Tag Archives: lead scoring

How To Easily Sell To More Than One Target Market

Product Launch Single Target MarketLegendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale. The basis of the first Profit Activator is “Choosing One Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,


P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

Why You Should Segment Your Optins BEFORE Your Product Launch

One of the easiest things you can do to make more sales during your next product launch is to segment your optins BEFORE they join your email database.

That way you can send very targeted email messages to each group, based on what they told you they were most interested in.

Here’s an example from a recent launch I participated in. You can see in the screen-shot below that people were segmented into three groups:

  1. I’ve never really used online marketing but I can see the value in it.
  2. I’ve played around with marketing online but haven’t fully committed to it.
  3. I use online marketing but am not getting the results I want.

Product Launch Lead Segmentation

This segmenting process allows you to send people to THE SAME launch content, but change the context they see that content in.

As an example, you can use an email message to introduce the first pre-product-launch video to people who have never used online marketing (Group 1) by saying:

In your first video, you’ll see how powerful online marketing for your business, and why you really can’t ignore the opportunity it presents any longer. You can watch the video by visiting this page.

The email sequence for Groups 2 & 3 (people with some or lots of experience) would contain different messaging to reflect their experience and worldview.

This way, you can get maximum leverage from the same product launch content by talking to potential customers in a language that resonates with them.

I hope this helps you to see the potential of segmenting your prospects and customers into different groups based on their needs and experience.

Also, I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.