Tag Archives: product launch formula bonus

So What’s Included As Bonuses With Product Launch Formula?

If your email inbox is anything like mine, you heard all about Product Launch Formula over the last few days.

Well… it looks like we’re about done with Jeff Walker’s PLF launch for this year, because he is closing registration as of Friday at midnight (just a couple of hours from now).

ONE MORE THING: In addition to a completely new-for-2022 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix… check them out:

The first one is a full-blown course on how to build and profit from a list – this is his “Launching Your List” course, and it takes you from not knowing how to get started to owning your own profitable list of prospects and customers.

This is so important because your list is the MOST important asset any business can own. If you lost everything else, but still had your lists, you could be back in business almost immediately, and have other suppliers fulfil your products for you until you were fully back on your feet.

Your list is critical to success.

The second bonus is a complete course on Product Creation that will take you from start to finish and get you your own products. There are a lot of steps involved in creating a product that will be in-demand, and the process can often seem overwhelming.

Jeff’s Product Creation course will help you to overcome the obstacles and get your own products completed much more easily. Then you can use Product Launch Formula to launch them into the market.

The third big bonus is full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

To join us in the latest version of PLF, Follow this link.

Talk soon…

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How Building A Strong Brand Can Help Your Product Launch

If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.

And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.

To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…

Q: Some say a brand is about the feeling you get as a customer. What does this mean?

A:  This means that your brand should evoke the same feeling that your customers experience when they use your products or service.

For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).

Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.

Q: What sort of factors does my branding entail?

A: The short answer: pretty much everything.

You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:

  • Your logo
  • Your slogan
  • The colors and designs for your website and marketing materials
  • Your product packaging, and how your stuff looks when your customer receives it
  • Your online and offline content and marketing materials
  • Your customer service
  • Your reputation
  • Your Vision and Mission

And much more…

So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.

Q: How can I build “top of mind” awareness?

A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.

For example:

  • Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
  • Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
  • Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).

Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.

To sum up…

Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!

If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

7 Steps To Creating An Engaged Audience For Your Product Launch

Engaging your audience during your product launch is the key to developing relationships, building trust, and creating more profits. That’s why you’ll want to use this handy-dandy checklist to help you capture and keep your audience’s attention. Take a look…

  1. Create A Highly Targeted Audience

The absolute first step in engaging your audience is to make sure your audience is targeted. That means bringing traffic in from targeted sources.

For example, if you’re running a Facebook ad campaign, then be sure to narrow your audience down by demographics and interests so that the traffic is as targeted as possible.

And it’s always a good idea to follow what Todd Brown recommends, which is look for an audience that is a “Large, hungry, accessible mob of addicts flush with cash.”

  1. Cater To The Needs Of Your Audience

Once you’ve selected a targeted audience, then publish content that really appeals to them. This includes:

  • Solving their problems.
  • Sending them your best tips, tricks and strategies.
  • Sharing niche news and how it affects your audience.
  • Selling products to solve their problems (preferably with exclusive discounts).

Next…

  1. Create Attention-Getting Headlines

The next way to engage your audience is by crafting headlines that really resonate with the audience. This means showcasing a benefit and/or arousing curiosity. For example:

  • Who Else Wants to Know The #1 Secret For Doubling Conversion Rates?
  • Here’s The Super Simple Way To Never Three-Putt Again
  • You Won’t Believe This Easy Weight-Loss Trick!

Next…

  1. Call Your Audience to Action

Every piece of content you create should be designed with a goal in mind. You can help improve your response rate (and engagement) by specifically telling your audience what you want them to do next.

For example:

  • Click here to watch the video!
  • Share this post now with your friends!
  • Click here to get your copy of this app!
  • Register for the free webinar by clicking here (and hurry, seating is limited)!

Next…

  1. Connect With Your Audience

Sending out great content is one way to connect with your audience. Another way to connect with them on a more personal level is to interact with them.

For example:

  • Like their posts and comments on social media.
  • Reply thoughtfully to their comments, posts and emails.
  • Share their content with your network.
  • Showcase particularly good content on your social media pages or other platforms.

Next…

  1. Challenge Your Audience

Another good way to engage your audience is by challenging them regularly in a niche-relevant way. For example:

  • Challenge a writer’s group to write an extra 1000 words today.
  • Challenge a weight-loss group to find a way to slice an extra 100 calories off their meals.
  • Challenge a business group to work an extra 30 minutes today.

