Tag Archives: product launch formula bonuses

How To Save Time And Sanity During Your Next Product Launch

If you are preparing to run a Product Launch Formula style launch, there’s no doubt you have a LOT of work in front of you.

But one way you can save yourself HOURS of time, and probably your sanity in the process, is to outsource some of the less-critical tasks to a Virtual Assistant or somebody on Upwork or Fiverr.com

So what sort of things could you potentially outsource to free up your time and mental bandwidth for more important and higher value tasks as your Product Launch gets closer?

Tasks To Outsource For Your Product Launch

Here’s a comprehensive list of the tasks you might want to consider offloading to a VA:

  • Create a master email Autoresponder Series that follows up with subscribers from the moment they join your launch email list and allows you to send your pre-launch content and open cart messages when they are ready to go
  • If you are segmenting prospects as they opt-in to your email list, create lead capture pages for each segment of people so they can receive customised marketing messages based on what they told you they were interested in
  • Create your Lead Magnet or even the pre-launch content that leads to the sale of the product or service you are launching
  • Do graphic design for a cheat sheet, PDF Guide, Ebook, Report, White Paper or other written materials you are using for your launch
  • Write well researched, helpful, informative and SEO friendly blog or website posts that presell the products, services or consultations you will be offering
  • Write and test your launch sales letter or sales video for maximum conversions when the cart opens
  • Write a press release to generate leads for personal or automated follow up by phone, mail, email, Facebook Messenger or text message before and afterwards
  • Create a Bot for automated followup on Facebook Messenger to help deliver your prelaunch content and offer
  • Design your launch website, a blog or other online content to complement the sales process
  • Install and customise a WordPress script or undertaking other types of website programming
  • Create the interior design for an Ebook or other PDF documents
  • Create and edit a pre-selling video and upload it to the major video sharing sites
  • Create a slide-share presentation highlighting the benefits of product or service, or for another purpose including the training content of your program, or sharable content you can give to affiliates to promote your launch
  • Turn the slide-share presentation created above into a video or series of videos for distribution as free or paid content
  • Analyse website data and optimise sales pages or website content for better conversions
  • Optimise a blog for readability, SEO and conversion of visitors into subscribers and customers
  • Do comprehensive research for a market and turn that research into a Report to be used to sell a range of products, services or other for projects
  • Do research into competitors products and services to find a ‘hole’ in the market, an unfilled need others are not targeting, an entirely new market, or a new way of approaching a market to increase sales
  • Design a logo that embodies the essence of what your business stands for and promotes positive feelings in your target audience
  • Create a slogan that shares your businesses’ core philosophy in a powerful and memorable way
  • Create an advertisement to be used online or offline and post the ad where targeted prospects will see it
  • Launch a Facebook ad campaign to drive traffic, subscribers and sales
  • Design an eye-catching banner graphic
  • Find targeted websites to deploy the banner graphic above to generate website traffic, subscribers and sales
  • Create a rebrandable report your business can use to generate leads, to use in list-swap campaigns, or to give to other businesses so they can earn referral fees or affiliate income by giving it away to their subscribers
  • Do voiceover narration of blog posts, Guides and Reports to turn them into video content
  • Research social media hashtags to find out what is trending in the news, then create topical content to attract visitors based on those topics
  • Grow social media followers by posting valuable content, or by building and moderating a targeted Facebook Group
  • Launch and manage a contest on Facebook, Instagram or another online platform where prospects congregate
  • Edit or proof read all of your content to ensure it’s accuracy and readability
  • Edit long video content into smaller segments and upload these shorter segments to video sharing sites
  • Tweak Private Label Rights content to make it unique and use it for website content, free or paid reports and guides, or complete products for sale or to give away as subscriber and customer rewards or bonuses
  • Transcribe multimedia content into either long form transcripts or video captions
  • Convert an ebook into a kindle book and create a sales system for the book
  • Turn a digital book into a physical book and list it on Amazon.com. Ensure the physical book offers purchasers to ability to subscribe to an email list to receive bonus materials and offers for related products and services
  • Design cover graphics for physical and digital books, reports and guides you are offering
  • Develop an app, a piece of software or a plugin to automate some of the grunt work involved in getting a result from your product or service
  • Set up an ecommerce platform so your business can make sales and take payments online during your launch
  • Do a full website or sales system audit and create a report containing recommended changes
  • Create guest articles around tightly focused topics of interest to prospects and customers
  • Research and find guest blogging opportunities for the articles above and submit them to sites that accept guest blog posts
  • Find and schedule guest interviews on Podcasts, Webinars and in other media that targets the businesses prospects and clients
  • Find and/or recruit Joint Venture partners
  • Create training materials and re-brandable content for the Joint Venture partners above to help them maximise their sales with the least amount of effort
  • Plan an overall marketing strategy for the launch and beyond, and then they can help you implement the strategy and tactics
  • Set up a membership site for customers who purchase during your launch to access their content
  • Stock the membership site with content and create the follow-up system to allow you to contact members regularly with unannounced bonuses building more trust and loyalty, and offers so you can increase backend sales
  • Plan your launch sales funnel, then implement and test each element of the funnel to maximise conversions
  • Research the market and provide keyword research your business can use to increase your reach using Google Adwords or organic SEO traffic
  • Setup and manage a Google Adwords campaign to drive launch traffic and sales
  • Participate in relevant online and offline communities as an advocate for your business
  • Provide reporting on a range of functions and strategies for you to analyse so you can make informed decisions
  • Create the documentation required for a help desk so customers can get their questions answered promptly and correctly
  • Be the customer support people for the help desk above
  • Once your launch is over, create a Udemy course using a cut down version and promote it on and off the platform

