Tag Archives: product launch formula

How To Create A Profitable Newsletter That Subscribers Love To Read

Email, and particularly creating a profitable newsletter, is still the killer app that beats every other form of marketing technique in existence. And email is the core reason why Product Launch Formula works so well.

Yes you have other factors such as your pre-launch content, your sales letter or video, and your interaction with prospects in the Facebook comments at the bottom of your launch pages. But the delivery system is what holds everything together. And the main delivery system is still email.

Over the next few posts you’re going to learn about the three things it takes to create a thriving, COVID-19 recession proof business based on email marketing. The posts will be covering 3 core areas:

1. Using compelling content that allows you to build a personal relationship with the people on your list
2. Generating organic and paid Traffic to your website so visitors can join your list
3. How to make irresistible Offers to your subscribers so they want to hear from and buy from you

In particular, we’re going to be looking at how to create content to support those three key areas.

So, with that in mind, let’s jump right into the first key, as you learn how to create a profitable newsletter that your subscribes can’t wait to read. In order to do this, you need to do three things:

1. Create an exciting title and theme
2. Generate compelling headlines and content that delivers
3. Make your content visually appealing and easy to read

Let’s look at each of these three in more detail…

Create an Exciting Title and Theme

Seems like everyone and their brother has a mailing list, which means you won’t get a lot of sign ups if you have a “run of the mill” newsletter. For example, if you tell people to “sign up to learn how to train your dog” that’s not very original. You won’t stand out. And people aren’t going to hand over their precious email addresses for something they’re probably already getting elsewhere.

Instead, you need to create a unique theme and title that catches people attention, gets you standing out from your competitors, and makes people want to join.

How?

One really good way to do this is by creating some sort of proprietary formula or system that you promise to share within your newsletter.

Let’s take the example of the very popular P90x workout system. Their fat-loss system was pretty much the same as everyone else’s. However, what set them apart is that they gave a fresh name to their system: they called it the Science of Muscle Confusion™.

No one else in the industry was using that exact name, which made the workout system stand out and get a lot of attention (even from notable figures such as Michelle Obama and Sheryl Crow). While that’s an example of how they named a program, it’s a great illustration of how you can name your newsletter.

Finally, you can use alliteration to stand out. This newsletter you’re reading now is an example (Three to Thrive). And as with all of these examples, the name matches the focused theme. Instead of talking about everything related to online marketing, this newsletter focuses on the three keys your business needs to thrive.

One final note: once you select your title and theme, then be sure to include this information on your opt-in page. You’ll also want to set expectations on this page, by letting people know what sort of content they’ll get and how often. E.G., “Each week you’ll get a fresh newsletter teaching you how to [get some good result], plus I’ll share with you my favorite resources for [making this process quicker/easier/faster!”

Now the next point…

Generate Compelling Headlines and Content

Your awesome theme and newsletter title compelled people to sign up. Now your next challenge is to get them to open and read your content. You do this by creating compelling headlines (AKA subject lines) followed by content that delivers on those headlines.

Here’s the key: don’t create click-bait titles that don’t match the content. This will disappoint and even upset subscribers, who will stop reading your newsletter and likely unsubscribe.

Instead, create intriguing titles, and then be sure your content creates a payoff.

For example, a title might be something like, “The weird fat-loss trick you’ve never heard of before…”

When readers open up and read the newsletter, they indeed better be reading something that they’ve never heard about before.

Let’s suppose the “trick” isn’t entirely new. In that case, your title might be something like this: “The weird fat-loss trick that really works…”

If your content then shares a trick that is a little “weird” (maybe something not commonly used), but it’s proven to work, then you’ve got good content that matches a compelling title.

You can take this tip and put it to work for you ASAP. Take note that we’ll be talking about how to create compelling content in length in future issues of this newsletter.

So, let’s move on and look at the third key to creating a newsletter people want to read…

Make Visually Appealing Content

The third key to creating a newsletter that your subscribers really want to read is to create visually enjoyable content. Here are tips for doing this:

Utilise White Space

Use short paragraphs, bulleted lists and similar elements to create more white space in your newsletter. This makes it visually appealing and easier to read.

Insert Graphics

Good graphics break up content, which makes it easier to read. They also add value to your content and make it more visually appealing.

Use a Polished Layout/Design

Don’t just send out a plain-text newsletter. Instead, use a responsive layout and HTML to create something that’s visually appealing. Many email service providers offer free templates so you can do this quickly and easily, no tech experience required.

