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9 Blog Post Ideas For Driving Traffic To Your Product Launch

No matter what kind of launch you are preparing for with the Product Launch Formula process, a blog is going to become your go-to resource for driving traffic to your website, both while you’re preparing everything, and during the process of releasing your product or service.

And if you have a blog, then you are going to need a good deal of content to engage with readers and keep them coming back.

But this is were many people get stuck…

It can take a lot of time to create the volume of content you’ll need to drive significant traffic to your blog.

Of course you can outsource it, but it can take a lot of money to get others to create the type of quality content needed to position you as an expert. So regardless of whether you create it yourself or pay others to do it for you, creating content is a big investment…

But there are a number of shortcuts you can take, and to get you started, here are 9 blog post ideas you can use to create awesome blog posts in 10 minutes or less….

1. Create Blog Articles Out Of Private Label Rights Content

The first hack is to buy some PLR (private label rights) articles that you can edit or make slight tweaks to so they are unique and up to your high standards, and then post them to your blog as your own.

Alternatively you might copy excerpts out of PLR ebooks or reports and then post these as articles on your blog. Either way, it takes just a few minutes to create unique, valuable content and post it for your readers to enjoy.

Here are 2 more ideas for using PLR to create content:

Have a PLR video transcribed at Rev.com to create an article or a series of articles for your blog. You may even be able to buy these sorts of transcripts as part of a package, or you can create your own using Rev.com

TIP: This is especially easy if the video includes slides, because you can simply write your article from the content contained in the slides.

Compile several pieces of PLR content to into blog posts that are entirely new. For example, you could take parts from three or four PLR articles and weave them together to create an entirely new article

And speaking of excerpts…

2. Repurpose Excerpts From Your Products

Taking excerpts from your existing products is a super-quick way to create any number of blog articles. The other benefit of this strategy is that you can quickly insert a pitch at the end of the article to promote your product launch’s lead magnet.

There are 2 ways to use these types of excerpts:

1. The first way is to simply pull the excerpt directly out of the product, add an introduction and a conclusion, and post it to your blog.

For example, let’s suppose you have a report that gives people 9 ways to cut calories. You can take out 3 or 4 of these strategies to create your article, then at the end you can invite people to join your launch list to get more great ideas.

2. The other way is to cut some of the content out of the excerpt so people will want to join your list to get the rest of the details.

Let’s take the example of the report with 9 calorie cutting strategies again. You might excerpt out all 9 ideas, but you remove some of the details. This way readers will get an article that tells them what to do, but they don’t get the exact instructions of how to do it. They’ll need to join your launch list to get those exact instructions.

Next…

3. Driving Traffic With Valuable Link Lists

People LOVE link lists because when done right, they help them save time when finding valuable information on a topic or subject they are interested in.

A link list can come in a variety of formats, including:

• A gear or equipment list. You could list the most valuable tools and resources you personally use and recommend to others. A list like this can save beginners a lot of hassle, because they don’t have to do as much research, and you can save them a lot of valuable time and money by helping them get it right the first time.

For example, you might list all the WordPress plugins you use on your blog. Or if you’re writing for weight lifters, you could share your goto list of all the “must use” supplements.

• A list of the top niche related free resources. Here you might link to videos, reports and expert’s blog posts, along with other free sources of content that will help your readers achieve some specific goal.

• A list of the best value paid resources. In this case, you could write a short review for each resource to let people know who can use it, why you prefer it, and its benefits.

• A list of the best free and paid resources. As an example, you could create “The Top 10 Resources Every Day Trader Should Read.”

The point of creating these lists is to save your reader time by doing a lot of of the research and legwork for them. As you’ll know yourself, it’s much easier to get quality recommendations and content all in one place from someone you trust, instead of having to find products and sources from all over the place.

These days having someone they trust separate the wheat from the chaff is a blessing for most time-poor, overwhelmed consumers.

Next…

4. Do Recaps Of Your Popular Recent Posts

The idea here is to build an “in case you missed it” list of your best or most popular blog posts of the last few weeks or months. Rather than just listing those blog posts, you could curate your own best content across platforms, including your social media accounts and newsletters, and put it into one place (on your blog).

Another way to do it is by curating your most popular content based on a very specific topic.

