Tag Archives: product launch formula

4 More Ways To Create Profitable Products To Launch To Your Audience

In this previous post, we talked about 4 easy ways to have other people help you create products you can launch using Product Launch Formula. In this post we’ll look at 4 more ways to create profitable products quickly with very little work

Last time we discussed having somebody interview you and record it, but an additional way to create a product quickly is for you to interview another expert in your field.

Just as with the previous example, you can either interview this person privately, or you can do it via a live teleconference with other people listening in.

Either way, you’ll have the recordings and transcript to sell using a product launch, or to give away in whole or in part.

Tip: You can create a joint venture where you “swap” interviews with your partner. That means you interview your partner, and in exchange he or she interviews you.

After a couple of hours on the phone, you will have created two separate products that you can both sell to your audiences.

The key to creating a great end product is to ensure you’ve done the right preparation upfront.

You’ll want to give your JV partner an outline that lets them know the general flow of the call, as well as examples of the types of questions you might ask.

However, you should not script the call. Don’t give your partner the exact outline with the exact questions you intend to ask.

And be sure your partner knows that any outline you provide is merely a rough outline, otherwise both of you will sound unnatural and robotic as the interview progresses, which will significantly devalue your finished products.

The point is that you’ll want to prepare your partner so that they know what to expect. If they know what to expect, they’ll be more comfortable during the call. This preparation is especially important if you’re working with someone who doesn’t usually do interviews.

Here are two more tips for creating a great interview:

1 – Talk to your partner beforehand. If you don’t know each other that well (or at all), it’s a good idea to chat on the phone for a while the day before. You’ll feel more comfortable with each other, which will make your phone interview go a lot more smoothly.

2 – Send out reminders to your partner. It’s up to you to make sure your partner has all the information they need about the call, such as the exact time, date and the phone number they needs to dial if it’s a conference call.

You’ll want to provide this information immediately, then send a reminder a few days before the call, and a final reminder within 24 hours of the call. Your intervene is likely to be busy, so you need to make sure they give your interview the priority it needs.

Idea 6. Invite A Panel of Experts To Join A Teleseminar

We’ve just talked about creating a teleseminar by interviewing one person, but you can take this idea even further by putting together a panel of experts and create a 60 to 90 minute teleseminar.

Once again, you not only have the live call to sell as a product (with inbuilt scarcity since it has a fixed deadline), you’ll also get to sell the recordings when the call is over.

This is one case where “the more, the merrier” does not apply.

If you invite too many experts, then some people on your panel won’t get a chance to talk. Or even worse, the call could end up becoming a chaotic shambles because everyone will try to talk over one another. That’s why it’s a good idea to limit your panel to roughly three experts.

The key to coming up with a great panel is to create some diversity. That means you’ll want to pull together a group of experts who’re likely to disagree with each other on some points.

We’re not talking about them getting into heated arguments here, but rather enough disagreement to create a lively debate.

Example: Let’s suppose you’re creating a panel of experts to talk about losing Weight. You might invite these experts:

Somebody from a group such as Weight Watchers. This person would likely focus on the benefits of consistent portion control as the secret to losing weight.
A low-carb expert who would focus on offering dieting tips that revolve around eating low-carb foods.
A bodybuilder who would talk about the importance of eating a “clean,” balanced diet, plus doing regular cardio and weight lifting to build lean muscle.

The slightly different viewpoints would no doubt generate some good discussion around the topic, without the participants coming to blows.

So what happens if you have more than three experts that you’d like to get on the phone with you?

Simple – you just use this next product-creation idea…

Idea 7. Create a Call Series

Your product doesn’t need to consist of just one call. Instead, you can create a product with a higher perceived value by creating a series of calls.

This series can consist of:

Individual experts who you interview
Having other experts interview you
Interviews with a panel of experts
Or a mix of interviews with individuals and panels

In order to sell a series of calls as one product, the calls need to be tightly related.

