Tag Archives: jeff walker

How To Use Product Launch Formula To Persuade Rather Than Manipulate

I’ve always been fascinated by the subtle difference between persuasion and manipulation. And because the multi-stage sales process Jeff Walker’s Product Launch Formula uses is so powerful, it can be used to either persuade people… or to manipulate them.

Let me explain…

The difference between persuasion and manipulation can be very subtle, but I’ve found it comes down to one core idea – your intent.

Persuasion is when your intent is to move somebody towards making a decision that benefits THEM much more than it benefits you. Manipulation is trying to move people towards a decision that benefits YOU, and can often mean negative consequences for the other person.

We see this every day. The stereotypical ‘dodgy’ salesman who’s trying to get a prospect to buy an overpriced or shoddy product or service that pays them an exorbitant commission, when they know what they are selling of little or no use to the customer.

Or some ‘health guru’ promoting their miracle weight loss product knowing full well it’s not going to help people lose weight, and could actually harm their health.

Persuasion leads to having happy customers who trust you and often buy from you over the long-term. Manipulation usually leads to being exposed and labeled as a fraud and a scammer, which is not the way to create a valuable legacy for yourself and your family.

So when you use the powerful Product Launch Formula process of multiple, timed releases of valuable content (what Jeff Walker calls The Sideways Salesletter), make sure your focus is on persuading your prospects using emotion, facts and logic, rather than manipulating them using deception and hype.

Note: Jeff is going to start rolling out his latest Product Launch Formula launch in a couple of weeks, so it’s probably a good idea for you to register for the waiting list for this PLF launch and watch how he does it. The free training you’ll get from watching how the creator of the online product launch ‘launches’ his flagship product will give you ideas you can ‘swipe and deploy’ in your own business, even if you never purchase the full PLF program.

And make sure you download all of the worksheets and checklists you’ll be given, and take screen shots of the key pages and make notes about how he goes through the process. These are all wonderful examples you can model for yourself.

I really hope this helps you with your business,

Cheers

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

4 Simple Ideas For Creating A Super Fast Product Launch

Despite our best efforts, when we are thinking of developing a new product and using Product Launch Formula to release it, finding the time to do everything required can be really difficult.

And yet one of the biggest ah-ha moments I ever had was when I heard Joe Vitale say “Money loves speed”…

So when you have a to-do list that includes creating the product itself, coming up with relevant bonuses, creating the marketing materials, finding JV partners, and everything else, it can be daunting.

But there are ways you can partner up with other people and get their help to create high-quality products, bonuses, and marketing materials. And when you set things up correctly, you can even get their help for free.

Here are 4 ways you can use right now to come up with awesome products you can launch using PLF within just a few days…

1. Work With Partners To Create An Ebook Or Special Report

You can contact one or more well known experts in your market and gather them all together to create a valuable report or ebook. Once it’s done, you can all promote the product to your audiences through a Product Launch Formula style launch, and share in the profits it generates.

There are two different ways to approach this task:

1 – To make it as easy as possible for your partners, you could do the bulk of the work and list each partner as a co-author.

Why would you do this? Simple: If you’re trying to get yourself established as an expert or a prominent player in your niche market, then associating your name with other influential marketers will boost your credibility and reputation. And another marketer will agree to it because they get a new product to promote with a minimum amount of work on their part.

2 – On the other hand, each partner could do an equal amount of work, and each of you takes equal credit and you both or all end up with a product that you can sell.

Naturally if you have multiple authors helping you create the product, say a dozen or more partners, then consider these two different ways for creating a report or ebook.

Example: For illustration purposes, let’s say you’re writing a book about building an online business. Here’s how you might approach this project:

Each partner could writes one chapter covering the topic of their individual expertise. So you would have chapters on traffic generation methods such as SEO, paid media such as Facebook and Google Adwords, social media such as Facebook Groups and Instagram, blogging, and other topics. You’d ask experts on each of those topics to create a chapter covering their best strategies for you.

Each partner would answer the same question. Here you might ask everyone a question such as “If you only had $100 to generate as many targeted prospects to your site as possible, what would you do?”

If you ask a wide range of experts that same question, you’ll get a diverse set of answers, which will make for a helpful and entertaining product.

Product Launch Formula Quiz

The benefits for each partner include:

  • Getting a byline at the end of their article where they can promote their lead agent or one of their offers
  • Every partner either gets the rights to sell the product, or you give them a “super affiliate” commission (such as 75% or 90%) to sell it on your behalf
  • Those people who’re newer to the niche can get their names printed alongside known experts which will give them some brand recognition and social proof

But what if your potential partners don’t like to write. Then you might consider…

2. Doing a Joint Venture Webinar

A super quick way to create a valuable product is to gather together one or more partners to do a webinar for anywhere from 30 minutes to several hours.

