part of the 2024 launch of Jeff Walker’s Product Launch Formula (PLF). If you ultimately purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his 2024 Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

  • The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
  • What kind of launch is right for you
  • How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Register For The Product Launch Masterclass Here

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.



Product Launch Formula Basics: You MUST Presell The New Plan

One of the biggest reasons a Product Launch Formula launch fails to produce the kind of results we are expecting is that people don’t believe your product or service will help them.

And one of the main reasons for that is you haven’t Pre-Sold Your New Plan.

Your people would not be consuming your Product Launch Content if they didn’t think you could help them solve a problem or achieve a desired result.

In other words, they are using some type of existing PLAN that isn’t working for them. If their existing plan worked, they would not be looking for a solution.

The Sideways Sales Letter we use in a typical Product Launch is the perfect vehicle to explain why their current plan is not working, and how your NEW plan will give them the TRANSFORMATION they need to achieve their desired result.

Your new plan MUST BE SUPERIOR, DESIRABLE AND CLEARLY DIFFERENT to anything they have ever seen or heard before.

You must clearly show how is it different to the “competition” or others selling similar solutions in your marketplace.

If you can show people why their old Plan isn’t working, and why your NEW plan offers the solution they are looking for, it’s like adding a gob of Wallet Lube to your sales process.

You should NEVER ask the people going through your Product Launch to give you money until AFTER they are convinced your new plan will work for them.

And speaking of Launches, Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

More Money From Product Launch Formula Than You Can Spend?

Would you like to make more money from Product Launch Formula than you can ever spend? Here’s the secret it took me three decades in marketing to truly understand.

Before you start creating your product, find out exactly what Present Pain your audience is FED UP with, and give them an entirely new, exciting, and desirable way out.

Offering solutions to a nagging pain your audience wants relief from RIGHT NOW is far more effective than offering to help them achieve a future gain that is somewhere off in the future.

So how the hell do you do that I hear you asking.

The first step is to come up with a list of potential Present Pains you are confident your audience is suffering from. You’re looking for stuff you know they are ALREADY desperate to fix, or desires they want to achieve RIGHT NOW.

Then, you create a short email/post inviting people to make the change they ALREADY want to make to achieve that outcome. Ask people to respond back to you if they would like more details.

Then when people reply, spend time asking questions and listening to their answers.

Once they have told you exactly what they are looking for, make an offer based on what they just told you.

What questions should you ask?

Ask them:

  • What’s important to them about making the change? Keep asking until you get to the truth.
  • Is this a change you want to make now? Or later? Why?
  • What happens if they don’t make a change? Who else is affected? What would that mean for you and them?
  • What’s stopping them from making the change on their own?
  • What have they tried so far? What happened? Why did that not work?
  • Would they like help getting over the obstacle they just told you about?

If you ask a dozen people…

You WILL have your offer dialled in better than 99% of other marketers, and you WILL make sales.

Incorporate what you’ve learned into your sales page (or a Google Doc), and then send them to the offer and make sale after sale after sale.

So…

What this really boils down to is:

  • Make invitations
  • Ask Questions
  • Put it in an offer
  • Keep listening, write down what they say and adjusting the offer
  • Make millions in sales

I truly hope this helps you to perfectly dial in your Product Launch Formula offer to make more money than you can ever spend.

Now having said that…

Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Launch.ai Makes Product Launch Formula The Killer App

I think it was only last year that Launchy.ai was first included with Product Launch Formula as a way to help Content and Course Creators develop quality content for their launches quickly and easily.

And Launchy has been a fantastic tool for helping PLF owners to significantly cut down the Time it takes to go from idea to Content Creation to Launch.

But something that many have missed is that since many of us have got a library of video, audio and/or written content going back for years, Launchy.ai is perfect for repurposing all of that stuff and bringing it up to date for new audiences.

One of the things we’re excitedly focused on is using Launch.ai to repurpose our content into books, courses, membership programs and so much MORE!

I am blown away by what the program and some of the other AI tools can create that we can monetise in various ways.

There are endless money machines we can build using A.I.

In fact we believe MARRYING AI and repurposing our existing content gives birth to the most stress-free income streams ever created!

If you don’t have content of your own?

There are thousands of experts, coaches, consultants, content creators, and business owners with a fortune in IP just “sitting under their mattresses.”

…without the know-how or time to monetize it.

How cool would it be to be able to use Launchy.ai and Product Launch Formula to start earning royalty payments for content you didn’t even own?

If that is something that excites you too, I’ll be sharing how to do that with people who purchase Product Launch Formula through my affiliate link during Jeff Walker’s upcoming Product Launch Masterclass.

To jump on the Masterclass list and make sure you don’t miss anything, you can visit this page.

Or if you have any questions, feel free to click here to get in touch.

I’m looking forward to chatting with you about some exciting ideas for getting the most out of Product Launch Formula.

Cheers,

Rocky “Repurposing” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How Product Launch Formula Gives You Life Choices

Launching (or re-launching) a product, service or business using the Product Launch Formula gives you leverage gained from over two-decades of experience from thousands of PLF users.

Without leverage life seems cruel.

With leverage life gets easier, we have more options, more fun, and more life choice.

One reason is when the PLF process us used even half-arsed correctly we’ll make more money with each launch.

But money is only ONE form of leverage that Jeff Walker’s PLF process gives us.

Product Launch Formula Gives Us AT LEAST 5 Types Of Leverage

In addition to MONEY leverage, we also get:

  • TIME leverage (we can cut the time it takes to grow our business by months or years)
  • ENERGY leverage (we can afford to PAY people to take over some of the to-do list tasks for us)
  • IDENTITY leverage (having profitable launches makes us feel much better about ourselves and our ability to provide for our families)
  • REPUTATION leverage (we are seen as an industry leader by our peers and often attract some of them to become JV Partners and affiliates)

The leverage of PLF is available to almost everyone.

Yes there is a price tag of Time and Energy attached in order to gain access to this leverage.

And sadly only a few actively learn and use the leverage PLF gives us as a tool.

I think this is one reason why the Wealth Gap gets wider…

And why 90% of businesses eventually fail.

The fact is 1n 2024 it’s never been more doable to run a 7 figure high profit business with one person and a couple of helpers.

With leverage life gets easier, we have more options, more fun, and more life choice.

Without leverage life seems cruel.

Everyone gets a choice where to invest their time and energy…daily.

Leverage or Languish?

Learn to drive?

Or walk?

Jeff is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.