Now let’s wrap things up…

Summary

If you’re looking to create a newsletter that people really want to read (and what marketer doesn’t?), then you need to implement the three keys you just learned about. Namely:

1. Create an exciting title and theme for your newsletter
2. Generate compelling headlines and content that delivers on your headlines
3. Make your content visually appealing and easy to read

If you do these three things, you’ll be well on your way to building a responsive list of eager readers who open (and read!) everything you send them!

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Save Time And Sanity During Your Next Product Launch

If you are preparing to run a Product Launch Formula style launch, there’s no doubt you have a LOT of work in front of you.

But one way you can save yourself HOURS of time, and probably your sanity in the process, is to outsource some of the less-critical tasks to a Virtual Assistant or somebody on Upwork or Fiverr.com

So what sort of things could you potentially outsource to free up your time and mental bandwidth for more important and higher value tasks as your Product Launch gets closer?

Tasks To Outsource For Your Product Launch

Here’s a comprehensive list of the tasks you might want to consider offloading to a VA:

Create a master email Autoresponder Series that follows up with subscribers from the moment they join your launch email list and allows you to send your pre-launch content and open cart messages when they are ready to go
If you are segmenting prospects as they opt-in to your email list, create lead capture pages for each segment of people so they can receive customised marketing messages based on what they told you they were interested in
Create your Lead Magnet or even the pre-launch content that leads to the sale of the product or service you are launching
Do graphic design for a cheat sheet, PDF Guide, Ebook, Report, White Paper or other written materials you are using for your launch
Write well researched, helpful, informative and SEO friendly blog or website posts that presell the products, services or consultations you will be offering
Write and test your launch sales letter or sales video for maximum conversions when the cart opens
Write a press release to generate leads for personal or automated follow up by phone, mail, email, Facebook Messenger or text message before and afterwards
Create a Bot for automated followup on Facebook Messenger to help deliver your prelaunch content and offer
Design your launch website, a blog or other online content to complement the sales process
Install and customise a WordPress script or undertaking other types of website programming
Create the interior design for an Ebook or other PDF documents
Create and edit a pre-selling video and upload it to the major video sharing sites
Create a slide-share presentation highlighting the benefits of product or service, or for another purpose including the training content of your program, or sharable content you can give to affiliates to promote your launch
Turn the slide-share presentation created above into a video or series of videos for distribution as free or paid content
Analyse website data and optimise sales pages or website content for better conversions
Optimise a blog for readability, SEO and conversion of visitors into subscribers and customers
Do comprehensive research for a market and turn that research into a Report to be used to sell a range of products, services or other for projects
Do research into competitors products and services to find a ‘hole’ in the market, an unfilled need others are not targeting, an entirely new market, or a new way of approaching a market to increase sales
Design a logo that embodies the essence of what your business stands for and promotes positive feelings in your target audience
Create a slogan that shares your businesses’ core philosophy in a powerful and memorable way
Create an advertisement to be used online or offline and post the ad where targeted prospects will see it
Launch a Facebook ad campaign to drive traffic, subscribers and sales
Design an eye-catching banner graphic
Find targeted websites to deploy the banner graphic above to generate website traffic, subscribers and sales
Create a rebrandable report your business can use to generate leads, to use in list-swap campaigns, or to give to other businesses so they can earn referral fees or affiliate income by giving it away to their subscribers
Do voiceover narration of blog posts, Guides and Reports to turn them into video content
Research social media hashtags to find out what is trending in the news, then create topical content to attract visitors based on those topics
Grow social media followers by posting valuable content, or by building and moderating a targeted Facebook Group
Launch and manage a contest on Facebook, Instagram or another online platform where prospects congregate
Edit or proof read all of your content to ensure it’s accuracy and readability
Edit long video content into smaller segments and upload these shorter segments to video sharing sites
Tweak Private Label Rights content to make it unique and use it for website content, free or paid reports and guides, or complete products for sale or to give away as subscriber and customer rewards or bonuses
Transcribe multimedia content into either long form transcripts or video captions
Convert an ebook into a kindle book and create a sales system for the book
Turn a digital book into a physical book and list it on Amazon.com. Ensure the physical book offers purchasers to ability to subscribe to an email list to receive bonus materials and offers for related products and services
Design cover graphics for physical and digital books, reports and guides you are offering
Develop an app, a piece of software or a plugin to automate some of the grunt work involved in getting a result from your product or service
Set up an ecommerce platform so your business can make sales and take payments online during your launch
Do a full website or sales system audit and create a report containing recommended changes
Create guest articles around tightly focused topics of interest to prospects and customers
Research and find guest blogging opportunities for the articles above and submit them to sites that accept guest blog posts
Find and schedule guest interviews on Podcasts, Webinars and in other media that targets the businesses prospects and clients
Find and/or recruit Joint Venture partners
Create training materials and re-brandable content for the Joint Venture partners above to help them maximise their sales with the least amount of effort
Plan an overall marketing strategy for the launch and beyond, and then they can help you implement the strategy and tactics
Set up a membership site for customers who purchase during your launch to access their content
Stock the membership site with content and create the follow-up system to allow you to contact members regularly with unannounced bonuses building more trust and loyalty, and offers so you can increase backend sales
Plan your launch sales funnel, then implement and test each element of the funnel to maximise conversions
Research the market and provide keyword research your business can use to increase your reach using Google Adwords or organic SEO traffic
Setup and manage a Google Adwords campaign to drive launch traffic and sales
Participate in relevant online and offline communities as an advocate for your business
Provide reporting on a range of functions and strategies for you to analyse so you can make informed decisions
Create the documentation required for a help desk so customers can get their questions answered promptly and correctly
Be the customer support people for the help desk above
Once your launch is over, create a Udemy course using a cut down version and promote it on and off the platform

