Tag Archives: jeff walker plf

Put Your Business Growth On Autopilot With An Evergreen Launch

One of the beautiful things about the Product Launch Formula process is that once you’ve done your Seed Launch, your Internal Launch and your big JV launch (or even any of them), and you’ve perfected the process of turning cold visitors into customers, you can put your business growth on autopilot by creating an Evergreen Launch.

An Evergreen Launch is a great way to generate a large, ongoing profit stream from assets you only had to create one time. All that’s required is a constant stream of traffic into the front of your launch funnel, and sales will continue to come out of the back end.

Here’s the details of running your Evergreen Launch…

So as I mentioned, an Evergreen product launch is how you take a one-time product launch and turn it into an ongoing, recurring process. As people subscribe to your email list, they will go into a product launch shortly afterwards and be introduced (some might say indoctrinated into) your world. Even a very simple launch sequence will vastly outperform any type of what Jeff Walker calls “hope marketing”.

The basic steps are: run a product launch using the format Jeff teaches in Product Launch Formula, and then leave the product or service on the market so it’s available any time. Another way you can do it is to do a launch, take the product off the market for a period of time, and then relaunch it every so often.

An important thing to note is that there’s no one right way for everyone to use this. You can have multiple products and be using multiple different strategies. You don’t have to get everything perfectly right for this to work.

With an Evergreen Launch, new subscribers will start going through your product launch content maybe just 3 days after joining your list. So within 10-15 days, you are going to find out whether it converts or not, and you can make adjustments accordingly.

One thing to remember is that if you’re trying to do an Evergreen Launch with JV partners, it can be tough to motivate your partners to continue promoting. Their mailing calendars are typically full with JV Launches, so the chances of them wanting to promote for you on an ongoing basis are lower.

One way this can work is if you can get JV partners to add your launch sequence to their automated email followup sequences. That way your traffic AND sales from them will be evergreen, as long as your sequence keeps converting for them.

You can learn more about setting up an Evergreen Launch in Jeff Walker’s Product Launch Formula.

Talk soon,

Rocky Tapscott

P.S. Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

The Fastest Way To Build A List Of Targeted Prospects Without Paying For Traffic Up Front

As Frank Kern says on his website’s home page (screen shot below), “The Most Dependable And Consistent Way To Generate Wealth Is To Turn Advertising Into Profit.”

Frank Kern Home Page

This is so true, and if you can develop an offer that allows you to generate a large number of leads while breaking even or make a small profit on the front-end, you have the opportunity to create an extremely profitable business by monetising the back-end.

For many small businesses, the problem is coming up with an advertising campaign that can do that after factoring in all of your customer acquisition costs.

One proven way (although obviously it’s not suited to every business) is to do a product launch.

Here’s why…

1. When you launch a new product or service using techniques such as email sequences and video, you create an enormous amount of buzz, authority, and social proof for you and your business.

And by turning the release of your product or service into an Event like this, you are also benefiting from a range of powerful mental triggers including:

  • Reciprocity
  • Anticipation
  • Proof
  • Community
  • Interaction and conversation
  • Scarcity

2. By recruiting JV partners and affiliates to send you traffic, you only pay a commission for sales after your affiliates have made them. You usually don’t pay for all the leads you generate (more on this below).

Of course you’ll have to do some preliminary testing to make sure your launch is going to convert for your affiliates. This is where a Seed Launch and an Internal Launch will set the scene for a profitable JV or partner launch.

A Seed Launch only requires a very small email database to succeed, and allows you to get paid to create an information product that contains the exact training and insights the people in your market want to buy (because they helped you to create it).

And an Internal Launch lets you create your pre-launch content, develop a killer offer, and test your systems in a low risk environment (your prospects and customers will be more forgiving of minor mistakes you might make).

Once you’ve developed your product and tested your systems using your existing email database of prospects and customers,, you can confidently roll out your JV launch with selected partners.

3. A product launch allows you to do a massive list-build of targeted prospects who can buy from you again in the future.

Your JV partners all mail their email lists and send their subscribers to your optin page so you can send your pre-launch content to their people.

You get to keep this list of prospects after the launch is over, and that means you can go from a few hundred or a few thousand people on your personal list, to potentially tens or hundreds of thousands of people in a very short period of time.

Here’s an example from a recent launch of how Peter Diamandis generated over $430,000 in sales, 46,000 new leads, and 18,350 books sold (here’s a link to the article).

Product Launch Sales Funnel

Want some proof that this list building technique works?

