Category Archives: Product Launch Formula Training

Join This FREE Last Minute Live Product Launch Formula Training

Jeff Walker has just announced a last-minute Live online training where he’s going to share some of the behind-the-scenes stuff going on with this years Product Launch Formula launch.

Specifically Jeff is going to cover

1. How his team have been doing “Super Secret Segments” that have been revealing the behind-the-scenes ebb and flow of orders during the launch. This is what they are doing behind-the-scenes to test and tweak their systems and increase conversions, and will be specifically about how you can finish strong in your launch (sometimes 50% or more of your sales will come on the final day).

2. He’ll be doing live question-and-answer session to cover any last-minute questions you may have before the launch closes later on today.

3. He’s actually doing this while he’s on the road with no support staff, so you can see what’s possible nowadays with the absolute minimal tech and support.

If you’d like to attend Jeff’s final Live event before this years Product Launch Formula launch is over and he closes the doors until next year, you can go here (no email address or optin required).

I’ll see you there,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s Everything That’s Included With Jeff Walker’s Product Launch Formula

If you’ve been wondering what’s included with the latest version of Jeff Walker’s Product Launch Formula, here’s what you get:

The Complete Product Launch Formula Training Program

  1. The full Product Launch Formula training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  2. Nine modules that walk you through creating your first launch… and then growing your launches from there.
  3. Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  4. Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  5. My Product Launch Swipe File – this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  6. Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  7. Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  8. Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  9. Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  10. 12 months of live Coaching Calls with my in-house team of coaches.
  11. The Facebook PLF Owners Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches). Join us inside Product Launch Formula here

Plus you also get these bonuses:

  • BONUS: Jeff’s complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a ticket to Jeff’s “LaunchCon” event – this is 3 days of the latest cutting-edge launch strategies from the real world. We’ll cover the kind of next-level stuff that’s never been taught publicly before – the super-advanced strategies and tactics that I’ve developed with my Platinum Plus members and clients. The event is November 8-10, 2019 in Phoenix, AZ, USA. I just started selling seats at their full price of $997 (and they’re selling like crazy), but you get a ticket for free.
  • BONUS: a ticket to my “PLF Live” program – this is a three-day, live, in-person workshop led personally by me. There are no words to express just how powerful it is to be in the room with nearly a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. The event will be in Orlando, FL, USA – we’re still finalizing the dates, but it will likely be in April 2020. When I sold tickets to the general public last year, they went for $1000 each.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. Join us inside Product Launch Formula and get access to the Sparta Launch here
  • BONUS: The “Live Launch” training – last year for the launch of PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we decided we had to do it again this year. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: THE OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.

Join us inside Product Launch Formula here.

See you on the inside,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walker Answers Three Questions About Using Product Launch Formula

QUICK NOTE: Registration for Jeff Walker’s Product Launch Formula Coaching Program closes down at midnight on Friday, 9/28. The class is starting next week, so he has to close registration on Friday to make sure they have everyone on-boarded properly.

For more information on the Coaching Program click here.

So there’s been a lot of questions coming in about launches during this week’s Product Launch Masterclass…

The 3 main ones are:

#1. Do I need a list to use Product Launch Formula?

The bottom line is whether you’re doing launches or not, if your goal is to build a sustainable business, you need to build and continue to grow an email list as your #1 priority. This database of prospects and customers gives you long-term security (because you can create money on demand), and will be a huge leverage point in your business.

And a lot of us who have spent the last few years doing that believe the best way to actually GET a list is with product launches.

If you’re starting from zero now and you have no list at all, then you would use Jeff’s “Seed Launch” to get your list started… and then you’re off to the races.

If you already a small email list, then an “Internal Launch” is the way to go. An Internal Launch will make you immediate sales, and it will also help to build your list through word-of-mouth viral traffic.

And finally, when you’re ready, there’s the “JV Launch” – which will grow your list faster than ANY other list building strategy ever devised.