You can use a stable platform like GoToWebinar.com or Zoom.com, and have the system record the event for you.

The advantage of doing a webinar is that you have the ability to show videos or screen captures with your audience.

For example:

  • You could hold a web design webinar where you show participants exactly how to download, install and use an HTML editor to design a website.
  • You can do a blogging webinar where you show step-by-step how to set up and optimise a blog. Your viewers can even follow along on their own computer to set up their first blog if they want to.
  • You can run a copywriting webinar, and critique a sales letter or some of the participant’s email copy live.

In these examples I say “you,” but of course I’m referring to you or your JV partner.

Example: So, for example, you can ask a copywriting expert to do a webinar with you. You can spend part of the time interviewing him, part of the time having him do a live critique and part of the time fielding questions.

Another advantage is that you’ll end up creating two profitable products you can launch immediately:

The live webinar itself. This is valuable because your participants have a chance to ask questions of the presenters personally. You can offer this webinar as a paid event through a Quick Launch or Seed Launch, or you might even use some of the content as a lead-generating front end offer.

The recorded webinar. You and your partners can sell the recordings outright after you’ve held the webinar, you could use them as bonuses for your other paid products, or even give some or all of the event away to people who join your mailing list.

3. Hold An Offline Event

What you could do here is put together a panel of experts for a live weekend workshop at a local hotel or another place with a conference or convention center.

Your workshop might include:

  • Seminars and/or lectures
  • Breakout workshops with individual speakers
  • Informal “meet and greets” with the experts
  • Catered morning and afternoon teas and/or even meals

The advantages of holding a workshop are twofold:

1 – Workshops have a very high perceived value. That’s why you’ll see high ticket prices attached to these events, ranging from a couple hundred dollars to several thousand dollars for admission.

2 – You’ll have the recordings. Since you’ll likely end up with a multiple-DVD collection just from a one weekend Seminar, the collection tends to be valuable (it will be valued at up to several hundred or even thousands of dollars, depending on the topic).

There are downsides of course, which are all the organisational challenges involved as well as the higher overhead expenses.

Not only do you have to organise your speakers, you have to arrange for and pay for a conference room, also pay for catering if you are including it for the event.

You’ll also need to ensure your speakers have the materials and facilities they need to give their best presentations. Most conference centers provide microphones and most of the other technology your presenters will need to deliver for you.

So what’s in it for the presenters?

The big benefit is that they can make an offer for their products from the stage at the end of their talks. They can make sales at the back of the room for the duration of the Seminar or Conference.

Then they’ll be able to make additional sales once you start selling or otherwise distributing the seminar recordings. These sorts of events can be very lucrative for everyone concerned.

4. Arrange For Someone To Interview You

You can hold interviews over the phone in one of two ways:

1 – Just you and the interviewer. This is the easier option because there is far less pressure, since you won’t have an audience listening in. If you are someone who tends to clam up when you know you are being recorded live, you may not able to give your best. Once you’ve finished the recording, you’ll then sell or giveaway the finished product (and/or the transcripts).

2 – With an audience. With this option you create a live teleseminar event, which can turn into an awesome product with the right interviewer who can really draw out the best information from you. You also have the recording as a second product.

Tip: You can also transcribe the recordings of your interview to create a text product. You can sell the transcriptions along with the recordings which is guaranteed to boost the perceived value of your product. Plus, providing transcriptions helps people who prefer to read, along with your deaf or hard-of-hearing customers.

The main reason to get someone else to interview you is that it establishes YOU as an expert. So if you’re new to the niche, it’s a great way to get established and start building a good reputation.

And your reputation will grow even further if you have an influential person in the niche conducting your interview.

Tip: You can also hold teleseminars and record them using a service like e-teleconferencing.com, which allows you to have people call the bridge line and listen in.

To make it as easy as possible for your interviewer, you should give them list of questions you’d like them ask you. Make sure to encourage the interviewer to ask his own questions (including spontaneous follow up questions) as well, which will make for a smoother, more natural-sounding interview.

Finally, there’s a good chance your interview is going to have a few glitches, such as times where you need to pause because the dog next door is barking, or perhaps when the two of you digress from the main topic. You can easily clean up these glitches using a sound file editor such as Audacity

As you can see, there are plenty of ways you can make use of the “Money loves Speed” principle to quickly create products with other people’s help.

And if you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Safest Way To Recruit JV Product Launch Partners

We’ve looked at a few different ways to find product launch partners to help you promote your big JV Launch in recent posts, but I can’t stress how much easier it is to get a friend or even an acquaintance to say “yes” to a JV request, as opposed to trying to recruit somebody who doesn’t know you.

