Tag Archives: product launch formula

Product Launch Formula Bonus Offer Video – Click Play To Watch

Order Product Launch Formula With My Personal Coaching Here

Questions? Call me on 61 418 788 482 or email me at rocky [at] emailalchemy.net to get in touch.

If you’re thinking of buying Product Launch Formula and that comes with valuable bonus of personal help and coaching to guide you through the process, instead of a bunch of a bunch of additional products of dubious value that are only going to bog you down, then I can help.

As a PLF owner since 2007, I’ve done a bunch of product launches and gone through the training again each year as Jeff updates it with new techniques and strategies.

If you decide to grab PLF through my affiliate link, I’ll earn a referral fee from Jeff. As a way of saying thank you, I’d be happy to help you get the most out of your Product Launch Formula training, personally review your sales copy, email copy and your video scripts.

Plus I’ll be there to answer any questions you have, or help with any problems that come up.

If that sounds like something helpful, then order Product Launch Formula here, and let’s get started.

Cheers

Rocky Tapscott

How To Raise Your Prices Regardless Of Your Competition

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

And one of the easiest ways to present this additional value is to create a product launch. You can learn how to do that by watching this video.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Take Advantage Of This Product Launch Formula Bonus

Jeff Walker has just relaunched his flagship training program – Product Launch Formula. I’m guessing you are already keen on buying it and I don’t need to convince you how great it is.

In fact I’m sure you’ve received a ton of messages from affiliates offering crazy bonus packages jam-packed with even more training, software, and stuff.

Something you may not know is that the person who makes the most PLF sales wins a huge cash bonus from Jeff, and bragging rights in the Joint Venture competition.

So naturally every marketer is going to extremes to get you to buy Product Launch Formula through their link.

The problem is, what the majority of people are offering you is basically a ‘Crap Stack’ bonus full of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience as a Product Launch Formula owner since 2007.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live events Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. These “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big prizes on offer.

So what do you want when you buy Product Launch Formula?  Simple – you look for a bonus package that will fill in the gaps and missing steps you need that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.  How much can you learn about how to swim by reading a book about swimming? You’ll learn more from diving in the pool and getting some hands on experience.

So whatever bonus package you go with, as much as possible it would be nice to have some sort of feedback and accountability, where you could show what you’re doing to somebody who’s been where you are, and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which Product Launch Formula will have if previous releases are anything to go by. It’s an entirely different thing to be a part of a small, tight-knit community, where everybody is all on the same page and willing to help you succeed.

Compare it to learning in an intimate class room environment, compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class, yes?

Finally, and most importantly – knowing and doing are two separate things.  Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally –  not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information that will bog you down. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read thus far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between the “magic bullet” that is being offered to the public and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice.  Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2007) and I’ve done a bunch of launches for different products and services.

Plus I’ve just completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most Product Launch Formula owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through and critiquing your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I often have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A small community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking down the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonus Crap Stack; just what I feel is really going to help you the most.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) at rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me at rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 10 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Mastermind where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch generates.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

 

It’s Decision Time For Product Launch Formula 2017

The Product Launch Formula launch is winding down now, and as I write this we are 11 hours from the cart closing.

As a PLF owner, I’ve upgraded to this new version (existing owners get a discount) and I’ve been going through the Launching Your List (which is one of the bonuses) course again.

Wow, I’d forgotten how much great stuff was in this list building course.

This is gonna be good 🙂

So if you’re thinking of joining the Product Launch Formula coaching program, then I’m looking forward to meeting you on the inside.

And if you’d like my help to put your launch together as your personal coach, where I can help you to write your email and launch page copy, answer all of your questions, and just generally give you the benefit of my 9 years of PLF experience, then check out the bonus I’m offering for people who purchase through my affiliate link.

You can learn all about it here.

Looking forward to seeing you on the inside.

Cheers

Rocky Tapscott

Last Chance To Watch The Free Product Launch Formula Training Videos

Jeff’s gone and put all of his free product launch formula training videos on this page, so you might want to check them out if you missed them, or if you’d like to watch them again.

They’ll only be up for a couple of days until the launch ends at midnight on Saturday night.

Then we’re all starting with the new PLF training (I can’t wait, even though it will be the 6th time I’ve gone through the course, it gets better every time 🙂

If you have some time tonight or over the weekend, you can watch them here.

As you watch, look for the strategy behind the way the videos are created and the launch has been done, not just the content itself.

You can certainly model what Jeff has done during this launch for your own business and do quite well.

Something you don’t see though is everything that goes on under the hood.

If you’d like to learn everything there is to launching your product so you can make a massive difference to the world and to your own life, join me as a student in this new, fully updated version of Product Launch Formula here.

