Category Archives: Product Launch Formula Training

Supplement Your Product Launches With Speed & Simplicity

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Product launches based on Jeff Walker’s Product Launch Formula process are a great way to generate a bunch of sales, but as you know they can be a LOT of work to pull off successfully.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

And with all the planning, preparation, content creation, and getting the tech right, and then the launch itself taking a couple of weeks or more, getting from idea to cash in the bank can be weeks or even months.

I’ve also seen plenty of people holding Challenges where they present content live for 3 to 7 days (or more) and then make an offer at the end for a higher priced program.

The problem is there’s a lot of moving parts to these as well, and everyone’s busy so getting people to hang around and pay attention day after day is really difficult.

One thing I’ve learned is money loves speed.

And speed loves simplicity.

And over the last couple of months I’ve been using an idea a friend shared with me to make a bunch of sales (over just 3 days each time) using simple bite-sized offers that don’t take a lot of effort to put together.

I put the details here if you’d like to know more.

Hope this helps,

Warm regards,
Rocky

P.S. Each month I work with a small group LIVE over Zoom helping them to validate and perfect their offers to the point where we can close mid to high ticket sales using live chat and email (without any phone calls).

If you’d like more details on exactly how we are doing that, let me know by getting in touch here.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The First Lesson In The Product Launch Masterclass Is Ready

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Jeff Walkers Product Launch Formula MasterclassJeff Walker has just posted the first lesson of his 2023 Product Launch Masterclass, and right out of the gate, he’s solving a big problem a lot of business owners face – how to generate sales without using high-pressure tactics that make you and your prospect feel like a sleaze bag.

You can check out this lesson – and all the other Product Launch Masterclass goodies – free by registering here.

In the first session, you’ll discover a natural approach to selling that makes it possible to ask for the order in a way that makes your customers THANK you for selling to them.

Yes… really!

If that sounds too good to be true, you’ll love this sleaze-free approach to selling.

ALSO – Jeff will be hosting a bonus LIVE session Wednesday, August 23rd at 4pm Eastern (New York time) – to answer any questions registrants might have about this.

So do yourself a favor and register for the Product Launch Masterclass as soon as you can, so you can catch the first lesson and make the most of the Q&A.

Warm regards,
Rocky Tapcott

P.S. I’m not supposed to be telling you this, but…

There’s a “hidden” bonus waiting for anyone who sticks around till the end of the first video.

Register now so you can find out what it is. 🙂

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Jeff Walker’s Product Launch Formula Masterclass Is About To Begin

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Jeff Walkers Product Launch Formula MasterclassThis years Product Launch Formula Masterclass is about to begin, and it’s going to be even better than it has in the past, for a bunch of reasons.

This is Jeff Walker’s big, free, only-happens-once-a-year training where he walk you through launching your online course, membership site, or coaching program. And this year it’s “AI-enabled”, so it’s more timely than ever…

What’s Covered In The Product Launch Formula Masterclass?

Whether you are just starting out and you only have the barest seed of an idea (or even no idea for an online business yet) or an experienced business owner, Jeff will show you his time-tested approach to creating near-instant momentum and sales with your next offer.

And how Artificial Intelligence can make it even easier for you to get your program completed, run your launch, and start making sales.

This year Jeff’s main focus has been to create the tightest, most powerful version of the Product Launch Formula Masterclass yet. The training will allow you to take what you learn and jump straight into creating your own Product Launch.

You’ll be making progress right from the start, and Jeff is also including a bunch of extra bonuses, including downloads, case studies, and Q&A sessions, in case you’re keen to go extra deep.

You can register for the Product Launch Masterclass training here before the first session on August 21st and the entire Launch Masterclass (including all the bonuses) are yours absolutely free..

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Monetise Your List In Between Your Product Launches

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I’ve been asked about the best way to monetise an email list between product launches a few times and I thought I’d share a quick strategy that works very well for just about any business.

Since the beginning of the Pandemic, there is a growing trend of smart ecommerce companies adding sales of digital products to their physical product businesses. The fact is this is a massive, blue ocean opportunity and it’s great to see so many businesses heading in that direction.

Done right, there’s virtually no downside for the business with massive upside allowing them to significantly increase sales and profits with very low overheads, especially when they are selling products as a affiliate.