Example: Let’s say you invite six traffic-generation experts for six individual interviews. You might have:

Someone who’s an expert with social media
A SEO (search engine optimization) expert
An expert blogging expert
A JV manager or affiliate marketing expert
A content marketing expert
An expert in getting free publicity

You can do hold call a week for a 6-week call series called “Six Secrets To Profitable Marketing” or “6 Weeks To A More Profitable Business” or “6 Ways to Quickly Grow Your Sales And Profits”.

So as you can see, there are a variety of ways for you to create text, audio and video products and even hold profitable live events with your JV partners.

In some cases – such as with live events – you can even turn one product into two products (the live event and the recordings).

Of course, having a product is one thing. Getting it to market in the fastest and most profitable way is something else entirely.

If you’d like to learn how to launch your new product successfully (and when you’ve done it once, you can do it over and over again), including a bunch of case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Use Product Launch Formula To Persuade Rather Than Manipulate

I’ve always been fascinated by the subtle difference between persuasion and manipulation. And because the multi-stage sales process Jeff Walker’s Product Launch Formula uses is so powerful, it can be used to either persuade people… or to manipulate them.

Let me explain…

The difference between persuasion and manipulation can be very subtle, but I’ve found it comes down to one core idea – your intent.

Persuasion is when your intent is to move somebody towards making a decision that benefits THEM much more than it benefits you. Manipulation is trying to move people towards a decision that benefits YOU, and can often mean negative consequences for the other person.

We see this every day. The stereotypical ‘dodgy’ salesman who’s trying to get a prospect to buy an overpriced or shoddy product or service that pays them an exorbitant commission, when they know what they are selling of little or no use to the customer.

Or some ‘health guru’ promoting their miracle weight loss product knowing full well it’s not going to help people lose weight, and could actually harm their health.

Persuasion leads to having happy customers who trust you and often buy from you over the long-term. Manipulation usually leads to being exposed and labeled as a fraud and a scammer, which is not the way to create a valuable legacy for yourself and your family.

So when you use the powerful Product Launch Formula process of multiple, timed releases of valuable content (what Jeff Walker calls The Sideways Salesletter), make sure your focus is on persuading your prospects using emotion, facts and logic, rather than manipulating them using deception and hype.

Note: Jeff is going to start rolling out his latest Product Launch Formula launch in a couple of weeks, so it’s probably a good idea for you to register for the waiting list for this PLF launch and watch how he does it. The free training you’ll get from watching how the creator of the online product launch ‘launches’ his flagship product will give you ideas you can ‘swipe and deploy’ in your own business, even if you never purchase the full PLF program.

And make sure you download all of the worksheets and checklists you’ll be given, and take screen shots of the key pages and make notes about how he goes through the process. These are all wonderful examples you can model for yourself.

I really hope this helps you with your business,

Cheers

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

4 Simple Ideas For Creating A Super Fast Product Launch

Despite our best efforts, when we are thinking of developing a new product and using Product Launch Formula to release it, finding the time to do everything required can be really difficult.

And yet one of the biggest ah-ha moments I ever had was when I heard Joe Vitale say “Money loves speed”…

So when you have a to-do list that includes creating the product itself, coming up with relevant bonuses, creating the marketing materials, finding JV partners, and everything else, it can be daunting.

But there are ways you can partner up with other people and get their help to create high-quality products, bonuses, and marketing materials. And when you set things up correctly, you can even get their help for free.

Here are 4 ways you can use right now to come up with awesome products you can launch using PLF within just a few days…

1. Work With Partners To Create An Ebook Or Special Report

You can contact one or more well known experts in your market and gather them all together to create a valuable report or ebook. Once it’s done, you can all promote the product to your audiences through a Product Launch Formula style launch, and share in the profits it generates.

There are two different ways to approach this task:

1 – To make it as easy as possible for your partners, you could do the bulk of the work and list each partner as a co-author.

Why would you do this? Simple: If you’re trying to get yourself established as an expert or a prominent player in your niche market, then associating your name with other influential marketers will boost your credibility and reputation. And another marketer will agree to it because they get a new product to promote with a minimum amount of work on their part.

2 – On the other hand, each partner could do an equal amount of work, and each of you takes equal credit and you both or all end up with a product that you can sell.

