Tag Archives: jeff walker product launch formula

5 Ways You Can Create A Product To Launch In 60 Minutes Or Less

Product Launch Formula StrategiesCreating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

2. Create a report using a speech recognition software (like Dragon Naturally Speaking.)

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Totally Irresistible Offer For Your Next Product Launch

Since I started doing product launches in 2007 (after grabbing Jeff Walker’s Product Launch Formula course), people have been asking me questions that basically boil down to this:

“I’m about to launch a new product (or service), but I’m not sure if I have created an offer that’s irresistible enough to convert. How can I improve my offer to make it irresistible, without spending a lot of time and money coming up with additional products or bonuses.”

Let’s use an example to demonstrate how you can do this easily and inexpensively.

Let’s say you’ve got a video training program that shows people how to launch their own product.

Your core program includes 10 videos that show how to find out what people want to buy, how to create the course content so it educates and inspires, how to create and implement a marketing system, and how to make sales of related products and services on the backend.

Now in the past, the goal has been to try to increase the value of a product by adding what they call ‘thud value’. That meant the more ‘stuff’ you included with your offer, the higher the perceived value you were offering.

And even now, a lot of people are tempted to throw in a range of additional, unrelated ‘bonus’ products or services, that while valuable in their own right, can distract your customers from the core outcome they are after, which is to launch a product or service of their own.

The problem is that these days, people have less time to go through all of that additional stuff. Most of us want to quickly learn shortcuts or ‘hacks’ we can use to get results fast.

So products with lots of moving parts, or that require a lot of time to consume or understand, are often seen as LESS valuable than products that help us get results quickly, with less time spent learning the ropes.

So to quickly increase the value of a product like this, without overwhelming your customers with irrelevant ‘stuff’ just because you are trying to add ‘thump value’, you should add components that complement the original, core training in some way.

Some product launch upgrade examples are:

  • Transcripts and MP3 Audios – Some people prefer to read or listen to audio files while they are working out or travelling, so giving people all three types of content (video, audio, and written) is a proven way to add value, without spending a lot of additional time or money. Just have somebody convert your videos to audio, and transcribe your audios into PDF documents, and you’re all set.
  • Checklists, Worksheets and Spreadsheets – Include these for each stage of the product launch process. Information is great, but when you add in “take action” tools to help people apply the information you are giving them, you are helping then achieve the result they are after more easily.
  • Mind Maps – Because not everyone thinks about information in a linear way, some people can grasp a complex concept easier if it’s presented in the form of a mind map or flow chart.
  • Personal Coaching – Including some type of personal or group coaching to help people when they get stuck has an incredibly high real and perceived value. This can be text-based coaching, such as via email, Skype or phone based. Or it can be group coaching via Webinars or Teleseminars.
  • Live Events – Live events have a very high perceived value and are a great way to bookend a high-ticket product. In other words, you could start your product delivery off with a live Seminar, or you could hold a live Seminar at the end of the program to give participants additional insights, help, advice and coaching.
  • A Private Mastermind Community – Including a private Facebook group where members can interact, chat, ask and answer questions and network together is a proven way to give your customers significantly more value.

By creating additional resources like this and including them as part of your product when you launch, you can substantially increase it’s value without overwhelming your new students with a bunch of extra, unnecessary content that distracts them from the critical path of achieving the results they are looking for.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Never Launch A Product Or Service If It Doesn’t Have This Critical Factor

Product Launch Formula USPBefore you use a product launch to release your next product or service, it’s very important that you take the time to develop a USP or a “unique selling proposition” for it so you can quickly differentiate what you are offering from everything else in the market.

A USP is short statement that tells your prospects how the product or service you are about to launch is different and better than anything your competitors are offering.

You have to explain to your potential customers why they should buy this product, over every other alternative available to them, including doing nothing.

Here are some factors around which you can base your USP:

  • A strong guarantee.
  • Superior durability.
  • Unsurpassed dependability.
  • The lowest price.
  • The highest price.
  • Customer service.
  • What you are offering is made or supplied in a special way.
  • You are specially qualified to offer the product or service in a way nobody else can.
  • Your business was first in it’s category or the first with this innovation.

