Category Archives: Doing Your JV Launch

How Jeff Walker Handles The Nerves Leading-Up To His Product Launch Formula 2019 Launch

So right now it’s just 3 days until Jeff Walker’s big once-a-year launch of what will be his Product Launch Formula 2019 program, and as he admits in the video below, he’s a little nervous.

That’s because whenever you go into your own launch, you never really know for sure what’s going to happen.

Even though Jeff is know in the marketing community to be THE “guru” who invented the online product launch, he freely admits he doesn’t have any kind of special future-seeing abilities.

The exciting thing is that with this launch, he just has a hunch that he and his team are onto something cool.

As he says, even after doing 16 PLF launches, for him it’s definitely exciting (and also a little scary :-))

Anyway, Jeff recorded a sneak peek at all the exciting stuff coming up over the next couple of weeks in this video…


If you’ve ever faced pre-game anxiety (like me) right before a big, new thing you’re about to start doing, there’s a little something in the video that might help with that.

Go here to register for Jeff’s Product Launch Formula 2019 Launch so you can see his latest launch innovations, go through his 4-part live Masterclass, and watch how the inventor of PLF launches how own product.

Chat soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Here’s A Quick Summary Of What’s Included With Product Launch Formula 2021

If you were wondering exactly what is included with Jeff Walker’s new Product Launch Formula program for 2021, here’s a full summary of what members receive when they join.

Here are some of the highlights of The PLF Program:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • $7 Million Launch Swipe File – this is copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this “swipe copy” as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • Closed captioning for the main training videos – giving you the flexibility to watch without sound.
  • 8 Weeks of Weekly Live Coaching Calls with my in-house team of coaches. The really powerful thing about these calls is you not only get a chance to ask your question, but you also get to hear the questions and answers from your fellow PLF students.
  • An additional 10 months of support from my coaches via monthly live Coaching Calls. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)
  • You also get the recordings of all the coaching calls so you can listen to them again (or catch up in case you have to miss a call).
  • The PLF Owners Facebook Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches).
  • And the support keeps on going – as a PLF Owner, you’ll be eligible to get the latest version of PLF each year for a very low maintenance fee of just $197.

You can check out Jeff Walker’s Product Launch Formula here. And these are just the core parts of the program. Jeff has also included several bonuses that help to complete the training.

The Product Launch Formula bonuses include:

  • Jeff Walker’s complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • A coupon for $900 off “PLF Live 2021”. This is a three-day, live workshop led personally by Jeff. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and Jeff will personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. The plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • “Your Tech Stack Quick Start” – this is Jeff’s team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… Jeff’s got you taken care of.
  • “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • The “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. This is the type of launch I used recently to generate just under A$20,000 in two launches that used a single Facebook post and just 3 emails. It’s very cool…
  • The “Live Launch” training – when Jeff launched PLF 2019, he did something he’d never tried before… a launch where all of the PLCs were delivered LIVE. Let’s just say the results were amazing, which is why he’s been doing it the same way since. In this special bonus, Jeff broke down how he prepared to go live, and the results they generated from this new launch model.
  • The Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • The Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or un-leveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • The Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in the PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of Jeff’s “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because he had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and Jeff will show you how to do it in this bonus.
  • 12 Live Sessions with Jeff – To give you extra support in these crazy times… Jeff will personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.

The great thing about joining the Product Launch Formula World in 2020 is the training has evolved and matured so there are literally no holes in what you have access to. It doesn’t matter where you are stating from. The core training and the bonuses offer you everything you’ll need to get from where you are to where you want to be.

You can check out the full story of where PLF came from and where it can take you here in Jeff Walker’s launch video.

I’ve upgraded to PLF 2021 and I’d love to see you inside the members Alumni group.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Check Out Lesson 2 In Jeff Walkers Product Launch Masterclass

Lesson 2 of Jeff Walker’s Product Launch Masterclass was epic. This one’s all about Your Launch Path and covers the three primary types of launches – the Seed Launch, the Internal Launch, and the Joint Venture (or JV) Launch – and how to know which one you should use in your specific situation.

