Tag Archives: product launch formula reviews

Some Ideas For Using The ‘Product Launch Formula’ To Grow Your Business

Quite a few people have told me (some quite vocally – lol) that there’s just no way they could possibly apply what Jeff Walker has been teaching in his Product Launch Formula training to their non-internet based, offline brick-and-mortar businesses.

Actually, it’s easier than you might think…

You can apply most of what Jeff teaches in the pre-launch videos to any business, regardless of what you sell.

A few ideas off the top of my head are:

focusing on LIST BUILDING as the main goal for your business
using strategic alliances and joint ventures to drive traffic to your optin page
segmenting people on the front end so you can send them customised content
using a mix of generic and customised content throughout your funnel based on this segmenting
using high quality video to get your message out
turning each promotion you run into an event
using pre-launch content to create buzz
using educational marketing to position yourself as the expert
using social proof (Facebook comments, testimonials and case studies)
using deadlines and scarcity to increase conversions
using a dedicated sales page or sales videos with compelling reason-why copy to showcase each product (where appropriate)
using exclusivity to limit access to a small number of people
promoting perceived and real value instead of trying to compete on price
creating an irresistible offer that is risk free to your customers

…and probably a bunch of others I haven’t thought of.

Now if this quick summary was helpful and it’s got you thinking, I think you’ll really enjoy these videos that show some case studies from businesses that have used the launch process with awesome results.

Just a few of the examples are:

how Jason and his wife Cinnamon multiplied their results by 10x in a very small business selling doll clothes
how Kami launched her book and follow-up courses, with 3 of her 4 launches since then doing more than $10,000 in sales
how Kara Andretta did a $91,000 launch in the couture cakes market (I didn’t even know that was a thing lol)
how Ross Grant who teaches actors about high performance made $15,000 from a list of 180 people

And there are several more…

You can watch the case study videos here.

I really hope you find them helpful.

And you can learn all about how to run a launch for YOUR business in Jeff’s Product Launch Formula Masterclass which is available for free here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Increase Your Launch Profits With Passive Recommendations

A simple but very effective way you can increase the long-term profits you make from your Product Launch Formula style launch is to promote products (either your own or affiliate products) inside your product.

It’s particularly easy with products that teach people how to achieve a result using a step-by-step process, because there are going to be additional tools and resources they are going to need to complete the steps involved.

Plus your students are going to run into a hundred technology questions and will be asking about all kinds of other stuff as well.

So what’s the best way to go about this?

I think that would be creating a Rolodex of Resources, and positioning it as a BONUS for your launch, because it will truly save your students wasting tons of time on research, and money if they buy the wrong stuff and have to buy something else.

For example, if your course teaches how to build a website and start selling a product, people need:

A domain name
Website hosting
A website theme
Anti-hacking software
An autoresponder or CRM
SEO training or services
Video training or video creation services
Content creation tools or services
A shopping cart service
Product creation training or services
Email marketing training or services

And the list goes on…

Your Rolodex can include recommendations for each one of these products or services, and use your affiliate link for each one. You can even negotiate a special deal with each product’s vendor.

This does two valuable things.

It shows your customers you are truly interested in helping them. And many of these people are going to buy those resources through you instead of going elsewhere to purchase and paying full price.

Promoting related, helpful products like this on the backend can lead to huge time and money savings for your customers, and you making significant back-end profits in addition to the money you make during your launch.

And as a big bonus, you don’t have to give ANY of this additional affiliate revenue (which is 100% pure profit) to your Joint Venture partners or affiliates.

Just another big benefit of launching you own product using the Product Launch Formula process.

If you’d like to learn more about using a product launch to grow the sales and profits for your business, you can do that here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

2 Big Product Launch Benefits Many People Forget About

We’ve been looking at many of the major benefits of using the Product Launch Formula process to release a new product or service in recent articles, but there are two big ones that many people don’t realise.

The first one is that you can create a lot of raving fans who become evangelists for you and your company.

And the second is that even those people who don’t become raving fans often feel a much closer relationship with you because the get to see the ‘real’ you, and see (maybe for the first time) that your really are trying to help them.

As you know, the best customers are those who know, like and trust you. They tend to buy more of your stuff, pay higher prices with less resistance, complain less, and bring their friends and family into your business.

A product launch can help you to identify these awesome customers, and single them out for special attention so they feel even more special.

How do you find them?

One way is to watch the comments people leave for you during your launch. Many of your biggest fans will self-select and raise their hands by writing wonderful comments in the Facebook comments area of your launch blog.