And so on.

The point is, look for the benefits and results that appeal to your customers.

The critical question to ask yourself when coming up with your USP is this:

How will buying your product or service transform the lives of the people who buy it?

Example: The car rental company Enterprise has the USP, “We pick you up.”

There may be other rental companies that pick their customers up, but Enterprise was the first one to advertise the fact and use it as their USP.

And this USP is indeed a good reason for prospects to choose Enterprise over the other rental companies because it saves the user time and money, and it’s much mrs convenient for them.

I know of a Pet Care Facility that lets customers drop their pets off and any one of a number of local vet surgeries when they are going away, and they’ll pick up the pets in a specially fitted out “Pet Transfer Shuttle” at no cost to the pet owner.

They are the only company that does this in our local area, and even though they are fairly new, they are constantly booked out.

How could you develop a gold-standard USP for your next product launch that your competitors simply can’t compete with?

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why You Should Segment Your Optins BEFORE Your Product Launch

One of the easiest things you can do to make more sales during your next product launch is to segment your optins BEFORE they join your email database.

That way you can send very targeted email messages to each group, based on what they told you they were most interested in.

Here’s an example from a recent launch I participated in. You can see in the screen-shot below that people were segmented into three groups:

  1. I’ve never really used online marketing but I can see the value in it.
  2. I’ve played around with marketing online but haven’t fully committed to it.
  3. I use online marketing but am not getting the results I want.

Product Launch Lead Segmentation

This segmenting process allows you to send people to THE SAME launch content, but change the context they see that content in.

As an example, you can use an email message to introduce the first pre-product-launch video to people who have never used online marketing (Group 1) by saying:

In your first video, you’ll see how powerful online marketing for your business, and why you really can’t ignore the opportunity it presents any longer. You can watch the video by visiting this page.

The email sequence for Groups 2 & 3 (people with some or lots of experience) would contain different messaging to reflect their experience and worldview.

This way, you can get maximum leverage from the same product launch content by talking to potential customers in a language that resonates with them.

I hope this helps you to see the potential of segmenting your prospects and customers into different groups based on their needs and experience.

Also, I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Single Biggest Product Launch Mistake (And How To Avoid It)

Product Launch Formula ReviewOne of the biggest mistakes business owners make before they launch a new product or service is not doing enough market research to find out what people truly want to buy.

That’s why the first rule for any Product Launch is this: Find Out What Your Customers REALLY Want

There’s simply no point in creating and launching a product that nobody wants to buy. Most business owners do at least some market research during the start up phase of their business.

But after that, it’s easy to get sidetracked. Sometimes many of us are in a hurry to get things out there, which means we launch products and services without ever really seeing if the market wants or needs them.

You see, some of the easiest money you’ll ever make is when you create or source products and services that hordes of people your market are ALREADY buying.

Then all you have to do is create a similar product (no copying or staling of course!) and put it in front of your prospects and customers. And the best way to do that is by using a product launch.

So how do you find out what your market is already buying?

There are a number of ways, but here’s two of the best:

Survey your existing prospects and customers and ask them what their biggest ________ problem is right now.  Just enter the type of market you serve where I’ve put __________ and ask them.

And when your people tell you what their biggest problems are, find the most pressing, or the one with the largest number of of people experiencing it, and then create or source and launch a product or service to serve that need.

The second way is to run a search in the Amazon.com marketplace for your general keyword (like “gardening”), and sort by “bestselling” products. If you see a few similar products dominating the first few pages of results, that’s a pretty good sign that the product is popular.

Bonus product launch tip: Another way to find out what’s hot is to follow the money.

Marketers don’t pour advertising dollars into products that aren’t selling. So look at pay per click ads on Google, ads in your local newspaper, ads in niche magazines, banner ads on big sites and similar paid advertisements to see what’s being sold.