So there you have it, a whole range of tasks you could consider delegating to a VirtualAssistant to free you up to do the critical strategic things that only you can do during your next product launch.

I really hope it helps you to save a bunch f time and stress as you roll out your launch using the PLF process.

You can learn more about launching your product or service successfully, including case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the quick Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move.

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed.

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer.

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know…

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Launch A New Training Program Into A Global Business

A subscriber emailed a few days ago and asked for some ideas on how she could use Product launch Formula to launch a new training program to grow her business. Here offer currently involves showing businesses a very specific way to find money that is owing to them they didn’t know was rightfully theirs.

I told her I thought she was providing a highly ethical and valuable service and she deserved a lot of praise for helping people out in the way she was.

While she could use the PLF process to launch her own business because there is so much demand for this type of thing after COVID-19 has shut down or damaged so many formerly profitable businesses, I suggested she might also consider running a Seed Launch for a course showing other people how to do what she is doing to help many more businesses than she could ever reach on her own.

If she packaged her knowledge and systems into a program that helped other people start a business doing the same thing, she could charge an upfront fee for the training and systems, plus an annual licensing fee for the continued use of the materials she created.

A program like this could have modules that might include:

Her secret sources for finding potential clients
Marketing materials to get those clients to raise their hands and say they wanted help
The step by step process for finding the money owed
Agreements and documents to make sure the student gets paid
A private Slack or Facebook group where she shares help, ideas and success stories with other members
Live calls or Zoom meetings every so often to update members on the latest strategies, share field reports from other members, and answer any questions
Anything else that helps members to get the results she is currently getting

Her lead magnet for building an email prospect list could be a PDF guide that takes people through the ‘what’ of the service she provides and highlights the huge opportunity for them to make good money with low overheads while helping other people.

Then the paid program could offer the step-by-step ‘how’ so people can start a business inexpensively, work from home, and supplement their income or even replace it.

If she offered a limited number of licenses in each city you might end up with a feeding frenzy of customers who don’t want to miss out.

Once she had some successful licensees, she could offer County or State Distributer Licenses to entrepreneurs who already have a client base, or who know how to generate leads and help and manage the people who purchase the licenses.

These Distributers would be responsible for everything in their area and would have to comply with the terms and conditions she developed so the results their clients get are consistent.

She could sell these Distributer Licenses for 10 – 30 or more times the price of her course and charge ongoing annual royalties on them as well. The Distributers would get the majority of each up-front fee and the ongoing royalties from each licensee, and they would share part of that income with her each month.

Eventually she might want to create Master Licenses for large sectors of the population and charge 100 to 1000 times the price of the basic course.

She could hire commission sales people to sell the Distributer and Master license all over the country and eventually the world, and give the salespeople a commission and override on all sales they make.

So as you can see, a simple idea for a course can be leveraged into a national or global business while helping thousands of business owners by providing a much needed and highly valuable service.

I hope this gives you some ideas for where you could take your course after you use Jeff Walker’s Product Launch Formula process to launch it.

Warmest regards,

Rocky Tapscott
0418 788 482

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Internal Launch Case Study – How To Use Product Launch Formula In The Trading Market

It doesn’t matter whether your business is a startup or you have been established for many years, you can use an Internal Launch as laid out in Product Launch Formula to generate a huge lift in sales and profits, help you build an email database of prospects and customers who will buy from you again in the future, and put your business on a solid footing faster than any other strategy.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand new product profitably in one or two weeks instead of months or years.

In this post I’m going to share exactly how I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence (which you will see in full below) to a small email list.

Using The Product Launch Formula Process To Launch An Information Product

Over the last few weeks I’ve been using the Product Launch Formula process to run an Internal Launch for a training program I created (using a Seed Launch) that teaches people how to use Technical Analysis on stocks, commodities, indexes and other markets.