Most ecommerce businesses don’t realise the value of the asset they have created with their customer databases, and they don’t know how to capitalise on it.

Product Launches Have Their Limits

As you’ve seen from other posts on this site, Product Launches are a very good way to generate big paydays for some businesses that have a solid customer database, although they are a LOT of work.

The other factor is you can’t continually ‘launch’ to the same people because you will burn out your email list and damage the relationship you have with your audience.

So what can you do BETWEEN launches to nurture that relationship while continuing to make profitable sales?

These days I prefer to create simple campaigns consisting of a short message inviting people to raise their hands to let my clients know they are interested in something.

For those who reply I follow up with a couple of messages with questions to qualify them, and if they qualify based on their answers, we make them an offer for the client’s (or even somebody else’s) high-ticket program or SAAS.

Then I finalise sales using email or text chat and get paid based on the results I achieve.

It’s less risky and less stressful than running a product launch, and because we are promoting a high ticket product or service, the profits are usually great.

And the best part is, the people don’t see the first short message as a ‘pitch’ because only those who are interested reply, and it doesn’t upset the rest of your people. That means your regular mailing schedule isn’t impacted in any way.

If you would like to discuss how you might be able to use this strategy in your business to generate high ticket sales even if you don’t have a high ticket program of your own, feel free to get in touch by emailing me at rttgemails [at] gmail.com and I’ll get back to you with all the details.

Warm regards,

Rocky Tapscott
0418 788 482

Jeff Walker’s Product Launch Masterclass Lesson 3 Is Ready

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The replay for Lesson #3 of Jeff Walkers Product Launch Masterclass is up and ready to go, and you’re not gonna wanna miss this it because this one is about one of the most critical moments of any launch – Making the Sale.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

In Lesson 1, you learned all about the Sideways Sales Letter, but what do you do after you’ve released all of your awesome Prelaunch Content?

Well… that’s when you make your offer, start taking orders, and get paid. 🙂

This is called Open Cart. And, as you can probably imagine, it is a super exciting time in your launch. It’s also a time when a lot of people tend to make mistakes that cost them sales.

That sucks, and you don’t want it to happen to you. That’s why Jeff is going to show you the right way to transform the value you’ve delivered into sleaze-free sales, including:

  • The Open Cart Sequence – including how often you should email, how to do it, and what you need to say every step of the way…
  • How to keep your audience engaged and excited from the time you open your cart to the time you close…
  • The single most important mental trigger you can use to maximize sales during your Open Cart (in my experience this one mental trigger can DOUBLE your sales!)…
  • And LOTS more.

If you’ve ever felt hesitant or nervous asking for the sale… you won’t after this lesson.

You can catch the replay of Lesson 3 of Jeff’s Product Launch Masterclass here.

I know you’re going to love the seamless way Jeff teaches you to transition from teaching to making an offer.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 2 Of The Product Launch Masterclass Is Today

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The second live lesson in Jeff Walker’s Product Launch Masterclass is happening today, and you can register for the event here.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Lesson Two in the Launch Masterclass is all about the three primary types of launches:

  • The Seed Launch
  • The Internal Launch, and
  • The Joint Venture (JV) Launch

…and which one is right for you based on where you are in your business.

If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Seed Launch is how you can co-create a a product with your audience so you come up with the perfect product they are desperate to buy from you.

You can do a Seed Launch with NO LIST and NO PRODUCT to start with and use that launch to create an entirely new business from scratch.

It’s also great for people with existing businesses who have an idea for a new product or offer, because you can test the market to make sure there is demand, and get paid before you create the product.

Jeff will cover the Internal Launch, which is the go-to strategy where you launch to your own email list with a Sideways Sales Letter (you can think of it as Jeff’s bread-and-butter launch…)

And you’ll also learn about the Joint Venture (or JV) Launch is where you get maximum leverage by working with partners – it’s an advanced technique, but it’s like pouring more fuel onto a fire.

Here’s your link to register for the Lesson 2 live broadcast.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Product Launch Masterclass Lesson 1 Replay Is Up

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The first live session of Jeff Walker’s Product Launch Masterclass was a huge win. There were more than 7900 comments and the interaction was fantastic.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

In the Live session Jeff covered:

– The concept of the “Sideways Sales Letter”, how it has revolutionised online marketing, and why now is the time to put it to work in your business

– Some of the most powerful mental triggers you can plug into your Prelaunch Sequence so your offer magnetically attracts more of your ideal customers and clients

– The type of content you should include (and what NOT to include) in your launch videos for maximum impact

– How to find the perfect amount of content to share so your audience thanks you for all the value you’ve given them while they’re snapping up your offer (if you ever feel like you’re “giving away the farm”, you’ll love this!)

