After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.
By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.
To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.
Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.
By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.
Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.
This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.
If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Seed Launch as well as the Quick Launch.
Here’s an overview of the 4-Step process in pulling one off.
Step 1 – Test To See If There Is Demand For The Product
I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.
One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.
If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.
Step 2 – Demand? Check! Let’s Create An Offer
The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.
Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.
But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.
Here’s a summary of the offer I came up with:
___________________
1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.
You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.
2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.
The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.
3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…
4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.
5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.
Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.
I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.
___________________
Step 3 – Ask For The Money
When people replied saying I’m In I sent them this message:
_________
That’s great!
If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.
The payment will go through my business which is XXXXXXXXXXXX.
Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.
If you have any problems, please let me know and I’ll get them sorted for you.
I’m really looking forward to working with you mate.
See you inside,
Warmest regards,
Rocky
_________
That was it. Over $3,600 in sales over 6 days with no refunds.
The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)
This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.
It just works.
Step 4 – Download the Transformational Value Manifesto
To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.
This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.
If you would like a copy, you can download yours here.
I’m sure you’ll find it helpful.
Warm regards,
Rocky
P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how to Create your Seed Launch along with numerous other ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.
Talk soon!
Rocky
PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:
1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here
2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.
4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
And don’t forget to check this out ????
How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.
Why A Seed Launch Is The Perfect Springboard For A Profitable Online Business
There’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.
And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.
We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.
Don’t do that…
By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.
And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…
So how do you create one of these cool little launches?
Step 1 – Find Out What People Want To Buy
The first step is to survey your market and ask people what they want to buy.
You can use a free tool such as Surveymonkey.com to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.
Step 2 – Outline Your Product Into 4 – 6 Modules
The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.
Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.
Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.
Step 3 – Schedule A Live Webinar For Each Module Of Your Seed Launch
You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.
The format will be along the lines of:
Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.
Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.
The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.
Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.
Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.
Step 4 – Make An Irresistible Offer For Your New Product
Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.
You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.
If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.
One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.
Step 5 – Deliver Your Seed Launch Training Webinars
Now it’s time to deliver each Module, surveying your students and answering their questions as you go.
At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.
When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.
Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.
That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.
Talk soon,
Rocky
P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
And don’t forget to check this out 🙂
How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
Check Out Lesson 2 In Jeff Walkers Product Launch Masterclass
Lesson 2 of Jeff Walker’s Product Launch Masterclass was epic. This one’s all about Your Launch Path and covers the three primary types of launches – the Seed Launch, the Internal Launch, and the Joint Venture (or JV) Launch – and how to know which one you should use in your specific situation.
Here’s the link to the broadcast:
CLICK HERE for the Concierge page
Plus, Jeff covered Launch Stacking and the “Circle of Awesome”.
There’s a ton of goodies for you to check out on that Concierge page. That’s where you can grab the PDF downloads that go with each lesson… plus, he’s just added a bunch of Case Studies, including:
Anne, who started her business at an age most people are retiring – and raked in six figures in her first year
Elliott, who’s been bringing in more per month than many people’s annual salary… and he only started in March
So go check out lesson 1 and lesson 2… you’ll find all the goodies on the Concierge page:
CLICK HERE for the Concierge page
Definitely bookmark that page, if you haven’t already. It has the schedule for the live Masterclass lessons, plus all the links you need, and I’m going to keep adding goodies there.
I’d love to hear what you think of the Masterclass.
Warm regards,
Rocky
The Seed Launch Video – How To Get Paid To Create Your Product
In his Seed Launch video, creator of the Product Launch Formula, Jeff Walker, walks you through the first launch most people who don’t have a product of their own do, which is the Seed Launch.
This type of launch allows you to test whether the market actually wants what you are thinking of creating, and then get paid BEFORE you even create the product.
Plus because your students help you to create the perfect product that they want to buy, you get a lot more ‘buy-in’.
You can register to watch Jeff’s Seed Launch video here.
And if you’d like to learn more about using the PLF process to get paid to create your own product and sell it using a product launch, watch these videos.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
Here’s The REAL Power Behind A Product Launch Formula Style ‘JV Launch’
There are a LOT of benefits in following the Product Launch Formula to run a big JV Launch.
First up, as long as you’ve tested your pre-launch content, your offer and the rest of your sales process (usually best done using a Seed Launch or an Internal Launch), you can make a hell of a LOT of money because you are leveraging the lists of a lot of other people who are all sending you their prospects and customers.