(One more thing: Jeff is such a huge believer in list building that he’s included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula. It’s called “Launching Your List” and it’s all about building a list of people who want to buy what you’re offering.)

CLICK HERE for details about PLF

#2. Do I need my own product or service?

There are literally thousands of ways to make money online… but they all generally boil down to two primary strategies. You’re either selling someone else’s stuff, or you’re selling your own stuff.

(And by “your own stuff” – I mean it could be an online course or training program, a membership site, physical products, a personal service, coaching, artwork, a book, antiques, homes or properties, etc.)

Honestly, I think the best online businesses tend to mix a number of those revenue models to diversity their income. Selling other people’s stuff can be lucrative and easy, and it can help to smooth out your cash flow.

But in the long run… you really need your own products – at least if you want to have real control and lots of leverage over your business.

So the way that many people start out is by first selling other people’s products as an affiliate, and then developing their own products – and that’s really a GREAT way to go.

And on that note, one of the best ways to sell affiliate products is with the “Shadow Launch” that Jeff teaches in PLF. This is where you put together a simple and easy email sequence (similar to a product launch sequence or PLS) for a product that you’re selling as an affiliate.

It’s staggering how effective the “Shadow Launch” is… it immediately sets you apart from all the other affiliates selling that product, regardless of what market you are in.

That’s a great way to get started… but remember, in the long run you should be thinking about creating your own products. That’s where you get total control over your business and your destiny.

(Jeff feels so strongly about having your own products that he’s created an entire Product Creation course – and you get it as another bonus when you register for Product Launch Formula.)

CLICK HERE for details about PLF

3. What if I’m “not technical”?

Good news – I’m not technical either!

These days lots of people get intimidated by the technical stuff of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that single page in a matter of minutes.

Personally I use LeadPages, but there’s any number of powerful, inexpensive tools you can use to get a website up in just a few hours (or you can outsource it for a few dollars).

Don’t get me wrong – you’ll have to learn some stuff to get your business going. But it’s all 100% “figure-out-able”… and because of the great tools that are now available, it’s so much simpler than it’s ever been.

AND since Jeff is dedicated to taking any obstacle out of your way, he’ll have a BRAND NEW bonus inside the PLF Coaching program – it’s called “Your Tech Stack Quick Start”.

The whole idea of a “tech stack” is simple… it’s the software tools that you use in your online business. And this bonus is his team showing you how to pick the tech for your business, and get it set up. So if you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of.

CLICK HERE for details about PLF

One last thing… registration for the Product Launch Formula Coaching Program is open right now. The last time Jeff opened it up like this was a full year ago. And registration is about to close down – the deadline is this FRIDAY…

But please don’t wait until Friday… you don’t want you to forget about the deadline and then have to wait a year to join us in the program. Here’s the link:

CLICK HERE for details about PLF

See you inside,

Cheers

Rocky Tapscott

P.S. Jeff mentioned today that he was looking through the comments from the Product Launch Masterclass replays, and in the Facebook Group… and it got him thinking about something he wanted to add to the Product Launch Formula Coaching Program…

He noticed a lot of people are full of enthusiasm and drive and energy… but they’re just getting started in this online business world.

And even though it’s been 20 years since he started out, he reckons it feels like it was just yesterday. There were lots of things that held him back, and he can remember all those early hurdles.

He said he can remember the mistakes he made… and the few crucial things he did that made all the difference.

So, he’s got a pretty cool bonus for folks who are just starting out…

It’s called “Operation Quick Start” and gets right to the heart of things in six sections…

He covers the “Fast Start Mindset”… which is about getting your mental game aligned with your new business (and new life). This is probably the single most important factor when you’re starting out… and it’s something Jeff has worked on consciously for the last 20 years.

He also covers the “Fast Start Tools”… this is about the tools to get you started. And even more important is the how behind picking the right tools for your situation.

This isn’t a sexy topic, but it’s the nuts-and-bolts that you have to get right.

