Category Archives: Product Launch Formula Training

How To Increase Your Launch Profits With Passive Recommendations

A simple but very effective way you can increase the long-term profits you make from your Product Launch Formula style launch is to promote products (either your own or affiliate products) inside your product.

It’s particularly easy with products that teach people how to achieve a result using a step-by-step process, because there are going to be additional tools and resources they are going to need to complete the steps involved.

Plus your students are going to run into a hundred technology questions and will be asking about all kinds of other stuff as well.

So what’s the best way to go about this?

I think that would be creating a Rolodex of Resources, and positioning it as a BONUS for your launch, because it will truly save your students wasting tons of time on research, and money if they buy the wrong stuff and have to buy something else.

For example, if your course teaches how to build a website and start selling a product, people need:

A domain name
Website hosting
A website theme
Anti-hacking software
An autoresponder or CRM
SEO training or services
Video training or video creation services
Content creation tools or services
A shopping cart service
Product creation training or services
Email marketing training or services

And the list goes on…

Your Rolodex can include recommendations for each one of these products or services, and use your affiliate link for each one. You can even negotiate a special deal with each product’s vendor.

This does two valuable things.

It shows your customers you are truly interested in helping them. And many of these people are going to buy those resources through you instead of going elsewhere to purchase and paying full price.

Promoting related, helpful products like this on the backend can lead to huge time and money savings for your customers, and you making significant back-end profits in addition to the money you make during your launch.

And as a big bonus, you don’t have to give ANY of this additional affiliate revenue (which is 100% pure profit) to your Joint Venture partners or affiliates.

Just another big benefit of launching you own product using the Product Launch Formula process.

If you’d like to learn more about using a product launch to grow the sales and profits for your business, you can do that here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

2 Big Product Launch Benefits Many People Forget About

We’ve been looking at many of the major benefits of using the Product Launch Formula process to release a new product or service in recent articles, but there are two big ones that many people don’t realise.

The first one is that you can create a lot of raving fans who become evangelists for you and your company.

And the second is that even those people who don’t become raving fans often feel a much closer relationship with you because the get to see the ‘real’ you, and see (maybe for the first time) that your really are trying to help them.

As you know, the best customers are those who know, like and trust you. They tend to buy more of your stuff, pay higher prices with less resistance, complain less, and bring their friends and family into your business.

A product launch can help you to identify these awesome customers, and single them out for special attention so they feel even more special.

How do you find them?

One way is to watch the comments people leave for you during your launch. Many of your biggest fans will self-select and raise their hands by writing wonderful comments in the Facebook comments area of your launch blog.

They’ll shout your praises and tell everybody else that you are awesome, often share the results they’ve achieved using your stuff, and sometimes even tell people why they should buy your product or service.

Importantly, you’ll also see a few people raising objections to buying in the comments, and this gives you a chance to address those objections in your future launch videos, in your video sales letter when the time comes, and the emails you send people during the week your launch is live.

You just have to look at the comments on Jeff Walker’s PLF Launch Blog (it may no longer be live depending on when you read this, so I’ve included a small screen shot below – note there were 2047 comments when I took this!)

As you can see, there’s a LOT of interaction and relationship-building going on during Jeff’s launch. Of course you’d have to assume the master of the online product launch is going to have that for his.

But what about you? Honestly, while the numbers will be smaller (especially when you are starting out), you can get the same kind of interaction with your launch when you follow the PLF process.

You can learn more about that process for yourself by watching Jeff’s free video training here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How To ‘Launch’ (Or Re-launch) Your Business In The Wedding Industry

A lot of wedding industry professionals, service providers, retailers and wholesalers ask me how on earth they could possibly do a Product Launch Formula style launch if:

Their wedding business has been around for a while and there’s nothing new to ‘launch’
Their products and services aren’t new, and they have no plans to upgrading or adding to them
They don’t have the budget to include a bunch of additional incentives with their offer to increase it’s perceived value

If you supply goods and services to the wedding market and this is your problem, the secret is to come up with a launch (or actually, a re-launch) plan that includes what Jeff calls a Crushing Offer.