It’s just the same in business as it is in your personal life.

As you can imagine, the biggest players in your market get dozens of joint venture proposals every month. And even if they wanted to participate in all of these joint ventures or product launches, they can’t because there’s not enough time in the day, or days in each month to mail.

That’s why they need to be very choosy about who they promote for.

There are two factors that influence potential product launch partners’ decision on who to promote:

1. Do they personally know the person who is inviting them?

People tend to want to do business with other people they know, like and trust. That’s why it’s a good idea for you to start building relationships with prospective partners before you invite them to participate in your product launch.

You can start getting into conversations with them on their blogs, in forums and social media sites, in the breaks at offline conferences and elsewhere.

Build strong relationships first, and work on doing JVs later.

Product Launch Formula Quiz

2. What benefits are they going to receive?

In other words, WHY should they promote your JV as opposed to mailing for somebody else?

What are they going to get out of it? Whenever you approach a JV partner, you have to focus on the benefits THEY are going to get.

Sometimes you just won’t have time to build a relationship first. If that’s the case, you can send out a “cold” JV proposal inviting them to participate.

Jeff Walker includes word for word templates for these approach emails in his Product Launch Formula training, along with samples of the email copy you’ll be going to those JV partners as you work your way through your JV launch.

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Find Your Ideal Product Launch Partners

Product Launch Formula JV LaunchAs you prepare for the JV Launch Jeff discusses in his Product Launch Formula training, finding and locking in your ideal product launch partners is one of your most important activities. Finding partners is relatively simple if you’ve been working in a particular market for some time, because you’ll already know about the other players in the niche.

What you are looking for are people who are catering to the same target audience as you, as well as anyone you currently think of a competitor who could also become a JV partner for your Launch.

One great way to find these prospective partners is to simply search Google. Just type in your niche keywords (like “dog training” or “orchid gardening”), and you’ll find there are plenty of prospective partners who you can do some more research on.

Taking note of the merchants who are paying for the sponsored ads in Google’s search results are also your potential partners, because these will be the most advanced marketers who know how to make paid traffic convert.

Another option is to check out opportunities for finding partners in the Clickbank.com marketplace. Just enter your niche keywords into the search box inside the Clickbank marketplace, or browse through relevant categories looking for complementary products.

Remember: The products that appear near the top of categories or searches are the most popular, so it’s likely that these vendors have bigger email lists and more resources at their disposal to help you with your own launch.

Product Launch Formula Quiz

You can also hang out on and read niche blogs, subscribe to niche newsletters, and join forums and social media sites and get involved in the conversations that go on there.

The owners of these platforms, and often the main contributors, are all potential partners. Plus, if you read these publications and sites regularly, you’ll be able to keep your finger on the pulse of your niche, so you’ll know who the new players are, and what’s going on as soon as it happens.

So if you would like to learn more about how to kick it out of the park when you launch your own product or service, including how to find the best JV partners in your niche market and have them excited to promote for you, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Another Simple Way To Profit From Your Content Upgrades

In this previous post, we looked at how you can build your product launch list much more quickly by using Content Upgrades.

But there are a number of other ways you can increase your website’s income using the same strategy.

Here’s an example of a site (you can see the site here – but the Ad may have changed) showing an invitation to an evergreen webinar as an in-context Google Adwords ad…

Content Upgrade Adwords

This strategy is commonly referred to as ‘Native Advertising”, because it blends so easily with the content of the website.

And just as with Content Upgradesnto build your list, the click through rates and conversions are usually much higher than many other forms of advertising.

This example is so powerful because the ad is within an article on a property investment website, is about how many more rental properties are being created (increasing competition for tenants), and offers property investors the opportunity to build more passive income from their property portfolio.

Can you see how laser targeted this is?

The person placing ads like this is likely totally cleaning up.

So Let’s Flip This Idea Of Content Upgrades Around

Once you’ve created, tested and proven your content upgrades are converting really well, you could start running them on other people’s websites as either Adwords ads like this one, or as paid insertion deals you make privately with the blog or website owner.

If you are careful to place your ads on pages that are very similar to the ones your own content upgrade ads work well on, you should be able to generate similar results.

Imagine how powerful it could be to generate super-targeted leads if your conversion rate from ad display to optin is just a dollar or two?

In these days of prohibitively expensive traffic, generating prospects like this has to be a no brainer.

Of course, getting targeted traffic to your website is just one important part of running a successful Product Launch Formula launch.

So if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. In addition to using content upgrades to build your launch list, a Product launch itself is a proven way to not only build your list quickly, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Grow Your Product Launch List Using Content Upgrades

As you prepare to implement your Product Launch Formula training during your launch, or even as you continue to grow your business after you’ve launched, building your email database is one of the core activities that never ends.

