Tag Archives: product launch formula reviews

How To Build Your Product Launch Email List Step By Step

No matter what type of product or service you’re going to be using a product launch for, one thing you need to be doing is building a product launch email list. That’s because an email database is one of the most valuable assets you can have.

Even if every one of your traffic sources dried up overnight, you’d still be okay as long as you had your list. And even if your products somehow disappeared off the face of the earth, you could still make money by selling other people’s stuff as long as you had your email list. So the point is, list building should be a top priority for you.

That’s why I’ve create this checklist so you can be sure you have all the right pieces in place. Take a look…

First Up You’ll Need An Enticing Lead Magnet

A great lead magnet could be an ebook, video, app, ecourse or anything else that has the following characteristics:

  • It’s easy to deliver. (It would typically be a digital download that you deliver automatically through your autoresponder)
  • It’s something your prospects really want. (Hint: do your market research to find out what problem people in your niche really want to solve and give them the solution)
  • It has a high perceived value
  • It solves a specific problem (it’s not a bunch of general ‘tips’ but something actionable people can get a result from)
  • It sells something else on the backend (such as your front end product)

You can learn more about lead magnets here

Develop A Compelling Optin Page

Even though your lead magnet is free, people aren’t going to knock down your door to claim it unless you show them it has a lot of value. That’s why you need to create a lead or optin page that persuades people to fill in your opt-in form to grab it. Keep these tips in mind:

  • Be sure your lead page looks polished and professional
  • Lead with your product’s main benefits and the results people will get from consuming it
  • Arouse your prospect’s curiosity about the lead magnet if possible. (With the idea being that the only way to satisfy their curiosity is by opting in and getting the lead magnet)
  • Use a specific call to action to get people opting in (EG – Enter your email address into the form below below to grab your copy)

Personally, I use LeadPages and love them, but there are plenty of alternatives these days.

One more thing before we move on: Being to create irresistible offers is so important to the success of your list building campaign and ultimately your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

If you can make irresistible offers at both the lead generation stage and for your product or service itself, your launch should absolutely crush it. To make sure you don’t miss anything as you develop your offers, click here to grab your Free copy of The Perfect Offer Cheatsheet

Choose A Reputable Autoresponder

Steer away from using ‘free’ or seemingly low-cost autoresponders or services without a proven track record over many years. Go with well-established services such as Aweber.com, GetResponse.com, iContact.com and similar.

Create An Initial Autoresponder Sequence

Generally, this multi-part sequence should introduce you to new prospects, let them know what to expect from you, bond with them and ultimately promote your front-end or ‘tripwire’ product. Keep these tips in mind:

    • Offer an informational sequence that’s useful (to build good relationships and keep people reading), yet incomplete (which helps you steer people towards paid products).
    • Provide a three to seven-part sequence that’s informative and engaging. Each email should build anticipation for upcoming emails. E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!”
    • Craft benefit-driven, curiosity arousing subject lines to get the open. E.G., “Start a six-figure business for just $47?”
    • Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.
    • Track and test your emails. It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.

And finally…

Make A Commitment to Maintaining Your List

It’s pretty pointless to go through all these steps if you don’t intend to stay in touch with your subscribers regularly. So, commit to emailing them at least once or twice a week, and you’ll see your list profits continue to grow!

By starting to build your email list now, when you’re ready for your product launch you’ll have a group of people who already know who you are, who you’ve already helped, and who will be responsive to buying from you again.

These people will be especially responsive if you invite them to co-create your new product using a Seed Launch. And they’ll be your most rabid buyers if you run an Internal Launch before you roll out your  JV Launch.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Quickly Create Products And Bonuses For Your Product Launch

If you’re planning on doing a product launch, then you’re going to be creating at least one core product, along with a number of bonuses.

And ultimately your sales process could include:

  • One or more lead magnets so you can generate new prospects for your product launch
  • Potentially one ‘tripwire’ products you sell before your launch to reduce your lead cost
  • Your core offer including the training, checklists, cheatsheets and any personal attention you’ll be delivering
  • And up to 5 bonus products

NOTE: Jeff discusses all of the components you’ll need to create a great product for your launch in his Product Launch Blueprint which you can download here.

Once you move past your launch, or if you create an evergreen launch, you might include upsells, cross-sells, backend offers and more opportunities for people to buy from you.

Now here’s the problem…

All of this product creation can take a LOT of time.

You need to do market research to understand what people want to buy…

You need to go through the process of actually creating the products…

And you need to proof, edit and format them…

And that doesn’t even count the marketing for your launch.

The good news is that you have three really good options when it comes to creating products. These options include:

1. Doing it yourself

2. Outsourcing it to a competent freelancer (or a team of freelancers)

3. Getting other experts to create it for you for free.

Which one should you use?

Honestly, the best option is to use a combination of all 3.

Sometimes you’ll want to create a product yourself, sometimes you’ll want to outsource, and sometimes you’ll get others to create them for you for free.

Let’s take a look at each of these three methods…

Creating Your Products Yourself

Most people who are new to the information product business do all or most of the product creation themselves.

That’s okay. Just keep these 3 tips in mind:

  • Do your market research first. This should ALWAYS be the first step of creating a product, no matter which option you choose. Find out what people in your market is already buying by checking marketplaces like ClickBank.com and Amazon.com, and then create something similar yet better.
  • Create an outline. Don’t just wing it. Creating a solid outline will help you create a product that is truly useful for your customers.
  • Schedule specific blocks of time to work. In other words, take your work time as seriously as you schedule any other time, such as appointments. Then create a daily to-do list, and don’t stop working until you’ve accomplished what you’ve set out to do on that particular day.
  • Download my Free Guide – “How to create a signature product in 72 hours or less” to learn how to fast track the creation of your information products and bonuses so you can be ready for your launch much sooner than you ever thought possible. Grab Your 72 Hour Product Creation Guide Here

Next…

Outsourcing Your Product Creation

A lot of people think they can’t afford to outsource. However, you may be surprised at just how affordable it is.

Take this example…

Let’s suppose your goal is to build a business generating $100,000 this year working 20 hours each week for 50 weeks. That works out to 1000 hours worth of work, which makes each hour you work worth $100 per hour.

Now consider how long it takes you to do a particular task. For example, how long would it take you to write, edit, format and put the finishing touches on a 5000 word report? It might take you 10 hours to do the research and the writing.

If it takes you 10 hours, and your time is worth $100 per hour, then it “costs” you $1000 to create this report yourself. Meanwhile, you can easily find a really good freelancer who’ll produce that same product for you for a fraction of that price. In turn, that frees up your time to focus on high-value tasks such as marketing.

Just keep these two tips in mind:

  • Cast a wide net when looking for an outsourcer or freelancer. You might go to freelancing sites such as upwork.com, ask for recommendations on business forums and in Facebook groups you are a member, and even post ads on employment sites such as indeed.com.
  • Do your due diligence. Carefully researching candidates upfront will save you a lot of time, money and frustration down the road. The LAST thing you should do is shop around based on price. Instead, be sure the freelancer has an established history of producing good work in a professional and timely manner.
  • Create a comprehensive, well thought out plan or roadmap for your freelancer to quote on and then follow when they are awarded the gig. The more information and direction you can give people, the better the end result will be.
  • Download my Free Hands Free Outsourcing Cheat Sheet to learn how to outsource your product creation step by step. Click Here

Next…

Getting Others to Create Your Products – For Free

How is this possible?

Simple – you crowdsource your product.

What you do is gather experts together in your niche, and ask each expert to contribute a piece of content to the product. This might be an article, a tip, or even the answers to a set of interview questions.

For example, maybe you’re creating a product about how new mothers can lose weight quickly and safely. You could ask 10 to 20 experts the best way to lose 10 pounds and keep it off. To create some variety in their answers, you could ask a variety of experts, such as personal trainers, dieticians, bodybuilders, aerobics instructors, doctors and more.

In return for providing an answer, you’ll give your contributors benefits such as:

  • Free exposure to your customers in the form of a byline and link at the end of their article
  • Free exposure by including links to their products and services on your website
  • 100% commissions on any products they sell through their affiliate links

The idea is to be sure your partners get a big reward for a small investment of their time.

So now that you know three ways to create a product, the next question is this: what kind of product will you create?

Here’s a good place to start if you want to build a six-figure business:

The Profitable Product System

And make sure you go through Jeff Walker’s free Product Launch Masterclass where he goes into much more detail about creating and launching your own products and services successfully.

Chat soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

DEADLINE: Product Launch Formula registration closes TONIGHT

Jeff Walker is closing down registrations for his Product Launch Formula class in a few hours, and I really hope you’ve found the stuff he shared over the last week or so helpful.

During the last few hours, he’s added some additional bonuses to reward everyone who joins for taking action.

This is a strategy Frank Kern calls “stacking the cool” and it’s something you should always use in your launches as well.

Simply hold some of your best bonuses back until right at the end of your “open cart” period, because it really helps to get people who are kinda on the fence to justify their purchase.

And it works especially well when it’s combined with a hard deadline (like Jeff is doing by closing down registrations tonight).

Now as I mentioned earlier, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

And as a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message letting me know by using the contact form on this site, and I’ll get back to you with all the info on how we can start working together.

Chat soon,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Easily Sell To More Than One Target Market

Product Launch Single Target MarketLegendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale. The basis of the first Profit Activator is “Choosing One Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,

Rocky

P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

Free Product Launch Workshop

Today’s a really exciting day.

Why?

Because… Around once each year, Jeff Walker releases a free Product Launch Workshop that usually comes complete with training videos and PDF downloads…

And these trainings are always a complete marketing education all by themselves.

Jeff usually releases training videos and resources like these as part of the warm-up for his next Product Launch Formula class.

When he does, it’s always a really good idea to register for his training because it’s only available for a couple of weeks, and then he takes everything offline so he can focus on helping his new PLF members.

Plus, the training is so good that you can take what he shares and actually DO a simple product launch with what you learn for free.

AND the price is right… it won’t cost you anything (apart from giving Jeff your email address.)

His first training video could give you the framework to completely change the way you do your marketing…

Visit this page and register to watch it.

Warm regards,

Rocky

P.S. Pay careful attention to the way Jeff asks you to self-segment yourself during the optin process. When you choose one of the options, you’ll notice the videos you receive and some of the other content is customised specifically for you.

This is one thing you can do yourself, and it will dramatically increase your conversions.

Click here now to select your customised training and watch the first video lesson.

10 Lead Magnets That Are A Perfect Blend Of Information And Promotion

Before you can launch your product successfully, you’re going to need an email list of people to launch to.

And building an email list is really all about traffic generation. When you set up an optin form on a landing page, it’s just a matter of getting more people to visit that page so they can subscribe to your list.

In this article, I want to share the “top 10” Lead Magnets you can use to quickly grow your email database….

Let’s start off with:

1. Planner / Schedule

People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects. For example:

  • A Yearly Planner for Info Product Sellers
  • The Bodybuilder’s 30-Day Plan for Preparing for Your First Competition
  • The Weekly Planner for Homeschooling Moms
  • How to Get Your Home Sold In Just 21 Days

2. Cheat Sheets

These sorts of Lead Magnets give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step. That’s why this Lead Magnet is a good choice for when you’re selling in-depth how-to information on the backend.

For example:

  • The Savvy Saver’s Cheat Sheet for Creating a Household Budget
  • The Aspiring Novelist’s Cheat Sheet for Writing a Bestselling Thriller
  • The Entrepreneur’s Business Brainstorming Cheat Sheet
  • The Dieter’s Cheat Sheet for Dining Out

3. Checklists

A good checklist makes an excellent Lead Magnet, simply because it’s something that your prospects will refer to again and again. Every time they use your checklist, they’ll see your call to action for your paid product.

For example:

  • A 27 Point Bodybuilding Workout for Kettlebell Enthusiasts
  • 50 Point Inspection Checklist for Buying a Used ATV
  • 101 Point Checklist for Starting a New Online Business
  • 25 Point Checklist for Writing a Novel

SIDEBAR: Encourage your prospects to print off the checklist. Depending on what type of checklist it is, they could hang it on the wall or keep it in their pocket. For example, they might keep a workout checklist in their pocket at the gym, whereas they may hang a business-related checklist near their computer.

4. Swipe Files

A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

  • The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
  • The Career Builder’s Swipe File, which includes cover letters and resumes.
  • The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
  • The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next Lead Magnet is designed to be used and copied…

5. Templates

These are typically “fill in the blank” tools you can offer your prospects so they can create a content piece or form quickly and easily. These are designed for your prospects to copy, so be sure you create these templates yourself and give your prospects permission to use them.

TIP: If you offer legal forms, be sure to get them created by a licensed attorney.

For example:

  • The Copywriter’s Template Kit, which includes fill-in-the-blank headlines, openers, guarantees and other elements of a sales letter.
  • The Landlord’s Rental Contract Template, which is a fill-in-the-blank legal contract.
  • The Car Dealer’s Template Pack, which includes templates for purchase orders, the bill of sale and other forms typically used in the course of a dealer’s business.
  • The Fitness Boot Camp Template Kit, which includes advertising templates and client contracts for a personal trainer who is setting up a boot camp business.

Want more inspiration?

Download your copy of The Ultimate List Of Lead Magnet Ideas

6. Worksheets

Worksheets contain a series of questions or tasks for the reader to work through in order to plan, evaluate, and move forward in progressing towards an objective.

For example:

  • The Content Marketing Strategy Worksheet
  • Your Wedding Activities And Budget Worksheet
  • P90X Workout Worksheet For The Perfect Routine
  • The Eating Well Goal-Setting Worksheet For Weight Loss
  • The 30-Day Dog Obedience Worksheet

7. Resource Guides

Another thing that your prospects will really enjoy getting is a list of the tools and resources you use on a daily basis in your niche. Your list can include the name of the resource, the pros and cons of the tool, who would benefit most from using the tool, and a link (or affiliate link) to the tool.

For example:

  • 12 Parenting Books That Should Be On Every Parent’s Bookshelf
  • The Six Figure Seller’s Most Trusted Tools and Resources
  • The Beginning Mountain Climber’s Gear List
  • 17 Tools You Need to Start Your Yard Care Business

8. Case Studies

A case study is where you provide the exact progress and results you or someone else achieved using a particular product or service.

The reason why this works so well to sell a product is because it naturally provides proof a product works, so it overcomes the prospect’s main objections. Just be sure to present a lot of hard proof such as pictures, videos, screenshots, measurements or similar evidence.

For example:

  • You can present an eight-week case study showing how well a body transformation program works.
  • A one month case study showing how much money a marketer made selling Amazon affiliate products.
  • A three-day case study showing how a golfer lowered his golf score by using a certain set of clubs.
  • A one-day case study showing how an amateur photographer took better photos after taking an online photography class.

9. Q&A / Interview

This Lead Magnet has a lot of flexibility, as you can offer a text, audio or video interview. Ideally, you should be the person being interviewed (you can ask a colleague or friend to do be the interviewer), and then you can sell your product on the backend.

If you’re promoting affiliate products, then ask the vendor if you can interview him or her to create a Lead Magnet.

For example:

  • An interview with a fishing expert, which reveals three tips for catching trophy trout.
  • An interview with a panel of weight-loss experts, including a nutritionist, a personal trainer, and a doctor.
  • An interview with a professional copywriter to share insider tips and tricks for writing great copy.
  • An interview with a veterinarian to learn to identify common signs of cat illness or pain.

An alternative would be to take the “top 10 most frequently asked questions” on a topic related to your product and answer them yourself. Deliver the answers in either an .mp3 or .pdf.

10. Articles/Blog Posts/Reports

This is a popular Lead Magnet, simply because it’s easy for most people to create an article or report or ebook, convert it to the .pdf format, and offer it for free in exchange for an email address.

TIP: You can take a chapter or two out of an existing paid product to use as your Lead Magnet. Then sell the full product on the backend.

For example:

  • How to Choose Running Shoes That Won’t Break the Bank or Your Body
  • Five Secrets for Lowering Your Golf Score
  • What Dieticians Do When They Want to Lose 10 Pounds
  • How to Quickly and Easily Set Up a Secure WordPress Blog

Great ideas!

Need Some More Inspiration?

If you’d like even more great ideas for high-converting Lead Magnets to grow your email list, you should grab our Free Guide called The Ultimate List Of Lead Magnet Ideas. Click the link below to download your copy:

Download your copy of The Ultimate List Of Lead Magnet Ideas

If you can build an email list of people who know, like and trust you (by helping those people by actually helping them), you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Launch Stacking The Product Launch Formula Way

Once you’ve used a Seed Launch to create your product, and you’ve run your Internal Launch and your JV Launch, you will have seen the power of the Product Launch Formula process for yourself.

As Jeff Walker says, you’ll never just do one launch.

In fact, once you see how well a launch generates sales while building your email list, it can become addictive (in a good way 🙂

So that’s where Launch Stacking comes in.

If you’d like to learn more about using the PLF process to run one super profitable Product Launch after another, make sure you watch these videos.

And if you have any questions, or if you’d like to talk with me about any facet of launching (or re-launching) your own products or services using the Product Launch Formula process, feel free to get in touch by emailing me at rttgemails [at] gmail.com

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How A Use A Product Launch For Traditional Brick And Mortar Business

A lot of people who sell physical products or services ask me how on earth they could possibly do a Product Launch Formula style launch if:

  1. Their business has been around for a while and there’s nothing new to ‘launch’
  2. Their product or service isn’t new and they have no plans to upgrade it
  3. They don’t have the budget to include a bunch of bonuses with their offer

If this is your problem, the secret is to create what Jeff calls a Crushing Offer by adding one or more of these –

  • A ‘Premium’ version of your product or service that includes additional features the standard version doesn’t
  • A package of digital guides, videos, White Papers, reports, cheat sheets, mind maps or checklists that show your customers how to get more out of your product or service
  • Discount coupons for additional services you provide that enhance or complement the main product people are purchasing
  • Discount coupons and special offers from OTHER merchants in related fields that give your customers a chance to get a discount or extra services, AND let the other merchants acquire a new customer at break even or even a small profit

These types of bonuses make your prospect’s buying decision much easier, which can increase your conversion rate (and your revenues).

Let’s look at a quick example

Say you are a Wedding Gown supplier and you’d like to run a launch to generate a burst of sales during your slow season.

You could approach all of the businesses on the list below and ask them to give you coupons for discounted/free stuff in exchange for you reciprocating and helping them to promote their products and services to your customers as well:

  • Artificial Flowers
  • Beauty Therapists
  • Bomboniere
  • Bridal Accessories
  • Bridal Expos
  • Bridal Gown Boutiques
  • Bridal Lingerie
  • Bridal Shoes
  • Bridesmaids Gowns
  • Cake Designers
  • Celebrants
  • Ceremony Music
  • Ceremony Venues
  • Clubs for Receptions
  • Gown Designers
  • Disc Jockeys
  • Dried Flowers
  • Entertainment Agents
  • Florists
  • Function Centres
  • Grooms Fashion
  • Grooms Shoes
  • Hairdressers
  • Hens and Bucks Parties
  • Hire Equipment Suppliers
  • Honeymoon Destinations
  • Hotels
  • Caterers
  • Jewellers
  • Live Entertainers
  • Make Up Artists
  • Master of Ceremonies
  • Photo Booths
  • Photographers
  • Reception Centres
  • Resorts
  • Restaurants
  • Stationary Suppliers
  • Wedding Transport and Limos
  • Travel Agents
  • Wedding Videographers
  • Wedding Stylists

As you can see, there are plenty of different businesses you could approach to work with.

Oh, and ALL of these people could also be your Launch Joint Venture partners.

That means they could send your pre-launch content to their email subscribers and share it on their social media pages, and you could pay them a referral fee for each wedding gown you sell.

AND EVERY business on this list could do the same thing with all of the other merchants on the list.

You are only limited by your ability to work collaboratively and create win-win deals with your fellow business owners…

You could run a product launch like this 3 or 4 times a year, and help your Joint Venture partner’s businesses by promoting their products and services to your prospects and customers during the other months.

The more I think about this, the more excited I get about the whole product launch thing for brick and mortar businesses…

And one final tip: Remember, it IS possible to create a simple product you can use as a valuable bonus in 60 minutes or less, especially if you use audio, do an interview or start with Private Label Rights material.

Here are some examples:

You sell fishing rods. As a bonus, you can offer a report called “The Secrets of Catching Trophy-Winning Barramundi.”

You sell an Italian cookbook (either a physical or digital version). As a bonus, you toss in “Italian Cooking Made Easy, Volume 2.”

The benefit of offering a digital bonus alongside a physical product or service is that you end up creating a “hybrid” product, and the perceived value of your offer becomes much greater than if you just sell the ‘thing’ on it’s own.

If you’d like to learn more about using a product launch for your traditional or brick and mortar business, so you can grow the sales and profits and increase your business’s value, you can do that here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.