Then there are the great relationships you’ll build with other people in your market who supported you during the launch. Any way you look at it, helping people to make more money and grow their influence is always going to have a positive effect on your business too.
But there’s a third big benefit that most people don’t realise is the most powerful one of all.
It’s the big list you get to build during your JV Launch that creates much more value than the actual sales you make at the time.
Here’s why:
Let’s say your business is in the golf market, and your Launch is for a coaching program that helps amateur golfers take strokes off their game while improving their mental toughness.
If you play your cards right, you’ll have a bunch of JV partners driving traffic to your website, and all of those people will be added to YOUR email list.
When your launch is over, YOU get use that new, bigger list as a distribution channel to sell all kinds of other products and services and you get to keep ALL OF THE PROFIT on those sales.
That’s because once somebody has shown their interest by making a golf related purchase, they are far more likely to buy other products and services in that category than somebody who has never purchased a golf product.
And you use joint ventures with other vendors to get access to all of these other products.
Not sure if a Joint Venture Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.
Just think of the possibilities when combined with a Product Launch Formula inspired launch…
You could offer:
- Additional training programs that add to and complement your own.
- A set of new golf clubs and all kinds of accessories to help improve their game.
- New golf shirts just like the pros wear on the PGA tour.
- New covers for your woods and maybe even their irons.
- Private or group lessons from a club or touring professional to improve their game even more.
- You could team up with a travel agent and offer golfing tours and holidays so they can play at the best courses around the country or the world.
- And of course there are all kinds of other products and services you could offer as well…
And you can earn a great commission or referral fee on every one of these additional sales you make, for as long as people stay subscribed to your email list.
That’s why the list you build during a JV launch is such a valuable asset, in addition to the immediate income you generate.
Here’s proof that this list building technique works
You’ll see a screen shot of the JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch. The people with red arrows next to their name have ALL recently completed launches of their own…
As you can see, SIX of the top 11 people on this Jeff’s JV Leaderboard have recently launched their own products, and are now using the nice big lists they created during those launches to participate in and dominate a completely different launch for somebody else’s product.
How cool is that?
Can you imagine doing this for yourself?
If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell to later, you can do that here.
Talk soon,
Rocky
P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.
To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
A Step By Step Strategy For Creating Your Own Product Launch
In this video I recorded for a client a couple of years ago, you’ll see how to how to strategise a profitable product launch for a mid priced product, while setting the scene to launch a high ticket product shortly thereafter.
As you can see, there are quite a few moving parts and lots of work to do, but the difference between using a product launch like this and running a normal promotion are like night and day.
You can register here to learn more about creating a profitable product launch for your business.
Talk soon,
Rocky
P.S. Being able to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
Jeff Walker Has Started His Once A Year Free Launch Workshop
Jeff Walker started his once-a-year free “Launch Workshop” a couple of days ago, and as usual it’s very cool.
While the free content he’s giving away is a lead-in to sell Product Launch Formula when the cart opens in a few days, it would be big a mistake to miss this training, even if you have no intention of becoming a PLF member.
That’s because this free “Launch Workshop” is more valuable than most of the “Product Launch courses floating around that people charts hundreds or thousands of dollars for.
You can literally take what you learn in this free workshop and launch a business from scratch.
Or you could grow your existing business quickly by “re-launching”.
Jeff has been doing this every year since 2005, and he’s had nearly one million people go through the workshop – and the success stories keep coming.
The only catch is that it’s only available for a few days… and you’ll have to opt in to get access (well worth it) so go check it out right now.
Click this link to get access to the free workshop.
Warm regards,
Rocky
P.S. The first lesson covers a simple launch strategy called a “Seed launch” and it’s generated hundreds of millions in results. Click this link to grab your free access now.
Did You Watch The Seed Launch Training Yet?
Just wanted to make sure you saw this “Seed Launch” video that Jeff Walker has released as part of his new Launch Workshop.
It’s only going to be available for a few more days so you can learn how to create your own Seed Launch here.
There’s no cost for this lesson, and no credit card required. So go check it out now.
CLICK HERE: your Seed Launch (and beyond)
Warm regards
Rocky
P.S. And don’t miss the quick start Action Guide PDF… you can download it for free on this same page: