Category Archives: Audience Building

How To Change The World With Your Book

Recently as Jeff Walker continued his training lessons in his Product Launch Masterclass, I received an email from an author and the answer I gave him could also help you to change the world with your book.

Now I personally feel his book is something everyone should read, but for it to have the maximum Impact, its message needs to be in the hands (and minds) of as many people as possible BEFORE the US election in November. It is literally that important…

In other words, wide distribution is critical and time is short.

With this in mind, I’ve copied in the essence of the message I sent him below, while removing any identifying information about the author or the topic to protect his privacy.

Here’s what I told him:

_______________

I agree the message in your book is critical for people to hear right now and should be available to as many people as possible. The US (and the rest of the West) is certainly heading down the wrong path. It is so sad to see such a wonderful country being torn apart like it is.

And what happens in the US eventually moves around the World…

Because millions of people need to hear your message before the election or the dark side is going to win, you will need some large and influential partners to help you promote your book and get the message out to enough people to turn the tide in the election in just a few weeks away.

You could do the normal book launch with book signings and interviews to sell a few thousand books (and make a few dollars) before the election, but because time is so short the opportunity for massive change will be lost.

The other (and much more powerful) strategy I see after listening to your interview where you said your mission is greater than selling a few books would be to find those large and influential partners and let them give their audiences a free copy of a downloadable PDF version of the book in exchange for those people joining an email database.

This could have many immediate and long term benefits, including:

Because most people don’t realise how dire the situation is, you might be able to get your book into the hands of enough people before the election to make a profound difference in the results once people realise how high the stakes are.
By asking people for their email address before they can download the PDF book, you could build a list of potentially millions of people with likeminded beliefs. I would imagine a group of people like this with a strong leader such as yourself could move mountains.
Many of those people would be interested in hearing from you on a regular basis and possibly supporting your cause, donating to your work, and/or buying all kinds of products and services you chose to recommend in the future.
A large email database could also help you to create a huge social media platform from which you can influence even more people.

Personally, if I had a message as important as yours and a limited amount of time to make meaningful change, I would be using the this second option.

Having said that, I’m not the best person to help you at the moment because I am going through my own launch and working with a couple of other people helping them with their businesses as well.

I’m not sure whether it fits your budget or not but Jeff Walker has opened up his Product Launch Formula training (PLF), and part of the membership includes to an Alumni group where you can find product launch managers and other people who can be on your launch team.

Jeff discussed this and the other things included with PLF in today’s third live Masterclass call (you can watch the replay here in case you missed it).

I apologise for not being able to personally help you right now, but I hope what I have shared with you here has given you some ideas for making the most of your book launch and getting your message out to as many people as possible.

I’d love to hear how things go.

Warmest regards,

Rocky Tapscott

____________

As you can see, when getting a book with an important message launched but time is critically short, you can go the ‘normal’ way and make a few dollars in book sales but fail to have a meaningful impact…

Or you can defer earning those few thousand dollars, make a massive impact, position yourself as an expert and authority, and build yourself a global platform from which you can instigate real change.

The choice is yours.

Which option would you choose?

Warm regards,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Most Valuable Asset When You Are Running A Product Launch

The most valuable asset you have, especially when you are running a product launch, is your email list.

Period.

Your workers will eventually leave to find better opportunities.

Your marketing will run its course. Marketing campaigns and tactics eventually wear out.

Your products or services won’t be in demand forever. All products and services are eventually replaced or superseded by something else.

If you treat it with respect, nurture the people on it, find out what matters most to them – your list will never fail you and you can never go wrong.

If you want to make your life a heck of a lot easier, never forget that the single most valuable asset you’ll ever have will ALWAYS be your email list.

And you should be spending the bulk of your time growing it, nurturing the people on it, and making irresistible offers that turn those people into repeat customers.

That way, when it’s time for any sort of promotion, from a product launch to a quick sale offer, you people will be happy to hear from you and will respond by buying from you.

Warm regards,

Rocky

P.S. Were you still interested in launching an online business?

Or growing a business you already have?

Over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Use Your JV Launch As A Springboard To Huge Passive Income

One of the greatest and most valuable benefits of using a JV Launch to grow your email list of targeted prospects is each time you do a Product Launch you are able to contact more and more people.

That’s because even if you don’t have any other products to offer right away, you can find other products and services those people will be interested in buying and promote them as a JV partner or affiliate.