5 Ways You Can Create A Product To Launch In 60 Minutes Or Less

Product Launch Formula StrategiesCreating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

2. Create a report using a speech recognition software (like Dragon Naturally Speaking.)

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Totally Irresistible Offer For Your Next Product Launch

Since I started doing product launches in 2007 (after grabbing Jeff Walker’s Product Launch Formula course), people have been asking me questions that basically boil down to this:

“I’m about to launch a new product (or service), but I’m not sure if I have created an offer that’s irresistible enough to convert. How can I improve my offer to make it irresistible, without spending a lot of time and money coming up with additional products or bonuses.”

Let’s use an example to demonstrate how you can do this easily and inexpensively.

Let’s say you’ve got a video training program that shows people how to launch their own product.

Your core program includes 10 videos that show how to find out what people want to buy, how to create the course content so it educates and inspires, how to create and implement a marketing system, and how to make sales of related products and services on the backend.

Now in the past, the goal has been to try to increase the value of a product by adding what they call ‘thud value’. That meant the more ‘stuff’ you included with your offer, the higher the perceived value you were offering.

And even now, a lot of people are tempted to throw in a range of additional, unrelated ‘bonus’ products or services, that while valuable in their own right, can distract your customers from the core outcome they are after, which is to launch a product or service of their own.

The problem is that these days, people have less time to go through all of that additional stuff. Most of us want to quickly learn shortcuts or ‘hacks’ we can use to get results fast.

So products with lots of moving parts, or that require a lot of time to consume or understand, are often seen as LESS valuable than products that help us get results quickly, with less time spent learning the ropes.

So to quickly increase the value of a product like this, without overwhelming your customers with irrelevant ‘stuff’ just because you are trying to add ‘thump value’, you should add components that complement the original, core training in some way.

Some product launch upgrade examples are:

  • Transcripts and MP3 Audios – Some people prefer to read or listen to audio files while they are working out or travelling, so giving people all three types of content (video, audio, and written) is a proven way to add value, without spending a lot of additional time or money. Just have somebody convert your videos to audio, and transcribe your audios into PDF documents, and you’re all set.
  • Checklists, Worksheets and Spreadsheets – Include these for each stage of the product launch process. Information is great, but when you add in “take action” tools to help people apply the information you are giving them, you are helping then achieve the result they are after more easily.
  • Mind Maps – Because not everyone thinks about information in a linear way, some people can grasp a complex concept easier if it’s presented in the form of a mind map or flow chart.
  • Personal Coaching – Including some type of personal or group coaching to help people when they get stuck has an incredibly high real and perceived value. This can be text-based coaching, such as via email, Skype or phone based. Or it can be group coaching via Webinars or Teleseminars.
  • Live Events – Live events have a very high perceived value and are a great way to bookend a high-ticket product. In other words, you could start your product delivery off with a live Seminar, or you could hold a live Seminar at the end of the program to give participants additional insights, help, advice and coaching.
  • A Private Mastermind Community – Including a private Facebook group where members can interact, chat, ask and answer questions and network together is a proven way to give your customers significantly more value.

By creating additional resources like this and including them as part of your product when you launch, you can substantially increase it’s value without overwhelming your new students with a bunch of extra, unnecessary content that distracts them from the critical path of achieving the results they are looking for.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Never Launch A Product Or Service If It Doesn’t Have This Critical Factor

Product Launch Formula USPBefore you use a product launch to release your next product or service, it’s very important that you take the time to develop a USP or a “unique selling proposition” for it so you can quickly differentiate what you are offering from everything else in the market.

A USP is short statement that tells your prospects how the product or service you are about to launch is different and better than anything your competitors are offering.

You have to explain to your potential customers why they should buy this product, over every other alternative available to them, including doing nothing.

Here are some factors around which you can base your USP:

  • A strong guarantee.
  • Superior durability.
  • Unsurpassed dependability.
  • The lowest price.
  • The highest price.
  • Customer service.
  • What you are offering is made or supplied in a special way.
  • You are specially qualified to offer the product or service in a way nobody else can.
  • Your business was first in it’s category or the first with this innovation.

And so on.

The point is, look for the benefits and results that appeal to your customers.

The critical question to ask yourself when coming up with your USP is this:

How will buying your product or service transform the lives of the people who buy it?

Example: The car rental company Enterprise has the USP, “We pick you up.”

There may be other rental companies that pick their customers up, but Enterprise was the first one to advertise the fact and use it as their USP.

And this USP is indeed a good reason for prospects to choose Enterprise over the other rental companies because it saves the user time and money, and it’s much mrs convenient for them.

I know of a Pet Care Facility that lets customers drop their pets off and any one of a number of local vet surgeries when they are going away, and they’ll pick up the pets in a specially fitted out “Pet Transfer Shuttle” at no cost to the pet owner.

They are the only company that does this in our local area, and even though they are fairly new, they are constantly booked out.

How could you develop a gold-standard USP for your next product launch that your competitors simply can’t compete with?

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.