So there you have it, a whole range of tasks you could consider delegating to a VirtualAssistant to free you up to do the critical strategic things that only you can do during your next product launch.

I really hope it helps you to save a bunch f time and stress as you roll out your launch using the PLF process.

You can learn more about launching your product or service successfully, including case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

Product Launch Formula Quiz

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the quick Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

Product Launch Formula Quiz

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move. 

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’ 

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed. 

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend. 

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks  we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Paypal Quick Launch Results

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer. 

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know…

Warm regards,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Launch A New Training Program Into A Global Business

A subscriber emailed a few days ago and asked for some ideas on how she could use Product launch Formula to launch a new training program to grow her business. Here offer currently involves showing businesses a very specific way to find money that is owing to them they didn’t know was rightfully theirs.

I told her I thought she was providing a highly ethical and valuable service and she deserved a lot of praise for helping people out in the way she was.

While she could use the PLF process to launch her own business because there is so much demand for this type of thing after COVID-19 has shut down or damaged so many formerly profitable businesses, I suggested she might also consider running a Seed Launch for a course showing other people how to do what she is doing to help many more businesses than she could ever reach on her own.

If she packaged her knowledge and systems into a program that helped other people start a business doing the same thing, she could charge an upfront fee for the training and systems, plus an annual licensing fee for the continued use of the materials she created.

A program like this could have modules that might include:

  • Her secret sources for finding potential clients
  • Marketing materials to get those clients to raise their hands and say they wanted help
  • The step by step process for finding the money owed
  • Agreements and documents to make sure the student gets paid
  • A private Slack or Facebook group where she shares help, ideas and success stories with other members
  • Live calls or Zoom meetings every so often to update members on the latest strategies, share field reports from other members, and answer any questions
  • Anything else that helps members to get the results she is currently getting

Her lead magnet for building an email prospect list could be a PDF guide that takes people through the ‘what’ of the service she provides and highlights the huge opportunity for them to make good money with low overheads while helping other people.

Then the paid program could offer the step-by-step ‘how’ so people can start a business inexpensively, work from home, and supplement their income or even replace it.

If she offered a limited number of licenses in each city you might end up with a feeding frenzy of customers who don’t want to miss out.

Once she had some successful licensees, she could offer County or State Distributer Licenses to entrepreneurs who already have a client base, or who know how to generate leads and help and manage the people who purchase the licenses.

These Distributers would be responsible for everything in their area and would have to comply with the terms and conditions she developed so the results their clients get are consistent.

She could sell these Distributer Licenses for 10 – 30 or more times the price of her course and charge ongoing annual royalties on them as well. The Distributers would get the majority of each up-front fee and the ongoing royalties from each licensee, and they would share part of that income with her each month.

Eventually she might want to create Master Licenses for large sectors of the population and charge 100 to 1000 times the price of the basic course.

She could hire commission sales people to sell the Distributer and Master license all over the country and eventually the world, and give the salespeople a commission and override on all sales they make.

So as you can see, a simple idea for a course can be leveraged into a national or global business while helping thousands of business owners by providing a much needed and highly valuable service.

I hope this gives you some ideas for where you could take your course after you use Jeff Walker’s Product Launch Formula process to launch it.

Warmest regards,

Rocky Tapscott
0418 788 482

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

5 Ways To Use Bonuses To Increase Your Product Launch Profits

While using the Product Launch Formula process to launch (or re-launch) your product or service can give you an unfair advantage, it’s not always understood how much adding strategically designed bonuses to your core offer can increase your product launch profits.

Not only can great bonuses increase your sales, they can also reduce refunds and retain customers. Of course you can’t just throw any old thing into the mix and expect magical results. But if you create bonuses that people in your market will see as desirable, you can supercharge your product launch results

Here are 5 ways you can use bonuses to grow your sales and profits…

1. Increase Conversions on Your Launch Offer

The most basic way to use bonuses is to offer them for free as part of your product launch offer. This helps boost conversions by giving your customers even more incentive to buy from you. This works particularly well when you offer a bonus that helps your customers optimise or enhance the usefulness of your main offer.

For example, if the core offer is a copywriting course, then you might offer a set of sales page templates as a bonus.

2. To Gain And Retain Members

If you are launching a membership site or some kind of program involving continuity (a SAAS for example) another great way to use bonuses is to retain members and keep them coming back again and again. Here are the keys to this method:

    1. Space out multiple bonuses over a period of time. For example, if you have a fixed-term membership that lasts for 12 months, you might give members the first bonus immediately, followed by a new bonus every two or three months. You can also give your best bonus as a “graduation bonus” for those who stay with you through the entire training.
    2. Be sure your bonuses are highly attractive. This strategy only works if your bonuses are valuable and something that your members really want. That means you have to do some market research so you have a better understanding of what your audience wants. So for example, if your market is already purchasing a certain type of product, then giving them a product similar to what people are buying, or even a better version, would be a great bonus.

3. To Increase ‘Stick’ And Reduce Refunds

There are two ways to increase the ‘stick rate’ of your offer and reduce refunds with bonuses:

  1. Offer a surprise bonus. Give buyers an unannounced bonus on the download page or in a followup email. This can help you to exceed your customers’ expectations, which leads to higher customer satisfaction and lower refund rages.
  2. Offer a delayed bonus. The idea here is to announce the bonus, but let customers know the bonus will be sent to them after a certain time period (which should be after the refund period has expired).

Here’s another way to use bonuses to grow your business…

Product Launch Formula Quiz

4. Motivate Your Affiliates To Promote Your Product Launch

Want to see a quick boost to your sales? Then offer your affiliates an awesome bonus for good performance. In most cases, using cash as a bonus will get you the best results. Most of the big launches have huge cash prizes for the top couple of affiliates, and nice prizes for the rest of the top 10.

Here are three popular ways to use this method:

  1. Create an affiliate contest and offer a cash bonus to the top five or ten affiliates. You might also create a random drawing where everyone who makes at least two sales during the contest period is eligible to win.
  2. Create an lead generation contest and offer a smaller cash bonus to the top five people. Your goal with this strategy is to encourage your affiliates to work overtime helping you grow your email list. As you know, a product launch is one of the best ways to quickly grow your list. Incentivising your affiliates to help you with this can have a massive ROI when you consider the future sales you’ll make to the prospects referred to you.
  3. Offer a bonus every month for any affiliate who crosses a specific sales threshold. For example, if an affiliate makes at least 25 sales, they’ll either get a flat cash bonus or an increase in their commission rate.

And finally…

5. Add Value to Your Future Affiliate Offers

One of the biggest assets you’ll end up with from using the Product Launch Formula process to do a JV Launch is the email list you build from all the traffic your affiliate partners send you.

And once you’ve finished your launch, you can then return the favor by promoting suitable products and services as one of their launch affiliates. Of course when you participate in launches, you have competition from dozens if not hundreds of other people who’re all promoting the same offer.

The way you can set yourself apart is by offering an in-demand, valuable bonus to anyone who purchases the affiliate product you are promoting through your link. Not only does this boost conversions on the frontend, it also gives you a chance to make sales on the backend via offers you embed inside the bonus.

In other words, embed links to your other products and services (or affiliate offers) inside the product you are giving away as a bonus, and when people purchase something from a link in your bonus, you get paid.

So there you have it. 5 simple ways you can use bonuses to grow your sales during your product launch.  Your homework for this lesson is to write down all the ways in which bonuses could benefit YOUR business.

For example, if you have a sales page, then you’ll want to add bonuses to boost conversions.

If you have an affiliate program, then you should work out what sort of bonuses you could use to motivate affiliates.

The key is to make sure your bonus is valuable, highly related to the main offer, and something that your prospects really want. If your bonuses meet these qualifications, then you are very likely to see increased sales and profits.

I really hope this helps you to increase the value of your product as you use the Product Launch Formula Process to build your business.

Warm regards,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Personal Help & Coaching Product Launch Formula Bonus

As you know, you can now register for Jeff Walker’s PLF and I’d like to offer you a valuable Product Launch Formula bonus if you register through my affiliate link.

And a lot of Jeff’s affiliates are offering a bunch of ‘Bonuses’ as a way to get you to purchase PLF through their affiliate link in order to earn a referral fee.

The thing is, virtually every ‘Bonus’ being offered is going to sidetrack you and create a bunch of additional work to do BEFORE you can start to get any results..

Most of these ‘Bonus’ offers just end up being a ‘Crap Stack’ of random overpriced junk that will have little practical value for you.

That’s why I’m offering something that will actually HELP you to succeed with Product Launch Formula

If you decide you would like to invest in PLF and you do so through my affiliate link (this one here) and your purchase is credited to me, you can have:

  • 6 1-hour Live Zoom Meetings with me personally where together we can strategise your first PLF launch
  • Access to a small private Facebook group where you can ask questions and have them answered by me personally. You can also post your marketing materials for me to review them before you send them out

Some of the things we could work on over Zoom or inside the Facebook group could include:

  • Helping you to create a kick arse Lead Magnet that will quickly grow your launch email list
  • Reviewing your Pre Launch Content and email sequences and giving you critical feedback based on 15 years of PLF ownership
  • Showing you how to create an absolute buying frenzy for your product or program so people are desperate to buy from you
  • Fine tuning your offer to make it a no-brainer for people to say Yes instead of a No or ‘I want to think it over’ when they see it
  • Showing you how to use a ‘Conversational Close’ via email or text message to convert many more people into buyers
  • And together we can troubleshoot any problems you have over the next few months

I don’t need to tell you how much this personal help from an experienced PLF owner could be worth.

Probably more than a Crap Stack, LOL

So if you would like my help for your first product launch, just order PLF through this link and then let me know your name and email address by getting in touch by email as explained here.

I’ll keep an eye out for your order and as soon as it’s confirmed by Jeff Walker’s team we can get together to start strategising your launch.

I’m really looking forward to working with you if you come on board PLF through my affiliate link.

You got this!

Warm regards,

Rocky Tapscott

P.S. If you would like to chat on the phone or over Zoom before ordering (we only have a few days before the launch closes), please text me first on +61418788482 (Australia) or get in touch by email as explained here and we can discuss whether Product Launch Formula is right for you.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

So What’s Included As Bonuses With Product Launch Formula?

If your email inbox is anything like mine, you heard all about Product Launch Formula over the last few days.

Well… it looks like we’re about done with Jeff Walker’s PLF launch for this year, because he is closing registration as of Friday at midnight (just a couple of hours from now).

ONE MORE THING: In addition to a completely new-for-2022 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix… check them out:

The first one is a full-blown course on how to build and profit from a list – this is his “Launching Your List” course, and it takes you from not knowing how to get started to owning your own profitable list of prospects and customers.

This is so important because your list is the MOST important asset any business can own. If you lost everything else, but still had your lists, you could be back in business almost immediately, and have other suppliers fulfil your products for you until you were fully back on your feet.

Your list is critical to success.

The second bonus is a complete course on Product Creation that will take you from start to finish and get you your own products. There are a lot of steps involved in creating a product that will be in-demand, and the process can often seem overwhelming.

Jeff’s Product Creation course will help you to overcome the obstacles and get your own products completed much more easily. Then you can use Product Launch Formula to launch them into the market.

The third big bonus is full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

To join us in the latest version of PLF, Follow this link.

Talk soon…

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note… Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

More Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,

Rocky

P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.