Naturally if you have multiple authors helping you create the product, say a dozen or more partners, then consider these two different ways for creating a report or ebook.

Example: For illustration purposes, let’s say you’re writing a book about building an online business. Here’s how you might approach this project:

Each partner could writes one chapter covering the topic of their individual expertise. So you would have chapters on traffic generation methods such as SEO, paid media such as Facebook and Google Adwords, social media such as Facebook Groups and Instagram, blogging, and other topics. You’d ask experts on each of those topics to create a chapter covering their best strategies for you.

Each partner would answer the same question. Here you might ask everyone a question such as “If you only had $100 to generate as many targeted prospects to your site as possible, what would you do?”

If you ask a wide range of experts that same question, you’ll get a diverse set of answers, which will make for a helpful and entertaining product.

The benefits for each partner include:

Getting a byline at the end of their article where they can promote their lead agent or one of their offers
Every partner either gets the rights to sell the product, or you give them a “super affiliate” commission (such as 75% or 90%) to sell it on your behalf
Those people who’re newer to the niche can get their names printed alongside known experts which will give them some brand recognition and social proof

But what if your potential partners don’t like to write. Then you might consider…

2. Doing a Joint Venture Webinar

A super quick way to create a valuable product is to gather together one or more partners to do a webinar for anywhere from 30 minutes to several hours.

You can use a stable platform like GoToWebinar.com or Zoom.com, and have the system record the event for you.

The advantage of doing a webinar is that you have the ability to show videos or screen captures with your audience.

For example:

You could hold a web design webinar where you show participants exactly how to download, install and use an HTML editor to design a website.
You can do a blogging webinar where you show step-by-step how to set up and optimise a blog. Your viewers can even follow along on their own computer to set up their first blog if they want to.
You can run a copywriting webinar, and critique a sales letter or some of the participant’s email copy live.

In these examples I say “you,” but of course I’m referring to you or your JV partner.

Example: So, for example, you can ask a copywriting expert to do a webinar with you. You can spend part of the time interviewing him, part of the time having him do a live critique and part of the time fielding questions.

Another advantage is that you’ll end up creating two profitable products you can launch immediately:

The live webinar itself. This is valuable because your participants have a chance to ask questions of the presenters personally. You can offer this webinar as a paid event through a Quick Launch or Seed Launch, or you might even use some of the content as a lead-generating front end offer.

The recorded webinar. You and your partners can sell the recordings outright after you’ve held the webinar, you could use them as bonuses for your other paid products, or even give some or all of the event away to people who join your mailing list.

3. Hold An Offline Event

What you could do here is put together a panel of experts for a live weekend workshop at a local hotel or another place with a conference or convention center.

Your workshop might include:

Seminars and/or lectures
Breakout workshops with individual speakers
Informal “meet and greets” with the experts
Catered morning and afternoon teas and/or even meals

The advantages of holding a workshop are twofold:

1 – Workshops have a very high perceived value. That’s why you’ll see high ticket prices attached to these events, ranging from a couple hundred dollars to several thousand dollars for admission.

2 – You’ll have the recordings. Since you’ll likely end up with a multiple-DVD collection just from a one weekend Seminar, the collection tends to be valuable (it will be valued at up to several hundred or even thousands of dollars, depending on the topic).

There are downsides of course, which are all the organisational challenges involved as well as the higher overhead expenses.

Not only do you have to organise your speakers, you have to arrange for and pay for a conference room, also pay for catering if you are including it for the event.

You’ll also need to ensure your speakers have the materials and facilities they need to give their best presentations. Most conference centers provide microphones and most of the other technology your presenters will need to deliver for you.

So what’s in it for the presenters?

The big benefit is that they can make an offer for their products from the stage at the end of their talks. They can make sales at the back of the room for the duration of the Seminar or Conference.

Then they’ll be able to make additional sales once you start selling or otherwise distributing the seminar recordings. These sorts of events can be very lucrative for everyone concerned.

4. Arrange For Someone To Interview You

You can hold interviews over the phone in one of two ways:

1 – Just you and the interviewer. This is the easier option because there is far less pressure, since you won’t have an audience listening in. If you are someone who tends to clam up when you know you are being recorded live, you may not able to give your best. Once you’ve finished the recording, you’ll then sell or giveaway the finished product (and/or the transcripts).