The problem these days is that it’s never been harder to get real email addresses from people, because they are so over-marketed to and they are sick of getting emails pitching them stuff all day every day.

To get somebody’s real email address, you need to offer them something they REALLY want to get their hands on. That’s why offering a Content Upgrade is such a terrific strategy.

So what is a Content Upgrade?

Well as the name suggests, it’s a piece of additional, related content that ‘upgrades’ the users’ experience on your website.

For example, let’s say you’ve written an epic blog post showing people how to set up an automated follow up sequence using an autoresponder.

The perfect Content Upgrade for that post might be:

  • A PDF containing 20 pre-written autoresponder messages that help your reader introduce themselves to their new subscribers, share a series of valuable tips and ideas, and then make it easy to promote a product or services to monetise their list
  • A PDF containing a list of the best 101 email subject lines that have been tested and proven to work
  • A video explaining the content of your post in more detail, along with your personal tips and advice on getting the most value out of the information you’ve shared
  • A PDF copy of THE POST ITSELF (see an example on this page) so people can download a copy of your post to their computer and refer to it later…

All of these ideas can be used to create an awesome Content Upgrade in virtually any market.

So why bother going to the trouble of creating these ‘upgrades’ for your business?

Conversions. People Join Your Product Launch List – That’s why…

The typical website optin rate (not counting dedicated landing pages or ‘squeeze’ pages) can be anything from 0 to 10% (and 10% is very rare).

But to give you an idea just how powerful this strategy can be, here’s the conversion rates of just a few of my Content Upgrade offers from my blog posts. I use Leadpages optin forms for these and you can see how well they convert into new subscribers.

PLF Content Upgrade Conversions

As you can see, the optin rate ranges from 39% to 120%!

Why so high?

Because the people opting in are requesting more information on a topic they have just read about on the website.

So for example, the people who requested The 72 Hour Product Creation Guide are reading a post about creating your own products. The others are the same.

The upgrades are closely related to the content people are ALREADY reading so they are (in context), which is why the conversions from clicks to subscribers is so high.

Does everyone who reads the post click on the link? No, only the people who are INTERESTED in learning more.

And some of those people are interested enough to pay for information or services that will help them shortcut the process…

Some Content Upgrade Examples To Consider To Grow Your Product Launch List

So now you understand the opportunity, let’s look at a bunch of ideas other people are currently using to grow their email databases…

This an example from the LeadPages.net blog.

Leadpages Content Upgrade

Here’s one from another LeadPages post…

LeadPages Product Launch Content Upgrade

This one offers a free affiliate marketing course as a ‘Related Resource’ on a post about, you guessed it, affiliate marketing…

Content Upgrade Affiliate

This one offers a Free Infographic on how to use Facebook advertising…

Product Launch Content Upgrade Facebook

Here’s a very simple example offering a Free PDF that shares the best guarantee examples he’s seen.

Product Launch Content Upgrade Guarantee

Here’s one from Hubspot offering their ‘Sales Objections Cheatsheet”…

Content Upgrade Hubspot

Here’s another Hubspot example offering a free guide on How To Use Facebook For Business.

Product Launch Content Upgrade Hubspot

Here’s one from a great post on the LeadPages blog discussing how to add a personal touch to your high-tech marketing.

Product Launch Content Upgrade

And here’s an awesome example from Marisa Murgatroyd from a blog post teaching why storytelling is important in business…

Melissa Product Launch Content Upgrade

So as you can see, there are a lot of ways you can use this technique to increase the number of people joining your product launch list.

I’d love to hear how from you in the comments below on how you are implementing this technique as part of your product launch list building.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Your 20-Point Product Launch Traffic Checklist

When you get to the point of using the Product Launch Formula process to run a big JV launch, the majority of your traffic is going to be coming from your JV partners and affiliates.

But when you are just starting out, or you’re planning for your Seed Launch or an Internal Launch, getting people to your website is going to be totally up to you.

And it doesn’t matte whether you’re using any number of the effective free methods for generating traffic, or setting up a paid advertising campaign, there are 20 steps you need to take to ensure your success. Here they are…

  1. See how each traffic method fits into your overall strategy

Before you even think about testing a new traffic source, the first step is to plan out your overall traffic and marketing strategy. Once you’ve got your plan in place, you’ll be able to make sure that any traffic method you use fits into your overall strategy.

The fact is if you want only highly targeted prospects to be exposed to your launch, some traffic sources (such as co-registration, sweepstakes and viral marketing campaigns) may not be the right fit for your overall strategy.