Once you’ve found the perfect product or service idea based on what people in your market are clamouring to buy, create or source it and launch it to the starving crowd. And sit back and watch the money go into your bank account…

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Review – What’s It All About

Click here for the Product Launch Formula Site

This is our detailed Product Launch Formula Review.  If you’re looking for the official Product Launch Formula site of Jeff Walker, click the link below:

Product Launch Formula – Official Site

 So What’s Product Launch Formula All About?

Product Launch Formula is a coaching program that was originally created by Jeff Walker in around 2006, after he realized there had to be a better way to sell products and services than was currently being used at the time.

He created Product Launch Formula to help all kinds of businesses in increasing their sales and profits by turning typical run-of-the-mill product promotions into ‘Events’ that generated buzz and social proof around the product being promoted. In the program teaches you how to use what he calls his ‘sideways salesletter’ to boost conventional conversion rates of around 1-2% to 5% – 10 and in some cases, even more.

The Big Idea taught in the PLF training is to share a series of educational pieces of content that actually help people, instead of simply bombarding prospects with self serving pitches. That old way of selling just doesn’t work that well any more because while people love to buy things, they are totally sick of being sold stuff. At the end of your educational content, you make an offer at the end of this process that helps people go a lot further than what they learned in the free content.

There are lots of nuences to doing a profitable launch of course, and Jeff covers all of them as he takes you through the Product Launch Formula training. So who’s PLF for? Honestly, there probably aren’t a lot of businesses that couldn’t use at least some of the strategies Jeff teaches. And many businesses could use the entire system over and over again throughout the year to really boost sales.

Even service businesses and tradespeople such as accountants, plumbers and carpet cleaners can use variations of what Jeff calls his Seed Launch and Quick Launch strategy to build buzz around their businesses, and educate people about why they are the best choice for potential customers.

And every business can use what Jeff teaches in Module 6 – The Evergreen Launch (I’ll give you more details below), which shows how to create a perpetual launch sequence that attracts new prospects, turns them into buyers, and then into long-term customers who buy over and over again, and refer their friends as well.

What We Like About Product Launch Formula

There are a lot of things to like about Product Launch Formula.

  • In Module 1, Jeff teaches you the Product Launch Formula Core Strategies and Tactics, creating your Launch Foundation, and gives you an Introduction to Joint Ventures
  • Module 2 teaches you The Quick Launch and Pre-Launch, covers some common launch mistakes, and goes over Jeff’s Business Launch Formula for building a 6 or 7 figure business from your first internal launch
  • Module 3 shows you how to Create Your Launch Story, how to develop your Prelaunch Content, and looks at The Seed Launch, which is where you do a small launch to just a small list to test your system and generate an initial burst of sales. You can use the money you make from the Seed Launch to fund your product development, or purchase more stock. Then you are ready to roll out an Internal launch and even a big JV Launch knowing what kind of results you can expect to get for your partners
  • In Module 4, Product Launch Formula looks at Launch List Secrets, Planning Out Your Launch Content, and Joint Ventures in detail. He also includes a bunch of extra goodies like a lesson on how to look after your health during a launch, and a case study interview with John Gallagher which is very enlightening
  • Module 5 takes you through The Actual Launch Process, what an Affiliate Launch looks like, and the eCommerce Launch. Jeff also covers a lot more of the most important launch details to help you make your events as profitable as possible.
  • Module 6 rounds out the program by covering the most profitable Product Launch Formula, which is The Evergreen Launch. An Evergreen Launch allows you to build your launch system once, and then run it continuously on autopilot, so you can make money from the launch content you created over and over again.
  • You also get monthly live PLF Coaching Calls where Jeff personally answers all of your questions, and the much anticipated PLF Live Event, where you can network with other Product Launch Formula owners, create joint ventures and partnerships, and get new ideas on how to make more money in your business.

I’ve been a Product Launch Formula owner since version 2, which I think was around 2008, and the first internal launch I did (a test to a few hundred people) earned me double the price I’d invested in the product. Since then I have used what I learned over and over again, it’s still works just as these days as it did then.

And as you’ll see once you are a PLF owner, Jeff looks after us. He’s always sending us cool stuff, and he always gives existing customers free access to the latest version of Product Launch Formula whenever he makes an update.

His customer service has always been first class, and my questions have been answered quickly by intelligent people who can actually help you the first time.

What We Didn’t Like About Product Launch Formula

This wouldn’t be a very good Product Launch Formula Review if I didn’t point out the things I don’t like. Most obviously, this program ain’t cheap. That means that lots of people who could really benefit from the training will be locked out.

That’s not to say PLF isn’t worth the money. I easily paid for the course twice over within a few weeks with my first launch, so it’s certainly great value and the stuff you’ll learn you will have to use and profit from forever.

And here’s a big tip. If you wait to order until mid-way through the launch, you’ll most likely get an option for a multi-payment plan, so you can spread the payments out over the next few months.

The payment plan ends up being a little more expensive, but it’s much more affordable because you can start using what you learn right away, and you should be able to make some product sales before you have paid the full amount.

Another downside to PLF is there’s a LOT of information to go through, and that means it might be easy for some people to get overwhelmed. Even though Jeff ‘drips’ the content out to you over a few weeks, you have to stay on top of it or you’ll run the risk of fall behind.

What that can be a problem, it’s not really a deal breaker for most people, because you have lifetime access to the members area so you can go through everything at your own pace.

That means if you aren’t really serious about USING what you are going to learn from Product Launch Formula, it’s probably best to save your money. But if you are ready to start using a better approach to marketing and making sales, one that could make you 5 or 10+ times your initial investment fairly quickly, then PLF could be perfect for you.

And one final thing. Jeff takes the program off the market after each launch, so you only have one opportunity each year to get your hands on it. While that does make PLF exclusive, it sucks for people who tend to take too long to decide and miss out.

So if you miss out this time, it will be probably another year before the doors are opened up again. And that could literally cost you thousands of dollars in profits foregone if you decide to wait it out.

Overall Thoughts On Jeff Walker’s Product Launch Formula

All in all, Product Launch Formula is a first class training program that totally delivers on it’s promise of helping virtually any business owner who USES what he or she learns to increase their sales. Since you can’t just go out and buy Product Launch Formula most of the time, it’s probably a good idea to get it now.

I love it, and I’m sure you will too.

I hope you’ve found this Product Launch Formula Review helpful.

Take Advantage Of My Product Launch Formula Bonus

Now with Jeff relaunching his flagship training program, I’m guessing if you’ve read this far you’re probably keen on buying it and I don’t need to convince you how great it is.

The problem is, with affiliates everywhere offering ‘bonuses’ if you purchase through their affiliate link, your decision now is to choose which PLF bonus package you feel is the best option for you.

The problem is that the majority of these bonus packages are basically a ‘Crap Stack’. They are a just a bunch of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live event Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. Those “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big JV prizes on offer.

So what do you want when you buy Product Launch Formula?  Simple – you look for a bonus package that will fill in the missing steps that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.

So whatever bonus package you go with, it would be nice to have some sort of feedback where you could show what you’re doing to somebody and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which I’m sure Product Launch Formula will have if previous releases are anything to go by. It’s another thing to do it in a small, tight-knit community, where everybody is all on the same page.

Compare it to learning in an intimate class room environment compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class.

Finally, and most importantly – knowing and doing are two separate things.  Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally –  not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read this far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between being a wide eyed optimist who thinks everything is going to be easy and will just fall into place, and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice.  Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2008) and I’ve done a bunch of smaller launches for different products and services.

Plus last year I completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most PLF owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes is always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking up the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonuses; just what I feel is really going to help you the best.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) to rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me a rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 15 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Group where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch makes.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

Jeff Walker’s Product Launch Formula Is LIVE

Just wanted to let you know real quick…

Jeff Walker just opened registration for his all-new Product Launch Formula Coaching Program.

PLF ALWAYS sells out very quickly (…like within a week) and it usually only comes onto the market once a year.

I waited TWO freaken years before I ordered mine in 2008. Shits me because I wasted those two years doing other stuff not knowing what I was missing out on by being able to launch products any time I wanted to.

If you want it, don’t wait and miss out like I did – here’s the link.