In Jeff’s recent PLF launch, the JV leaderboard for the lead generation contest was dominated by people who had ALL recently completed launches of their own…

In fact SIX of the top 11 people on Jeff’s JV Leaderboard had recently launched their own products, and are now using the lists they built during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a list of targeted prospects you can sell to later, you can do that here.

If you have any questions, let me know in the comments below.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed launch and your Internal launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

If you’d like to learn more about using the PLF process to run a super profitable JV launch, watch these videos.

Warm regards,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Boost Your Product Launch Profits By Selling Affiliate Products

As you will have seen in Jeff’s Product Launch Formula training and in this article on running a Seed Launch, creating your own products, and then using a launch to release it, is the most reliable way to continue earning a great income.

But that’s only part of the story…

As we’ve talked about in the JV Launch post, one of the biggest benefits of a launch is the huge list-build you can do. When you have a group other people (your JV launch partners) sending you their best subscribers and those people are joining your email list, that gives you an incredible advantage both immediately and in the future.

The JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch shows that6 of the top 11 people on the leaderboard were dominating JEFF’S launch using the lists they built during their own launch. It’s proof that promoting affiliate products successfully can be a slam dunk once you’ve launched your own product.

Pretty cool eh?

So what these people are doing is what’s called an Affiliate Launch.

It’s not really discussed in the free training, but what it entails is using a sequence of email messages (often supplied by the merchant you are promoting) and ‘launching’ an affiliate product, even if that product has been around for years.

You use the same mental triggers to generate an incredibly high response.

Some of those triggers include:

  • Reciprocity
  • Anticipation
  • Social Proof
  • Proof
  • Community
  • Interaction and Conversation
  • Scarcity

…all interwoven into an event-based marketing promotion.

In the case of Jeff’s launch, the product is only available for a few days each year, so the scarcity for the product itself is real.

But you can still create the same scarcity for a product or service that is available all year by offering limited-time bonuses during your Affiliate Launch, and then removing the bonuses after the event is over.

Very cool…

If you’d like to learn more about building a great big list of very targeted prospects you can promote affiliate products to in the future by using a product launch, and then step-by-step how to do an Affiliate Launch, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How To ‘Launch’ (Or Re-launch) Your Business In The Wedding Industry

A lot of wedding industry professionals, service providers, retailers and wholesalers ask me how on earth they could possibly do a Product Launch Formula style launch if:

  1. Their wedding business has been around for a while and there’s nothing new to ‘launch’
  2. Their products and services aren’t new, and they have no plans to upgrading or adding to them
  3. They don’t have the budget to include a bunch of additional incentives with their offer to increase it’s perceived value

If you supply goods and services to the wedding market and this is your problem, the secret is to come up with a launch (or actually, a re-launch) plan that includes what Jeff calls a Crushing Offer.

And you do that by adding one or more of these things to what you are currently offering…

  • A ‘Premium’ version of your product or service that includes additional features the standard version doesn’t
  • A package that could include, depending on what you supply, things such as videos, printed reports, digital guides, checklists, a personal website, software and/or cheat sheets that show your customers how to get more out of their wedding when they choose your product or service over somebody else
  • Discount coupons for additional products or services you provide that enhance or complement the main product or service people are purchasing from you
  • Special offers and discount coupons from OTHER merchants in the wedding industry that give your customers a chance to get a discount or extra services, AND let the other merchants have a new customer referred to them as well

When you offer bonuses like this, it makes it much easier for people to see how much extra value you provide, which can increase the number of people who choose you over any of your competitors.

Let’s look at a quick example

Say you supply Wedding Gowns and you’d like to run a product launch to generate a burst of sales during your slow season.

NOTE: Using a launch like this is a great way to pre-sell a bunch of wedding gowns well before they are required, so you can take a large deposit up-front, have plenty of time to create the gowns, and importantly, lock the customer in so they don’t go elsewhere.

You could approach all of the wedding businesses on the list below and ask them to give you coupons for discounted/free stuff in exchange for you reciprocating and helping them to promote their products and services to your customers as well:

  • Artificial Flowers
  • Beauty Therapists
  • Bomboniere
  • Bridal Accessories
  • Bridal Expos
  • Bridal Gown Boutiques
  • Bridal Lingerie
  • Bridal Shoes
  • Bridesmaids Gowns
  • Cake Designers
  • Celebrants
  • Ceremony Music
  • Ceremony Venues
  • Clubs for Receptions
  • Gown Designers
  • Disc Jockeys
  • Dried Flowers
  • Entertainment Agents
  • Florists
  • Function Centres
  • Grooms Fashion
  • Grooms Shoes
  • Hairdressers
  • Hens and Bucks Parties
  • Hire Equipment Suppliers
  • Honeymoon Destinations
  • Hotels
  • Caterers
  • Jewellers
  • Live Entertainers
  • Make Up Artists
  • Master of Ceremonies
  • Photo Booths
  • Photographers
  • Reception Centres
  • Resorts
  • Restaurants
  • Stationary Suppliers
  • Wedding Transport and Limos
  • Travel Agents
  • Wedding Videographers
  • Wedding Stylists

As you can see from this list, there are plenty of different businesses you could approach to work with.

