It doesn’t matter whether your business is a startup or you have been established for many years, you can use an Internal Launch as laid out in Product Launch Formula to generate a huge lift in sales and profits, help you build an email database of prospects and customers who will buy from you again in the future, and put your business on a solid footing faster than any other strategy.
And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand new product profitably in one or two weeks instead of months or years.
In this post I’m going to share exactly how I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence (which you will see in full below) to a small email list.
Using The Product Launch Formula Process To Launch An Information Product
Over the last few weeks I’ve been using the Product Launch Formula process to run an Internal Launch for a training program I created (using a Seed Launch) that teaches people how to use Technical Analysis on stocks, commodities, indexes and other markets.
If you’re not sure what Technical Analysis is, it’s using price charts to determine where the price of a stock or some other market is likely to go over the next few days or weeks. As you can imagine, it is a valuable skill to have and when you get it right it is possible to virtually create income at will.
Creating The Program Using A Seed Launch
I originally used a Seed Launch to create the course content where I offered 6 live Zoom Webinars with several follow up Zoom Q&A meetings. Some of my students have done exceptionally well, but others have struggled despite having my help to understand what to do.
Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.
By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.
Once the content was all edited and uploaded to a new membership site run on the Xperiencify Platform, I was ready to launch a higher ticket Mentoring Program where students get even more access to me in addition to all of the training created during the Seed Launches.
A Quick Note About Where To Host Your Course
I used WordPress and the Wishlist Member Plugin to host the original Seed Launch content because it was good enough for what I was doing. The problem was most of my students never got around to completing the entire training. That meant they didn’t get the full benefits of what I’m sharing, and this tends to be a problem for most course creators.
That’s why I am hosting the higher priced version on the Xperiencify Platform because Marissa has made it possible to Gamify your course content which increases the number of people who complete your course exponentially.
Here’s what the new Xperiencify Members’ area looks like:
As you can see, the Platform looks professional, neat and tidy, and from the feedback I’ve received so far, students are loving the experience. Typical comments are, “this is addictive” and, “I just found myself moving from one lesson to the next without realising it”.
When your students have a great experience, they consume more of your course’s content, meaning they get more value for their money and they are likely to get better results. This leads to happy students, testimonials and future sales. You can learn more about the Xperiencify Platform here.
OK, let’s get into the details of my recent Product Launch.
So now I’m going to take you through the entire process of using Product Launch Formula to run an Internal Launch to the people on my Trend Traders Club Facebook group and the email list I’ve built from Group members signing up for my free members training.
I started this launch in the same way Jeff Walker does most of his. I asked my audience what I could do to help them. Here’s what Jeff calls the ‘Shot Across The Bow’ email asking for their feedback:
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Hey [FIRSTNAME],
I’m in the final stages of creating some brand new Free training videos where I’ll be sharing how to find and safely get set in potentially fast-moving, long-term trends, how to get the most out of each one of those trends, and how to exit without leaving a fortune on the table…
But before I release the training… I want to make sure I cover YOUR single biggest questions, challenges or concerns.
All I’d like you to do is let me know your answer to this ONE important question:
When it comes to finding and participating in fast-moving, long-term trends, what’s YOUR single biggest challenge right now? (Please be as detailed and specific as possible).
Your advice on this would mean the world to me and really help me finalise the this new training.
Could you please take a minute to answer the one-question survey here.
Thanks so very much for your input, I really appreciate it!
Warm regards,
Rocky
______________
As you can see, the email is friendly and coming from a place of service. If you have any kind of relationship with people on your email list, in your Facebook Group, or your followers on social media, you can frame a similar message asking for their help and feedback.
We want to do this because we want to make sure of two things:
- That your audience feels a sense of ownership in the end result because they helped you to create the training or program, and
- We want to make sure we don’t leave anything critical out of our Pre Launch Videos or the product itself
Feel free to model the email above and also the Survey format for your market and modify it for your own needs. It works really well…
The First Pre Launch Content Video
Once I had received feedback and questions from members of my audience, I created the first PLC (Product Launch Content) video highlighting the Opportunity as discussed in Product Launch Formula.
Here’s the message inviting people to watch the video:
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Hey [FIRSTNAME]
Last week I asked for your advice on what your single biggest challenge was when it came to finding and participating in fast-moving, long-term trends, and the response was overwhelming.
Based on your feedback, the first new training video is ready for you to watch, and you can check it out here.
In this first video I cover how to find potential opportunities and show you how to know whether they are likely to result in a fast-moving trend or not.
You can also download the PDF Slides for the video, and there’s a comments section below the video where you can ask questions or comment on what we covered.
Please watch the first video here and leave your comments or questions for me.
Thankyou again for sharing your advice on what to cover in this 4 video series, I really appreciate your help.
Warmest regards,
Rocky
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Here’s what Pre-launch Video 1 looked like:
Apart from a couple of mentions of a paid course coming in the future, it was over 95% valuable content.
I also posted the video inside my Facebook group and quite a few people watched it there.
One of the questions I received from a number of people was “How do I draw a Swing Chart?” To give people more valuable content while I created the second PLC video, I recorded a tutorial video on how to create a Swing Chart, and here’s the email letting subscribers know about it:
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Hey [FIRSTNAME]
Being able to accurately draw Swing Charts is a core skill we need to master if we want to successfully use the TTC Setup I shared in the new training video I posted here a couple of days ago.
After watching that video, a couple of people asked me if I could go into more detail about how to draw Swing Charts because I really only touched on it briefly in that video.
So I’ve recorded an in-depth tutorial video (just over 10 minutes) showing exactly how to draw Swing Charts including how to account for inside and outside days.
You can watch the new video here.
BTW I’ve nearly finished the second new training video where we’ll be going through how to use Elliott Wave analysis to get set in positions near market turns, and much more.
I’ll send you a link to the new video as soon as it’s ready to go.
Chat soon,
Warmest regards,
Rocky
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This video was pure content with zero pitch whatsoever.
The Second Pre Launch Content Video
A couple of days later I sent out PLC video 2, and the email I sent to subscribers is below:
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Hey [FIRSTNAME]
Your second new training video is ready for you to watch and you can check it out here.
In this one you’ll learn:
– How to manage positions based on Elliott Wave analysis
– How to use trailing stops to keep you impositions for as long as possible
– How to know when to compound (and when not to compound)
– And we’ll look at a bunch of examples of managing positions using these rules in real markets
– I also share some timely info on potential setups that might confirm this week
Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.
If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.
I hope you find the video helpful.
Warmest regards,
Rocky
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Here’s what the second Pre-launch Video looked like:
Each video had links back to the previous videos, and I asked people to go back and watch the previous videos first if they haven’t done so yet.
It’s critical that people watch all of your PLC videos in the order you create them, because when they are done right they build on each other, leading your prospects seamlessly towards the conclusion they need to invest in your product or service if they want to solve their entire problem or achieve a complete solution.
Over the next couple of days I answered questions from subscribers in the Facebook group and by email and most people said they found the second video very helpful.
The Third Product Launch Content Video
A couple of days later I had the third PLC video ready and sent it to subscribers using this message:
_______________
Hey [FIRSTNAME]
Your third new training video is ready for you to watch and you can check it out here.
In this one you’ll learn:
– The 8 Critical Mindsets Framework I use to systemise things as much as possible
– How to use retracements and repeating ranges to forecast where trends and counter trends are likely to come to an end
– I also share some potential opportunities to be on the lookout for over the next week or so
Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.
If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.
I hope you find the video helpful.
Warmest regards,
Rocky
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A bunch of people watched the third PLC video and I had many comments and emails thanking me for recording it. Here’s what that third video looked like:
While I prepared the 4th PLC Video, I recorded a brief update video for subscribers and sent it to them using this email message:
_________________
Hey [FIRSTNAME]
I’ll have your 4th training video ready for you in a couple of days but before that I’ve recorded this short video update on some of the markets we follow.
You can watch the video update here in the Facebook group or here on Vimeo.
