Tag Archives: product launch formula

Product Launch Formula Masterclass Lesson 3 Replay

Jeff Walker has just finished presenting Lesson 3 of his new Product Launch Formula Masterclass training live, and the replay is ready to watch.

Even though it ran long, people were hanging on until the very end. At 3+ hours in, there were still 1,205 folks watching, and more than 2,000 comments.

And people were RAVING about the Product Launch Blueprint (which you can download here). This is one of the best responses they’ve ever seen for it!

In this lesson, Jeff talks about:

  • The steps you can take to create a lifestyle business (just like he has done)
  • Walks you through the entire product launch process step-by-step
  • Shows how to use “Launch Stacking” to create what he calls “The Circle of Awesome”
  • And much more…

The replay of Lesson 3 has just been uploaded to the Concierge page, so you can go here and binge watch the first three lessons right now (plus get all the downloads, plus get the next lesson when it’s ready)… and it’s all free.

I’d love to hear what you think of Jeff’s Product Launch Masterclass, so please let me know in the comments below.

Chat soon,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Formula Masterclass Lesson 3 + DOWNLOAD

In just a bit, Jeff Walker is going LIVE with Lesson 3 of his brand new Product Launch Formula Masterclass. It’s going to be all about Your Launch Blueprint, and the broadcast is at 4:00 pm Eastern / 1:00 pm Pacific.

Here’s your link to join:

CLICK HERE for Lesson #3 of the Launch Masterclass

Here’s Why This Product Launch Formula Training Is Different

When Jeff first let us know he was planning this live launch, he said he had NO idea how it was going to turn out. He only knew he wanted to do something different to the 3-video product launch he has used in the past to see how it turned out.

It seems he’s onto something, because people are loving it, and the comments have been pouring in (lesson 2 got almost 2,000 comments while he was on the air)…

Not that you have to go as far as Jeff is going here for your product launch. The PLF process is so robust, it works just as well when you use pre-recorded videos, PDF’s, blog posts or even by email.

Anyhow, I’m really looking forward to tonight’s live lesson because Jeff is going to walk us through his Product Launch Blueprint, which basically gives you a step-by-step plan of how to launch your own product, service, or business.

I think the content of this one is going to be as good as than the last two lessons, and with even more actionable ideas you can use straight away.

And make sure you download your copy of Jeff’s Product Launch Blueprint. (You can grab your copy here on the broadcast page).

It’s an all-new downloadable 18-page PDF that takes you through each step of the Product Launch Formula process Jeff is going to be walking us through during the LIVE broadcast.

Print it out now so you can follow along.

Here’s your link to join the broadcast:

CLICK HERE for Lesson #3 of the Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. In case you’re one of those people who scroll right to the end (like me), here’s what’s happening. In a couple of hours, Jeff Walker is going live with Lesson 3 of his Product Launch Masterclass. He’s be covering his Product Launch Blueprint which will show you how to launch your own products service or business step-by-step. You can register to join here.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Download Jeff Walker’s Product Launch Blueprint While It’s Available

If you are thinking about growing your business, and you haven’t downloaded Jeff Walker’s Product Launch Blueprint yet, you should grab your free copy here while it’s still available.

Jeff is currently going through his annual Product Launch Formula launch, and he’s released The Blueprint, which is an all-new downloadable 18-page PDF that walks you through each step of his PLF launch process, as part of his pre-launch content.

The Blueprint and his upcoming Lesson #3 is the most important piece of pre-launch content so far, because he’s basically going to lay out the entire launch strategy he and his students use, and set you up for launching your own product, service, or business successfully.

So if you’d like to attend the next LIVE Masterclass where Jeff Walker walks through the entire Blueprint… including a live Q&A session during the broadcast so you can get all of your questions answered, then register here now.

It’s 100% free to attend – there’s nothing for sale during this Masterclass, but free access will be available for a limited time.

The only thing you need to do is register with your email address on this page (no credit card or any other payment required).

See you on the Masterclass,

Warm regards

Rocky Tapscott

P.S. You might want to print out the PDF so you can take notes throughout the live training. You can grab your copy of the Product Launch Blueprint here.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

3 Profitable Innovations From Jeff Walker’s Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Separate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

DEADLINE: Product Launch Formula registration closes TONIGHT

Jeff Walker is closing down registrations for his Product Launch Formula class in a few hours, and I really hope you’ve found the stuff he shared over the last week or so helpful.

During the last few hours, he’s added some additional bonuses to reward everyone who joins for taking action.

This is a strategy Frank Kern calls “stacking the cool” and it’s something you should always use in your launches as well.

Simply hold some of your best bonuses back until right at the end of your “open cart” period, because it really helps to get people who are kinda on the fence to justify their purchase.

And it works especially well when it’s combined with a hard deadline (like Jeff is doing by closing down registrations tonight).

Now as I mentioned earlier, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

And as a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message letting me know by using the contact form on this site, and I’ll get back to you with all the info on how we can start working together.

Chat soon,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

24 Hour Warning For Product Launch Formula

Jeff’s shutting down his launch for Product Launch Formula in about 24 hours from now.

That means time is running out to get PLF if you can see the benefits of using a “launch” (or multiple launches) in your business.

You can grab your spot here.

I remember back to 2005 when Jeff first introduced PLF. At the time I hesitated because it seemed so expensive, especially when you converted the high $US to my poor old Australian Dollar.

I actually struggled along wasting 2 more years (and sat through the 2016 launch without buying) before I finally bit the bullet and signed up.

The course was way less complete in those days.

And it came shipped to your house in a big cardboard box with videos, audios, binders and stuff.

I went through some of the videos and one workbook, and then did my first half-arsed launch.

I had my best month ever, and doubled my course investment in a couple of weeks selling a $37 product.

Talk about an adrenaline rush.

I was hooked 🙂

Since then Product Launch Formula has gone from a basic set of videos and worksheets to the flagship online program it is today.

And in addition to the core training, you also get three bonuses:

1. Launching Your List – A complete course on how to build and profit from your email list.

2. Jeff’s complete course on Product Creation – This will take you from start to finish and get you your own products if you don’t have them already.

3. PLF LIVE – A 3-day LIVE WORKSHOP with Jeff and all of the other PLF owners, where you get to network, find JV partners, and learn more about implementing the stuff you learn.

You get these extra bonuses if you register, but you need to do it now.

PLF has been responsible for hundreds of millions of dollars in sales for people in virtually every niche you can think of.

You can get it NOW… but it’s coming off the market on Friday at midnight PST.

Check it out and join us here.

Talk soon,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Formula All-Access Pass

Jeff Walker is getting ready to close down registrations for his Product Launch Formula launch in a couple of days.

Before he does, you have a final chance to watch all of his pre-launch videos again (or for the first time if you missed them) here.

There all on one page, and you don’t need to opt in to watch them.

Once the launch is over, the videos will be coming down, so if you want to watch how the inventor of the online product launch launches how own product, check them out again while you still can.

Personally I always use Screenflow to record everything Jeff does so I can go through the videos again later and model them myself (but I’m a bit anal about this stuff LOL)

But you could at least make some notes and take some screen shots of the process for yourself if you want to use this launch process for your own business.

You can check out Jeff’s pre-launch videos for the last time here.

Chat soon,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.