And then there’s the “First Steps”… and this is the step-by-step of what you should do first to get rolling. It sounds simple, but it’s oh-so-easy to get sidetracked into a thousand different directions.

But what you really want to do is put on the blinders and focus on getting the first steps done first. And that’s what this section is about.

Sound pretty cool? 🙂

So this is the deal – you’ll get the “Operation Quick Start” mini-module as a free bonus when you register for the Product Launch Formula Coaching Program.

The only “catch” is that we’re about to close down registration so we can get the class started… so you need to go check it out now:

CLICK HERE for PLF + Operation Quick Start

(There’s a timer on that page, so you can see how long you’ve got until registration closes down.)

See you on the inside 🙂

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Formula Is Closing Now

Just wanted to let you know that Jeff Walker is closing down sales for his Product Launch Formula in around 4 hours, and the training will start on Monday.

If you think PLF might help you with your business, or even if you’re just a little curious…

You can check out the replay of his Fireside Chat here, where he answered a bunch of questions people had.

You can check out 45 Case Studies here where current PLF owners share their experience and results.

Or you can watch Jeff’s prelaunch videos again here before they are taken down in a few hours time.

If you’d like to see what’s included in PLF, you can watch the video here.

Or if you are ready to join me as a student in PLF 2020, you can do that here.

I’m looking forward to seeing you inside the members area if you’ve decided to come on board with is.

Warmest regards,

Rocky

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

5 Secrets Jeff Walker Shared In His Product Launch Masterclass

I just re-listened to Jeff Walker’s first Product Launch Masterclass and this time I took even more notes and screen shots than I did the first time 🙂

If you missed it or want to listen to it again, he has posted the recording here.

In the class, Jeff Walker shared 5 Product Launch secrets including…

1. The big mistake you HAVE to avoid in your marketing, and why you should treat this like the
plague

2. What’s working right now when it comes to launching or re-launching products, services, or even entire businesses, and exactly how you can use this technique to stack one great launch on top of another

3. The single core strategy behind every successful launch that Jeff and his best students have ever held

4. How to launch any business (or launch or re-launch any product or service) in WEEKS instead of years (and make it successful right out of the gate)

5. What you should be focusing on as you prepare for your product launch (and why focusing on creating the perfect product can kill you)

The exciting thing is that all of this knowledge has been accumulated through real world experience – Jeff’s students have done over a billion dollars in business by using launches based on his Product Launch Formula process.

If you want to learn how you can turn your ideas into a profitable business… or how you can use launches to grow your existing business safely and quickly, then make sure you watch Part 1 of the Launch Masterclass here now.

It’s free to watch. But it’s not going to be available much longer.

I’d love to hear what you think of the training in the comments below.

Chat soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Jeff Walker’s Product Launch Formula Masterclass #1 Replay Is Ready

Yesterday’s first live Product Launch Formula Masterclass lesson was awesome, as Jeff Walker spent nearly 3 hours live teaching the core strategy behind the most successful launches, and talking about:

  • WHY launches are still working so well…
  • WHAT you need to do to create your own successful product launch, and…
  • HOW to apply strategies such as his Sideways Sales Letter to your own business for maximum results!…

If you missed it (or if you want to watch it again), he’s put the replay up at this link. (Note: If you haven’t registered for the PLF training yet, you may have to register first to get access to the replay)

You can go and watch it right now… the video is at the top of this page.

During the lesson, Jeff shared a bunch of Case Studies of previous students who showed exactly how they used his PLF process to launch their own products. He’s broken out those Case Studies into individual videos… and they’re on the right side of the page.

This first lesson will be a game changer for a lot of people… and you might be one of them. Again, the highlight of this lesson is learning about the one core strategy behind the most successful launches.

CLICK HERE to watch the replay of Lesson One

Warm regards,

Rocky Tapscott

Register For Part 1 Of Jeff Walker’s Product Launch Formula Masterclass

OK, so Jeff Walker has officially opened the doors for registration to his all new Product Launch Formula Masterclass (register for your spot here).

This is hands down going to be the absolute best prelaunch he’s ever done, because he’s doing each piece of prelaunch content as a live broadcast, and he’ll be doing nearly three hours of content in EACH broadcast.

So What Is Jeff Going To Cover In His Product Launch Formula Masterclass #1?

  • First up, you’ll learn how to use sequences to create an amazing launch
  • Then he’ll go through his “Sideways Sales Letter”, how it’s revolutionized online marketing, and how to put it to work in your business
  • Then he’s going to cover the “PS Path” and what sort of content to put in each of your launch videos for the best results
  • He’ll look at how to layer the Mental Triggers into your prelaunch sequence so your product is magnetically attractive to your ideal customers, while repelling those people who aren’t a good fit for you
  • And finally he’ll show you how to deliver just the right amount of content in your prelaunch, so you deliver high-value but still make the sale

The first live broadcast will be on Thursday, so you should register here right now so you don’t miss the event.

Jeff WILL be sending out a replay of the Masterclass, but if you want to get extra content and a Q&A session where you can get all of your questions answered by Jeff himself, make sure you’re on the live broadcast.

Go here and register now, and I’ll see you on the Masterclass,

Warm regards

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Details Of Jeff Walkers Upcoming Product Launch Formula 2019 Launch

Jeff Walker has just released some of the details about his imminent Product Launch Formula 2019 launch, and it’s gonna be awesome.

First, prelaunch starts this coming Wednesday and each piece of prelaunch content will actually be delivered as LIVE broadcasts, with the first one starting on Thursday this week (register here).

Here’s what you’ve got to look forward to during Jeff’s Product Launch Formula 2019 launch…

PLF Live Broadcast 1 is about how and why you should use a product launch instead of relying on what Jeff calls “Hope Marketing” to get your product or service out there and selling quickly. This Workshop looks at the core PLF launch strategy Jeff estimates has powered over a BILLION dollars in sales.

He’ll be covering his famous Sideways Sales Letter technique and sharing the Mental Triggers you must include if you want to maximise sales of any product or service. He’ll also cover creating a powerful prelaunch sequence that delivers value and converts like crazy.

When you attend the live training you will have an opportunity to get your questions answered, you’ll also get access to a PDF download, and there will also be a replay available if you register but miss the live broadcast.

PLF Live Broadcast 2 is about picking the right type of launch for your current situation. Jeff will teach the three primary types of launches – the Seed Launch, the Internal Launch, and JV Launches. He’ll also cover what he calls Launch Stacking.

The Seed Launch is where you can start with no list and no product, and use the Product Launch Formula process to get paid to create that first product. The Internal Launch is the classic “Sideways Sales Letter” launch you can use to sell a bunch of products or services to your own list.

And the Joint Venture Launch (as you know) is where you use JV partners to help you promote your launch.

“Launch Stacking” is how you sequence your launches so they continually get better.

There’ll be a live broadcast for this with Q&A, plus a video replay and PDF download as well to help you internalise and implement what you learn.

In PLF Live Broadcast 3 Jeff will cover the Product Launch Blueprint… and this is the technique that always takes a launch up to a much higher level.

Jeff will basically walk you through an outline (or blueprint) of the entire Launch process. It comes with a full PDF 20 page PDF Guide that outlines the entire process, and it’s got a real focus on the next steps.

This session will do a great job of setting you up the cart open period of your own product launch. There will also be live Q&A, plus a replay and the downloadable blueprint PDF available if you miss the live event.

I’ve been a Product Launch Formula owner since 2007, and I always participate in Jeff’s launches (and upgrade to the latest version) to grab any new ideas he and his team of launch managers have come up with.

Even if you don’t plan on joining the PLF community, you owe it to yourself to get on the PLF 2019 notification list and watch as Jeff launches how own flagship product this September.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby