Category Archives: Advanced Email Marketing Tactics

How To Use The Product Launch Formula For A Service Business

A little while back I was asked to help a brand new Pet Vacation business quickly generate qualified leads, and using the Product Launch Formula process worked like a charm.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You know, sometimes the easiest way to sell a horse is to simply run an ad that says, ‘Horse for Sale’. Here’s how we used that idea to launch a new service business to profitable within a month.

Working with the owners we created a compelling offer for new customers (they didn’t actually have any current customers yet) which included one free night’s pet accomodation plus some special bonuses like pet toys along with samples of pet products and other related services.

We started running Facebook ads offering this package to people who said they owned pets and who lived within 50km of their business. The campaign started generating leads immediately for less than $1.00 per email subscriber which was extremely cheap at the time.

PRO TIP: The secret most people don’t understand is that offering a Coupon for a free night’s pet accomodation is the same as putting an ad that says, ‘Horse for Sale’ in front of thousands of horse buyers.

Because we called out to a very specific prospect, we were only attracting people who were looking for somewhere safe to leave their pet.

In other words, you are advertising for BUYING INTENT so you attract people who are ready to buy the exact product or service you are advertising.

The Product Launch Sequence

I wrote a simple 4 message Product Launch Content email sequence (no video, just plain text emails) introducing the owners of the Pet Minding centre and sharing their heart-felt back story about how they had come to develop the centre.

Over a few days I introduced each member of the staff and talked about their passion for caring for pets. I also used stories and images to help prospects imagine how much fun their pets would have during their next ‘vacation’.

The upshot of this was in each email we also invited readers to use their Free Night Coupon and the centre was immediately booked solid for weeks in advance. And while people used their Coupon to get one free night, most of the bookings were for between 3 and 14 days at FULL PRICE.

This allowed the centre to become wildly profitable from paid advertising from the FIRST sale, and because they do such a fantastic job of looking after people’s pets, clients have continued to return over and over again ever since so their backend profits are simply breathtaking.

How To Leverage Your Product Launch

The Pet Sitting centre has developed joint venture partnerships will all kinds of businesses selling related but non-competitive products and services, and is profiting from both offering other people’s stuff to their ever growing list of email subscribers, but also having their partners offer their customers a Free Night’s Pet Sitting Coupon.

The centre shares some of the initial booking fees with their partner, and then keeps all of the backend sales and profits for themselves.

This powerful, symbiotic relationship is something any business can replicate with just a little planning, persistence and implementation.

If you would like to know which type of Product Launch gives you the biggest opportunity right now, I’ve developed this short quiz that will help you to decide. Not only will you know where your biggest opportunity lies, but you will receive a personalised Report showing how to use that knowledge to run a Product launch in your own business.

You Can Take The Free Quiz Here

I hope you have found this Case Study helpful, and if you have any questions, please let me know in the comments below.

Warm regards,

Rocky Tapscott

P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Supplement Your Product Launches With Speed & Simplicity

Product launches based on Jeff Walker’s Product Launch Formula process are a great way to generate a bunch of sales, but as you know they can be a LOT of work to pull off successfully.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

And with all the planning, preparation, content creation, and getting the tech right, and then the launch itself taking a couple of weeks or more, getting from idea to cash in the bank can be weeks or even months.

I’ve also seen plenty of people holding Challenges where they present content live for 3 to 7 days (or more) and then make an offer at the end for a higher priced program.

The problem is there’s a lot of moving parts to these as well, and everyone’s busy so getting people to hang around and pay attention day after day is really difficult.

One thing I’ve learned is money loves speed.

And speed loves simplicity.

And over the last couple of months I’ve been using an idea a friend shared with me to make a bunch of sales (over just 3 days each time) using simple bite-sized offers that don’t take a lot of effort to put together.

I put the details here if you’d like to know more.

Hope this helps,

Warm regards,
Rocky

P.S. Each month I work with a small group LIVE over Zoom helping them to validate and perfect their offers to the point where we can close mid to high ticket sales using live chat and email (without any phone calls).

If you’d like more details on exactly how we are doing that, let me know by getting in touch here.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Monetise Your List In Between Your Product Launches

I’ve been asked about the best way to monetise an email list between product launches a few times and I thought I’d share a quick strategy that works very well for just about any business.

Since the beginning of the Pandemic, there is a growing trend of smart ecommerce companies adding sales of digital products to their physical product businesses. The fact is this is a massive, blue ocean opportunity and it’s great to see so many businesses heading in that direction.

Done right, there’s virtually no downside for the business with massive upside allowing them to significantly increase sales and profits with very low overheads, especially when they are selling products as a affiliate.

Most ecommerce businesses don’t realise the value of the asset they have created with their customer databases, and they don’t know how to capitalise on it.

Product Launches Have Their Limits

As you’ve seen from other posts on this site, Product Launches are a very good way to generate big paydays for some businesses that have a solid customer database, although they are a LOT of work.

The other factor is you can’t continually ‘launch’ to the same people because you will burn out your email list and damage the relationship you have with your audience.

So what can you do BETWEEN launches to nurture that relationship while continuing to make profitable sales?

These days I prefer to create simple campaigns consisting of a short message inviting people to raise their hands to let my clients know they are interested in something.

For those who reply I follow up with a couple of messages with questions to qualify them, and if they qualify based on their answers, we make them an offer for the client’s (or even somebody else’s) high-ticket program or SAAS.

Then I finalise sales using email or text chat and get paid based on the results I achieve.

It’s less risky and less stressful than running a product launch, and because we are promoting a high ticket product or service, the profits are usually great.

And the best part is, the people don’t see the first short message as a ‘pitch’ because only those who are interested reply, and it doesn’t upset the rest of your people. That means your regular mailing schedule isn’t impacted in any way.

If you would like to discuss how you might be able to use this strategy in your business to generate high ticket sales even if you don’t have a high ticket program of your own, feel free to get in touch by emailing me at rttgemails [at] gmail.com and I’ll get back to you with all the details.

Warm regards,

Rocky Tapscott
0418 788 482

Your Most Valuable Asset When You Are Running A Product Launch

The most valuable asset you have, especially when you are running a product launch, is your email list.

Period.

Your workers will eventually leave to find better opportunities.

Your marketing will run its course. Marketing campaigns and tactics eventually wear out.

Your products or services won’t be in demand forever. All products and services are eventually replaced or superseded by something else.

If you treat it with respect, nurture the people on it, find out what matters most to them – your list will never fail you and you can never go wrong.

If you want to make your life a heck of a lot easier, never forget that the single most valuable asset you’ll ever have will ALWAYS be your email list.

And you should be spending the bulk of your time growing it, nurturing the people on it, and making irresistible offers that turn those people into repeat customers.

That way, when it’s time for any sort of promotion, from a product launch to a quick sale offer, you people will be happy to hear from you and will respond by buying from you.

Warm regards,

Rocky

P.S. Were you still interested in launching an online business?

Or growing a business you already have?

Over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass.

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Use Email Personalisation to Boost Your Product Launch’s Response

If as we discussed in this post you are segmenting your prospects into different ‘buckets’ based on their needs, goals and desires when they opt-in to your product launch email list, you have a wonderful opportunity to boost your product launch’s response by sending highly personalised email messages to those people that allow you to ‘enter the conversation going on inside their head’ as we discussed here.

And being able to enter that conversation allows you to significantly increase your conversions because you can more closely target what you say to what your prospects’ really want.

The most basic way to customise your messages is to use your subscribers’ name at least once in each message.

That’s because one of the sweetest sounds in the English language is a person’s own name. That’s why personalising an email to your audience using someone’s name can help boost your conversion rates.

But there’s a catch: you need to walk a fine line, because over-using someone’s name can also feel like an invasion of privacy. A person’s name is very personal to them, so if someone uses it a lot, the red flags go up.

Perhaps you’ve experienced this yourself at some point in the past.

When you first meet someone and use your name, that’s acceptable. If they use your name again a little later, you start to feel like you’re building a good rapport. But if they keep using your name, you get those sleezy salesman vibes and it makes you want to get away from the person.

The same goes for your emails that you send to your subscribers. If you use someone’s name once or twice, you build rapport. If you overuse it, the strategy backfires and people feel uncomfortable.

So, with that in mind, let’s talk about the right way (the conversion-boosting way) to personalise emails…

Check Your Email Records

The first thing you should do is check that your subscribers are giving you real first names when they join your list.

Obviously, if someone’s real name is “Jane” and they use the name “Mandy” when they fill out your opt-in form, you’ll have no way of checking if they’re giving you a real name.

Instead, what you’re looking for are really obvious cases of someone giving you a false name. For example, they might use a name like “Mickey Mouse” or “Anonymous” or “Testing” or something along those lines. If it’s obviously fake, then you’ll want to do the following:

• Monitor the contact to see if they’re active. Sometimes a person gives a fake name, but they’re very much interested in your content. That’s perfectly fine (see below for the next step).

If they’re not active – and a re-engagement campaign doesn’t help – the you may remove the entire contact. The person may have signed up just to get a freebie, or if you have a single opt-in system someone else may have signed their friend up for your list.