They’ll shout your praises and tell everybody else that you are awesome, often share the results they’ve achieved using your stuff, and sometimes even tell people why they should buy your product or service.

Importantly, you’ll also see a few people raising objections to buying in the comments, and this gives you a chance to address those objections in your future launch videos, in your video sales letter when the time comes, and the emails you send people during the week your launch is live.

You just have to look at the comments on Jeff Walker’s PLF Launch Blog (it may no longer be live depending on when you read this, so I’ve included a small screen shot below – note there were 2047 comments when I took this!)

As you can see, there’s a LOT of interaction and relationship-building going on during Jeff’s launch. Of course you’d have to assume the master of the online product launch is going to have that for his.

But what about you? Honestly, while the numbers will be smaller (especially when you are starting out), you can get the same kind of interaction with your launch when you follow the PLF process.

You can learn more about that process for yourself by watching Jeff’s free video training here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

3 More Powerful Benefits Of Using A Product Launch Instead Of Using Hope Marketing

Over the last few posts, we’ve talked about some of the benefits of using the Product Launch Formula process to launch a product or service with a bank instead of a whimper.

We’ve looked at the overall strategy, how to create a Crushing Offer to supercharge your sales, and how to put your list building on steroids by having lots of other people build your list for you.

In this post, we’ll look at 3 more benefits of using the process of ‘launching’ your product instead of going the old way and trying to grow organically which can be long, hard and fraught with risk.

The 3 big benefits we’re talking about are:

Massive Positioning Power
The Product Launch Parachute
Launch Stacking

So let’s look at what these 3 benefits are in more detail.

You always get Massive Positioning Power when you launch because even with a Seed Launch, you are showing your prospects and customers the depth of your skill and knowledge on the topic your product or service is based around.

When you get to your JV launch, you get to spread the word about you and your authority by having a bunch of launch partners send your message to THEIR subscribers and social media followers.

As you can imagine, this gives you massive positioning in the eyes of people who are ideal prospects for you.

The Product Launch Parachute is what Jeff calls the ability of a product launch to survive even the most egregious mistakes and still work really well.

Because you are using a proven process that has a bunch of in-built systems working together, if you miss one, two or even more, the others act as an insurance policies for the overall launch.

So you can miss sending an email, or use the wrong subject line, or have a sales video that is less than spectacular, or have some partners who don’t mail on the right days, or whatever.

Even when a heap of things go wrong, the Product Launch Parachute has a great history of rescuing product launches that with any other system could have ended in disaster.

And perhaps the most powerful benefit of using a launch is Launch Stacking. This is where you go from your Seed Launch, to your Internal Launch, to your Joint Venture Launch…

And then you take the list you built during that process, and launch either the sale product again with different (or the same) partners, OR you launch a brand new product to that nice big list.

This can give you so much momentum that your business never looks back.

If you’d like to learn more about how to get these 3 benefits along with everything else that comes with running a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change People’s Lives Using A Kick-Arse Product Launch

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

I’ve seen case studies of students in markets including:

Music lessons and marching band accessories
Coaching golf, tennis and youth soccer
CPAs and Accountants (financial coaching, business strategy, tax preparation, financial planning, estate planning)
Handwriting analysis and calligraphy
Human and pet first aid, survival and prepping, self defence, martial arts, UFC
Stocks, options, currencies and futures trading
Horse ballet (or dressage)
How to write all kinds of books, courses, scripts and poetry
How to play piano, violin and all kinds of other musical instruments
All kinds of business related products and services
Even Cow embryos (yeah, I know!!)…

…plus all kinds of other stuff as well.

And it’ll work for you even if you don’t have a digital product yet.

In fact, Jeff says that’s often the best time to plan your launch. BEFORE you’ve created a product (you’ll see how and why in video 2 by using a Seed Launch).

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

…you should watch them now because they will be going away tomorrow when Jeff opens the shopping cart for PLF.

Watch the PLF training here.

Talk soon,

Rocky

P.S. If you’re thinking about joining the Product Launch Formula coaching program and you’d like my personal help during your launch, then check out my PLF Bonus here.

Rather than insult your intelligence by offering a ‘crap stack’ of unrelated products and stuff and calling them ‘bonuses’ you’ll get my personal time and attention as you go through the process of creating and launching your product or service using the PLF process.