For example:

6 Blog Posts That Will Change the Way You Think About Trading The Markets
The 3 Posts Every Skiing Beginner Ought to Read
The 5 Keys to Improving Your Baseball Score

To put this together, just write an intro to the post, list the resources along with a short paragraph explaining why people should read each one, and then wrap it up with a succinct conclusion and a call to action (like joining your product launch list to get more info maybe…)

Next up…

5. Driving Traffic By Interviewing Experts In Your Market

Interviewing other experts a great way to create content fast: just let them create hyper-targeted, relevant content for you.

To get started, create a list of questions and send it to potential interviewees by email and let their answers become your article. In exchange, your guest gets a byline with a link back to their site.

Here’s an example email you could send to arrange these interviews…

Subject Line: Hey [name[ I’d like to feature you on my blog

Hey [First Name],

It’s [Your Name] here and I run the popular [type of] blog over at [your domain]. Thought I’d drop you a line because I’d like to interview you and feature your interview on the blog.

The interview is just [small number] questions, so it would only take about [small number of minutes] to complete.

In return, you’ll get a byline in the article and link back to your site, along with exposure to the [number] people in my audience. I’ll also send a link to your article to my [number] of newsletter subscribers to maximise your exposure.

If this sounds like a great way to showcase your business to a targeted audience, just reply back and I’ll send over the questions right away.

Looking forward to hearing from you,

Warm regards,

[Your Name]

——-

This is important: the easier you make it for someone to comply with your request, the more likely they will say yes. So don’t expect your interviewee to spend hours answering questions. Instead, send a few quick questions their way so they can answer them in just a few minutes. Then if you want more info, send a couple of follow up questions.

Here’s why you want to keep it simple…

Once a person has answered your first few questions, they’ll tend to feel invested and committed to your project. So if you ask for 10 more minutes of their time to answer a couple additional questions, they’re quite likely to agree.

Here’s a great example: Bob Serling only asks his interviewees to answer ONE question, and it’s this:

“What’s your favorite business building strategy or technique that’s working well for you or your clients right now?”

Can you see how succinct and powerful that is?

It allows his guests to go anywhere their imagination takes them, while keeping them focused on only sharing the best ideas.

The added beauty of this approach to driving traffic is you can bask in the ‘halo effect’ of association with other experts in your market, and some of them may even become your Joint Venture partners during your launch.

6. Tweak One Of Your Previous Articles

The next idea is to comb through and find the most popular articles in your existing content, tweak them to freshen them up, and republish the new version.

Some examples might be:

If you’ve published a list of 10 tips previously, excerpt out 5 of the best tips, expand on them for clarity, and republish the new article
Update one of your older articles with new information. You could include new research that has come on the scene since you originally published the article, and let your newsletter subscribers know about the updated information
Maybe you’ve changed your mind about a product, idea or another topic? Go ahead and update an older article with your revised opinion and ideas

Those are just 3 ways you could take your existing content and quickly turn it into something new. If you get a little bit creative you may be able to come up with dozens of new articles from your old content.

7. Turn Your Existing Content Into A Powerful Infographic

Another great way to quickly create valuable content is to change your existing posts, videos and articles into a different format. And one way to do this is by turning them into a infographics.

Here are 3 examples of articles that would make good infographics:

An article discussing multiple ways to generate more subscribers to an email list
An article explaining how muscle confusion works
An article that talks about different household pests and how to eradicate them using organic or natural pest control methods

Just make sure your infographics include social media buttons next to them, because these are the kind of content people love to share with others.

As an example, because being able to create irresistible offers is so important to the success of your launch and your business’s future, I took an article I’d written earlier and created a Free Cheat Sheet that shows you how to create the perfect offer.

8. Ask For Content From A Product Vendor

Do you promote products or services an affiliate? If you do (and you should), a great way to quickly get your hands on some free content is by asking the product vendor to create it for you.

Your first stop is to check the merchant’s affiliate centre if they have one available (most do). That’s where the vendor has likely given affiliates all sorts of content, often including blog posts, videos, White Papers and successful ads.

The thing is, you want your content to be unique, right?

So don’t just go straight to the blog post category and copy and past those articles into your blog, because all the other affiliates are likely to have done that. Instead, look through the other content provided such as reports, emails and similar.