In fact, there are many business owners who make more from promoting other people’s products and services to their audience than they do selling their own stuff. And if you promote subscription based products or services that pay you recurring revenue, this truly is a way to generate a huge amount of passive income that can continue to grow over time.

How Do You Find The Best Products?

When it comes to creating products that sell well, the big key is to find something that your audience REALLY wants. They might also NEED it, but it’s best if they passionately WANT it even more.

Sometimes people want to create a product on a topic that no one else has created before. In many cases, the reason it hasn’t been created yet is because nobody wants it. If you create something no one wants, then you’re going to be disappointed by dismal sales.

Here’s what to do instead: find out what people are already buying, promote it as an affiliate or JV partner initially, and if it sells really well to your audience, you could create something similar (yet BETTER and/or use better marketing to promote it). And that’s exactly what you’re going to learn how to do in this lesson. Take a look…

Find Out What People Want

The very best predictor of what people will buy in the future is to look at what they’re already buying today. That’s why your first step is to find out what people are already buying in your market.

NOTE: We’re talking about evergreen products and services here, not fads. Fads are too unpredictable to determine if they’ll still be selling well next week, next month or next year.

To do this, you’re going to look for three things:

• Bestsellers
• Products with competitors
• Paid ads for specific types of products

Let’s take a closer look:

Bestselling products. If a product sells well in your market (especially over time), that’s a good indication of demand. To that end, you’ll want to check infoproduct marketplaces such as ClickBank.com, Amazon.com and Udemy.com to see what’s selling well in your niche.

Products with multiple competitors. If multiple marketers are creating similar products and services, that’s another good indication that there’s demand for that type of offer. Again, you can search infoproduct marketplaces to find out which types of products have a lot of competitors. You can also run a search for your niche keywords in Google, and check out what your top competitors are selling.

Marketers consistently placing paid ads for a product. Smart marketers don’t keep dumping money into paid advertising if the product isn’t selling well. That’s why tracking ads over time will give you an idea of what’s selling well. One way to do this is to regularly run a search for your niche keywords in Google, and then take note of the paid advertisements. Look for different marketers selling similar offers, as well as marketers investing in advertising a product over time.

As mentioned earlier, you can also quickly test a product for yourself to see if it might sell well before you invest too much time and money creating it. Here are two “quick and dirty” tests:

• Promote the product or service as an affiliate. If your audience seems to really like a particular offer, that may confirm to you that you should create something similar.

• Create a tripwire offer. Let’s suppose you have a big product or you have something in mind, like a multi-module course. You might create an “overview” of this course, or even just create one module, and offer it as a low-cost tripwire. If your audience likes the “lite” product, then you can take that as a greenlight to create the full product.

Take note that you can also create a “lite” product in the form of a lead magnet that you offer to determine demand (while at the same time building your list). Keep in mind, however, that what people request for free may not precisely determine if they’ll purchase the “full” product.

Once you have an idea of what people in your niche want, then move onto the second step of this process…

Create Something Better

Now that you know what your audience wants, about the last thing you want to do is create something that’s just like every other product on the market. Instead, what you need to do is create something BETTER.

The first step in creating a better product is to review the bestsellers in your market to determine their good points and bad points. This means personally reading/viewing the product yourself. You’ll also want to read customer reviews to see what they like and don’t like about a product.

Your goal is to create something that has the big benefits that everyone likes, yet it improves on the weak points of other products.

For example, let’s suppose you’re creating a copywriting course. Perhaps the bestselling products in your niche include a lot of real-life sales letters, case studies and examples. If people really like that, then you’ll want to make sure you include your own (unique) letters, case studies and examples.

Now let’s suppose that one thing that is missing from the competitors’ products are worksheets to help people decide what benefits to showcase, as well as audience profiling worksheets and other tools. You can improve on existing products by including these tools in your course.

The second step in creating a better product is determining how to make it unique. You can do this by:

• Creating unique case studies/experiments
• Telling personal stories
• Offering unique tips
• Providing unique examples
• Offering unique tools such as worksheets, checklists, templates and similar
• Sharing old information in a new way, such as by creating a formula around a step-by-step process
• Positioning the product in a new way. E.G., how is your product different and better than the competing products? For example, do you provide “take action” tools to help people get results quickly and easily?

The point is, you don’t need to create something so fresh and new that no one on the planet has ever seen it before. Instead, you just need to take your information, even if others are teaching the same thing, and present it in a fresh way.

