Category Archives: List Building

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walkers’ New Training – The Hidden Product Launch Sequences

Jeff Walker just added a BONUS live training to his Product Launch Masterclass, and it’s happening NOW.

Jeff is going to talk about the two “hidden” launch sequences that provide extra power for your launch… and how they can help you go from a single launch to a sustainable business that creates income and freedom way beyond your initial launch.

Click here if you want to get in on it – but you’ve gotta do it quick… it’s happening in just a few hours:

Learn How To Use The Hidden Launch Sequences Here

Warm regards,

Rocky

P.S. I get that it’s a surprise live lesson – if you can’t make it, there will be a replay available… but to watch it, you’ve got to register.

If you’re even remotely curious about how to launch a product, service, or business online, you’re going to love this free training. But it’s only available for a few more days, so check it out while you can. Here’s the link to register.

P.S.P. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

10 Lead Magnets That Are A Perfect Blend Of Information And Promotion

Before you can launch your product successfully, you’re going to need an email list of people to launch to.

And building an email list is really all about traffic generation. When you set up an optin form on a landing page, it’s just a matter of getting more people to visit that page so they can subscribe to your list.

In this article, I want to share the “top 10” Lead Magnets you can use to quickly grow your email database….

Let’s start off with:

1. Planner / Schedule

People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects. For example:

  • A Yearly Planner for Info Product Sellers
  • The Bodybuilder’s 30-Day Plan for Preparing for Your First Competition
  • The Weekly Planner for Homeschooling Moms
  • How to Get Your Home Sold In Just 21 Days

2. Cheat Sheets

These sorts of Lead Magnets give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step. That’s why this Lead Magnet is a good choice for when you’re selling in-depth how-to information on the backend.

For example:

  • The Savvy Saver’s Cheat Sheet for Creating a Household Budget
  • The Aspiring Novelist’s Cheat Sheet for Writing a Bestselling Thriller
  • The Entrepreneur’s Business Brainstorming Cheat Sheet
  • The Dieter’s Cheat Sheet for Dining Out

3. Checklists

A good checklist makes an excellent Lead Magnet, simply because it’s something that your prospects will refer to again and again. Every time they use your checklist, they’ll see your call to action for your paid product.

For example:

  • A 27 Point Bodybuilding Workout for Kettlebell Enthusiasts
  • 50 Point Inspection Checklist for Buying a Used ATV
  • 101 Point Checklist for Starting a New Online Business
  • 25 Point Checklist for Writing a Novel

SIDEBAR: Encourage your prospects to print off the checklist. Depending on what type of checklist it is, they could hang it on the wall or keep it in their pocket. For example, they might keep a workout checklist in their pocket at the gym, whereas they may hang a business-related checklist near their computer.

4. Swipe Files

A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

  • The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
  • The Career Builder’s Swipe File, which includes cover letters and resumes.
  • The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
  • The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next Lead Magnet is designed to be used and copied…

5. Templates

These are typically “fill in the blank” tools you can offer your prospects so they can create a content piece or form quickly and easily. These are designed for your prospects to copy, so be sure you create these templates yourself and give your prospects permission to use them.

TIP: If you offer legal forms, be sure to get them created by a licensed attorney.

For example:

  • The Copywriter’s Template Kit, which includes fill-in-the-blank headlines, openers, guarantees and other elements of a sales letter.
  • The Landlord’s Rental Contract Template, which is a fill-in-the-blank legal contract.
  • The Car Dealer’s Template Pack, which includes templates for purchase orders, the bill of sale and other forms typically used in the course of a dealer’s business.
  • The Fitness Boot Camp Template Kit, which includes advertising templates and client contracts for a personal trainer who is setting up a boot camp business.

Want more inspiration?

Download your copy of The Ultimate List Of Lead Magnet Ideas

6. Worksheets

Worksheets contain a series of questions or tasks for the reader to work through in order to plan, evaluate, and move forward in progressing towards an objective.

For example:

  • The Content Marketing Strategy Worksheet
  • Your Wedding Activities And Budget Worksheet
  • P90X Workout Worksheet For The Perfect Routine
  • The Eating Well Goal-Setting Worksheet For Weight Loss
  • The 30-Day Dog Obedience Worksheet

7. Resource Guides

Another thing that your prospects will really enjoy getting is a list of the tools and resources you use on a daily basis in your niche. Your list can include the name of the resource, the pros and cons of the tool, who would benefit most from using the tool, and a link (or affiliate link) to the tool.

For example:

  • 12 Parenting Books That Should Be On Every Parent’s Bookshelf
  • The Six Figure Seller’s Most Trusted Tools and Resources
  • The Beginning Mountain Climber’s Gear List
  • 17 Tools You Need to Start Your Yard Care Business

8. Case Studies

A case study is where you provide the exact progress and results you or someone else achieved using a particular product or service.

The reason why this works so well to sell a product is because it naturally provides proof a product works, so it overcomes the prospect’s main objections. Just be sure to present a lot of hard proof such as pictures, videos, screenshots, measurements or similar evidence.

For example:

  • You can present an eight-week case study showing how well a body transformation program works.
  • A one month case study showing how much money a marketer made selling Amazon affiliate products.
  • A three-day case study showing how a golfer lowered his golf score by using a certain set of clubs.
  • A one-day case study showing how an amateur photographer took better photos after taking an online photography class.

