Tag Archives: product launch formula review

Product Launch Formula Is Live

In this Product Launch Strategy post, I just wanted to let you know that Product Launch Formula is live.

Jeff Walker has put together a video that gives you some additional background on how Product Launch Formula came into being, and then shows you what you’ll have access to as a buyer.

Jeff also talks about the two big elephants in the room –

1. Not having a product, and

2. Not having a list…

Thing is, he’s including two of his high ticket courses as bonuses when you order.

You get his List Building Course (I’ve been through this and it’s great), and also his Product Creation Course, which is also pretty cool.

In addition to that, you can start off with a Seed Launch where you build a small list fairly quickly, and then build your product right in front of everybody’s eyes, so you give your peeps exactly what they want to buy from you.

A product that truly helps them to get from where they are to where they want to be.

Here’s Some Other Product Launch Formula Launches You’ll Be Doing

Of course he also talks about the Affiliate Launch, where you can make a bunch of money over a few days without even needing to own a product. And the Quick Launch you can do if you want a fast payday without going through the entire PLF process.

And the Evergreen Launch you can set up one time and send new prospects through a tested and proven sales funnel and make sales every day for as long as you keep sending traffic into the front end.

There’s also a bunch of hot-seats and follow up tele-seminars where you can get all your questions answered, and tickets to PLF Live, which is Jeff’s legendary live event where you can network with other Product Launch Formula owners, and learn even more cool stuff about doing profitable launches from Jeff and some of his guru buddies.

Since I’m already a PLF owner, I’ll be upgrading to this new version to get Jeff’s latest thoughts and techniques he’s come up with since the last time he released the program around 12 months ago.

The Product Launch Formula Fine Print

The only thing is Product Launch Formula is only going to be available for a few days. Whenever Jeff promotes PLF, he always makes it fairly scarce – the longest period it’s ever been available for was 5 days, and he has sometimes closed the cart even sooner.

That means you’ll need to decide pretty quickly if you want to get in on this brand new training. And make sure you check out my Product Launch Formula Bonus here if you’d like to get some additional personalized help and advice along with the training Jeff is going to give you.

If you’re ready to grab a membership to Jeff’s flagship training while it’s still available, get Product Launch Formula Here.

No List, No Product… It Really Doesn’t Matter

Product Launch Formula Review

Product Launch Strategy

In this Product Launch Strategy post, we’re sharing a video that shows how you can do a profitable launch with NO LIST and NO PRODUCT… and in the process, create an entirely new business from scratch.

Jeff Walker also reveals his crazy powerful “launch stacking” strategy that he used to go from Mr. Mom (with $400 per year in disposable income) to a multi-million dollar business that’s helped other people make many more millions of dollars both online and offline.

Step 1 Of The Product Launch Process – The Seed Launch

The first launch you’ll probably do is called a “Seed Launch”… and anyone can use it to create an entirely new business from scratch – starting with no list and no product.

Check out what to do to get started here.

And the really amazing thing is this strategy will work with almost ANY type of business.

You need to opt-in to get access to the video, but make sure you do – it’s totally worth it.

Talk Soon,

Rocky Tapscott
Product Launch Strategy

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Make Sure Your Product Launch Succeeds

Product Launch Formula Review

Product Launch Formula

In this Product Launch Strategy post, we’re going to look at a way you an virtually ensure your launch succeeds.

Seems these days there’s pretty much a new product launch for something going on every day in the internet marketing niche.

And then there’s thousands of other niches that are being inundated with new products all the time too.

So what makes one launch successful while another bombs completely?

The Secret To Successful Product Launches

Jeff Walker’s students have done hundreds of millions of dollars in product launches.

As we’ve seen from some of the people we talk to here at Product Launch Strategy, of course not all of these are successful either.

Stuff can go wrong for all kinds of reasons.

Still, with all of those sales, they must be doing something right.

So when Jeff releases some new free videos it pays to take a look.

Watch What’s Working In Product Launches Now

Anyhow he’s just released a brand new training video that’s all about what’s working and what’s NOT working in product launches right now.

And how you can fix it.

The video goes through the underlying causes of the “broken” launches that are happening all around us, and he also shows you why they are broken and what’s working right now.

It’s a good video, it’s free, and every Product Launch Strategy reader should know about it, so go and check it out here.

Talk soon,

Rocky
Product Launch Strategy

P.S. Since Jeff pretty much invented the online product launch, when the rules change, it always pays to watch what he’s up to now.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula’s Jeff Walker On Finding Success

In this Product Launch Formula post, you’ll get to watch a new video where Jeff Walker share his insights into what it takes to succeed in anything you put your mind to.

The analogy of his kids beginning as competitive mountain biker’s is a great way to look at the way we start out in anything. Once we get over the ‘Hump’ we are on our way to creating habits that will serve us for a lifetime.

Just hit the Play button on the video to hear what Jeff has to say –

So What About You?

As Jeff Walker says in the video, success usually comes dressed in a pair of brown overalls and disguised as hard work.

I remember the first launch I did using Product Launch Formula – it did take a fair bit of work because I had to start from scratch. Jeff gives you swipe files to model, but you still have to modify them and come up with your own offer.

But the great thing was that after that first launch was done and I’d made some money, I didn’t have to reinvent the wheel again. I could just reuse what I had already put together, make a few small changes, and so another launch, knowing I’d have similar results.

After that it was just about getting more traffic to see the offer and automating the process.

And Product Launch Formula teaches you how to do this too.

It’s called the Evergreen Launch.

Very cool 🙂

Anyhow, if you’d like to know more about what’s inside Jeff’s new Product Launch Formula, check out this review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Look Inside Product Launch Formula Module 4

In this Product Launch Strategy post, We’re going to take a look inside Module 4 and see what’s waiting for you if you decide to grab Jeff Walker’s PLF training program.

By the time you’re into Module four of the Product Launch Formula training, Jeff is showing you how to build your launch list and get your readers ready for the big event.

Creating Your Launch Content Based On Product Launch Formula

In this module Jeff shows you how to decide on what kind of launch content you are going to distribute during your Pre-launch and launch sequence, and how to position everything so your readers get great value from what you share.

Of course if you are like most of the clients we help here at Product Launch Strategy, you will be able to reuse a lot of the content you created during your Seed Launch, and just add an extra couple of pieces of content (PDF,s Videos, Check Lists, Software, etc.) to round out the lead up to your cart open.

If you are going to be using what you learn in Product Launch Formula do a JV Launch, the next video gives you an introduction to finding and recruiting partners to mail for your launch, and how to approach people in the right way to maximize your chances of success.

This used to be fairly easy, but these days, the best potential JV partners are getting hit up every day to mail for all kinds of offers. You need to know how to position yourself and your product so people see your launch as the best option for their valuable time and attention.

There’s plenty more in Module 4, but this gives you a pretty good overview of what you can expect. If you’d like to learn more about how PLF 4 can help you and your business, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ll Learn In Module 3 Of Product Launch Formula

In this Product Launch Strategy post, we’ll take a sneak peek inside Module 3 and see what you have to look forward to as you go through Jeff Walker’s new Product Launch Formula Training.

In Module 3, the training starts off by helping you create your Launch Story.

So what’s a Launch Story?

It’s the glue that holds your launch together, and gives your prospects some context around why you are launching your product, and how it’s going to help them to achieve the outcome you are promising.

In other words, it’s your ‘Reason Why’.

Why Do You Need A Reason Why For Your Launch?

And if you’ve followed Jeff Walker for any length of time, or if you know anything about marketing, you’ll know that having a Reason Why you are doing something is one of the most important aspects of your entire campaign.

By telling people the reason why you are doing anything, you’ll increase the number of people who take you seriously, who understand your real motives, and ultimately who buy from you.

Then we dig deep into creating your Pre-Launch content, which is what you’ll be sending people to warm them up for your offer. Your Pre-Launch content can come in the form of videos, PDF’s or even a series of email messages.

It depends on the market you are in, and the product you’ll be launching, but your Pre-Launch content should whet your prospect’s appetite for the product you are about to launch, and to help them take the first few steps towards the end solution your product provides to the user.

The content you give to your readers before your launch is so critical because it sets the ‘Frame’ and context for what is to come.

Get it right and your launch is a breeze.

Get it wrong and it’s hard to recover.

Product Launch Formula Review – The Seed Launch

The next step is understanding and creating a Seed Launch.

The Seed Launch is a small launch you do to find out exactly what product your market wants to buy, and then get paid to CREATE that ideal product for them.

It’s a very cool strategy, and honestly, it’s the best way to make products that you know are going to sell well. You can learn more about what’s involved in a Seed Launch here.

Now if you’d like to know more about how Jeff’s brand new training can help you to grow your business, or even start an entire new business from scratch, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 2 Of Product Launch Formula?

In this Product Launch Strategy post, we’ll take a look inside Module 2 of the current PLF program, and then cover what will be inside the new PLF training Jeff Walker is launching.

Module 2 of Product Launch Formula  starts off with what Jeff calls the Quick Launch, which is a launch you can do in your business right away if you’d like to generate some quick sales.

It’s very simple to put together; you just have to send a short series of email messages to your readers, and you’ll make sales right away.

Here’s Where The Full Product Launch Formula Starts

The next video gets us started on the main PLF content with what Jeff calls the Pre-Pre Launch. This is the stuff you have to do BEFORE you start on your Pre-Launch.

It includes of things like your initial contact messages with potential affiliates, defining what product you are going to offer, and lots of little things you might not think of that can come back and bite you in the butt during your launch of they aren’t done correctly.

Then Jeff shares some of the biggest mistakes Product Launch Formula owners make so you are aware of them and don’t fall into those traps yourself. Next up he shares what he calls his Business Launch Formula and shows how you can use Product Launches to grow your business from nothing to a huge enterprise.

This is an exciting module to have under your belt, because if you have an existing list, even a small one, you can do a Quick Launch to those people and potentially earn more than your entire Product Launch Formula  investment back straight away.

If you’d like to learn more about what Jeff Walker has included in this new version of Product Launch Formula, check out this Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.