For example, I’ve seen people create unique formulas around processes in the form of acronyms, where each letter of the acronym corresponds to a step of the process. E.G., they might create a five-step S.A.L.E.S. formula for optimising conversions. While others may teach how to optimise conversions, no one else does it using this unique formula—which makes these products stand out from the crowd.

Conclusion

The bottom line here is that you shouldn’t guess what your audience wants. Do your research, find out what they line up around the virtual block to buy, and then create something similar yet better. And if you want to use the email list you built during your product launch to generate residual income, find and then create your own subscription based products and services and promote them to your audience multiple times a year.

And if you’d like to learn more about creating and launching your new product successfully, including seeing how Jeff Walker builds his list using a JV launch and examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Get Your Affiliates To Enthusiastically Promote Your Product Launch

One really good way to drive traffic to your website is to have your affiliates enthusiastically promote your product launch to their audiences using email marketing, paying for ads, writing blog posts and submitting articles and other content on your behalf.

By starting an affiliate program and having affiliates and joint venture partners send their prospect to you in exchange for a referral fee, you can massively increase your sales, and the size of your email list, and only pay for the sales after the funds are in your Stripe or merchant account.

This is what Jeff Walker calls a JV Launch when he covers it in the Product Launch Formula training.

However, many people attempt a JV launch before they are ready which can lead to both the product owner and their partners being disappointed by the results. Before you run your JV launch, you really need to have your ducks in a row which means having everything in place and everything dialled in.

Some of the elements you must have in place are:

Your pre-launch content tested and proven to engage your prospects
Your pre-pre launch, pre-launch, launch and post launch email sequences dialled in and tested for maximum effectiveness
Your sales process complete and tested for maximum conversions
Your payment system hardened with your payment processor notified you will be receiving an influx of sales
Your customer service team trained and ready to help customers with a large number of enquiries

The best way to achieve all of these things is to hold an internal launch where you take your own prospects and customers through your product launch to test everything out. Once you have everything in place, it’s time to approach affiliates and joint venture partners and ask them to join you in your JV launch.

One of the big problems with an affiliate or JV program is that affiliates can promote an offer once or twice and then move onto another product or service. It’s great that you get that surge of sales initially but then everything goes quiet.

It doesn’t have to be that way. Here are some ideas for motivating affiliates and keeping them consistently promoting your offers long after your initial launch is over…

Train Your JV Partners and Affiliates So They Can Be Successful

Not every affiliate who joins your program has the skills necessary to generate sales. That’s why you’ll want to add training to your affiliate center that’s aimed at beginners and specific to your products and services. For example, you can train affiliates to set up lead pages, drive traffic to those pages, and then close the sale for you.

This training can take multiple forms, including:

• A course
• A guide (ebook or report)
• A fixed-term membership site
• A training video (or a video series)

The key to good training is to be as specific as possible about what your affiliates should do and how to do it. For example, don’t just tell them to “start promoting an offer.” Instead, make a suggestion to them about which offer, specifically, to start promoting. Typically, this should be one of your highest-converting offers, because once affiliates make sales, they’ll be eager to keep promoting.

NOTE: If you can provide them with the tools needed to start promoting your offers, that’s even better.

Which brings us to the next point…

Stock Your Affiliate Centre With Sharable and Rebrandable Content

Whether your affiliate program is full of seasoned marketers or beginners, they’ll all benefit from using the sales materials you provide in your affiliate center. Here are the types of materials to create and distribute:

• A rebrandable report that affiliates can give away for free to their audience
• Blog posts they can add to their sites
• Standalone emails
• Email sequences
• Videos
• Social media blurbs
• Short ads for pay per click platforms and similar
• Graphics such as banners and other graphical ads

You might also want to make yourself available for interviews with your top affiliates or those who show the most promise. You can share some of your secrets with them and their audience and then promote the offer using your affiliate’s link.

That way, you both make money whenever someone purchases something through the interview (which may be a text interview, audio interview, video interview, or even a live interview via a webinar). And the affiliate can post the interview on their website or blog which can generate ongoing sales as more people are exposed to your offer.

Motivate And Incentivise Your JV Partners and Affiliates

Another good way to motivate affiliates is to send regular emails to them. These emails can include announcements about new products, sales and other promotions. The idea is to constantly give your affiliates something new to promote (a new product, a new sale, a new rebrandable report to distribute, etc.).