2 – With an audience. With this option you create a live teleseminar event, which can turn into an awesome product with the right interviewer who can really draw out the best information from you. You also have the recording as a second product.

Tip: You can also transcribe the recordings of your interview to create a text product. You can sell the transcriptions along with the recordings which is guaranteed to boost the perceived value of your product. Plus, providing transcriptions helps people who prefer to read, along with your deaf or hard-of-hearing customers.

The main reason to get someone else to interview you is that it establishes YOU as an expert. So if you’re new to the niche, it’s a great way to get established and start building a good reputation.

And your reputation will grow even further if you have an influential person in the niche conducting your interview.

Tip: You can also hold teleseminars and record them using a service like e-teleconferencing.com, which allows you to have people call the bridge line and listen in.

To make it as easy as possible for your interviewer, you should give them list of questions you’d like them ask you. Make sure to encourage the interviewer to ask his own questions (including spontaneous follow up questions) as well, which will make for a smoother, more natural-sounding interview.

Finally, there’s a good chance your interview is going to have a few glitches, such as times where you need to pause because the dog next door is barking, or perhaps when the two of you digress from the main topic. You can easily clean up these glitches using a sound file editor such as Audacity

As you can see, there are plenty of ways you can make use of the “Money loves Speed” principle to quickly create products with other people’s help.

And if you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

The Safest Way To Recruit JV Product Launch Partners

We’ve looked at a few different ways to find product launch partners to help you promote your big JV Launch in recent posts, but I can’t stress how much easier it is to get a friend or even an acquaintance to say “yes” to a JV request, as opposed to trying to recruit somebody who doesn’t know you.

It’s just the same in business as it is in your personal life.

As you can imagine, the biggest players in your market get dozens of joint venture proposals every month. And even if they wanted to participate in all of these joint ventures or product launches, they can’t because there’s not enough time in the day, or days in each month to mail.

That’s why they need to be very choosy about who they promote for.

There are two factors that influence potential product launch partners’ decision on who to promote:

1. Do they personally know the person who is inviting them?

People tend to want to do business with other people they know, like and trust. That’s why it’s a good idea for you to start building relationships with prospective partners before you invite them to participate in your product launch.

You can start getting into conversations with them on their blogs, in forums and social media sites, in the breaks at offline conferences and elsewhere.

Build strong relationships first, and work on doing JVs later.

2. What benefits are they going to receive?

In other words, WHY should they promote your JV as opposed to mailing for somebody else?

What are they going to get out of it? Whenever you approach a JV partner, you have to focus on the benefits THEY are going to get.

Sometimes you just won’t have time to build a relationship first. If that’s the case, you can send out a “cold” JV proposal inviting them to participate.

Jeff Walker includes word for word templates for these approach emails in his Product Launch Formula training, along with samples of the email copy you’ll be going to those JV partners as you work your way through your JV launch.

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Find Your Ideal Product Launch Partners

As you prepare for the JV Launch Jeff discusses in his Product Launch Formula training, finding and locking in your ideal product launch partners is one of your most important activities. Finding partners is relatively simple if you’ve been working in a particular market for some time, because you’ll already know about the other players in the niche.

What you are looking for are people who are catering to the same target audience as you, as well as anyone you currently think of a competitor who could also become a JV partner for your Launch.

One great way to find these prospective partners is to simply search Google. Just type in your niche keywords (like “dog training” or “orchid gardening”), and you’ll find there are plenty of prospective partners who you can do some more research on.

Taking note of the merchants who are paying for the sponsored ads in Google’s search results are also your potential partners, because these will be the most advanced marketers who know how to make paid traffic convert.

Another option is to check out opportunities for finding partners in the Clickbank.com marketplace. Just enter your niche keywords into the search box inside the Clickbank marketplace, or browse through relevant categories looking for complementary products.

Remember: The products that appear near the top of categories or searches are the most popular, so it’s likely that these vendors have bigger email lists and more resources at their disposal to help you with your own launch.