  1. Ensure the traffic method will create targeted visitors

As discussed above, people sometimes forget that particularly when you are launching a product or service, attracting people who are interested in what you are offering is the first priority. It doesn’t matter if you build a list of tens of thousands of subscribers if these visitors aren’t interested in consuming your content and ultimately buying from you.

So before you start a new campaign, ask yourself:

  • Where does this traffic come from, and are these people going to be pre-disposed to buying my product or service?
  • What are the demographics and psychographics of this audience and are they going to be my ideal customers?
  • Are they likely to have purchased a product or service similar to mine in the past, and they directly interested in what I’m going to be offering?

  1. Define your goals and determine how you’ll measure them

Next, decide on what your goal will be for this particular campaign. For example:

  • Is your aim to grow your mailing list?
  • Would you like to directly sell a product or service?
  • Are you trying to build your brand (not the best idea)?
  • Are you trying to get people to share your content?
  • Do you want people to pick up the telephone and call to book an appointment?
  • Do you want prospects to fill out a form?

Once you choose a goal, make sure your entire campaign is focused on achieving this goal.

  1. Make an educated estimate of the numbers

Now here’s something important: not only do you need to choose a goal, it needs to be measurable. In this step you should determine exactly how you’ll reach and measure your goal.

For example, if you want to sell a product directly, then make a conservative estimate of your conversion rate to work out how much traffic you’ll need to meet your sales goal.

Here’s a simple example: let’s suppose you want to make 20 sales. And let’s suppose you estimate your conversion rate to be typical for a text-based sales page at 1%. That means you make one sale for every 100 visitors, so you’ll need 2000 visitors in order to reach your goal of making 20 sales.

  1. Ensure your sales funnel is in place and tested

Even if your goal for this specific campaign is to sell a product directly (as opposed to building a list), your overall ad campaign will be more successful if your entire sales funnel (up-sell, down-sell, order page bump, etc.) is in place before you start the campaign. That way you can start making sales on the backend straight away.

  1. Review your landing page copy to make sure it’s compelling

Answer the following questions about your offer page:

  • Have you used a compelling headline (example – Here’s how to get [big result] in [short timeframe], without [stuff they hate]?
  • Have you used a bulleted list of emotionally charged benefits?
  • Does your copy evoke an emotional response in your prospects?
  • Do you offer UNDENIABLE proof of your claims?
  • Have you used a strong call to action?
  • Are there any money-leaks, such as unnecessary links leading people away from the sales page?

Once you’ve checked and fixed any problems, it’s time to…

  1. Check all your links and forms are working

Next, have a number of people go through the process of ordering, filling out a form or joining your mailing list (IE whatever your goal is) using different computers and browsers to be sure that everything works as it should.

  1. Create your ad

It doesn’t matter whether you’re using a pay per click ad, a byline or signature file at the end of a blog article, ads for your affiliates to use, or anything else to drive your traffic. Be sure your ad presents the biggest benefits upfront, telegraphs a result you know your prospects want, and arouses as much curiosity as possible.

  1. Use a strong call to action

Every piece of ad copy should tell prospects exactly what you want them to do next.

For example: “Click here to see why traders everywhere are so excited about this new way to earn monthly income from the markets!”

  1. Create your marketing graphics as needed

If you need graphics and you’re not sure how to create them yourself, then hire someone on Fiverr.com or UpWork.com to create simple yet polished graphics for you. 

TIP: Check out stock photo sites such as istockphoto.com and depositphoto.com to get your hands on good graphics, usually for a very low price.

  1. Write your autoresponder sequence messages

Whether you are selling products directly or generating leads, you MUST have an autoresponder sequence on the backend to either:

  1. Thank a new customer for their purchase, teach them how to get the most out of it, and then over time recommend related products to them
  2. Help your prospects solve part of a problem while recommending paid solutions that give them the full solution they are looking for

E.G. The 5 Secrets To Doubling Your Conversion Rates (email 1 of 5)

  1. Double check your emails for grammar and active links

Once your emails are finished, make sure you test they have:

  • Low spam scores that slide through the filters
  • Subject lines that compelling and click-worthy
  • Links inside the emails that work and take people to the correct pages

  1. Use testing and measuring tools

Before you run your ads, get your hands on testing tools to optimise your responses. These tools might include a simple A/B split testing tool like SplitTestMonkey.com, LeadPages.com A/B split testing function, or you might use more robust tools such as Piwik.org.

  1. Test small

When you are starting out with a brand new campaign, don’t invest all your time and money into one place. It’s always a good idea to start small and scale up as you get good results.

For example, if you’re buying a solo ad from somewhere like TrafficForMe.com, don’t just dump all of your ad money into one ad. Test multiple small ad buys across different newsletters instead. Then repeat your ad buys with those that get the best results.