Look for something suitable, and then ask the vendor if you can modify it to use on your blog.

If you don’t find what you like within the affiliate center, then write to the vendor and ask for an article. The key here is that vendor is more likely to give you content – especially your own exclusive content – if you’ve already proven yourself by making a few affiliate sales.

TIP: Here’s a powerhouse combo you can use to promote affiliate products while getting unique content for free: ask the vendor if you could interview them.

Most product owners will be happy to get the exposure and extra sales. You can post a text interview, or you might even consider interviewing the vendor during a short webinar or podcast.

9. Create Multimedia Posts

Up to now we’ve been talking about how to quickly create text articles. However, you don’t need to write a single word if you don’t want to.

Instead of writing, pick up a camera to record a short video on a topic your audience will find helpful.

TIP: You can also just turn on a microphone (I use a Blue Yeti and it’s awesome) to do a quick podcast. You don’t even need expensive editing tools. A simple tool like Audacity will let you capture and edit audio for free.

You can get the latest version of Audacity at http://sourceforge.net/projects/audacity/files/

For example:

Use your smart phone and just spend 5 minutes talking about your top 5 weight loss tips
Film yourself at home trying out and reviewing a new product
Give a live on camera demo, such as how to teach a dog to come when he’s called
If you’d like to demonstrate something on your computer screen, such as how to set up an email autoresponder message, then use screen-recording software such as Camtasia (PC) or Screenflow (Mac)

Then just upload the video to YouTube.com (so you get greater exposure), and then post the embedded video on your blog with a short intro and summary, along with a call to action at the end.

Cool, you now have 9 blog post ideas for driving traffic to your product launch. And because you’ve made it this far and stuck with me, I wanted to reward you with a bonus idea that can really help you to create content quickly.

So here goes…

10. Copy And Paste Your Email Messages

One very good and often overlooked source for articles and other content are from your own email messages. Here I’m talking about 2 things:

1. If you broadcast an announcement, article, run a promotion or deliver other content to your mailing list, then put that same content on your blog as well.

TIP: Tell your newsletter readers you’re posting the content on your blog, and then encourage them to click through and discuss the topic.

You get many benefits from this.

Your email open rate and click through rate will improve
Your ISP will see your readers interacting with your messages and will be less likely to block their delivery
And the more your audience interacts with you, the more they are going to get to know and trust you, which should mean more sales over time

2. If you reply to a customer’s comment or question and you realize it would make a good post, then post it as an article. Of course you won’t use any of the customer’s identifying information, but you might say something like this at the beginning of the post…

“Nearly every week, the same question seems to pop up in my email from people just like you. Check out this post and see if you’ve been wondering about this topic too…”

To sum up…

As you can see, you don’t need to spend a lot of time or money creating great content to drive traffic for your launch. All you need is ten minutes or less, and you can have blog posts ready to go one after the other.

I’m betting you could create one of these awesome blog posts right now and get it up right away. Go ahead and see for yourself just how easy it is to create content quickly using these 10 ideas.

As you can see, the list you build during your product launch is going to require lots of visitor traffic, but having that list will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more about everything to do with launching your own product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Recruit Your Competitors BEST Affiliates To Promote Your Product Launch

When it comes to using the Product Launch Formula process to run the most successful launch, one of the keys is to recruit your competitors best affiliates for your own affiliate program so you can have other people sending you their best customers who then buy your product.

The hardest part of this process is recruiting GOOD affiliates who know what they are doing, who have an email database, and who are prepared to add you to their mailing schedule.

That’s because the top affiliates aren’t just sitting around waiting for opportunities. They don’t have to, because so many great opportunities come across their desks every single week.

So if you want to build an affiliate program that’s full of serious marketers who have a proven track record, and who know how to drive targeted traffic to your product launch, you’re going to have to go out and compete for the attention of these in-demand professionals.

These affiliates will already be making tons of sales for your competitors, and you’ll need to recruit them and get them to do the same for you.

But how?

Let’s start with 5 great ways to find your competitor’s most valuable affiliates…

1. Look For Product Reviews And Pre-Selling Content

The first step is to search Google for the names of your competitor’s products along with search terms such as “review” or “comparison.”