• Remove the false information. If the person is engaged and seems to be a genuine contact, then remove the fake first name so that it doesn’t show up when you personalize emails.

Note: When you personalise emails, be sure that the content will look okay even if a name isn’t included.

For example: “Hi, [Name].” This looks fine even if the name isn’t included.

Another example: “[Name], what do you think?” This would look odd without the name, because of the comma and not having a capitalized first word.

Which brings us to the next point…

Personalise Once or Twice

As mentioned above, you don’t want to overuse the subscriber’s name. That’s why using it once or twice in an email is generally a good rule of thumb.

Here are three different ways to use it:

• Put it in the subject line. This is a good way to capture someone’s attention when they’re skimming their inbox. E.G., “Do you know this secret [Name]?” (Note: proper grammar says there should be a comma there, but I left it out for times when we don’t have a first name available.)

• Include it in the salutation. E.G., “Hi, [Name]”

• Embed it elsewhere in the content. E.G., “What do you think [Name]?”

Generally speaking, you should use it once in either the subject line or in the salutation. Then use it once more towards the middle or end of your content. When you embed it in content, put the name next to the most important thing you want the subscriber to read. That’s because someone who’s skimming your email will likely see their name in the middle of it, so they’ll stop and read the content surrounding it.

And finally…

Use the Word “You”

While you need to use the subscriber’s name sparingly (which makes it more effective), one word you can use generously to great effect is the word “you.” Whenever you use this word often, it means your content is focused on the reader – and that’s exactly what you want to do to keep readers interested and engaged.

Do this: check how many times you use words like “I” or “me,” and see if you can rewrite those sentences to be centered more on the reader by using the word “you.” Your goal is to say “you”, “your” and “yours” 5 times as much as you say “me” or “I”.

E.G., “I’ll teach my best dieting tips” becomes “you’ll discover the best dieting tips.”

PRO TIP: You can use deep personalisation of your email messages by using a tool such as bucket.io which creates quiz funnels by asking a series of questions and then inserting the options selected by subscribers into your followup messages.

For example, let’s say somebody answers your quiz by saying she is a 50 year old woman who enjoys surfing.

If you were renting holiday apartments near the beach, you could use that information in your messages to say something like:

“Women in their 50’s who enjoy surfing tell us they love the Halcyon apartments because the short walk to the beach saves them from having to drive miles to the beach and find a car park before they can hit the waves.”

This is a very cool feature and once it’s programmed it can run seamlessly in the background sifting and sorting your subscribers, and sending extremely personalised messages to them which are very likely to increase your conversions.

Conclusion

As you just seen, a simple way to boost your conversions both during your product launch and for long afterwards is to use your subscriber’s name once or twice within each email you send. When you’re not using their name, then be sure you’re using the word “you” often to keep the focus on your reader, their problems, and how you can help them solve those problems.

Or you can go all hog-wild and using a system like bucket.io to do deep personalisation of your messages to highly target your messages. Just be careful because the more complex your integrations, the more opportunity there is for formatting mistakes to be made.

Make sure you test your messages by reading them on a variety of browsers and platforms so you know your readers experience is going to be consistent and positive.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Create A Profitable Newsletter That Subscribers Love To Read

Email, and particularly creating a profitable newsletter, is still the killer app that beats every other form of marketing technique in existence. And email is the core reason why Product Launch Formula works so well.

Yes you have other factors such as your pre-launch content, your sales letter or video, and your interaction with prospects in the Facebook comments at the bottom of your launch pages. But the delivery system is what holds everything together. And the main delivery system is still email.

Over the next few posts you’re going to learn about the three things it takes to create a thriving, COVID-19 recession proof business based on email marketing. The posts will be covering 3 core areas:

1. Using compelling content that allows you to build a personal relationship with the people on your list
2. Generating organic and paid Traffic to your website so visitors can join your list
3. How to make irresistible Offers to your subscribers so they want to hear from and buy from you

In particular, we’re going to be looking at how to create content to support those three key areas.

So, with that in mind, let’s jump right into the first key, as you learn how to create a profitable newsletter that your subscribes can’t wait to read. In order to do this, you need to do three things:

1. Create an exciting title and theme
2. Generate compelling headlines and content that delivers
3. Make your content visually appealing and easy to read

Let’s look at each of these three in more detail…

Create an Exciting Title and Theme

Seems like everyone and their brother has a mailing list, which means you won’t get a lot of sign ups if you have a “run of the mill” newsletter. For example, if you tell people to “sign up to learn how to train your dog” that’s not very original. You won’t stand out. And people aren’t going to hand over their precious email addresses for something they’re probably already getting elsewhere.