Oh, and EVERY ONE of these businesses could become your Launch (and ongoing) Joint Venture partner.

That means you could have them sending your pre-launch content to their email subscribers and sharing it on their social media pages. And you could pay them a referral fee for each wedding gown you sell.

PLUS, EVERY single business above can do the same thing with all of the other suppliers on the list.

You are only limited by your ability to work collaboratively with your fellow wedding industry business owners and create win-win deals…

You could run a product launch like this 3 or 4 times a year, and promote the products and services of your Joint Venture partner’s businesses during the other months.

Can you see the potential of this for your wedding industry business?

If you’d like to learn more about using a product launch for your business, so you can grow the sales and profits and increase your business’s value, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Crushing Offer For Your Product Launch Formula Launch

The easiest way to make sure your product launch is a hit with your customers is to go all out and create what Jeff Walker calls a Crushing Offer.

So what is a Crushing Offer?

Here’s what Jeff says about it in his Product Launch Formula Mind Map –

1 – Create an offer so strong it’s almost impossible to refuse. In other words, people would feel like an idiot for not taking you up on it.

2 – Give people what they want, because it makes everything a LOT easier for you

3 – Identify and answer objections during your launch content and forget about using any kind of “hard sell”

The idea is to make your launch offer so compelling that it’s easier for people to say yes than it is to say no.

The thing you’re launching should give your new customers everything they want to solve a problem they’ve told you they have, or achieve an outcome they told you they wanted to achieve.

And as you’ll recall, you learned how to find out exactly what they want by surveying them both BEFORE you started your Seed Launch, and then each week as you rolled out your Seed Launch to get feedback and gauge how your students were going.

That way you know your potential customers are going to be salivating over the prospect of getting their hands on your awesome new product as soon as you release it.

As Jeff says, rather than overwhelming people with a bunch of stuff in an effort to give your product a ‘Thud Factor’, when you find out exactly what people want to buy, and you make them an irresistible offer for it, you don’t have to ‘sell’ them on buying.

They naturally want to give you money to get the solution you KNOW they are after because they told you what it was.

How cool is that?

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Understanding The Strategy Behind Product Launch Formula

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

  • Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)
  • Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)
  • Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart
  • Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Do A Seed Launch Step By Step

As Jeff Walker teaches in his Product Launch Formula training, the first launch you should do if you don’t have a list or a product is a Seed Launch.

The Seed Launch is AWESOME if:

  • You’re just starting out and you don’t have a list or product.
  • You’ve got an existing business and you want to test out a new idea.
  • You want to get paid before you actually create the product.
  • You’re a “perfectionist” and you’re having a hard time ever finishing your products.

Here are the quick steps you’ll be taking in your Seed Launch

Step 1: Gather your initial Seed list

Start to gather a small Seed List with a simple squeeze page to collect email addresses in exchange for a Lead Magnet or some premium content

Send a personal email to everybody you know telling them you are starting a newsletter on ______ topic,and asking them if they’d like to receive it.

Publish or post ideas related to your topic on social media channels including groups related to your niche market.

Once you’ve gathered 100 email addresses, continue to Step 2.

Step 2: Put together a simplified Sideways Sales Letter

See video 1 in this series if you need a refresher on the Sideways Sales Letter.

Your simplified Sideways Sales Letter doesn’t have to be fancy, and it doesn’t have to be video… it can be a series of emails or social media posts.

Make an offer for a series of 3-7 group coaching calls where you deliver your content on a one-to-many format.

Step 3: Deliver your content over a series of webinars or teleseminars

Split your topic area into a series of sub-topics, and teach one for each call.

Before the first call, send out a super-short survey to find out the top questions on that sub-topic so you know what your students want to know the most.

Use the survey responses to plan what you need to cover on the first call.

Repeat the surveys after each call asking what additional questions they have on the upcoming sub-topic. Use the questions to plan the call.

Record everything, get it transcribed, and package your recordings and transcripts into a product.

Then you’re ready to do an Internal Launch to the people on your email database who didn’t participate in your Seed Launch training.

To learn more about how to do your Seed Launch, watch this training video from Jeff Walker.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.