The reason is pretty clear: affiliates are most likely to be the people putting up product reviews and comparisons, and that makes this a quick and easy way to find those affiliates.

TIP: By doing this, you’ll also know which affiliates are good at search engine optimisation (SEO). If the same affiliate is able to hold multiple key rankings for a range of competing products, that’s a pretty good sign they will be able to drive traffic your way as well.

You’ll want to do is search Google for the titles of your competitors’ lead magnets, as well as the titles of their articles, blog posts and their other content. You could search for excerpts out of articles that link to the affiliates main content.

Where do you get this information?

One good way to do it is by joining your competitors’ affiliate programs, because you’ll have access to the promotional content they create for their affiliates. Then you can search for the titles and excerpts from this content to uncover affiliates who are actively using that content to promote offers.

And checking our your competitor’s affiliate programs will also give you insights into how you can make your own products and services even better. The fact is the best affiliates go where they are rewarded the most. And if your offer is absolutely crushing it, they’ll naturally gravitate towards you anyway.

Because being able to create irresistible offers is so important to the success of your launch and your business’s future, I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

And now that you’re logged into your competitors’ affiliate centers, you’ll also want to check out this next idea…

2. Check Your Competitors’ Product Launch Leaderboards

Here’s a quick and dirty way to know who your competitors’ BEST affiliates are: look for the people who win their affiliate contests.

Of course you’ll most likely need to be a member of your competitors’ affiliate programs to get access to this privileged information. But once you’re in, you should be able to see leader boards for both past and current contests. If you compare these boards across a range of competitors, you’ll see which affiliates consistently promote product launches and drive sales.

3. Join Affiliate And JV Facebook Groups and Forums

The next way to find your competitors’ affiliates is to visit the places where they all congregate online. In other words, participate in the affiliate forums and social media groups.

Specifically:

• Go to Facebook and use the search box to uncover groups using words such as “affiliate”, “affiliate marketing”, “jv”, or “joint venture”.

• Search Google for affiliate forums. You can search for terms such as “affiliate marketing forums” and “affiliate discussion”, “JV forum” and “joint venture forum”.

• Look for joint venture networks. Again, use Google to easily uncover these platforms in your market. For example, “stock trading affiliate network.”

Once you find these platforms, join the biggest and most active ones. Then follow the conversations to get an idea of which affiliates are promoting which offers, and which affiliates tend to be the super affiliates in your niche market.

4. Follow The Flow Of Money

Another way to find out who’s generating the big sales for your competitors is by checking to see who is running ads for them. If an affiliate is consistently placing paid advertising for a product, that’s a great sign that they’re making money with those ads.

Here’s how to find these advertisers:

• Search Google for your competitors’ product and brand names. You’ll naturally find reviews and other content using this method (which is very helpful), but you’ll also be presented with text ads. These ads may go to lead pages if affiliates are using a two-step advertising process, or other content that’s designed to get you to click through to the merchant’s site. But whether one-step or two-step, this strategy will give you an idea of who is promoting what in your niche.

• Check niche sites that accept advertising. Then take note of who’s placing the ads, because these could be your potential affiliates.

TIP: Sometimes it’s hard to decipher an affiliate link to know who is behind it. Here are two tips that might help:

1. Check to see if they are using a redirect URL. Many affiliates redirect their affiliate links through their own websites. If they do, visit the domain to see if it’s clear who owns it. If not, run the domain through a whois search such as www.whois.com.

2. Run a search for the affiliate link (or even just the affiliate ID). If it’s an affiliate who is direct linking, then search for that link in Google. If the link isn’t a tracking link, then there’s a good chance the affiliate has used it in other promotions, such as on his own website or blog.

Next idea…

5. Keep A Record Of The Highest Selling Products

The idea here is simple: some of the top product owners in your niche are often your competitors best affiliates too. That’s because these vendors have used product launches and paid advertising to build big email databases of prospects and customers.

You probably already know some of the top sellers in your niche, and some of your biggest competitors could become your top affiliates. Once you draw up your list, you can add to it using these two tips:

• Check marketplaces such as Clickbank.com and JVZoo.com. These affiliate marketplaces often rank products based on popularity, so it will only take you a few minutes to determine which are the best-selling products in your niche on that platform.

• Use JVNotifyPro.com to keep track of the big product launches. The marketers who are rolling out the biggest launches will probably also have the biggest customer lists in your niche.

There you have it – five good ways to find your competitors’ affiliates. If you use all of these methods, you’ll be able to easily uncover all the super affiliates operating in your niche, as well as dozens of other really good affiliates who can help you build sales in your product launches.

Which brings us to this important question…

So, How Do You Recruit These Proven Performers?

As we’ve discussed, these top affiliates get a bunch of great promotion requests crossing their desks every week. That means that just saying, “Hey, wanna make some great commissions?” isn’t going to get their attention.

Because of all of this competition, you need to have a standout product and create what Jeff Walker calls a “Crushing Offer” before the top affiliates will promote for you.

Here are tips for making it happen…

Build Relationships With People In Your Market

People like to do business with people they know, like and trust. So when an affiliate gets two identical offers from two different vendors, the odds are they are going to join the vendor they already know, like and trust. That’s why it’s a good idea to build relationships first before beginning your recruitment, especially when you’re trying to recruit super affiliates.

Here are three tips for building these relationships:

• Do something for the other person first. For example, if the person has their own product, sign up for their affiliate program and make some sales for them first.

• Interact with them online. Make helpful, thoughtful comments on their blog that help their community. Connect with them on social media. Send an email to them to talk about a recent newsletter issue or blog post. The point is, just start talking to these potential super affiliates so you get to know each other.

• Make a name for yourself in the niche. If you create great products and build a good reputation for yourself, people will naturally start approaching you. They’ll know you and trust you through your authority and reputation. This means you don’t need to necessarily go out into the niche and invest a lot of time building one-on-one relationships, since everyone will be eager to work with you when you approach them, but it will take time to achieve this for yourself.

Next up…

Give Your Competitors Best Affiliates Free Access to the Product

You should never hesitate on this point. It doesn’t matter whether you’re selling a $17 ebook or a $997 home study course that’s shipped to the customer’s door, you MUST give your potential super affiliates access to the product.

First, any affiliate with their salt isn’t going to promote a product without reviewing it thoroughly themselves. And secondly, since you are approaching this potential affiliate, you need to give them access to the product as a gesture of goodwill.

Don’t make your potential affiliate ask for it, and certainly don’t expect them to pay for it. Just send access at the same time you’re sending your recruitment email.

Which brings us to the next point…

Offer Your Affiliates Something Extra Special

If your goal is to recruit the top affiliates in your niche, it’s a good idea to give them special perks that you don’t offer everyone else. This includes benefits such as:

• A higher commission rate
• Exclusive bonuses for their customers
• Exclusive discounts for their customers
• Special personalised landing pages
• Instant commissions, daily commissions or weekly commissions
• The opportunity to promote the product before everyone else
• Higher commissions on upsells and backend sales

To get you started, here’s an example of the email you might send out to a prospective affiliates (especially ones with who you’ve built a relationship):

Subject: New product – Thought you’d like to hear about it first…

Hi [First Name],

I’m just about ready to launch a new product, and I wanted to be sure you heard about it first. That’s because I think it’s a great fit for your audience, and I’m also offering a special commission rate if you come on board to promote.

The product is called [name of product], and [describe in a sentence or two what the product does – in other words, why would this person’s audience want this product?]

Here, you can check it for yourself: [download link to entire product]

Right now the sales letter is pulling a [%] conversion rate in our initial testing, so this is already proving to be an in-demand product that gives you the potential for a lot of sales.

And here’s the best part: you’re getting a special “inner circle” commission rate of [%] – that’s a full [$amount] in your pocket for every sale you make.

What’s more, you also get [insert any other perks… exclusive promotional opportunities before the affiliate program is open to the public, special discounts, etc].

I’ve taken the liberty of setting up your affiliate account. Here’s the info:

[affiliate link]

[affiliate log in info]

Once you log in you’ll get access to all sorts of emails, articles, banners and other ads and creatives you can use to promote this product.

We’re launching on [date] – are you in?

Let me know if you have any questions or if there is anything I can do for you to make promotions easier…

[sign off]

P.S. This is going to be a big event… I hope you’re a part of it!

A Few Parting Thoughts

If you’ve always wanted to enjoy the benefits of a big product launch (including a big list-build, massive exposure, increased authority and huge profits when done right), or you just want just get the increase in sales that only a really good super affiliate team can deliver, then finding and recruiting the best affiliates in your market is the key.

And finding your competitors’ most productive affiliates and persuading them to promote your product launch too is a fantastic way to do this is.

This crash course has given you the exact step by step plan for doing that. So what’s your next step?

Get started and work through each step to start finding those affiliates, because recruiting just ONE top affiliate could add hundreds of prospects to your email database and thousands of dollars to your launch profits.

That means the sooner you get started, the sooner you could have a big JV launch under your belt, which is the perfect springboard for building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Why A Seed Launch Is The Perfect Springboard For A Profitable Online Business

There’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.

And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.

We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.

Don’t do that…

By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.

And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…

So how do you create one of these cool little launches?

Step 1 – Find Out What People Want To Buy

The first step is to survey your market and ask people what they want to buy.

You can use a free tool such as Surveymonkey.com to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.

Step 2 – Outline Your Product Into 4 – 6 Modules

The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.

Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.

Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.

Step 3 – Schedule A Live Webinar For Each Module Of Your Seed Launch

You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.

The format will be along the lines of:

Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.

Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.

The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.

Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.

Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.

Step 4 – Make An Irresistible Offer For Your New Product

Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.

You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.

If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.

One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

Step 5 – Deliver Your Seed Launch Training Webinars

Now it’s time to deliver each Module, surveying your students and answering their questions as you go.

At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.

When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.

Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.

That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Use The Product Launch Formula To Position Yourself As An Expert

The old advice we often received from self-help gurus of “fake it till you make it” (especially if you are running a big product launch formula style promotion), where you’re pretend to be an expert even if they aren’t one CAN work in some situations. The problem is that once you get exposed as a fake and a fraud in your market, there’s usually no way to come back from that.

So here’s what: you need to do to become a REAL expert so you can legitimately position yourself as the ‘go-to’ person in your market.

While some people refer to the 10,000 hour rule that says it takes 10,000 hours to become a true expert, depending on how narrow your niche market is (and the narrower the better, at least at the start, you CAN become a recognised expert much more quickly if you want too.

You can’t do it by just reading a few articles or watching a few Youtube videos, but you can go a long way to expert status by following these steps…

Step 1: Study Everything You Can Get Your Hands, Your Eyes And Your Ears On

The key here is to jump straight to the source and consume in-depth and unbiased information.

Say you want to become a copywriting expert. There’s plenty of copywriting information available for free online, or inexpensively in books, but most (but not all) of it just rehashed and repackaged from the original (and more recent) masters of direct response marketing.

So the secret to forming a good foundation is to go back to the original sources and learn directly from them. These sources include older masters like Robert Cialdini and David Ogilvy, and more precent examples such as Jay Abraham, Gary Halbert, Dan Kennedy, Clayton Makepeace and Gary Bencivenga.

Then once you have an understanding of the core fundamentals, stay on top of new and developing information based on the work of these masters.

Jeff Walker’s Product Launch Formula takes what he’s learned from many of these experts and codifies it into a step-by-step blueprint for launching or relaunching any product or service quickly and profitably.

If you don’t have the time or money to incrementally grow your business over months or years, and you’d like to start earning more and making a bigger impact now, check out Jeff’s Free Product launch Masterclass here.

Step 2: Experiment To See What Works In The Niche

Once you’ve absorbed as much source information as you possibly can, jump in and start testing the strategies you’ve learned yourself.

For example, using our copywriting market, start testing headlines, copy leads, different calls to action, your offer (as Jeff says, you’ll want to come up with a ‘crushing offer’), your order page (order page abandonment can be up to 90%!), your optin page and email sequence, and the rest of your funnel to see for yourself what really works.

In other words, don’t take anyone else’s word that something works. If you’re trying to position yourself as an expert for your product launch, it makes sense to find out what works for yourself before you start teaching it to others.

Teaching stuff that doesn’t work is a sure way to have a very short career as one expert. The internet is littered with scammers and marketers who over promised and under delivered. You don’t want to join them.

When you’ve proven things to your satisfaction, recruit a small group of people (you could call them ‘beta-testers’ or founding members) to help you by testing your ideas in their own markets (even if you give your product away or at a large discount).

This process also gives you real case studies and proof that your ideas work. Then you can honestly show how you’ve helped people solve real problems, giving you proof and social proof, which are two of the most powerful Product Launch Formula mental triggers.

This is so powerful because you’ll be able to share real results, examples and case studies from real world experience, and people can see that you’re not just theories and untested ideas.

Step 3: Develop Your Own Teaching And Delivery Style

Once you start experimenting and testing some of the ideas you’ve learned, you’ll want to start putting your own personal spin on these old methods. In other words, develop your own style when it comes to completing tasks and achieving goals in your niche.

Todd Brown talks about two critical features most new products and services need these days in an over-saturated and over-marketed to world.

These are what he calls The Big Idea, and The Unique Mechanism. I don’t have space to discuss these here, but check out Todd’s work on them and work out how you can incorporate both of them in your product launch, because combined they will make a huge difference to your results (in a good way) 🙂

Step 4: Condense Any Complex Concepts To Simple Steps Or Processes

By the time you’ve completed your studies and proven your ideas, you’ll be well on your way to becoming an expert in your market. Unfortunately, the problem for many true experts is they teach at such a high level, their students fail to benefit because they don’t understand the basics enough to grasp the higher level topics.

So one of the keys to truly becoming an expert who creates lasting change is your ability to simplify a complex concept to its most basic and simple parts – and then teach it to other people in an easy-to-understand way.

A lot of people get overwhelmed with information in a niche, especially when they are new to it. One of your jobs is to be able to show people what’s important and what to focus on, what to ignore, and what steps to take to achieve the results they are after. If you can succeed at this, you’ll start to be seen as an expert in the eyes of your potential clients and customers.

And finally…

Step 5: Keep Yourself In The Loop

With change coming at us at such a rapid rate these days, it’s rare that you can learn something once and consider yourself an expert for life. You’ll need to continue learning and growing in your expertise so you can stay relevant. Thing are going to continue to change in every market, so you’ll need to change to capitalise on them.

To Sum Up…

You can’t expect to become an expert overnight, you won’t become one simply by reading, listening to podcasts or watching a few Youtube videos, and you certainly don’t stay one if you don’t stay current. But focusing down to a small but profitable area instead of trying to be all things to all people, and then using the 5 steps we’ve discussed in this article, can help you become a true expert in your field in much less than the legendary ‘10,000 hour rule’ demands.

And to learn more about becoming and positioning yourself as one expert before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Get Free Access To The Complete Product Launch Formula Masterclass

Over the last week or so Jeff Walker has been holding live training as part of his Product Launch Formula Masterclass and some of the new ideas and strategies he shared during this 4 live sessions was extraordinary.

Anyhow, Jeff just took down the “firewall” that had been hiding his complete Launch Masterclass so you can access everything in one place.

The training includes 10 hours of incredibly powerful product launch content, including all the PDF downloads, the Q&A session, the “super secret” sessions, and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all, but it will only be available for the next few days.

Go check it all out here while it’s available before Jeff’s Product Launch Formula launch ends and everything goes back into the vault.

I hope this helps,

Warm regards,

Rocky Tapscott

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training here.

The Product Launch Masterclass Open Cart Lesson Is Coming Up Next

Here’s Some Inspirational Product Launch Formula Case Studies

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

So far in this series on creating the components of your product for your upcoming product launch, we’ve looked at what product Splintering is and how to use it to boost your product launch profits…

And you’ve learned 6 ways to splinter off products to both increase your front-end sales along with the back-end sales of your core product.

But there are still a lot of additional ways you can put this “product splitting” idea to work for you.

In this post, you’ll find 15 of my favorite “splinters” to create.

Let’s run through some Product Launch Content Splinters…

• Reports. This can be short, perhaps only 7-15 pages long.

For example, you might create a report about choosing the right shoes to help promote your marathon-running course, or perhaps you’d offer a report about cleaning a carburettor to go along with a classic car restoration course.

• Swipe files. Here’s where you provide a collection of materials for someone to use as inspiration.

For example, you might give a collection of headlines to a copywriter, or action verbs to people who’re writing a resume.

• Templates. You can save your customers time by providing “fill in the blank” templates.