You can also use these emails to showcase successful affiliates in the form of a case study or even a motivational story. E.G., “John James had never made a penny promoting affiliate offers before. But today he’s making $3500 a month selling [Products/Brand Name]. Read on to find out how John does it, and how you can too!”

Give Your Partners Coupons To Give Away

Affiliates and JV partners love promoting your offers using coupon codes because a good coupon tends to boost the conversion rate. For best results, be sure to offer coupon codes with a fast approaching expiration date. This might be a short-lived 12-hour flash sale, a three-day sale, or perhaps a one-week sale.

TIP: Be sure to give your affiliates an early heads up that you’ll be offering coupon codes so that they can plan their promotions well in advance.

Here’s another way to motivate affiliates…

Hold Affiliate Contests During Your Launch And Afterwards

A good way to motivate affiliates to all promote during your product launch is by holding an affiliate contest. For example, you might offer a contest where the top five to 10 affiliates who make the most sales are rewarded with generous cash prizes. Jeff Walker has awesome prizes for the top 20 JV partners each time he launches his Product Launch Formula program.

The contest really makes people work hard to got onto and stay on the Leaderboard because they get bragging rights in addition to some great prizes and incentives.

TIP: Generally, affiliates who know they have no chance of winning the contest are unlikely to promote heavily during a contest. You can further boost sales by offering random-draw prizes that are available to anyone who makes at least one or two sales.

Want an even bigger surge of sales? Then offer an affiliate contest alongside a coupon promotion. This not only encourages your affiliates to promote like crazy, you’ll also see more sales simply because consumers are taking advantage of the discounts.

Conclusion

The bottom line here is that you want to keep things fresh during and after your launch by sending updated content and specials (such as coupons) to your affiliates. Keep them motivated and promoting for you on a regular basis, and everyone will walk away happy with a pocketful of cash.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of affiliate and JV resources people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Generate Lots Of Product Launch Traffic From Guest Blog Posts

In this post we’re going to discuss how to generate lots of product launch traffic to grow your launch list using guest blog posts that other people be excited to publish for you.

One really good way to drive traffic to your lead page is by guest blogging on highly related websites. For example, you can offer “Part 1” of an article on the blog, and then in your article byline you can encourage people to get “Part 2” of the article (or an expanded report or video) by joining your list.

Now the whole key to this strategy depends on creating a blog post that people really want to read. If you can’t get your audience’s attention then they’re never going to even read down far enough to see your links and calls to action.

So, with that in mind, check out these tips for creating guest blog posts that people in your audience really want to read…

Start By Doing Thorough Research

When you’re using guest blogging to drive traffic to your website, there are three types of research you need to complete. Specifically:

1. Research the prospective guest-blogging opportunity. Make sure you’re publishing on a popular, high-quality blog. If it gets a lot of visitors and they are engaged (e.g., they comment on the content, share it on social media, etc.), then that’s the type of blog that will give your content a good amount of exposure.

2. Research the blog to see what the owner publishes. Take some time to read through the archives to see what type content the owner seems to like. For example, if the owner likes tips articles with GIFs, then you may consider sharing information in that format too.

3. Research the audience to see what they like. Finally, be sure to do your regular market research to see what your audience really wants to know about. If people are buying content on a particular topic on sites like ClickBank.com and Amazon.com, then it’s a pretty good bet that they’ll read about that same topic on their favorite blog.

Here’s the next tip…

Create a Fresh Angle

Chances are you’re sharing information about a topic that others have covered before, right? So, what you need to do is offer this information in a fresh, unique way.

Most writers offer “step-by-step” information. You can do something similar, except create a formula around the step-by-step process. For example, if you’re teaching people how to write a sales letter, you might create a five-step formula around the acronym S.A.L.E.S., where each letter of the acronym corresponds to a step. E.G., Step 1, SHOWCASE Benefits, Step 2, AGITATE the Problem… and so on.

Capture Attention With Your Title

Your article title is one of the most important parts of your post. If the title doesn’t capture attention and arouse interest, then no one is even going to read the rest of your article. That’s why you need to create an intriguing benefit-driven title.

For example: “5 Weight Loss Tips” is a descriptive, but boring title.

Let’s rewrite it to showcase a benefit: “5 Surprisingly Easy Ways to Drop the Fat Fast.”

The key here is to figure out what your audience wants and how that overlaps with what your article is about, and then highlight that benefit in the title. Whenever possible, use powerful words such as: surprising, you, new, amazing, fast, easy, quick, simple, how to, proven, secret, revealed, discover, guaranteed (and similar words).