I really hope this helps.
Chat soon,
Warmest regards,
Rocky
__________________
This video was 100% content and kept me in front of potential clients in a no-stress, ethical way. I used what Jeff Walker calls the ‘Pivot’ where we go from purely training to preparing people for the 4th video where the details of the paid program are released and people can start signing up.
The All Access Page
The next day I sent subscribers a message letting them know they could watch the first 4 videos all on one page in case they had missed any or wanted to watch them again.
Here’s the message I sent:
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Hey, it’s Rocky…
If you missed any of the Masterclass videos I’ve been sending over the last week or so, or if you’d like to watch any of them again, I’ve put them all on one page for you so you can go through them all in one place.
You can watch them all on this page.
I really hope this training helps, and if you have any questions or comments, please post them in the Facebook group and Tag me and I’ll answer them for you.
Warmest regards,
Rocky
________________
The links in the email message took people to the All Access page that looked like this:
The feedback was again very positive with people emailing me thanking me for the All Access page.
The 4th Product Launch Content Video
A couple of days later I sent subscribers PLC Video 4 which announced the Program was ready for registration.
Here’s the message I used:
_______________
Hey [FIRSTNAME]
The 4th training video in our series is ready for you to watch here.
In this video we recap the key points we covered in the first 3 videos, and then I tie everything together by showing you how to use Time Cycle analysis to determine when markets have the potential to make minor and even major changes in trend.
I hope you find this forth video helpful.
Warmest regards,
Rocky
______________
Here’s what the page for Video 4 looked like:
People immediately started applying for the program and I went through a process of qualifying them to make sure they would be a good fit (more on this later).
The next day I sent another video with a recent Case Study showing how what they had learned in the previous training videos was used in a real life situation. This gave more Proof that what I was showing them actually worked.
Here’s the email I sent that day:
_______________
Hey [FIRSTNAME]
As part of our ongoing training series, I recorded this video for you yesterday showing how Time, Price and Pattern alerted us to several strong trends in Uranium.
Please watch the video here to see how the analysis you’ve learned is used in real time.
I hope you find this Case Study helpful.
Warmest regards,
Rocky
________________
More people applied after seeing this video and sales were starting to come in.
The next day I sent another video showing what was possible using the strategies I had been sharing in the Pre Launch Content. You have to be very careful to stress you are not making income claims in your marketing because you can get into strife with all kinds of three letter agencies if you do. Be SUPER careful that you don’t do that.
Here’s the message linking to that video:
________________
Hey [FIRSTNAME]
In this video I share a little of what’s possible if you follow the Rules I’ve been sharing in the Training using small positions with a degree of leverage.
It’s best to watch the video in full screen to see the detail.
It’s important to note I am not making an income claim or promising you can achieve the same or similar results.
What I share is just an example of what is possible.
Please watch the video here. I’d love to hear your thoughts.
Warmest regards,
Rocky
_________________
Again more people applied and other people who had expressed interest contacted me again with questions or requesting the order link.
The next day I shared another Case Study video showing one of the most popular markets my audience is interested in. This again showed verifiable proof that what I have been sharing worked.
Proof of Concept like this is critical if you want to sell anything for more than a few bucks. People have been disappointed a thousand times before and want to know they won’t be wasting their time if they sign up for your product or service. The main reason is because while they can always get more money, their time is a scarce resource and is something they can never get back.
With that in mind, here’s the email message linking to the Case Study:
________________
Hey [FIRSTNAME]
Because most Club members are interested in the US stock market, I just recorded this video Case Study showing how the lessons in Time, Price and Pattern have applied to the SPX over the last couple of weeks.
I also share my thoughts on where the US market could be headed over the next few weeks.
Make sure you check out this new video here to see how the analysis you’ve been learning can be used to enter markets very close to minor and often major changes in trend.
I really hope you find this Case Study helpful.
Warmest regards,
Rocky
P.S. I’m holding a live Gann & Elliott Wave Mentoring Program with a small group starting next week. We’ll be working on how to perfect your understanding of how markets move so you have certainty in any market situation.
Would you like to join us?
Just reply to this message and I’ll get you all the details.
_________________
Because we were getting very close to the official start date for the program, the next day I sent a personal message to everybody directly inviting them to join the program.
Here’s is that personal message:
________________
SUBJECT: A personal invitation
Hey [FIRSTNAME]
Over the last couple of weeks I’ve sent you a series of training videos to give you a glimpse of what’s possible when you truly understand how to read markets using Time, Price and Pattern.
What I shared in those videos is the culmination of over 20 years of study boiled down into the critical 1% that really makes all the difference.
And the fact is if you were to truly study those videos (as opposed to just watching them one time and moving on) you probably have all you need to eventually succeed in the market beyond your wildest dreams.
The problem for most people is they know what to do, but they don’t have somebody to hold them accountable so they can consistently do it.
This is why top performers in every field have coaches and mentors.
They have people on their payroll who keep them on track, highlight ways they can improve, and hold their feet to the fire so they can break through obstacles and reach peak performance.
I created the Gann & Elliott Wave Mentoring Program as a way of becoming your personal coach so I can help you to shortcut your path to success from months or years, to just a few weeks if you are prepared to do the work.
Yes there is work to do.
Yes you may have to un-learn some bad habits and instal new ones.
But once you master this time of analysis, you could be set for life…
The Live Gann & Elliott Wave Mentoring Program is starting this Friday, October 22nd at 7.00pm AEST.
Would you like to join us?
Just reply to this message and I’ll get you all the details.
I truly hope to you can join us as part of this life-changing program.
Warmest regards,
Rocky
_________________
People knew that what I was sharing with them worked because I had given them undeniable proof. The idea behind this email was to stress how much certainty people could have once they understood how the market moved and they were able to apply what they would learn in the program.
The next day I sent another Case Study video showing something that was actually happening in the market right at that moment. Here’s that message:
__________________
Hey [FIRSTNAME]
In this post Trend Traders Club group yesterday https://www.facebook.com/…/tren…/posts/4355760191126085/ I said it looks like EUR/USD may have completed an abc correction at the 50% retracement.
In the first screen shot you can see the chart from that post (you can click on the either of the images to open a full size chart in a new window):
In this screen shot you can see what has happened since:
When I made yesterday’s post I wasn’t already long, the post was to alert everybody to the potential for an abc correction and counter trend low near the 50% retracement.
As I’ve said in the training videos, I am not a financial advisor or broker so this is as close as I can get to screaming BUY THE EURO without actually saying it.
Looking at the charts above, the market made its counter trend low right at the 50% retracement and then made a higher Swing high followed by a higher Swing low.
This is the very definition of an uptrend according to Gann.
I entered long with two seperate positions as the 1 hour Swing chart turned back up creating the first higher low (Gann said “The safest place to buy is the first higher low).
As you can see, those entries are taken at the first higher low of the first higher low after a 50% retracement.
This is a high probability setup with very low risk because the stop loss is just below the Wave 2 or B Swing low.
The Euro now looks like it is rallying in a 5 Wave trend and the fact that the minor Wave 1 was taken out within just 2 bars indicates it is a minor Wave 3 of 3.
Because the trend looked so strong, I took an additional position just after the minor Wave 1 high was exceeded.
Everything you’ve learned in the recent training videos is on display here in real life in real time…
- The initial entries right at the start of the current uptrend
- Taking some off the table at the end of Wave 1 or A
- Entering again right at the 50% retracement as the uptrend resumed
- Compounding into a strongly trending market
Of course we have no way of knowing what will happen next.
The market could turn around and go the other way.
However by treating every setup as just another opportunity in the INFINITE GAME it doesn’t matter what happens with this one.
There are thousands more to look forward to.
And because we are following a set of rules that have proven themselves over time, we will eventually be on board some major trends that last weeks or months…
If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.
Over the next few weeks you’ll learn EXACTLY how to read the market like this so you can play the Infinite Game for the rest of your life.
For all the details, just reply to this message and put Gann in the subject line.
The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.
I hope to see you on the first live meeting on Friday Evening.
Warm regards,
Rocky
_________________
This message generated more interest and sales. The next day subscribers received another Case Study with an update on one of the Stocks we had been watching in the Facebook group.
Here’s the email sent that day:
_________________
SUBJECT: Case Study: The A2 Milk Rally Continues
Hey [FIRSTNAME]
We’ve looked at Australian stock A2 Milk a few times over the last few weeks as it was coming out of its recent correction.
The most recent post was this one on October 13th:
The stock did make a counter trend as expected and the strong rally continued.
Here’s an updated chart showing where the stock is today (click on the chart to open a larger version):
On the chart you can see the initial TTC entry which as you know is the signal this stock was probably starting to trend.
After a minor correction to just above the .618 A2 rallied strongly again, pulled back in a 2-day counter trend, and today rallied to a new high for this move.
While anything can happen, at the moment this is the essence of a strongly trending stock.
This is exactly the type of thing we look for because price moves away from our entry quickly reducing our risk and allowing us to compound safely.
These are the trends I will help you identify early when you join us in the Gann & Elliott Wave Mentoring Program.
In fact, if you’d joined me in this one setup and closed it out today you’d be well on your way to paying for your entire membership fee in the Program already.
Now please note I am NOT making an income claim in what I said above. I am just stating a fact.
Your results will obviously vary and nobody can guarantee anyone will make any sort of return. You know the drill.
If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.
You’ll learn EXACTLY how to read the market like this so you can have the certainty you need to do very well in todays markets.
Just reply to this message and put Gann in the subject line and I’ll send you all the details.
The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.
I hope to see you on the first live meeting on Friday Evening.
Warm regards,
Rocky
_______________
We were getting down to the wire now and with 24 hours to go, I sent the ’24 Hour Warning’ message the next day. Here’s that email:
_______________
SUBJECT: 24 Hour Warning
Hey [FIRSTNAME]
The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.
As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.
In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.
The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.
I hope to see you on the first live meeting tomorrow evening.
Warm regards,
Rocky
_______________
Now while quite a few people had already joined the program paying full price up front, some people who had expressed interest said they just couldn’t afford the full price right now. With this in mind, I created a 6-payment option and let people know about it using this final message:
_______________
SUBJECT: Join us for just $200 today
Hey [FIRSTNAME]
A few people have mentioned they would love to join the Gann & Elliott Wave Mentoring Program before the price goes up but they couldn’t quite swing the full amount right at the moment.
With this in mind, I’ve put together an option for you to join us today and spread the payments out over 6 months interest free.
That means you can join today for just US$200, get access to my personal one on one mentoring, attend the next 4 live weekly group coaching calls to have your questions answered, receive at least 3 weeks of the Setup Alerts PDF, and even go through most of the 95/5 training in the members area before your second payment is due.
Then if you don’t think joining the program was the best decision you’ve ever made, just let me know and I’ll refund your initial payment and cancel your future payments so the whole thing was free.
I’m doing this because I don’t want finances to hold you back if you are really keen to learn and do what it takes to succeed.
As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.
So if this is something you are interested in and you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.
The Program is starting at 6.00 PM tonight Brisbane time (AEST), and I’ll need to know you’re coming a couple of hours before hand so I can send you the access details for tonight’s call.
So check out the details here if you’re keen to know more and then let me know if you’d like to take advantage of the payment plan ASAP.
I hope to see you on the first live meeting tonight.
Warm regards,
Rocky
________________
This final email resulted in 6 more members coming on board using the payment plan, and one more person who had been on the fence paying in full.
This is what you will usually see. When you open up your shopping cart you will have the super keen people join you right away. Then as you go through your Open Cart period a few sales will trickle in as long as you keep reminding people about your launch.
Then as your deadline approaches you will see a burst of sales, with a final flurry just before the Shopping Cart closes. There’s nothing like a deadline to force people to make a decision.
How To Convert MANY More People Into Buyers
So that was the final email in the sequence and we’ll get to the results shortly, but first I wanted to share something that could really move the needle for you if you are selling a product or service that is medium to high ticket.
As you will have seen in PLC video 4 and in some of the emails, rather than just giving people a ‘Buy Now’ link, I asked them to contact me by email and let them know they would have to complete an application if they wanted to join the Program.
I did this because I am guaranteeing their results and offering a full refund if I don’t perform, so I wanted to qualify people before I admitted them into my close knit community of very successful traders and investors.
I qualified each person through an email conversation and only admitted the people I was confident I could help to become successful.
The Conversational Close
Here’s an example of a typical email conversation thread so you can get the feel for how to do this if you’d like to model it. You can see how a friendly email conversation can turn a ‘No I can’t afford it’ into a ‘Yes, I’ve paid the first $200 today :-)’ by truly caring about a person and meeting them where they are…
NOTE: I’ve removed the links to various pages because I will be moving the pages over time.
This message was sent to people who had had asked for more information on the Program but had not responded after I sent them the details:
_____________
Hey Stephen
The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.
As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.
In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.
The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.
I hope to see you on the first live meeting on tomorrow evening.
Warm regards,
Rocky
_________________
Reply from Stephen:
Hi,
I really would like to attend, but cant afford it right now.
Stephen
___________________
My reply:
Hey Stephen,
Thankyou for getting back to me, I understand if the timing isn’t right for you to join us in the Program right now.
I was just thinking, I would be happy to spread the payments out over 6 months to make it possible for you to attend now instead of possibly missing out on several months of opportunities in the market.
Please let me know if that would help and I’ll set it up.
Either way, thankyou for your interest I’m the Program, yes please stay in touch.
Warm regards,
Rocky Tapscott
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Reply from Stephen:
Hi Rocky, thanks for quick answer.
Yes it would be a possibility. ATM I just work 50% bcs of stress syndrome. So my income is less. That is why it is more difficult now. Is this for lifetime? I really think it would be a good thing then. To learn the skill together, maybe you will start a Group for your students as well who attend?
Stephen
_____________________
My Reply:
Hey Stephen,
Thankyou for getting back to me.
I’m so sorry to hear you are unable to work full time. I hope you are able to recover soon.
Yes as a member you have lifetime access to the training, and you are also eligible for all of the updates I add in the future.
We have a Facebook Group for members of this program where we all chat and post potential setups and comment on each others posts.
If you’d like to join us you can start with US$200 today and then 5 monthly instalments of US$200.
That means you can join today for just US$200, get access to my personal one on one mentoring, attend the next 4 live weekly group coaching calls to have your questions answered, receive at least 3 weeks of the Setup Alerts PDF, and even go through most of the 95/5 training in the members area before your second payment is due.
Then if you don’t think joining the program was the best decision you’ve ever made, just let me know and I’ll refund your initial payment and cancel your future payments so the whole thing was free.
If that sounds like something you’d like to do you can use this payment link to register:
PAYPAL LINK WAS HERE
Once you’ve made your payment, you’ll be taken to a Thankyou page with a link to click through to the membership site where you can register for access to the training and other content.
As soon as you’ve registered, you’ll receive a Welcome email with instructions on what to do from there.
If you have any problems, please let me know straight away and I’ll get them sorted for you.
I really am looking forward to working with you mate.
See you inside,
Warmest regards,
Rocky Tapscott
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Reply from Stephen:
Dear Rocky,
It sounds perfectly Okay with me. I work 50-75 % now because of stress syndrome so I have less income. I hope to get well soon. I can pay that 200 dollars now. Then the rest within 5 months I think, not sure how my income will be. If normal income starts soon I can pay faster, otherwise maybe we can decide together? How do I go on now? I missed the first session I believe. One more question, is this on lifetime access? And is it 1200 dollars totally?
By the way,I have paid the first 200 USD today 🙂
Best Regards
Stephen
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My Reply:
Hi Stephen,
Great to hear from you mate, and thankyou for joining the Program today.
Please let me know if the monthly payments be too much and we can suspend them until you are ready.
There’s no hurry so, the main thing is for you to focus on your health and work on getting well as soon as you can.
Yes the full price is US$1200 and your access to the Program is for as long as you need it. That will be for the next few years at least.
You should have been taken to this page to register for the Members site LINK TO MEMBERS REGISTRATION but I couldn’t see your name there. please head over and register.
Once you are logged in to the members area, watch the video where I take you through the site, and then you can start going through the initial steps.
When you are ready you can watch the replay of Friday’s Meeting by clicking here
LINK TO FIRST SESSION REPLAY
As soon as I see your request to join the Facebook Group I’ll approve your access, although I’m going to bed soon so it might be tomorrow.
Thankyou again for joining the Program Stephen, I’m looking forward to working with you.
Warm regards,
Rocky Tapscott
___________________
That was the end of the process…
NOTE: By creating ‘Friction’ like this you could potentially reduce your response rate, but you will have better qualified, more committed clients and customers who do the work, get results, and don’t ask for refunds.
Some of the conversations were much shorter than the one with Stephen (EG. please send me the link), some were longer, but virtually every person I corresponded with in this way became a member.
You simply cannot get high conversion numbers like this by just putting a Payment link on a website and hoping for the best.
Can you see how powerful it is to find out what each person’s needs are and meet them if at all possible so they see joining your program as a no-brainer?
Stephen went from “I can’t afford it” to “I paid the first $200 today” in just a couple of days. And he wasn’t the only one.
Now it’s up to me to help Stephen succeed and I’m sure he will because he is committed to the process.
The Results
Below I’ve shared a screen shot of some of the orders of people who joined the Program. You can see the burst of orders on the last day when I announced the 6-pay plan.
By the time it’s all said and done, this Internal Launch will generate around A$19,000 in net profit which is not bad considering I don’t have a large email list. It works out to around $20 per subscriber if all of the payment plan clients continue and pay all of their instalments.
The biggest benefit though is now that I have all of the Pre Launch Content and email messages created and tested so I know they convert, I can use them to put together an Evergreen Launch that will be able to generate sales day in, day out, indefinitely.
All it will take is running some ads to put people into the front-end of the funnel, and then have email (or Facebook Messenger or SMS) conversations with the people who are interested in joining. Plus I can run the live launch 3 or 4 times a year if I want to at a higher price (because they get access to me personally) to generate more clients.
Eventually I may run a JV Launch, but I’ll need to employ and train a couple of people to hold the email/messenger/SMS conversations with prospects because I Just won’t have time to do it all myself.
Things I Learned For Next Time
There are a few things I will do differently next time:
- I will send people to Facebook Messenger or use SMS for the Conversational Close because it can be more personal
- I may trial a Chat Bot to pre-qualify people because the first message I sent out requesting more information was virtually the same for everyone
- I will space the core PLC videos more closely together to keep the momentum moving along better
- I will release the 6-payment program earlier because it probably cost me sales by leaving it to the last day
- I will send more messages on the final day (I only sent one this time) because done right you can often double your sales in the last few hours of the last day. Jeff recommends 4 messages on the final day but it’s up to you if that sounds a little aggressive
To Sum Up
I hope you have found this Case Study helpful and you are able to use what I’ve shared here in your own business to launch (or re-launch) a product or service.
Now I know this may look easy when it’s all spelt out for you like this, but there are hundreds of nuances in the email messages and each piece of Pre Launch Content that may not be immediately obvious.
There is what Jeff calls the Pre-Pre-Launch, The Seed Launch, The Quick Launch, The Business Launch, the Post Open Cart Followup Sequence, the Affiliate/JV Partner Pre-Launch and Launch, and so much more.
That’s where registering for Jeff Walker’s Product Launch Masterclass may help you to fill in some of the missing pieces. Jeff is going to spend 3 days explaining his Product Launch Formula in much more detail. If you are interested in joining the Masterclass, you should go here and register now before it starts in a few days time.
Thankyou for reading this Case Study,
Warm regards,
Rocky Tapscott
P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
And don’t forget to check this out 🙂
How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