And if you wanna know more about the killer PLF bonus I am offering if you grab Product Launch Formula through my affiliate link (think coaching, consulting and more TRULY something valued at over 10 grand) you can read about it here.

If you join my little group, I’ll see you inside the Facebook Group 🙂

Talk soon…

Rocky
Product Launch Strategy

The Product Launch Formula “Seed Launch”

Product Launch Formula Review

Product Launch Formula Review

The first time I used Product Launch Formula was around early 2008 if I remember right. I was helping people build websites with an all-in-one system I won’t name, because looking back, I should have been using WordPress instead.

Don’t we all have those things we regret?

Anyhoo…

I’d built up a pretty big following of beginners to online marketing, and was doing my best to help them with free coaching when they purchased the website building product through me.

Not a sustainable business model at all, but back then I didn’t know any better.

But I had a lot more to teach people who wanted to get a more advanced education, so I created a more advanced course that covered the basics of setting up a website at a higher level, and a deep dive into the stuff that helps people get the money.

After all, that’s what people wanted – a way to get paid for the time and effort they were putting in.

So anyway I used the Product Launch Formula process to do what Jeff Walker calls a Seed Launch. It’s a launch to your internal list where you GET PAID up front and actually create the product as you go.

I’ll tell you how my Seed Launch went in a minute, but first, let me tell you a bit more about what they are, and what they can do for you.

Basically a Seed Launch is a way to make a bunch of money before you know exactly what the product is going to be, and before you create anything. You come up with the nuts and bolts of the product based on what your readers really want to learn, so when you launch, you know there’s going to be demand because you are giving people EXACTLY what they want.

And you can base your marketing on the words and emotions people use in the surveys you do as you flesh out the content of your course.

Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

So for instance, if your readers tell you they are sick of not being shown any respect by their peers or their spouse, you can show them how by buying your product, they can turn that around, and start to be admired by others and win back the admiration and respect they crave from their husband or wife.

Or if people tell you they lie awake at night worrying about their children getting caught up in the local drug culture or gang violence, you can talk to them using the same fears and emotions they shared with you to show them how your product can keep their children safe and out of harm’s way.

That’s why Jeff Walker’s Seed Launch process is so good.

You can create the product based on EXACTLY what people want to buy.

And you can perfect the marketing pretty much under the radar to your own internal list, so none of your competitors know what you are up to.

Then once you’ve got all of your ducks in a row, you can do a full JV Launch using the rest of what’s taught in Product Launch Formula, and quickly bring in hundreds or even thousands of new customers.

Oh and here’s an insider tip…

I just completed a stand alone course Jeff did with a couple of hundred students, where he did a Deep Dive into his Seed Launch Process. The course was over 4 weeks, and we had a dedicated Facebook community that was rocking throughout the course, and is still active today more than a month after the course ended.

Anyhow, since Jeff has said this latest release of Product Launch Formula is totally new, I wouldn’t mind betting that one of the bonuses will be access to his Seed Launch Formula training.

Don’t get me wrong, the Seed Launch training inside the original PLF course is good, but the Seed Launch Deep Dive goes way deeper and shows exactly how to pull off one of the easiest and most profitable marketing campaigns you’ve ever done in your business.

So back to my story…

For my Seed Launch, I didn’t want to get too greedy, so I priced my training at $77, which was a 50% discount on the price at the time.

I made what at the time seemed to be a pretty good offer, although looking back it wasn’t what you’d call irresistible, but considering it was my first attempt at a launch, I made back more than twice the money I spent buying PLF in just over 7 days.

With ZERO cost apart from Paypal fees and some of my time to do the training.

That was my most profitable week EVER up till then, and it sure made my wife smile seeing all of those Paypal notifications coming in 🙂

She hadn’t had much to smile about up to that point. My earnings record hadn’t been what you’d call stellar…

But that Seed Launch was the start of good things for me.

I’ve done quite a few more since then, and every one has made good money.

Some have made really good money…

And it’s just part of what Jeff shares in Product Launch Formula.

Exciting stuff.

If you’d like to know more about what’s covered in the latest version – check out Product Launch Formula.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.