Instead, you need to create a unique theme and title that catches people attention, gets you standing out from your competitors, and makes people want to join.

How?

One really good way to do this is by creating some sort of proprietary formula or system that you promise to share within your newsletter.

Let’s take the example of the very popular P90x workout system. Their fat-loss system was pretty much the same as everyone else’s. However, what set them apart is that they gave a fresh name to their system: they called it the Science of Muscle Confusion™.

No one else in the industry was using that exact name, which made the workout system stand out and get a lot of attention (even from notable figures such as Michelle Obama and Sheryl Crow). While that’s an example of how they named a program, it’s a great illustration of how you can name your newsletter.

Finally, you can use alliteration to stand out. This newsletter you’re reading now is an example (Three to Thrive). And as with all of these examples, the name matches the focused theme. Instead of talking about everything related to online marketing, this newsletter focuses on the three keys your business needs to thrive.

One final note: once you select your title and theme, then be sure to include this information on your opt-in page. You’ll also want to set expectations on this page, by letting people know what sort of content they’ll get and how often. E.G., “Each week you’ll get a fresh newsletter teaching you how to [get some good result], plus I’ll share with you my favorite resources for [making this process quicker/easier/faster!”

Now the next point…

Generate Compelling Headlines and Content

Your awesome theme and newsletter title compelled people to sign up. Now your next challenge is to get them to open and read your content. You do this by creating compelling headlines (AKA subject lines) followed by content that delivers on those headlines.

Here’s the key: don’t create click-bait titles that don’t match the content. This will disappoint and even upset subscribers, who will stop reading your newsletter and likely unsubscribe.

Instead, create intriguing titles, and then be sure your content creates a payoff.

For example, a title might be something like, “The weird fat-loss trick you’ve never heard of before…”

When readers open up and read the newsletter, they indeed better be reading something that they’ve never heard about before.

Let’s suppose the “trick” isn’t entirely new. In that case, your title might be something like this: “The weird fat-loss trick that really works…”

If your content then shares a trick that is a little “weird” (maybe something not commonly used), but it’s proven to work, then you’ve got good content that matches a compelling title.

You can take this tip and put it to work for you ASAP. Take note that we’ll be talking about how to create compelling content in length in future issues of this newsletter.

So, let’s move on and look at the third key to creating a newsletter people want to read…

Make Visually Appealing Content

The third key to creating a newsletter that your subscribers really want to read is to create visually enjoyable content. Here are tips for doing this:

Utilise White Space

Use short paragraphs, bulleted lists and similar elements to create more white space in your newsletter. This makes it visually appealing and easier to read.

Insert Graphics

Good graphics break up content, which makes it easier to read. They also add value to your content and make it more visually appealing.

Use a Polished Layout/Design

Don’t just send out a plain-text newsletter. Instead, use a responsive layout and HTML to create something that’s visually appealing. Many email service providers offer free templates so you can do this quickly and easily, no tech experience required.

Now let’s wrap things up…

Summary

If you’re looking to create a newsletter that people really want to read (and what marketer doesn’t?), then you need to implement the three keys you just learned about. Namely:

1. Create an exciting title and theme for your newsletter
2. Generate compelling headlines and content that delivers on your headlines
3. Make your content visually appealing and easy to read

If you do these three things, you’ll be well on your way to building a responsive list of eager readers who open (and read!) everything you send them!

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Save Time And Sanity During Your Next Product Launch

If you are preparing to run a Product Launch Formula style launch, there’s no doubt you have a LOT of work in front of you.

But one way you can save yourself HOURS of time, and probably your sanity in the process, is to outsource some of the less-critical tasks to a Virtual Assistant or somebody on Upwork or Fiverr.com

So what sort of things could you potentially outsource to free up your time and mental bandwidth for more important and higher value tasks as your Product Launch gets closer?

Tasks To Outsource For Your Product Launch

Here’s a comprehensive list of the tasks you might want to consider offloading to a VA:

Create a master email Autoresponder Series that follows up with subscribers from the moment they join your launch email list and allows you to send your pre-launch content and open cart messages when they are ready to go
If you are segmenting prospects as they opt-in to your email list, create lead capture pages for each segment of people so they can receive customised marketing messages based on what they told you they were interested in
Create your Lead Magnet or even the pre-launch content that leads to the sale of the product or service you are launching
Do graphic design for a cheat sheet, PDF Guide, Ebook, Report, White Paper or other written materials you are using for your launch
Write well researched, helpful, informative and SEO friendly blog or website posts that presell the products, services or consultations you will be offering
Write and test your launch sales letter or sales video for maximum conversions when the cart opens
Write a press release to generate leads for personal or automated follow up by phone, mail, email, Facebook Messenger or text message before and afterwards
Create a Bot for automated followup on Facebook Messenger to help deliver your prelaunch content and offer
Design your launch website, a blog or other online content to complement the sales process
Install and customise a WordPress script or undertaking other types of website programming
Create the interior design for an Ebook or other PDF documents
Create and edit a pre-selling video and upload it to the major video sharing sites
Create a slide-share presentation highlighting the benefits of product or service, or for another purpose including the training content of your program, or sharable content you can give to affiliates to promote your launch
Turn the slide-share presentation created above into a video or series of videos for distribution as free or paid content
Analyse website data and optimise sales pages or website content for better conversions
Optimise a blog for readability, SEO and conversion of visitors into subscribers and customers
Do comprehensive research for a market and turn that research into a Report to be used to sell a range of products, services or other for projects
Do research into competitors products and services to find a ‘hole’ in the market, an unfilled need others are not targeting, an entirely new market, or a new way of approaching a market to increase sales
Design a logo that embodies the essence of what your business stands for and promotes positive feelings in your target audience
Create a slogan that shares your businesses’ core philosophy in a powerful and memorable way
Create an advertisement to be used online or offline and post the ad where targeted prospects will see it
Launch a Facebook ad campaign to drive traffic, subscribers and sales
Design an eye-catching banner graphic
Find targeted websites to deploy the banner graphic above to generate website traffic, subscribers and sales
Create a rebrandable report your business can use to generate leads, to use in list-swap campaigns, or to give to other businesses so they can earn referral fees or affiliate income by giving it away to their subscribers
Do voiceover narration of blog posts, Guides and Reports to turn them into video content
Research social media hashtags to find out what is trending in the news, then create topical content to attract visitors based on those topics
Grow social media followers by posting valuable content, or by building and moderating a targeted Facebook Group
Launch and manage a contest on Facebook, Instagram or another online platform where prospects congregate
Edit or proof read all of your content to ensure it’s accuracy and readability
Edit long video content into smaller segments and upload these shorter segments to video sharing sites
Tweak Private Label Rights content to make it unique and use it for website content, free or paid reports and guides, or complete products for sale or to give away as subscriber and customer rewards or bonuses
Transcribe multimedia content into either long form transcripts or video captions
Convert an ebook into a kindle book and create a sales system for the book
Turn a digital book into a physical book and list it on Amazon.com. Ensure the physical book offers purchasers to ability to subscribe to an email list to receive bonus materials and offers for related products and services
Design cover graphics for physical and digital books, reports and guides you are offering
Develop an app, a piece of software or a plugin to automate some of the grunt work involved in getting a result from your product or service
Set up an ecommerce platform so your business can make sales and take payments online during your launch
Do a full website or sales system audit and create a report containing recommended changes
Create guest articles around tightly focused topics of interest to prospects and customers
Research and find guest blogging opportunities for the articles above and submit them to sites that accept guest blog posts
Find and schedule guest interviews on Podcasts, Webinars and in other media that targets the businesses prospects and clients
Find and/or recruit Joint Venture partners
Create training materials and re-brandable content for the Joint Venture partners above to help them maximise their sales with the least amount of effort
Plan an overall marketing strategy for the launch and beyond, and then they can help you implement the strategy and tactics
Set up a membership site for customers who purchase during your launch to access their content
Stock the membership site with content and create the follow-up system to allow you to contact members regularly with unannounced bonuses building more trust and loyalty, and offers so you can increase backend sales
Plan your launch sales funnel, then implement and test each element of the funnel to maximise conversions
Research the market and provide keyword research your business can use to increase your reach using Google Adwords or organic SEO traffic
Setup and manage a Google Adwords campaign to drive launch traffic and sales
Participate in relevant online and offline communities as an advocate for your business
Provide reporting on a range of functions and strategies for you to analyse so you can make informed decisions
Create the documentation required for a help desk so customers can get their questions answered promptly and correctly
Be the customer support people for the help desk above
Once your launch is over, create a Udemy course using a cut down version and promote it on and off the platform

So there you have it, a whole range of tasks you could consider delegating to a VirtualAssistant to free you up to do the critical strategic things that only you can do during your next product launch.

I really hope it helps you to save a bunch f time and stress as you roll out your launch using the PLF process.

You can learn more about launching your product or service successfully, including case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the quick Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move.

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed.

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer.

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know…

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

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