… and much more!

It was great to see so many people staying on the broadcast until the “Super Secret Segment” that started right at 3 hours and 26 minutes in. Amazing.

By the way, there’s going to be a Super Secret Segment in Jeff’s second broadcast as well, so you might want to hang around for that because these juicy extras are not included in the replays.

The replay of the first session is up now and you can watch it here. Once you hit that link and opt-in you’ll be taken to the “Concierge Page” where you’ll be able to watch the replay.

I hope you find the Product Launch Masterclass helpful as you prepare to launch (or relaunch) your product or service.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How A Product Launch Can Set You Up For Life

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It doesn’t matter what you sell or where you live, a Product Launch can help you to grow your sales, profits and impact in a way that can set you up for life.

Here’s an example of how the process might look:

Step 1 – Learn Launch Strategies – Go through the Product Launch Formula Masterclass to learn the basics of using pre-launch content (The Sideways Salesletter), the mental triggers that influence people to lean in to your message and be more receptive to what you offer them, and much more.

Regardless of what you sell, use what you learned to improve your offers and turn them into a ‘hell-yes no-brainer’ offers that people can’t refuse.

Some examples of how to create better offers could include:

  • Offer a way for customers to pay using instalments or some form of vendor financing
  • Offer a performance guarantee to remove the risk from customers and place it on you
  • Create Video Tutorials to give customers ideas for getting the most out of your products or services
  • Give them Checklists, Guides and Planning Tools
  • Create Cheat Sheets so they can get answers to common questions answered quickly
  • Create a private members area or Facebook group (great for add on sales)
  • Invite customers to attend Live ‘Ask me anything’ calls
  • Offer Certification in using your products or services for high level users
  • Host your content on a Gamification Platform such as Xperiencify to make working with you addictive

Once you have maximised your sales and profits using these ideas, you could then go on to…

Step 2 – Create an Information Product – Use your knowledge and experience with your business to develop information products that help other business owners to replicate what you have been able to do. You will be able to sell or license these products for a one-time fee or an annual license fee using a…

Step 3 – The Seed Launch – Run a Seed Launch to have your audience co-create your information product so it includes everything they need to know and nothing they don’t want. Include some or all of the elements mentioned above to enhance your offer and make it as irresistible as you possible can. You can learn more about the Seed Launch here.

Step 4 – The Internal Launch – As soon as your information product is ready to go, run an Internal Launch to offer it to your entire audience. Again you’ll be using the Sideways Sales Letter and the other strategies you’ll learn in Jeff’s Product Launch Masterclass. And you can learn more about Internal Launches here.

Step 5 – The JV Launch – Find some Joint Venture partners and use the Product Launch Content (PLC) you created to run your Internal Launch to run a JV Launch. You’ll get a huge lift in profits while you are quickly building your email list as your JV partners mail your PLC to their subscribers and they all join your list.

Step 6 – Rinse and Repeat. You can work through this process every year or even more often and your launches can get bigger and more profitable each time as your skill and audience grows.

Just a few rotations of this Product Launch ‘Flywheel’ will have your business humming on all cylinders, and has the potential to set you and your family up for life.

The Product Launch Masterclass

To help you fast-track this process, Jeff Walker is about to put on his wildly popular once-per-year FREE Product Launch Masterclass…

It’s a game changer for your business (whether you’ve started it yet or not), and the best part: it’s completely free.

Since 2005, more than a million people have gone through his launch workshops – and the success stories are legendary.

This is a LIVE Masterclass (and he’s even answering questions live) – so it’s going to be like taking an already roaring fire… and adding jet fuel.

There’s never been a better time to grow your online business. If you’ve been looking for a way, you won’t want to miss this one:

You can register for the Product Launch Masterclass here.

There’s just one catch. The entire training is going to be delivered LIVE… There will be recordings available, but only for a limited time. So you need to sign up and get registered now:

Register for the Product Launch Masterclass here.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.