  1. Tweak your campaign for better results

This includes:

  • Split testing and tweaking your ad creatives to be sure they’re converting optimally
  • Split testing and tweaking your landing page and funnel to be sure you’re not wasting the traffic

  1. Reinvest in the best ads and traffic sources

As you figure out what’s working for you the best, it’s time to reinvest both more time and more money in the best campaigns.

For example, if you’ve started an affiliate program and you have one or two super affiliates on your team, encourage them to perform even better by giving them special benefits such as higher commissions or access to other products.

Another example: if one of your pay per click campaigns is working really well, continue to grow the campaign and reinvest your profits to grow your business more quickly.

  1. Test every part of the sales process

You’re already testing your ads and landing pages, but it’s critical to test your backend too, including your up-sell and down-sell pages, your order page ‘bump’ offers, and your autoresponder emails.  Note:  Continue to add more email messages to your autoresponder to make ongoing, additional sales!

  1. Focus on ONE traffic source to start

When it comes to generating traffic, it’s important not to spread yourself too thin, especially at the start. For now, focus on this ONE traffic source, and work on optimizing your campaign for maximum profits.

  1. Tweak your plan

As your campaign progresses, ask yourself:

  • How well does is this traffic method fitting into my overall plan based on the results (or lack there) that are being generated?
  • What percentage of profits is this traffic method generating for my business?
  • What percentage of my resources should I continue to invest into growing this traffic method?

Hint: Spend 80% of your time and resources focusing on the 20% of traffic sources that generate the BIGGEST subscribers, conversions and profits for you. And spend the remaining 20% on testing new traffic strategies.

  1. Rinse and repeat with another traffic source

At this point you should have at least one traffic source that’s really working well. Now it’s time to rinse and repeat everything. Choose another traffic source, add it to your overall traffic strategy, and get to work maximizing conversions and profits.

And ultimately you’re building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Post Product Launch Strategy – 7 Proven Steps That Compel Your Customers To Buy More Stuff More Often

Using the Product Launch Strategy Jeff Walker teaches in PLF is an awesome way to generate a bunch of sales quickly, while building the bond you have with your audience.

But honestly, a launch takes a LOT of work, and you don’t want to be constantly ‘launching’ stuff or your readers will end up with ‘launch fatigue’ and just stop opening your messages.

So what do you do in those times between your launches to keep up the momentum, keep your audience happy, and make more money?

Well in addition to just sending them awesome content that helps them improve their lives, or running regular Flash Sales (as we discuss here), and taking advantage of some of these 17 was to generate more sales with your autoresponder…

…one great idea that’s inexpensive and works like magic is to spend some time optimising your order forms for when somebody does buy from you (this will make your affiliates LOVE you too).

When you think about it, by the time somebody gets from somewhere else online to your website, reads your content, decides to buy and arrives at your order form, you have a prospect with a credit card already in their hot little hand, and they are in a buying frame of mind.

That means there’s a good chance if you put another related offer in front of them while they are going through your order process (the proverbial, “would you like fries with that?”), they’ll often be happy to take it.

And when you get the ‘order form bump’ or up-sell offer right, you’ll start making more money with every customer who comes to your website, or walks through your door.

So what’s the secret to creating a backend or upsell offer that gets your prospects clicking the “Yes, Add This To My Order” button on your order page?

Use this 7-Step Product Launch Strategy

1. Make Sure the Up-sell Adds To And Enhances The Main Offer

The very first thing you need to do is make sure any upsell you offer is tightly related to the main offer. The best way to do it is to make it not only closely related, but something that actually enhances the use, utility, or enjoyment of the thing they purchased in your main offer.

A classic example is McDonalds. When you order a Big Mac, any well-trained staff member will ask if you want fries and/or a drink with that. It clearly works because a lot of people say yes to this offer, because if you’re into fast food, fries and a drink enhance the enjoyment of your burger.

Now you can do the same thing regardless of what you’re selling. For example:

  • If you’re selling a weight loss app, you could offer a low-fat cookbook or a collection of smoothie recipes as an up-sell on your order form
  • If your main offer is an email copywriting course, you can offer a number of personal copy critiques on the backend
  • If your main product is all about setting up and running a successful Accountancy Practice, You can offer tools on the backend, such as a course on generating leads, or a package of marketing campaigns that have worked successfully for others
  • Say your main product is a “how to manage your debtors” course. You can offer an upsell that includes resources like a debt management checklist and workbook, and 5 personalised debt-management counselling sessions with you or one of your advisors
  • If you main product is a set of weightlifting training videos, you can offer the weights themselves as an up-sell

So the idea here is not to just toss any old offer in front of your prospects and hope for the best. Make sure your up-sell and main offer go together like… well, like Big Macs and fries.