9. Q&A / Interview

This Lead Magnet has a lot of flexibility, as you can offer a text, audio or video interview. Ideally, you should be the person being interviewed (you can ask a colleague or friend to do be the interviewer), and then you can sell your product on the backend.

If you’re promoting affiliate products, then ask the vendor if you can interview him or her to create a Lead Magnet.

For example:

  • An interview with a fishing expert, which reveals three tips for catching trophy trout.
  • An interview with a panel of weight-loss experts, including a nutritionist, a personal trainer, and a doctor.
  • An interview with a professional copywriter to share insider tips and tricks for writing great copy.
  • An interview with a veterinarian to learn to identify common signs of cat illness or pain.

An alternative would be to take the “top 10 most frequently asked questions” on a topic related to your product and answer them yourself. Deliver the answers in either an .mp3 or .pdf.

10. Articles/Blog Posts/Reports

This is a popular Lead Magnet, simply because it’s easy for most people to create an article or report or ebook, convert it to the .pdf format, and offer it for free in exchange for an email address.

TIP: You can take a chapter or two out of an existing paid product to use as your Lead Magnet. Then sell the full product on the backend.

For example:

  • How to Choose Running Shoes That Won’t Break the Bank or Your Body
  • Five Secrets for Lowering Your Golf Score
  • What Dieticians Do When They Want to Lose 10 Pounds
  • How to Quickly and Easily Set Up a Secure WordPress Blog

Great ideas!

Need Some More Inspiration?

If you’d like even more great ideas for high-converting Lead Magnets to grow your email list, you should grab our Free Guide called The Ultimate List Of Lead Magnet Ideas. Click the link below to download your copy:

Download your copy of The Ultimate List Of Lead Magnet Ideas

If you can build an email list of people who know, like and trust you (by helping those people by actually helping them), you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Shortcut To Creating Profitable Products

Everybody wants a shortcut. We want to lose weight faster. We want an easier way to improve our golf game.

The list is long and varied. Whatever ultimate end result we are striving for, we want to reduce the time and effort it takes to get there.

Creating products to sell or launch online is no exception. The less time and effort we spend in getting products ready to sell, the better. Using PLR (private label rights) content for some (or even all) of your product’s content is a great shortcut for accomplishing the end result, while minimising the time and energy we spend on getting the product to market.

The Profit-Pulling Power Of Private Label Rights

You hear it about it everywhere: PLR content. And while you may know that PLR stands for private label rights, you may not exactly know what that means.

Here’s the deal…

Private label rights content refers to text, audio or video content that you can modify to suit your needs. In most cases, this also includes putting your name as the author or creator.

You can then use the content in a variety of ways (as long as you stay within the PLR license terms), such as by distributing it as a means of driving traffic to your site, using it as a bonus to get people to buy your products or join your mailing list, or even creating paid products from it.

So what’s the big deal? Why not just create the content yourself or hire someone else to create it for you, and then use a well planned Product Launch to release to to the market quickly and profitably?

Here are five reasons why you should start using PLR to grow your business…

Reason #1: PLR content saves you time

So imagine you get an idea for an ebook. You spend a few days (if not weeks) researching and writing it. But if you use PLR content instead, you can tweak it to suit your needs in a matter of hours, meaning your product is ready to to be sold almost instantly.

This “speed of implementation” aspect is one of the most powerful benefits of using good PLR to create your products. The faster you get your new product to market, the sooner you can see if it’s a success or not, and the faster you can start generating sales.

And if it’s a flop, you haven’t spent a lot of time and money creating something that nobody wanted to buy. It’s a win no matter how you look at it…

Reason #2: PLR content saves you money

Maybe you are considering leaving your content creation to a good ghostwriter. In that case, starting with some good quality PLR content can save you thousands of dollars per year.

Even if you hire a ghostwriter to tweak the content, that’s a huge saving over having this same ghostwriter create your content from scratch.

Reason #3: PLR content is extremely flexible

The first thing you need to do is read the license terms that come with your PLR content, because the amount of flexibility you’ll have is only limited to these terms. In most cases, you’ll find that the terms of use for PLR content are extremely flexible, meaning you can do things such as:

  • Modifying the content by adding to or taking away from the original
  • Putting your name (or your pen name) on the product as the author
  • Giving it away to generate leads for your business
  • Using it as blog or website content to attract visitors from search engines
  • Adding it your autoresponder as followup content for your subscribers
  • Repackaging it, such as turning text content into audio or video
  • Creating paid products out of it
  • And much more…

There are a nearly endless number of ways to use PLR content to grow your business!

Reason #4: PLR content makes you look like an expert

If you’re not already an expert in your niche, then you’ll need to spend a considerable amount of time researching various topics in order to create content that establishes you as an expert.

Alternatively, you can choose to use well-researched and well-written PLR content. Bam, you’re an instant expert!

Reason #5: PLR is easy to obtain

In the old days, it was extremely difficult  to find quality PLR content, especially a good, steady stream of niche-related content. These days PLR providers offer extremely good quality content in most of the major niches.

And better yet, they tend to offer fresh content every month or even every week, meaning you’ll never run out of content.

And there you have it – five reasons why you should starting using PLR content to create your own products so you can continue to grow your business.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.