Choose Simple Yet Bold Graphics

If the blog you hope to publish on includes graphics in articles, then you’ll want to add value by inserting graphics too. Be sure to choose simple, relevant graphics with bold, eye-catching colors.

For example, you might include a picture of a dog in a dog-training article. A cute puppy with a brightly colored ball on a white background is going to be more effective than a picture of multiple dogs on a busy background (as it takes the viewer a few seconds to decipher what all is going on in the picture).

TIP: Be sure to include a benefit-driven caption alongside the graphics, which will help pull skimmers back into your content.

Next…

Create Engaging Content

You’ll want to make sure you create content that keeps your reader hooked and reading right to the very end (so that they see your links and call to action). Check out these tips:

Employ a Conversational Tone

No one wants to read a dry, textbook style content. Instead, use a light, friendly, conversational tone. This newsletter is a good example of using a light tone to engage readers. Notice how I don’t use college-level words in this posts when “everyday” words will do. If your readers need to haul out a dictionary to understand what you’re saying, then you’re going to lose your audience.

Engage Readers on an Emotional Level

People are going to be more willing to keep reading if you engage them emotionally in some way. For example:

• Tell a story about someone’s niche mistake or how they overcame a problem. This arouses interest and builds rapport, and perhaps even motivates/inspires readers.

• Share a really unique tip, fact, case study, example or other piece of information. If you make the reader say “wow,” you can bet they’ll keep reading.

• Arouse curiosity. For example, you may build anticipation in the article introduction to hook readers and keep them reading. E.G., “In just moments you’ll discover a crazy-simple way to create your next infoproduct – it won’t cost you a cent, and you won’t have to create it yourself either! Curious? Read on…”

Next…

Utilize Plenty of White Space

Use short paragraphs and sentences (rather than a wall of text). Again, look at this series of posts as an example of content that’s easy to consume since it’s formatted for easy readability.

To Sum Up

The key to making the most of your guest blogging opportunities is to create engaging, high-quality content. If your readers like what they see in the blog article, then you can be sure they’re going to click on over to your lead page.

I’d love to hear your thoughts and ideas in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

The Key To Getting People To See Your Product Launch Formula Content

One big key to building your email list in preparing for your Product Launch Formula style launch is to create plenty of compelling content. This includes free content (such as blog posts and lead magnets) as well as paid content (including your core program you are launching and other courses, reports, videos and more).

Now here’s where a lot of marketers make a mistake: they use weak titles when they are creating their content. In turn, they’re not getting the clicks and reads they need to grow their audience (or in the case of paid content, they’re not getting the sales).

See, most people know you need to create compelling titles to get the clicks. It’s not really a secret. But very few (VERY few) actually get this right.

Here’s the secret: you need to start a title swipe file collection, and then use these titles as models and inspiration for your own titles.

Let’s use the title from the previous post as an example: “How To Create A Profitable Newsletter That Your Subscribers Can’t Wait To Read.”

Now let’s take this title and use it to create titles in other niches:

• “How to Start A Weekly Group Run That People Can’t Wait to Join”

• “How to Knit a Sweater That You Can’t Wait to Wear”

• “How to Throw a French-Themed Dinner Party That Your Guests Can’t Wait to Attend”

• “How to Create a Homemade Board Game that Your Family Can’t Wait to Play”

• “How to Write a Romantic Novel That Your Fans Can’t Wait to Read”

No one would ever know that those five example titles were based on the original title. They use the same structure/format as the original title, but they do so in an entirely different context.

Likewise, when you use swipes from different niches, you’ll be able to create clever, compelling and unique titles.

Let me give you another example. There’s a classic headline that goes like this: “How a New Discovery Made a Plain Girl Beautiful.” Let’s adapt that to a couple different niches:

• “How a New Discovery Turned My Slow Metabolism Into a Fat-Blasting Furnace”

• “How a New Discovery Made a Stubborn Dog Into the World’s Best-Trained Houseguest”

Now another example with a classic title: “How to Win Friends and Influence People.” Let’s swipe it and use it to create titles in other niches:

• “How to Feel Great and Look 10 Years Younger”

• “How to Extend Your Drive and Shave Strokes Off Your Golf Game”

One more example: “Are You Making These Cooking Mistakes?” Let’s adapt:

• “Are You Making These Dieting Mistakes?”

• “Are You Making These Housetraining Mistakes?”

Once again, you can see how no one would know the titles are derivatives of the original, as they’re used in a completely different context.

The point is, it’s easy to take just about any title in any niche and use it to create something compelling for your niche. But the question is, how and where do you find these titles? Check out these ideas:

Check Your Inbox

Both your regular email and your spam folder and chockfull of titles. If you don’t have enough flowing in, then subscribe to popular newsletters across a variety of niches. You can then swipe any titles that grab your interest.

Do a Google Search

Your first step is to search for headline swipe files. Plenty of people have compiled them, and many of them are free.

Your second step is to run a search for a variety of niche keywords, and then read the titles of the search results. Swipe any that grab your attention.

Note: as always, you can do this step in your own niche as well as other niches. For example, if you’re in an online marketing niche, you might check out everything from marketing to weight loss to golf niches.

Read Popular Blogs

Once again, the key here is to scan titles on blogs both inside your niche as well as outside. For example, if you’re in a dog niche, you might search for copywriting blogs (which are sure to have plenty of awesome examples). And as always, you can scan dog blogs too to pull out catchy titles.

Scan Social Media Pages

Be sure to follow popular social media pages. These could be pages in your niche, popular pages outside your niche, or even news sites. The advantage of pulling titles from social media is that you’ll get some idea of how effective the title is based on how many likes, views, shares and comments the content gets.

Here are the top social sites to scan:

• Facebook
• Instagram
• Twitter
• YouTube

Here’s the next idea…

Search Viral Sites

Some sites curate viral content and attach new titles to them, which makes them good places to go for swipes. One such place is Upworthy.com.

Browse Marketplaces

Don’t forget to look at paid products for title swipes. For example, you can search for niche keywords on sites like ClickBank.com and Amazon.com. Or you can simply browse Amazon’s bestsellers in nonfiction to gather plenty of ideas.

Flip Through Magazines

Still another way to get ideas is to flip through magazines at the newsstand. Be sure to look at the titles for the articles (especially the articles on the cover), as well as the headlines for the paid ads inside the magazine.

Now let’s wrap things up…

Conclusion and Important Note

You just discovered how to build a swipe file, and then how to use this swipe file to create your own compelling and clever titles for your content.

Now here’s one important key: be sure your titles match your content. As soon as people start reading the content, they should get some sort of elaboration on the title, and by the time they’re done they should have a payoff (meaning the title delivered on its promise). If you fail to do this, you’re going to end up with angry readers who’ll simply click away whenever they see your name.

So, your next step is to start your swipe file. Go ahead and create a folder on your computer and start collecting compelling titles. Yes, you can swipe my titles too (provided you use them in different niches/contexts).

I really hope your swipe file helps you to generate a lot more people to your site so your product launch is a resounding success. I’d love to hear about your results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Create A Profitable Newsletter That Subscribers Love To Read

Email, and particularly creating a profitable newsletter, is still the killer app that beats every other form of marketing technique in existence. And email is the core reason why Product Launch Formula works so well.

Yes you have other factors such as your pre-launch content, your sales letter or video, and your interaction with prospects in the Facebook comments at the bottom of your launch pages. But the delivery system is what holds everything together. And the main delivery system is still email.

Over the next few posts you’re going to learn about the three things it takes to create a thriving, COVID-19 recession proof business based on email marketing. The posts will be covering 3 core areas:

1. Using compelling content that allows you to build a personal relationship with the people on your list
2. Generating organic and paid Traffic to your website so visitors can join your list
3. How to make irresistible Offers to your subscribers so they want to hear from and buy from you

In particular, we’re going to be looking at how to create content to support those three key areas.

So, with that in mind, let’s jump right into the first key, as you learn how to create a profitable newsletter that your subscribes can’t wait to read. In order to do this, you need to do three things:

1. Create an exciting title and theme
2. Generate compelling headlines and content that delivers
3. Make your content visually appealing and easy to read

Let’s look at each of these three in more detail…

Create an Exciting Title and Theme

Seems like everyone and their brother has a mailing list, which means you won’t get a lot of sign ups if you have a “run of the mill” newsletter. For example, if you tell people to “sign up to learn how to train your dog” that’s not very original. You won’t stand out. And people aren’t going to hand over their precious email addresses for something they’re probably already getting elsewhere.

Instead, you need to create a unique theme and title that catches people attention, gets you standing out from your competitors, and makes people want to join.

How?

One really good way to do this is by creating some sort of proprietary formula or system that you promise to share within your newsletter.

Let’s take the example of the very popular P90x workout system. Their fat-loss system was pretty much the same as everyone else’s. However, what set them apart is that they gave a fresh name to their system: they called it the Science of Muscle Confusion™.

No one else in the industry was using that exact name, which made the workout system stand out and get a lot of attention (even from notable figures such as Michelle Obama and Sheryl Crow). While that’s an example of how they named a program, it’s a great illustration of how you can name your newsletter.

Finally, you can use alliteration to stand out. This newsletter you’re reading now is an example (Three to Thrive). And as with all of these examples, the name matches the focused theme. Instead of talking about everything related to online marketing, this newsletter focuses on the three keys your business needs to thrive.

One final note: once you select your title and theme, then be sure to include this information on your opt-in page. You’ll also want to set expectations on this page, by letting people know what sort of content they’ll get and how often. E.G., “Each week you’ll get a fresh newsletter teaching you how to [get some good result], plus I’ll share with you my favorite resources for [making this process quicker/easier/faster!”

Now the next point…

Generate Compelling Headlines and Content

Your awesome theme and newsletter title compelled people to sign up. Now your next challenge is to get them to open and read your content. You do this by creating compelling headlines (AKA subject lines) followed by content that delivers on those headlines.

Here’s the key: don’t create click-bait titles that don’t match the content. This will disappoint and even upset subscribers, who will stop reading your newsletter and likely unsubscribe.

Instead, create intriguing titles, and then be sure your content creates a payoff.

For example, a title might be something like, “The weird fat-loss trick you’ve never heard of before…”

When readers open up and read the newsletter, they indeed better be reading something that they’ve never heard about before.

Let’s suppose the “trick” isn’t entirely new. In that case, your title might be something like this: “The weird fat-loss trick that really works…”

If your content then shares a trick that is a little “weird” (maybe something not commonly used), but it’s proven to work, then you’ve got good content that matches a compelling title.

You can take this tip and put it to work for you ASAP. Take note that we’ll be talking about how to create compelling content in length in future issues of this newsletter.

So, let’s move on and look at the third key to creating a newsletter people want to read…

Make Visually Appealing Content

The third key to creating a newsletter that your subscribers really want to read is to create visually enjoyable content. Here are tips for doing this:

Utilise White Space

Use short paragraphs, bulleted lists and similar elements to create more white space in your newsletter. This makes it visually appealing and easier to read.

Insert Graphics

Good graphics break up content, which makes it easier to read. They also add value to your content and make it more visually appealing.

Use a Polished Layout/Design

Don’t just send out a plain-text newsletter. Instead, use a responsive layout and HTML to create something that’s visually appealing. Many email service providers offer free templates so you can do this quickly and easily, no tech experience required.

Now let’s wrap things up…

Summary

If you’re looking to create a newsletter that people really want to read (and what marketer doesn’t?), then you need to implement the three keys you just learned about. Namely:

1. Create an exciting title and theme for your newsletter
2. Generate compelling headlines and content that delivers on your headlines
3. Make your content visually appealing and easy to read

If you do these three things, you’ll be well on your way to building a responsive list of eager readers who open (and read!) everything you send them!

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Save Time And Sanity During Your Next Product Launch

If you are preparing to run a Product Launch Formula style launch, there’s no doubt you have a LOT of work in front of you.

But one way you can save yourself HOURS of time, and probably your sanity in the process, is to outsource some of the less-critical tasks to a Virtual Assistant or somebody on Upwork or Fiverr.com

So what sort of things could you potentially outsource to free up your time and mental bandwidth for more important and higher value tasks as your Product Launch gets closer?

Tasks To Outsource For Your Product Launch

Here’s a comprehensive list of the tasks you might want to consider offloading to a VA:

Create a master email Autoresponder Series that follows up with subscribers from the moment they join your launch email list and allows you to send your pre-launch content and open cart messages when they are ready to go
If you are segmenting prospects as they opt-in to your email list, create lead capture pages for each segment of people so they can receive customised marketing messages based on what they told you they were interested in
Create your Lead Magnet or even the pre-launch content that leads to the sale of the product or service you are launching
Do graphic design for a cheat sheet, PDF Guide, Ebook, Report, White Paper or other written materials you are using for your launch
Write well researched, helpful, informative and SEO friendly blog or website posts that presell the products, services or consultations you will be offering
Write and test your launch sales letter or sales video for maximum conversions when the cart opens
Write a press release to generate leads for personal or automated follow up by phone, mail, email, Facebook Messenger or text message before and afterwards
Create a Bot for automated followup on Facebook Messenger to help deliver your prelaunch content and offer
Design your launch website, a blog or other online content to complement the sales process
Install and customise a WordPress script or undertaking other types of website programming
Create the interior design for an Ebook or other PDF documents
Create and edit a pre-selling video and upload it to the major video sharing sites
Create a slide-share presentation highlighting the benefits of product or service, or for another purpose including the training content of your program, or sharable content you can give to affiliates to promote your launch
Turn the slide-share presentation created above into a video or series of videos for distribution as free or paid content
Analyse website data and optimise sales pages or website content for better conversions
Optimise a blog for readability, SEO and conversion of visitors into subscribers and customers
Do comprehensive research for a market and turn that research into a Report to be used to sell a range of products, services or other for projects
Do research into competitors products and services to find a ‘hole’ in the market, an unfilled need others are not targeting, an entirely new market, or a new way of approaching a market to increase sales
Design a logo that embodies the essence of what your business stands for and promotes positive feelings in your target audience
Create a slogan that shares your businesses’ core philosophy in a powerful and memorable way
Create an advertisement to be used online or offline and post the ad where targeted prospects will see it
Launch a Facebook ad campaign to drive traffic, subscribers and sales
Design an eye-catching banner graphic
Find targeted websites to deploy the banner graphic above to generate website traffic, subscribers and sales
Create a rebrandable report your business can use to generate leads, to use in list-swap campaigns, or to give to other businesses so they can earn referral fees or affiliate income by giving it away to their subscribers
Do voiceover narration of blog posts, Guides and Reports to turn them into video content
Research social media hashtags to find out what is trending in the news, then create topical content to attract visitors based on those topics
Grow social media followers by posting valuable content, or by building and moderating a targeted Facebook Group
Launch and manage a contest on Facebook, Instagram or another online platform where prospects congregate
Edit or proof read all of your content to ensure it’s accuracy and readability
Edit long video content into smaller segments and upload these shorter segments to video sharing sites
Tweak Private Label Rights content to make it unique and use it for website content, free or paid reports and guides, or complete products for sale or to give away as subscriber and customer rewards or bonuses
Transcribe multimedia content into either long form transcripts or video captions
Convert an ebook into a kindle book and create a sales system for the book
Turn a digital book into a physical book and list it on Amazon.com. Ensure the physical book offers purchasers to ability to subscribe to an email list to receive bonus materials and offers for related products and services
Design cover graphics for physical and digital books, reports and guides you are offering
Develop an app, a piece of software or a plugin to automate some of the grunt work involved in getting a result from your product or service
Set up an ecommerce platform so your business can make sales and take payments online during your launch
Do a full website or sales system audit and create a report containing recommended changes
Create guest articles around tightly focused topics of interest to prospects and customers
Research and find guest blogging opportunities for the articles above and submit them to sites that accept guest blog posts
Find and schedule guest interviews on Podcasts, Webinars and in other media that targets the businesses prospects and clients
Find and/or recruit Joint Venture partners
Create training materials and re-brandable content for the Joint Venture partners above to help them maximise their sales with the least amount of effort
Plan an overall marketing strategy for the launch and beyond, and then they can help you implement the strategy and tactics
Set up a membership site for customers who purchase during your launch to access their content
Stock the membership site with content and create the follow-up system to allow you to contact members regularly with unannounced bonuses building more trust and loyalty, and offers so you can increase backend sales
Plan your launch sales funnel, then implement and test each element of the funnel to maximise conversions
Research the market and provide keyword research your business can use to increase your reach using Google Adwords or organic SEO traffic
Setup and manage a Google Adwords campaign to drive launch traffic and sales
Participate in relevant online and offline communities as an advocate for your business
Provide reporting on a range of functions and strategies for you to analyse so you can make informed decisions
Create the documentation required for a help desk so customers can get their questions answered promptly and correctly
Be the customer support people for the help desk above
Once your launch is over, create a Udemy course using a cut down version and promote it on and off the platform

So there you have it, a whole range of tasks you could consider delegating to a VirtualAssistant to free you up to do the critical strategic things that only you can do during your next product launch.

I really hope it helps you to save a bunch f time and stress as you roll out your launch using the PLF process.

You can learn more about launching your product or service successfully, including case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Category Archives: Audience Building