MAJOR CAVEAT: Do NOT leave anything critical to getting the results your customer expects out of your core product, and try to offer the ‘missing piece’ as an up-sell.

You’ve probably seen offers like this before. You buy a product that promises X result, and then you are offered an up-sell that basically says “Well the thing you just purchased won’t work properly unless you also buy this other thing…”

Not only will this piss your customer off and stop them buying your up-sell, you’ll probably lose the initial sale, and the customer’s future business as well. Plus they are likely to give you negative reviews and bitch about you to everyone they know.

Not good…

OK, so next up…

2. Offer an Irresistible Deal

Putting a related offer in front of your prospects is a great way to increase your sales. But turning that offer into an irresistible, no-brainer deal is even better.

Let’s look at the fast food example again. If you order a burger with a small fries and drink, the person taking your order will likely ask you if you’d like to “super-size” your order for just a small extra charge. The reason this works so well (to the tune of BILLIONS of dollars every year) is that the deal is irresistible.

You get yourself a LOT more of what you want for just a little bit more money.

And it doesn’t matter what you’re selling, you can do the same thing in your business.

For example:

“I usually charge $997 up front and $397 per month for this sort of coaching. But as a valued member of my new Stock Trading group, you’ll get a special price of just $197 per month for this same high-quality coaching, and I’ll waive the up-front setup fee entirely…”

“And you’re not locked in. Try out the program for a full month, and if you feel it isn’t for you for any reason, let me know and I’ll give you a full refund, no questions asked…”

If you are a trader and you’ve just purchased a Stock Trading product, this sort of offer would be virtually impossible to refuse…

One more example. I know a well top marketer in the supplements market who makes an irresistible offer for his core product, and then offers an up-sell consisting of more of the exact same product for an even lower per-pack price.

So people buy 2 packs of something they know they want (and will likely continue to use) for $49.00 with free shipping, and then because they’ve just made a purchase, they are offered another FOUR packs of the exact same product for just $49.00 as a reward.

And as a result, his sales are BOOMING…

Ok, next up…

3. Make Use Of Short-Form Copy

So now you’ve got an eager prospect sitting on your order page with their credit card in their hot little hand, it is NOT the time to put another long sales letter or sales video in front of them.

They’re eager and ready to buy. If you put another intimidating wall of text or video in front of your prospects, you might just have them hitting the back button and abandoning the order form, never to be seen again.

SIDEBAR: There are plenty of studies to show that the shopping cart or order page abandonment rate runs as high as 95% for some merchants. That’s why optimising your order page to improve conversions, and minimising friction as much as possible is one way to generate a whole lot of free money.

You’ve already done the hard work of getting them into the kind of emotional state needed for them to buy, so you’ve already built your credibility and established trust to some extent.

You don’t need to do any of that again.

Now all you need to do is simply focus on the benefits and results they can achieve if they take your up-sell offer. The fact is, your up-sell page copy might be nothing more than a results-driven headline, a list of the top benefits, and a action-orientated call to action (such as Yes! I Want This“).

TIP: As with everything you do in your marketing, test to find out for sure what your audience responds to the best. Split test different headlines, your bulleted list of benefits, your call to action and your order button text. You might even test to see if short-form copy beats a short sales video.

You’ll never know until you try.

Next…

4. Frame Your Price (So You Don’t Scare People Away)

You’ve already sold your prospect on purchasing the main offer, and they’ve already agreed to whatever price you’re charging. So when you offer an up-sell, you’ll want to frame the price so that it focuses on the up-sell only.

Let’s look at an example…

Suppose you’re selling a video training course for $97, with an up-sell offer for $27 for an app.

When it comes time to ask for the order, you do NOT want to say this:

“Would you like to add the app to your order, making it a total of $124 for the course and app?”

Suddenly that sounds like it’s going to cost a lot. Your prospect is likely to start second-guessing their purchase “Do I really want this thing after all…”. And in a flash you could lose the whole sale.

Instead, make sure you focus on the price of the up-sell only: “Would you like to add the app to your order for just $27 more?”

Ahhhh… that’s so much better. That sounds like it’s doable. And because the prospect is already planning on spending $97 with you, that extra $27 doesn’t sound like such a big deal, especially when they think about the added enjoyment they will get.

It’s just like when you are buying a car. If you’re like a lot of people, by the time you’ve decided on the make, model, colour and basic accessories, and taken the car for a test drive, it’s a slam dunk for the dealer to up-sell you all sorts of other accessories to ‘personalise’ your car.

And these additional items are always presented in a non-threatening way. Well you can have metallic paint for another $3.00 a month. And a sunroof for just $4.00 a month.