And you do that by adding one or more of these things to what you are currently offering…

A ‘Premium’ version of your product or service that includes additional features the standard version doesn’t
A package that could include, depending on what you supply, things such as videos, printed reports, digital guides, checklists, a personal website, software and/or cheat sheets that show your customers how to get more out of their wedding when they choose your product or service over somebody else
Discount coupons for additional products or services you provide that enhance or complement the main product or service people are purchasing from you
Special offers and discount coupons from OTHER merchants in the wedding industry that give your customers a chance to get a discount or extra services, AND let the other merchants have a new customer referred to them as well

When you offer bonuses like this, it makes it much easier for people to see how much extra value you provide, which can increase the number of people who choose you over any of your competitors.

Let’s look at a quick example

Say you supply Wedding Gowns and you’d like to run a product launch to generate a burst of sales during your slow season.

NOTE: Using a launch like this is a great way to pre-sell a bunch of wedding gowns well before they are required, so you can take a large deposit up-front, have plenty of time to create the gowns, and importantly, lock the customer in so they don’t go elsewhere.

You could approach all of the wedding businesses on the list below and ask them to give you coupons for discounted/free stuff in exchange for you reciprocating and helping them to promote their products and services to your customers as well:

Artificial Flowers
Beauty Therapists
Bomboniere
Bridal Accessories
Bridal Expos
Bridal Gown Boutiques
Bridal Lingerie
Bridal Shoes
Bridesmaids Gowns
Cake Designers
Celebrants
Ceremony Music
Ceremony Venues
Clubs for Receptions
Gown Designers
Disc Jockeys
Dried Flowers
Entertainment Agents
Florists
Function Centres
Grooms Fashion
Grooms Shoes
Hairdressers
Hens and Bucks Parties
Hire Equipment Suppliers
Honeymoon Destinations
Hotels
Caterers
Jewellers
Live Entertainers
Make Up Artists
Master of Ceremonies
Photo Booths
Photographers
Reception Centres
Resorts
Restaurants
Stationary Suppliers
Wedding Transport and Limos
Travel Agents
Wedding Videographers
Wedding Stylists

As you can see from this list, there are plenty of different businesses you could approach to work with.

Oh, and EVERY ONE of these businesses could become your Launch (and ongoing) Joint Venture partner.

That means you could have them sending your pre-launch content to their email subscribers and sharing it on their social media pages. And you could pay them a referral fee for each wedding gown you sell.

PLUS, EVERY single business above can do the same thing with all of the other suppliers on the list.

You are only limited by your ability to work collaboratively with your fellow wedding industry business owners and create win-win deals…

You could run a product launch like this 3 or 4 times a year, and promote the products and services of your Joint Venture partner’s businesses during the other months.

Can you see the potential of this for your wedding industry business?

If you’d like to learn more about using a product launch for your business, so you can grow the sales and profits and increase your business’s value, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

3 More Powerful Benefits Of Using A Product Launch Instead Of Using Hope Marketing

Over the last few posts, we’ve talked about some of the benefits of using the Product Launch Formula process to launch a product or service with a bank instead of a whimper.

We’ve looked at the overall strategy, how to create a Crushing Offer to supercharge your sales, and how to put your list building on steroids by having lots of other people build your list for you.

In this post, we’ll look at 3 more benefits of using the process of ‘launching’ your product instead of going the old way and trying to grow organically which can be long, hard and fraught with risk.

The 3 big benefits we’re talking about are:

Massive Positioning Power
The Product Launch Parachute
Launch Stacking

So let’s look at what these 3 benefits are in more detail.

You always get Massive Positioning Power when you launch because even with a Seed Launch, you are showing your prospects and customers the depth of your skill and knowledge on the topic your product or service is based around.

When you get to your JV launch, you get to spread the word about you and your authority by having a bunch of launch partners send your message to THEIR subscribers and social media followers.

As you can imagine, this gives you massive positioning in the eyes of people who are ideal prospects for you.

The Product Launch Parachute is what Jeff calls the ability of a product launch to survive even the most egregious mistakes and still work really well.

Because you are using a proven process that has a bunch of in-built systems working together, if you miss one, two or even more, the others act as an insurance policies for the overall launch.

So you can miss sending an email, or use the wrong subject line, or have a sales video that is less than spectacular, or have some partners who don’t mail on the right days, or whatever.

Even when a heap of things go wrong, the Product Launch Parachute has a great history of rescuing product launches that with any other system could have ended in disaster.

And perhaps the most powerful benefit of using a launch is Launch Stacking. This is where you go from your Seed Launch, to your Internal Launch, to your Joint Venture Launch…

And then you take the list you built during that process, and launch either the sale product again with different (or the same) partners, OR you launch a brand new product to that nice big list.

This can give you so much momentum that your business never looks back.

If you’d like to learn more about how to get these 3 benefits along with everything else that comes with running a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Using Product Launch Formula To Put Your List Building On Steroids

One of the most powerful (and ultimately profitable) things about using Product Launch Formula is the giant list build you are able to do when you run a JV launch.

You could have 5, 10 or even 20 launch partners all mailing your awesome pre-launch content out to their people, and every one of those people joins YOUR email database when that happens so they can participate in the process.

That means you can grow your list exponentially, while only paying affiliate commissions to your JV partners AFTER their people buy your product or service.

You get to KEEP all of those prospects, and you can sell to them later on.

And while it’s a good idea to pay your JV partners for future sales you make of your products (but you don’t have to), you NEVER have to give those JV partners any of the profits you make from any affiliate sales you make for other people in the future.

All of those affiliate commissions are yours…

Just by way of example, 6 of the top 11 people on Jeff’s Joint Venture Partner’s Leaderboard in his most recent launch – people who have used the PLF process to launch their own products – are now using the big, responsive lists they built during those launches to participate in and dominate the top positions in JEFF’S launch.

How freaken cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about creating a kick-arse launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell more stuff to later on, you can do that here.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Crushing Offer For Your Product Launch Formula Launch

The easiest way to make sure your product launch is a hit with your customers is to go all out and create what Jeff Walker calls a Crushing Offer.

So what is a Crushing Offer?

Here’s what Jeff says about it in his Product Launch Formula Mind Map –

1 – Create an offer so strong it’s almost impossible to refuse. In other words, people would feel like an idiot for not taking you up on it.

2 – Give people what they want, because it makes everything a LOT easier for you

3 – Identify and answer objections during your launch content and forget about using any kind of “hard sell”

The idea is to make your launch offer so compelling that it’s easier for people to say yes than it is to say no.

The thing you’re launching should give your new customers everything they want to solve a problem they’ve told you they have, or achieve an outcome they told you they wanted to achieve.

And as you’ll recall, you learned how to find out exactly what they want by surveying them both BEFORE you started your Seed Launch, and then each week as you rolled out your Seed Launch to get feedback and gauge how your students were going.

That way you know your potential customers are going to be salivating over the prospect of getting their hands on your awesome new product as soon as you release it.

As Jeff says, rather than overwhelming people with a bunch of stuff in an effort to give your product a ‘Thud Factor’, when you find out exactly what people want to buy, and you make them an irresistible offer for it, you don’t have to ‘sell’ them on buying.

They naturally want to give you money to get the solution you KNOW they are after because they told you what it was.

How cool is that?

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Product Launch Formula Videos

How To Get Paid To Create Your Product – The Seed Launch

In this video, creator of the Product Launch Formula, Jeff Walker, walks you through the first launch most people who don’t have a product of their own do, which is the Seed Launch.

This type of launch allows you to test whether the market actually wants what you are thinking of creating, and then get paid BEFORE you even create the product.

Plus because your students help you to create the perfect product that they want to buy, you get a lot more ‘buy-in’.

You can find the step-by-step details of how to create a Seed Launch for your product or service by reading this post.

And If you’d like to learn even more about using the PLF process to get paid to create your own product and sell it using a Product Launch, you can register to do that here.

The Internal Launch – How To Create A Big Payday For Your Business

If you’ve followed Jeff Walker’s Product Launch Formula process and created your product by doing a Seed Launch, OR if you already have products or services and you’d like to increase sales, one of the fastest ways to do that is by using an Internal Launch.

An Internal Launch is a great way to not only generate a burst of sales for your business, but to grow the bond you have with your audience by giving them awesome, valuable content that helps them by actually helping them.

You can find the step-by-step details of how to create an Internal Launch for your product or service by reading this post.

And if you’d like to learn even more about using the PLF process to create an Internal Launch for your business, you can register to do that here.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed Launch and your Internal Launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

You can find the step-by-step details of how to create a big JV Launch for your product or service, and see all the benefits including the massive list building opportunity a JV launch presents, by reading this post.

If you’d like to learn even more about using Jeff Walker’s Product Launch Formula process to run a super profitable JV launch, you can register to do that here.

And if you have any questions, or if you’d like to talk with me about any facet of launching (or re-launching) your own products or services using the PLF process, feel free to get in touch by emailing me at rttgemails [at] gmail.com

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

2. Create Highly Profitable Information Products In 24 Hours Or Less
Creating your product does not need to take weeks or months. My 24 Hour Product Creation Cheat Sheet shows you how to build high value products or bonuses one after the other in 24 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Use An Internal Product Launch Step By Step

An Internal Product Launch is great if you have an existing business and you would like a quick injection of cash while growing your relationship with your prospects ad customers.

It’s the logical next step after you’ve finished your Seed Launch and your product is ready to be promoted to a wider audience.

Or you can learn more about creating a Seed Launch here.

You can use an Internal Product Launch to:

Launch a new product or service to your existing database
Re-launch an existing product or business to generate a windfall of new sales
Launch a new business or line extension quickly instead of taking the slow, painful and expensive path of trying to grow

The Internal Product Launch Quick Steps

Step 1: Create and publish your Sideways Sales Letter

Create a series of Prelaunch Content (PLC) that provides value:

PLC1 – Shows the Opportunity

PLC2 – Paints the Transformation

PLC3 – Gives the Ownership Experience

Most PLC is created with video, but you don’t have to do video. You could use email or blog posts or other types of content.

Not sure if an Internal Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

Step 2: Email your list sending them to your Prelaunch Content

Use a sequence of email messages to share your valuable Pre Launch Content with your subscribers (as discussed in the Product Launch Blueprint).

Also post about your PLC to your social media channels so you get the maximum exposure.

Step 3: Release your Sales Video and start taking orders

This is the fun part. Create a sales video that shares the details of your program and makes what Jeff Walker calls a ‘Crushing Offer’.

A Crushing Offer is one where it’s easier for people to say YES to what you are selling than no.

Some components of a Crushing Offer might include:

Immediate access to the entire training program which includes video, audio and PDF transcripts
Checklists, Cheat Sheets, Calculators, Mind Maps and other tools to help students get the most value from the training
One on one calls with you or somebody on your team (this might be in the platinum package only)
A Private Mastermind group (on LinkedIn, Facebook or inside a community such as New Kajabi)
Regular live calls with you or a team member to have additional training and student’s questions answered
A rock-solid guarantee that removes the risk from the student and puts it all on you to deliver the results you’ve promised

There are plenty of other options for making your offer irresistible. If you’d like my advice on coming up with a Crushing, irresistible offer for your product or service, feel free to get in touch.

And if you’d like to get all the details on how to run a profitable Internal Launch, you should check out this video training.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Category Archives: Product Launch Formula Training

Here’s How To ‘Launch’ (Or Re-launch) Your Business In The Wedding Industry

Let’s look at a quick example

How To Create A Crushing Offer For Your Product Launch Formula Launch

The Product Launch Formula Videos

How To Get Paid To Create Your Product – The Seed Launch

The Internal Launch – How To Create A Big Payday For Your Business

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

How To Use An Internal Product Launch Step By Step

The Internal Product Launch Quick Steps