Get all the details here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Using Product Launch Formula To Put Your List Building On Steroids

One of the most powerful (and ultimately profitable) things about using Product Launch Formula is the giant list build you are able to do when you run a JV launch.

You could have 5, 10 or even 20 launch partners all mailing your awesome pre-launch content out to their people, and every one of those people joins YOUR email database when that happens so they can participate in the process.

That means you can grow your list exponentially, while only paying affiliate commissions to your JV partners AFTER their people buy your product or service.

You get to KEEP all of those prospects, and you can sell to them later on.

And while it’s a good idea to pay your JV partners for future sales you make of your products (but you don’t have to), you NEVER have to give those JV partners any of the profits you make from any affiliate sales you make for other people in the future.

All of those affiliate commissions are yours…

Just by way of example, 6 of the top 11 people on Jeff’s Joint Venture Partner’s Leaderboard in his most recent launch – people who have used the PLF process to launch their own products – are now using the big, responsive lists they built during those launches to participate in and dominate the top positions in JEFF’S launch.

How freaken cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about creating a kick-arse launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell more stuff to later on, you can do that here.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Product Launch Formula Videos

How To Get Paid To Create Your Product – The Seed Launch

In this video, creator of the Product Launch Formula, Jeff Walker, walks you through the first launch most people who don’t have a product of their own do, which is the Seed Launch.

This type of launch allows you to test whether the market actually wants what you are thinking of creating, and then get paid BEFORE you even create the product.

Plus because your students help you to create the perfect product that they want to buy, you get a lot more ‘buy-in’.

You can find the step-by-step details of how to create a Seed Launch for your product or service by reading this post.

And If you’d like to learn even more about using the PLF process to get paid to create your own product and sell it using a Product Launch, you can register to do that here.

The Internal Launch – How To Create A Big Payday For Your Business

If you’ve followed Jeff Walker’s Product Launch Formula process and created your product by doing a Seed Launch, OR if you already have products or services and you’d like to increase sales, one of the fastest ways to do that is by using an Internal Launch.

An Internal Launch is a great way to not only generate a burst of sales for your business, but to grow the bond you have with your audience by giving them awesome, valuable content that helps them by actually helping them.

You can find the step-by-step details of how to create an Internal Launch for your product or service by reading this post.

And if you’d like to learn even more about using the PLF process to create an Internal Launch for your business, you can register to do that here.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed Launch and your Internal Launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

You can find the step-by-step details of how to create a big JV Launch for your product or service, and see all the benefits including the massive list building opportunity a JV launch presents, by reading this post.

If you’d like to learn even more about using Jeff Walker’s Product Launch Formula process to run a super profitable JV launch, you can register to do that here.

And if you have any questions, or if you’d like to talk with me about any facet of launching (or re-launching) your own products or services using the PLF process, feel free to get in touch by emailing me at rttgemails [at] gmail.com

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

2. Create Highly Profitable Information Products In 24 Hours Or Less
Creating your product does not need to take weeks or months. My 24 Hour Product Creation Cheat Sheet shows you how to build high value products or bonuses one after the other in 24 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Bonus Offer Video – Click Play To Watch

Order Product Launch Formula With My Personal Coaching Here

Questions? Call me on 61 418 788 482 or email me at rocky [at] emailalchemy.net to get in touch.

If you’re thinking of buying Product Launch Formula and that comes with valuable bonus of personal help and coaching to guide you through the process, instead of a bunch of a bunch of additional products of dubious value that are only going to bog you down, then I can help.

As a PLF owner since 2007, I’ve done a bunch of product launches and gone through the training again each year as Jeff updates it with new techniques and strategies.

If you decide to grab PLF through my affiliate link, I’ll earn a referral fee from Jeff. As a way of saying thank you, I’d be happy to help you get the most out of your Product Launch Formula training, personally review your sales copy, email copy and your video scripts.

Plus I’ll be there to answer any questions you have, or help with any problems that come up.

If that sounds like something helpful, then order Product Launch Formula here, and let’s get started.

Cheers

Rocky Tapscott

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula reviews

Some Ideas For Using The ‘Product Launch Formula’ To Grow Your Business

A few ideas off the top of my head are:

Just a few of the examples are:

How To Change People’s Lives Using A Kick-Arse Product Launch

The Product Launch Formula Videos

How To Get Paid To Create Your Product – The Seed Launch

The Internal Launch – How To Create A Big Payday For Your Business

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

Product Launch Formula Bonus Offer Video – Click Play To Watch

Order Product Launch Formula With My Personal Coaching Here