Before you know it, your monthly payment is $100 more than you wanted to pay, but you’ve personalised ‘your’ car to the point where in your mind you already own it, and you just want to get the deal done. You’re excited about driving away in your new vehicle, and there’s no way you’re going to back out of the deal now.

They’ve gotcha 🙂

It’s all in how you frame it for your prospects.

Next…

5. Create a Nagging Sense Of Urgency

Nothing gets people jumping all over your fancy order button like a true sense of urgency. And a great way to create this sense of urgency is by making your upsell offer genuinely scarce.

For example, you might make your up-sell a one-time offer. That means it’s something that’s only available right now while your prospect is on the page.

If she doesn’t grab it now, she won’t be able to get it in the future. Or if the product is available somewhere else, she may be forced to pay full price (yuk!).

An example might be:

“Special one-time offer: add this exercise-planning app to your order right now, and it’s yours for 60% off the normal price. If you leave this page, this special price disappears for good… grab your discount now before it’s gone!”

Next…

6. Use A Compelling Call To Action

Good copywriting rules apply to your up-sell in the same way they do to your main offer. And that means if you just drop the order link in front of your prospects and expect them to click it, you’re going to be disappointed.

Far better instead to create a strong call to action that gets people to act now. You should tell prospects what to do next, and give them a powerful reason to do it.

For example:

Click here now to add this app to your order. And remember, this special 60% off offer disappears when you leave this page, so order now!

Your up-sell page is going to have two options.

  • One option is “Yes, add this to my order.”
  • The option on the other link is, “No thank you, I don’t want this.”

To avoid confusing your prospects, these should be the only two options on the page. People will either add the up-sell to their order and continue with their purchase, or they’ll skip your offer and just stay with their original order.

Now here’s a sneaky but powerful trick you might consider testing…

Phrase your “yes” and “no” options in a way that helps compel people to click on the “yes” option.

For example, say you’re selling some sort of weight-loss information. Your buttons might have these two options:

“Yes, I want to be ready for the beach!”

“No thanks, I don’t want to get rid of my love handles.”

See how that works?

The “yes” option focuses on they outcome they want and provides a benefit. The “no” option asks the prospect to agree with something that they probably don’t want to agree with. That’s going to make them stop and reconsider your offer.

Here’s another example:

“Yes, I want to save money on my electricity bills!”

“No, I’m not ready to save money just yet.”

And one more…

“Yes, I’ ready to find my soulmate.”

“No, I’m ok with being on my own for now.”

And finally…

7. Make It As Easy As Possible

If you followed all the tips above, you should have a prospect who’s as ready as she’ll ever be to complete her order. Now your goal is to make it as easy as possible for her to place that order and grab your up-sell.

The last thing you want at this stage is make your prospects jump through a bunch of hoops. Don’t include unnecessary steps between them and their getting their hands on their order. And don’t put obstacles that create ‘friction’ in the way.

Because if you do, your prospect is likely to lose their enthusiasm and abandon their shopping cart (as I mentioned earlier, up to 95% of people do just that…).

Here are some dos and don’ts to follow:

  • Do make it as easy as one-click. If you’re offering an upsell right after the customer has already filled in the order form, it’s critical that you make it as easy to buy the upsell as clicking one button. In other words, you do NOT want to make your prospect fill out the order form or their credit card all over again. (WARNING: Paypal often makes your customers do this)
  • Don’t make them run through a mind numbing gauntlet of up-sells. You have probably been through sales funnels that three, four, five or even more up-sells (The Warrior Forum and JVZoo are notorious for doing this crap). Quite often people can’t even get to the order form without going through 4 sales videos and accepting or declining every one of these offers.

You know yourself how painful it is to run the gauntlet like this, so don’t do that to your customers! Just put one or at most two well-placed offers in front of them and leave it at that.

  • And if they decline one or both up-sells, send them straight through to the order form. Don’t make them go through a bunch of additional offers. The customer experience sucks and will seriously decrease your conversions (and risk future sales as well).
  • Don’t make people “register” before ordering. If you need your customers to create an account, then have this account automatically created during the purchasing process. Even if the amount of “work” you’re asking the customer to do is the same, framing is the key here. If you suddenly force a customer to “create an account” before they can finish placing an order, they may just dump their cart and disappear.

Ok, so now let’s wrap things up…

To Sum Up Your Product Launch Strategy

You’ve no doubt heard the saying, “Strike while the iron is hot.”

When it comes to making sales, the iron is never going to be as hot as when you have a prospect filling out an order form. That’s why it’s a great time to “strike” by offering an irresistible up-sell offer they simply can’t refuse. So get started on boosting your sales by creating upsells on your order forms today – and increase your conversions using the seven proven ideas you just discovered!

As I mentioned at the start of this post, the list you build during your product launch is going to become your most valuable business asset, and will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.