Here’s the link to the broadcast:

CLICK HERE for the Concierge page

Plus, Jeff covered Launch Stacking and the “Circle of Awesome”.

There’s a ton of goodies for you to check out on that Concierge page. That’s where you can grab the PDF downloads that go with each lesson… plus, he’s just added a bunch of Case Studies, including:

Anne, who started her business at an age most people are retiring – and raked in six figures in her first year

Elliott, who’s been bringing in more per month than many people’s annual salary… and he only started in March

So go check out lesson 1 and lesson 2… you’ll find all the goodies on the Concierge page:

CLICK HERE for the Concierge page

Definitely bookmark that page, if you haven’t already. It has the schedule for the live Masterclass lessons, plus all the links you need, and I’m going to keep adding goodies there.

I’d love to hear what you think of the Masterclass.

Warm regards,

Rocky

Double Your JV Product Launch Profits With Product Splintering

The money you make directly through a JV product launch is just the start of the profitable opportunities you have once you’ve made all those sales with the help of affiliates and JV partners.

That’s because the most valuable asset you end up with from a launch is the email database you build from all the options your partners send you.

Why?

Because not only can you continue to sell your core product to those prospects after the launch, but you can “splinter” off all kinds of smaller products and sell them to those people who either didn’t want or need the bigger product you launched.

Here’s why “product splintering” is so effective as a followup to your JV product launch…

If you walk into just about any regular restaurant in most cities, and you’re likely to see a page somewhere in the menu that lists the restaurant’s ala carte offerings.

Sometimes you may see these offerings listed under different names, such as “Sides” or even “Light Appetites.”

But in all cases, this is the part of the menu where you can order something like a bowl of soup, a basket of fries or an English muffin.

You see, typically these items come with a meal.

The English muffin goes with your bacon and eggs. The fries go with your burger. The soup goes with your sandwich.

However, restaurant owners quickly figured out that they could make a whole lot more money by offering these items separately to patrons who didn’t want a full meal.

This is referred to as product splintering, and it turns out that restaurant owners aren’t the only savvy business folks on the block.

You’ll see product splintering everywhere you look.

  • For example, you can buy a pair of shoelaces by themselves without having to buy a whole new pair of shoes.
  • You can buy ski poles without buying skis.
  • You can purchase a computer hard drive without having to invest in a whole new computer.

And product sellers do it because product splintering is a great way to make more money without having to work any harder.

And the best news of all…

As we discussed, you too can use product splintering to slide more money into your pocket every day of the week with your information business.

It doesn’t matter what you’re selling or who you’re selling it to, because product splintering will work for you. (And just a bit later you’ll get plenty of ways to use it in your business.)

Let me give you an example…

Example:  Take a look at The Simple Copywriting System and you will find a very good course that helps people to quickly create high converting sales copy for any product or service.

The Simple Copywriting System is a “splintered product” from my Online Marketing Masterclass.

Look at the difference…

This gives me an opportunity to sell a lower-priced product to people who…

1. Aren’t willing or able to pay for the $97.00 product.

2. Are ONLY looking for “sales copy” products to buy.

3. Don’t yet fully trust me because they don’t know me.

4. Don’t even know about the Online Marketing Masterclass.

And so forth.

Once they buy the lower-priced Copywriting System course, I invite them to upgrade to the $97.00 Online Marketing Masterclass course, even offering to credit them their $27.00 purchase toward the $97.00 purchase.

Many upgrade and I turn $27 into $97 just like that.

But even for those that don’t upgrade, people spend $27 with me when they would have spent ZERO.

And you can do exactly the same thing with YOUR products.

Or if you don’t already have a bigger product you can “splinter”, you can go the other way and use what you learn in The Profitable Product System to create the “splintered” products first, and then package them up into a big-ticket program you an sell for a bunch of money during your product launch 🙂

Either way, you and your customers win…

Talk soon,

Rocky

P.S. Being able to splinter and bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Free Product Launch Formula Masterclass Invitation

Hey, it’s Rocky…

And over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and maybe a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.