For example, you might offer sales letter templates for copywriters, or survey templates for those doing market research.

• Worksheets. The idea here is to provide worksheets to help customers accomplish some specific task.

For example, you might offer a budgeting worksheet for those who’re trying to get rid of debt, or an exercise worksheet for those who want to lose weight.

• Interviews. This can be an interview with you, or it can be an interview that you conducted with another expert in the niche.

Examples include interviewing me about how to create products people want to buy, or interviewing a bestselling novelist about how where they get their book ideas.

• Q&A sessions. You can think of this as a list of frequently asked questions in your niche.

For example, you might offer a Q&A session about how you as a marketer plans your day, or perhaps you’d offer questions and answers about meal planning for a diet program.

• Checklists. These tools help people take action.

Examples include a checklist for setting up a website, or a checklist for applying for a job.

• Mind maps. These give customers a non-linear view of some process.

Examples include a mind map depicting how to write a novel, or a mind map about how to get healthier.

• Infographics. These are graphical representations of data, which makes large chunks of data or complex topics easier to digest.

Examples include an infographic describing exactly how metabolism works, or an infographic about how to improve conversion rates.

• Demo videos. Here you can show how your product works, or how to do some specific task.

For example, you might offer demo videos of specific kettlebell exercises for a strength training course.

Another example is a demo video showing how to teach a puppy to sit for a dog training course.

• Audios. People love listening to MP3s while they’re driving, working out, gardening and so on.

You might excerpt out a portion of your product and offer the audio.

Examples include inspirational quotes for a self-improvement course, or a guided meditation for a meditation product.

• Spreadsheets. These are tools for helping customers keep track of something, such as business expenses for a business owner, or workouts for a bodybuilder.

• Calculators. These could be any tools that perform a specific task, such as a loan calculator to go along with a home-buying course, or a calorie calculator for a dieting course.

• Legal documents. You’ll want to get an attorney to create these, of course.

Examples include a freelancing contract or a privacy policy for a website.

• Plugins. These are tools for WordPress blogs, such as an SEO plugin to go along with a search engine optimization product, or a split-testing plugin to help sell a course about improving conversions.

And this isn’t even an exhaustive list – if you can sell it and if it goes along with your main course, then you can splinter it off into a $7 front end product.

A few closing thoughts for creating your Product Launch Content…

Whew – at this point I bet your mind is just swimming with great ideas for ways to start using splintering in your business.

As you’ve discovered, there are a whole lot of good reasons to do it, from quickly increasing your profits to being able to build a hot customer list rather than merely a lukewarm leads list.

Best of all, there are just so many ways to use splintering to grow your results from your product launch.

In fact, you discovered six proven ways to do it inside this series of posts.

No matter what you’re using a product launch for, or what product your selling, there’s a way to use splintering to boost your profits.

So you know what you need to do next – pick out one method and put it to work for you.

And do it as soon as possible, because I think you’ll really like the results!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: jeff walker product launch formula

9 Blog Post Ideas For Driving Traffic To Your Product Launch

1. Create Blog Articles Out Of Private Label Rights Content

2. Repurpose Excerpts From Your Products

3. Driving Traffic With Valuable Link Lists

4. Do Recaps Of Your Popular Recent Posts

5. Driving Traffic By Interviewing Experts In Your Market

6. Tweak One Of Your Previous Articles

7. Turn Your Existing Content Into A Powerful Infographic

8. Ask For Content From A Product Vendor

9. Create Multimedia Posts

10. Copy And Paste Your Email Messages

How To Use The Product Launch Formula To Position Yourself As An Expert

Step 1: Study Everything You Can Get Your Hands, Your Eyes And Your Ears On

Step 2: Experiment To See What Works In The Niche

Step 3: Develop Your Own Teaching And Delivery Style

Step 4: Condense Any Complex Concepts To Simple Steps Or Processes

Step 5: Keep Yourself In The Loop

Get Free Access To The Complete Product Launch Formula Masterclass

The Product Launch Masterclass Open Cart Lesson Is Coming Up Next

Here’s Some Inspirational Product Launch Formula Case Studies

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

Let’s run through some Product Launch Content Splinters…

A few closing thoughts for creating your Product Launch Content…