If you do these challenges regularly, people will look forward to them because they’ll like the end results. In turn, this creates a more engaged audience.

  1. Celebrate Your Audience

The idea here is to showcase your members’ achievements. You can do this on a small scale by sharing their content (with permission). You can engage your audience even more by showcasing bigger achievements.

For example: Create a “Member of the Week” feature where you interview a member to showcase their good work. For example, in a weight loss group you might interview a member who has made consistently good progress.

To Sum Up

One of the keys to building a loyal tribe is to create an engaged audience of people who know, like and trust you. Use this 7-step checklist to make sure you’ve covered the best ways to engage your people in the process of launching your new product or service.

And to learn more about engaging with your audience before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

So far in this series on creating the components of your product for your upcoming product launch, we’ve looked at what product Splintering is and how to use it to boost your product launch profits…

And you’ve learned 6 ways to splinter off products to both increase your front-end sales along with the back-end sales of your core product.

But there are still a lot of additional ways you can put this “product splitting” idea to work for you.

In this post, you’ll find 15 of my favorite “splinters” to create.

Let’s run through some Product Launch Content Splinters…

• Reports. This can be short, perhaps only 7-15 pages long.

For example, you might create a report about choosing the right shoes to help promote your marathon-running course, or perhaps you’d offer a report about cleaning a carburettor to go along with a classic car restoration course.

• Swipe files. Here’s where you provide a collection of materials for someone to use as inspiration.

For example, you might give a collection of headlines to a copywriter, or action verbs to people who’re writing a resume.

• Templates. You can save your customers time by providing “fill in the blank” templates.

For example, you might offer sales letter templates for copywriters, or survey templates for those doing market research.

• Worksheets. The idea here is to provide worksheets to help customers accomplish some specific task.

For example, you might offer a budgeting worksheet for those who’re trying to get rid of debt, or an exercise worksheet for those who want to lose weight.

• Interviews. This can be an interview with you, or it can be an interview that you conducted with another expert in the niche.

Examples include interviewing me about how to create products people want to buy, or interviewing a bestselling novelist about how where they get their book ideas.

• Q&A sessions. You can think of this as a list of frequently asked questions in your niche.

For example, you might offer a Q&A session about how you as a marketer plans your day, or perhaps you’d offer questions and answers about meal planning for a diet program.

• Checklists. These tools help people take action.

Examples include a checklist for setting up a website, or a checklist for applying for a job.

• Mind maps. These give customers a non-linear view of some process.

Examples include a mind map depicting how to write a novel, or a mind map about how to get healthier.

• Infographics. These are graphical representations of data, which makes large chunks of data or complex topics easier to digest.

Examples include an infographic describing exactly how metabolism works, or an infographic about how to improve conversion rates.

• Demo videos. Here you can show how your product works, or how to do some specific task.

For example, you might offer demo videos of specific kettlebell exercises for a strength training course.

Another example is a demo video showing how to teach a puppy to sit for a dog training course.

• Audios. People love listening to MP3s while they’re driving, working out, gardening and so on.

You might excerpt out a portion of your product and offer the audio.

Examples include inspirational quotes for a self-improvement course, or a guided meditation for a meditation product.

• Spreadsheets. These are tools for helping customers keep track of something, such as business expenses for a business owner, or workouts for a bodybuilder.

• Calculators. These could be any tools that perform a specific task, such as a loan calculator to go along with a home-buying course, or a calorie calculator for a dieting course.

• Legal documents. You’ll want to get an attorney to create these, of course.

Examples include a freelancing contract or a privacy policy for a website.

• Plugins. These are tools for WordPress blogs, such as an SEO plugin to go along with a search engine optimization product, or a split-testing plugin to help sell a course about improving conversions.

And this isn’t even an exhaustive list – if you can sell it and if it goes along with your main course, then you can splinter it off into a $7 front end product.

A few closing thoughts for creating your Product Launch Content…

Whew – at this point I bet your mind is just swimming with great ideas for ways to start using splintering in your business.

As you’ve discovered, there are a whole lot of good reasons to do it, from quickly increasing your profits to being able to build a hot customer list rather than merely a lukewarm leads list.

Best of all, there are just so many ways to use splintering to grow your results from your product launch.

In fact, you discovered six proven ways to do it inside this series of posts.

No matter what you’re using a product launch for, or what product your selling, there’s a way to use splintering to boost your profits.

So you know what you need to do next – pick out one method and put it to work for you.

And do it as soon as possible, because I think you’ll really like the results!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Six Surefire Ways To Put Product Splintering To Work In Your Product Launch

So at this point after reading the previous post on using product splintering in conjunction with your product launch, you have a pretty good idea of how the process works.

But what you need now are specific ideas that you can put to work to boost revenue in your information business.

Here are six of ‘em for you…

1. Splinter bonuses

Including bonuses along with your core product is an important way to both fill any gaps in the core content, and increase the value you are offering during your product launch. Splintering off reports from your core product is a simple choice, because you can quickly and easily create a call to action at the end of the report to up-sell your main product or a package of related information for a higher price.

For example:

  • Sell a bonus cookbook for $27 to help sell a $197 diet program.
  • Sell a report about perfecting a golfer’s grip to promote your main video-based golfing package.

2. Splinter membership content

Some people balk at purchasing a membership, because they’re not sure if they want to keep paying a monthly fee if the content isn’t up to par or if they don’t have tome to consume everything provided.

That’s why splintering out some of the content to sell separately works to sell the main membership site.

Selling content (like reports or videos) works best, but you can sell access to any content or any part of your site.

For example:

  • Sell one month’s worth of training materials separately from a four-month fixed-termmembership course.
  • Sell access to a private membership forum as a way to promote full access to a membership site once people see how good the interaction with other is.

3. Splinter excerpts of your main product

The idea here is to excerpt out chapters of your book, modules in your video course, or other portions of your products.

For example:

  • Offer the first three chapters of a tomato-growing guide for $7, with a call to action at the end of the excerpt promoting the full course.
  • Let’s suppose you have a 24-module video course about online marketing. You can pull out four modules or so and sell them separately. The way I’ve done this is to sell a module that allows buyers to make money immediately from what they learn, and this puts them into a frame of mind where they’ll happily pay for the full course because it’s basically free for them.

4. Splinter your curriculum from a training class

Let’s imagine you have a class that lasts a week, a month or more.

During this class you provide training materials (curriculum), as well as one-on-one coaching.

You can offer the training materials at a low cost, which will entice people to purchase the full class in order to take advantage of your personal coaching.

For example:

  • People who purchase copywriting curriculum will want to buy the full course so that they can get personal sales letter critiques.
  • Customers who purchase weight-loss training will want to purchase the full class so they can get personalized coaching to help them plan their diet and exercise program.

5. Splinter features of a software program

The idea here is to create a “lite” version of your software, which has fewer features than the full version.

Naturally, some people who like the lite version will want to upgrade to the full version.

For example:

  • You offer an autoresponder service. The lite version can only handle 500 subscribers, so buyers will need to upgrade once they reach that level.
  • You offer meal planning software that counts calories, as well as macronutrient breakdowns (carbs, fats and protein) in each meal. The lite version counts calories but not macronutrients, so buyers will need to upgrade to the full version when they get serious about eating healthy.

6. Create additional splinters

While typically you simply splinter your existing product, another thing you can do is create products for the specific purpose of using them primarily as $7 or $19 pieces of “bait” to generate a small up-front income while enticing people to purchase the full product. (You can then add these products to the main offer as a bonus.)

So there you have it. 6 surefire ways to put product splintering to work for your business either before, during or after you’ve finished your product launch.

Now there are a whole lot of different ways to put this idea to work for you, and in our next post, we’ll look at some of the best ones.

Until then, take care,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Double Your JV Product Launch Profits With Product Splintering

The money you make directly through a JV product launch is just the start of the profitable opportunities you have once you’ve made all those sales with the help of affiliates and JV partners.

That’s because the most valuable asset you end up with from a launch is the email database you build from all the options your partners send you.

Why?

Because not only can you continue to sell your core product to those prospects after the launch, but you can “splinter” off all kinds of smaller products and sell them to those people who either didn’t want or need the bigger product you launched.

Here’s why “product splintering” is so effective as a followup to your JV product launch…

If you walk into just about any regular restaurant in most cities, and you’re likely to see a page somewhere in the menu that lists the restaurant’s ala carte offerings.

Sometimes you may see these offerings listed under different names, such as “Sides” or even “Light Appetites.”

But in all cases, this is the part of the menu where you can order something like a bowl of soup, a basket of fries or an English muffin.

You see, typically these items come with a meal.

The English muffin goes with your bacon and eggs. The fries go with your burger. The soup goes with your sandwich.

However, restaurant owners quickly figured out that they could make a whole lot more money by offering these items separately to patrons who didn’t want a full meal.

This is referred to as product splintering, and it turns out that restaurant owners aren’t the only savvy business folks on the block.

You’ll see product splintering everywhere you look.

  • For example, you can buy a pair of shoelaces by themselves without having to buy a whole new pair of shoes.
  • You can buy ski poles without buying skis.
  • You can purchase a computer hard drive without having to invest in a whole new computer.

And product sellers do it because product splintering is a great way to make more money without having to work any harder.

And the best news of all…

As we discussed, you too can use product splintering to slide more money into your pocket every day of the week with your information business.

It doesn’t matter what you’re selling or who you’re selling it to, because product splintering will work for you. (And just a bit later you’ll get plenty of ways to use it in your business.)

Let me give you an example…

Example:  Take a look at The Simple Copywriting System and you will find a very good course that helps people to quickly create high converting sales copy for any product or service.

The Simple Copywriting System is a “splintered product” from my Online Marketing Masterclass.

Look at the difference…

This gives me an opportunity to sell a lower-priced product to people who…

1. Aren’t willing or able to pay for the $97.00 product.

2. Are ONLY looking for “sales copy” products to buy.

3. Don’t yet fully trust me because they don’t know me.

4. Don’t even know about the Online Marketing Masterclass.

And so forth.

Once they buy the lower-priced Copywriting System course, I invite them to upgrade to the $97.00 Online Marketing Masterclass course, even offering to credit them their $27.00 purchase toward the $97.00 purchase.

Many upgrade and I turn $27 into $97 just like that.

But even for those that don’t upgrade, people spend $27 with me when they would have spent ZERO.

And you can do exactly the same thing with YOUR products.

Or if you don’t already have a bigger product you can “splinter”, you can go the other way and use what you learn in The Profitable Product System to create the “splintered” products first, and then package them up into a big-ticket program you an sell for a bunch of money during your product launch 🙂

Either way, you and your customers win…

Talk soon,

Rocky

P.S. Being able to splinter and bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – Managing Your Outsourcing Projects

So far in this series on getting help with your product launch, we’ve covered…

…knowing when and what to outsource, how to write a compelling ad to attract the most qualified people, and how to recruit the best person for your needs.

In this message, we’re going to look at Step Four: Managing Your Product Launch Outsourcing Projects

Once you hire one or more people to complete a job, it’s up to you to manage the project.

Here’s what you need to know to make everything go more smoothly:

• Make your expectations clear. Same as when you’re writing a project ad, you need to be clear about your expectations.

For example, if you prefer files to be delivered in a Zip file, let your freelancer know.

If you want them uploaded to DropBox, be clear about it.

Your freelancer isn’t a mind reader, and you’ll get better results when you are very clear about what you want.

• Explain what you like and want more of. When your freelancer does something the right way, let them know you’re really happy with the work and that you want more work in that style.

For example, if you hire a video producer who adds a “doodle style” demo to a video that you really like, let them know what you liked about it and that you want more videos like that.

• Let them know how often you want updates/communication. Some people prefer daily updates, some prefer every other day, some are fine with weekly or twice-monthly updates.

You need to be clear upfront about what you want.

TIP: You may ask for more frequent updates in the beginning, and then request less frequent communication once you and your freelancer have established a good relationship.

Be sure your freelancer knows you’re always available for questions, and let them know to alert you immediately whenever there is a problem or potential problem.

• Provide the required resources and information. In other words, give your freelancer the tools he or she needs to complete the job.

For example, if you’re asking your freelancer to write an article, provide resources with the facts and other information needed to complete that article.

• Consider giving a bonus for exceptional work. This bonus might come in the form of a direct financial reward on top of the regular payment, which is the preferred bonus for most freelancers.

However, in some cases you might give your freelancer a gift certificate to their favorite restaurant or another surprise reward for exceptional work.

• Praise good work along the way. Obviously, your freelancer is doing the work in exchange for money.

However, frequent praise for good work can make the project feel much more rewarding for your freelancer.

TIP: Praise for good work helps build a good relationship between you and your freelancer.

In turn, a freelancer may make special accommodations for you in the future, such as scheduling your projects first or giving you an unexpected discount.

• Be cordial and specific when tweaks are needed. From time to time your freelancer may not complete the work exactly as you envisioned.

Your first step is to go back to your brief and written communications to check if you were clear about what was needed.

Then politely let the freelancer know what specific tweaks you need to complete the project.

TIP: If the fault rests with your communication, then take responsibility for not being more clear, pay for the necessary corrections, and vow to do better in the future.

• Be aware of time zone differences. In addition, ask your freelancer their preferred hours for conference calls and other communications.

For example, someone may have a six-hour time difference from you, but they may be night owls or early risers who work much the same hours as you do.

TIP: If you’re hiring someone from another country, be aware of holidays, power outages and other circumstances that may affect your freelancer’s regular work days.

Also, if you’re in the United States and you hire someone from a country like Australia, take note that while you’re right in the middle of your Friday, they’re already into Saturday (and thus they may not be working).

• Complete the project with appropriate feedback. Here you should mention both the good things, and the things you want changed for the future.

Then be sure to follow up with a prompt payment to close out the project. (In other words, once your freelancer has delivered the final project, review it quickly so that you can make the final payment promptly.)

One last tip: if you’re using an outsourcing site, then communicate through the channels provided on the site.

This offers you some degree of protection in case there is a problem, plus it helps ensure that you’re not sending emails back and forth that may end up in a bulk email folder or otherwise get lost.

Now let’s wrap things up…

Closing Thoughts

Now that you know the four-step process for finding, hiring and managing people to help you with your product launch or with ongoing business activities, you too can start enjoying the results soon!

While the entire process can take some time upfront to comb through candidates to find the ones most suited for your needs, it’s time well spent.

So get started on the process today, and start reaping the rewards of hands-free outsourcing!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – Evaluating And Hiring Freelancers

In this previous post, we looked at how to create a compelling advertisement that will attract the most qualified outsourcing candidates to help you with your product launch outsourcing.

Today we’re going to look at Step Three: Evaluating And Hiring Freelancers.

Because you’ve crafted such a good ad, you’re probably going to attract plenty of people offering you a variety of bids and turnaround times for your project.

So here’s how to evaluate your options…

Step 1: Check the Freelancers’ Feedback

If you’re hiring through a freelancing platform like Upwork.com, then you’ll have access to his or her ratings and feedback.

The key is to look for multiple good ratings from multiple people over an extended period of time.

That last part is important.

Sometimes freelancers who are new to a site can gather a lot of great ratings in a short period of time, such as a month or so.

They look like stellar candidates. But then, for a variety of reasons, the quality of their work can start to suffer, and/or and their delivery times can blow out substantially.

That’s why you want to look for someone who has a long, established history of providing great work, which demonstrates their professionalism and attention to detail.

TIP: Plug the freelancer’s name and/or company name into Google to uncover still more information about his business history, professionalism and quality of work.

Next…

Step 2: Browse the Freelancers’ Portfolios

Next, you want to make sure the freelancer does good work.

Take a look at samples of their work, and see if they matche your expectations.

If you don’t see a sample in the portfolio that is similar to what you’re doing, ask for one.

Step 3: Ask These Key Questions

As you evaluate freelancers, ask yourself the following questions:

1. Did the freelancer send a personal reply along with his bid?

Many freelancers bid on every project without even really understanding the project, and then they send generic responses along with their bid.

If a freelancer sends a personalized response that includes details about the project, that shows you they’ve read and understood the project.

2. Have they completed projects similar to the one you’re proposing?

f there is a certain type of skill set required to complete your project, then be sure your freelancer has experience.

For example, if you’re creating an games app for iPhones, then make sure your developer has experience creating both iPhone apps AND game apps.

3. Are there any red flags warranting choosing a different person instead?

For example, if your Google search reveals that a freelancer has complaints from his business partners, that’s a red flag that he may eventually get complaints from customers too.

Go with your gut. If it’s telling you something isn’t right, believe it.

Next…

Step 4: Review the Candidate’s Rates

You don’t want to shop around based on cost alone, which is why this is not the first step of this process.

Once you’ve created a smaller list of the highest-qualified candidates, then review their pricing to see which of these people fall into your budgeted range.

You can then hire the most qualified candidate within that range.

So now you know how to evaluate and choose the most qualified outsourcers.

But there’s one more critical thing you’ll need to know if you want to get the best results, and that’s how to manage your projects without taking up too much of your time.

And that’s what we’ll be covering for you in the next post.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.