You can also hang out on and read niche blogs, subscribe to niche newsletters, and join forums and social media sites and get involved in the conversations that go on there.

The owners of these platforms, and often the main contributors, are all potential partners. Plus, if you read these publications and sites regularly, you’ll be able to keep your finger on the pulse of your niche, so you’ll know who the new players are, and what’s going on as soon as it happens.

So if you would like to learn more about how to kick it out of the park when you launch your own product or service, including how to find the best JV partners in your niche market and have them excited to promote for you, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Can I Get Personal 1 On 1 Coaching With Product Launch Formula?

Jeff Walker did a ‘soft opening’ in today’s third live Masterclass call and during the call a couple of people emailed and asked me if the Product Launch Formula training included personal 1 on 1 coaching.

While it has a LOT of awesome personal interaction included, things like live coaching calls from Jeff and his coaches until the end of this year, it doesn’t include personal coaching as such.

However because I recently used a Seed Launch to generate nearly A$20,000 before the product was created, I thought I’d do something I haven’t done for years and that is offer personal 1 on 1 coaching to you if you order PLF through my affiliate link.

Now of course I can’t guarantee you will earn anything like I did with my Seed Launch, this was just my experience with my Seed Launch (you could do even better, who knows), but the process is still fresh in my mind and I’d be happy to help you to use this easy strategy to help you get a quick start with the PLF process.

So if you are thinking about joining the Product Launch Formula training…

…in addition to everything you get from Jeff, if your order comes through my affiliate link (Full Disclosure – that means I will receive a referral fee from Jeff although the price you pay is exactly the same) I would be happy to jump on some live Zoom coaching calls with you as you go through the program and personally help you with your strategy and answer your questions.

I will also answer your questions by email if you need some clarification as my way of helping you to crush it with your first launch.

I haven’t done this for a long time, but I’m really excited about how well PLF works after my recent launch so if it would be helpful I’d be happy to offer this personal support to you.

Of course I can’t offer this to everybody or I’d get killed in the rush, so I’ll be limiting the number of people who get personal access to me so it is manageable.

So if having 1 on 1 coaching and support is of interest, please reply to this message and let me know a little about your business and what you’d like to use the PLF process for.

For now check out the replay of the live Masterclass call here (this is my affiliate link) when you have a chance and then please let me know if you’d like to take me up on this.

Warm regards,

Rocky Tapscott

Another Simple Way To Profit From Your Content Upgrades

In this previous post, we looked at how you can build your product launch list much more quickly by using Content Upgrades.

But there are a number of other ways you can increase your website’s income using the same strategy.

Here’s an example of a site (you can see the site here – but the Ad may have changed) showing an invitation to an evergreen webinar as an in-context Google Adwords ad…

Content Upgrade Adwords

This strategy is commonly referred to as ‘Native Advertising”, because it blends so easily with the content of the website.

And just as with Content Upgradesnto build your list, the click through rates and conversions are usually much higher than many other forms of advertising.

This example is so powerful because the ad is within an article on a property investment website, is about how many more rental properties are being created (increasing competition for tenants), and offers property investors the opportunity to build more passive income from their property portfolio.

Can you see how laser targeted this is?

The person placing ads like this is likely totally cleaning up.

So Let’s Flip This Idea Of Content Upgrades Around

Once you’ve created, tested and proven your content upgrades are converting really well, you could start running them on other people’s websites as either Adwords ads like this one, or as paid insertion deals you make privately with the blog or website owner.

If you are careful to place your ads on pages that are very similar to the ones your own content upgrade ads work well on, you should be able to generate similar results.

Imagine how powerful it could be to generate super-targeted leads if your conversion rate from ad display to optin is just a dollar or two?

In these days of prohibitively expensive traffic, generating prospects like this has to be a no brainer.

Of course, getting targeted traffic to your website is just one important part of running a successful Product Launch Formula launch.

So if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. In addition to using content upgrades to build your launch list, a Product launch itself is a proven way to not only build your list quickly, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Grow Your Product Launch List Using Content Upgrades

As you prepare to implement your Product Launch Formula training during your launch, or even as you continue to grow your business after you’ve launched, building your email database is one of the core activities that never ends.

The problem these days is that it’s never been harder to get real email addresses from people, because they are so over-marketed to and they are sick of getting emails pitching them stuff all day every day.

To get somebody’s real email address, you need to offer them something they REALLY want to get their hands on. That’s why offering a Content Upgrade is such a terrific strategy.

So what is a Content Upgrade?

Well as the name suggests, it’s a piece of additional, related content that ‘upgrades’ the users’ experience on your website.

For example, let’s say you’ve written an epic blog post showing people how to set up an automated follow up sequence using an autoresponder.

The perfect Content Upgrade for that post might be:

A PDF containing 20 pre-written autoresponder messages that help your reader introduce themselves to their new subscribers, share a series of valuable tips and ideas, and then make it easy to promote a product or services to monetise their list
A PDF containing a list of the best 101 email subject lines that have been tested and proven to work
A video explaining the content of your post in more detail, along with your personal tips and advice on getting the most value out of the information you’ve shared
A PDF copy of THE POST ITSELF (see an example on this page) so people can download a copy of your post to their computer and refer to it later…

All of these ideas can be used to create an awesome Content Upgrade in virtually any market.

So why bother going to the trouble of creating these ‘upgrades’ for your business?

Conversions. People Join Your Product Launch List – That’s why…

The typical website optin rate (not counting dedicated landing pages or ‘squeeze’ pages) can be anything from 0 to 10% (and 10% is very rare).

But to give you an idea just how powerful this strategy can be, here’s the conversion rates of just a few of my Content Upgrade offers from my blog posts. I use Leadpages optin forms for these and you can see how well they convert into new subscribers.

PLF Content Upgrade Conversions

As you can see, the optin rate ranges from 39% to 120%!

Why so high?

Because the people opting in are requesting more information on a topic they have just read about on the website.

So for example, the people who requested The 72 Hour Product Creation Guide are reading a post about creating your own products. The others are the same.

The upgrades are closely related to the content people are ALREADY reading so they are (in context), which is why the conversions from clicks to subscribers is so high.

Does everyone who reads the post click on the link? No, only the people who are INTERESTED in learning more.

And some of those people are interested enough to pay for information or services that will help them shortcut the process…

Some Content Upgrade Examples To Consider To Grow Your Product Launch List

So now you understand the opportunity, let’s look at a bunch of ideas other people are currently using to grow their email databases…

This an example from the LeadPages.net blog.

Here’s one from another LeadPages post…

This one offers a free affiliate marketing course as a ‘Related Resource’ on a post about, you guessed it, affiliate marketing…

Content Upgrade Affiliate

This one offers a Free Infographic on how to use Facebook advertising…

Here’s a very simple example offering a Free PDF that shares the best guarantee examples he’s seen.

Product Launch Content Upgrade Guarantee

Here’s one from Hubspot offering their ‘Sales Objections Cheatsheet”…

Content Upgrade Hubspot

Here’s another Hubspot example offering a free guide on How To Use Facebook For Business.

Product Launch Content Upgrade Hubspot

Here’s one from a great post on the LeadPages blog discussing how to add a personal touch to your high-tech marketing.

And here’s an awesome example from Marisa Murgatroyd from a blog post teaching why storytelling is important in business…

Melissa Product Launch Content Upgrade

So as you can see, there are a lot of ways you can use this technique to increase the number of people joining your product launch list.

I’d love to hear how from you in the comments below on how you are implementing this technique as part of your product launch list building.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula

4 More Ways To Create Profitable Products To Launch To Your Audience

Here are two more tips for creating a great interview:

Idea 6. Invite A Panel of Experts To Join A Teleseminar

Idea 7. Create a Call Series

How To Use Product Launch Formula To Persuade Rather Than Manipulate

The Safest Way To Recruit JV Product Launch Partners

There are two factors that influence potential product launch partners’ decision on who to promote:

How To Find Your Ideal Product Launch Partners

Can I Get Personal 1 On 1 Coaching With Product Launch Formula?