If you’re not sure what Technical Analysis is, it’s using price charts to determine where the price of a stock or some other market is likely to go over the next few days or weeks. As you can imagine, it is a valuable skill to have and when you get it right it is possible to virtually create income at will.

Creating The Program Using A Seed Launch

I originally used a Seed Launch to create the course content where I offered 6 live Zoom Webinars with several follow up Zoom Q&A meetings. Some of my students have done exceptionally well, but others have struggled despite having my help to understand what to do.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site run on the Xperiencify Platform, I was ready to launch a higher ticket Mentoring Program where students get even more access to me in addition to all of the training created during the Seed Launches.

A Quick Note About Where To Host Your Course

I used WordPress and the Wishlist Member Plugin to host the original Seed Launch content because it was good enough for what I was doing. The problem was most of my students never got around to completing the entire training. That meant they didn’t get the full benefits of what I’m sharing, and this tends to be a problem for most course creators.

That’s why I am hosting the higher priced version on the Xperiencify Platform because Marissa has made it possible to Gamify your course content which increases the number of people who complete your course exponentially.

Here’s what the new Xperiencify Members’ area looks like:

Use Product Formula As you can see, the Platform looks professional, neat and tidy, and from the feedback I’ve received so far, students are loving the experience. Typical comments are, “this is addictive” and, “I just found myself moving from one lesson to the next without realising it”.

When your students have a great experience, they consume more of your course’s content, meaning they get more value for their money and they are likely to get better results. This leads to happy students, testimonials and future sales. You can learn more about the Xperiencify Platform here.

OK, let’s get into the details of my recent Product Launch.

So now I’m going to take you through the entire process of using Product Launch Formula to run an Internal Launch to the people on my Trend Traders Club Facebook group and the email list I’ve built from Group members signing up for my free members training.

I started this launch in the same way Jeff Walker does most of his. I asked my audience what I could do to help them. Here’s what Jeff calls the ‘Shot Across The Bow’ email asking for their feedback:

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Hey [FIRSTNAME],

I’m in the final stages of creating some brand new Free training videos where I’ll be sharing how to find and safely get set in potentially fast-moving, long-term trends, how to get the most out of each one of those trends, and how to exit without leaving a fortune on the table…

But before I release the training… I want to make sure I cover YOUR single biggest questions, challenges or concerns.

All I’d like you to do is let me know your answer to this ONE important question:

When it comes to finding and participating in fast-moving, long-term trends, what’s YOUR single biggest challenge right now? (Please be as detailed and specific as possible).

Your advice on this would mean the world to me and really help me finalise the this new training.

Could you please take a minute to answer the one-question survey here.

Thanks so very much for your input, I really appreciate it!

Warm regards,

Rocky

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As you can see, the email is friendly and coming from a place of service. If you have any kind of relationship with people on your email list, in your Facebook Group, or your followers on social media, you can frame a similar message asking for their help and feedback.

We want to do this because we want to make sure of two things:

That your audience feels a sense of ownership in the end result because they helped you to create the training or program, and
We want to make sure we don’t leave anything critical out of our Pre Launch Videos or the product itself

Feel free to model the email above and also the Survey format for your market and modify it for your own needs. It works really well…

The First Pre Launch Content Video

Once I had received feedback and questions from members of my audience, I created the first PLC (Product Launch Content) video highlighting the Opportunity as discussed in Product Launch Formula.

Here’s the message inviting people to watch the video:

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Hey [FIRSTNAME]

Last week I asked for your advice on what your single biggest challenge was when it came to finding and participating in fast-moving, long-term trends, and the response was overwhelming.

Based on your feedback, the first new training video is ready for you to watch, and you can check it out here.

In this first video I cover how to find potential opportunities and show you how to know whether they are likely to result in a fast-moving trend or not.

You can also download the PDF Slides for the video, and there’s a comments section below the video where you can ask questions or comment on what we covered.

Please watch the first video here and leave your comments or questions for me.

Thankyou again for sharing your advice on what to cover in this 4 video series, I really appreciate your help.

Warmest regards,

Rocky

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Here’s what Pre-launch Video 1 looked like:

Product Launch Video 1

Apart from a couple of mentions of a paid course coming in the future, it was over 95% valuable content.

I also posted the video inside my Facebook group and quite a few people watched it there.

One of the questions I received from a number of people was “How do I draw a Swing Chart?” To give people more valuable content while I created the second PLC video, I recorded a tutorial video on how to create a Swing Chart, and here’s the email letting subscribers know about it:

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Hey [FIRSTNAME]

Being able to accurately draw Swing Charts is a core skill we need to master if we want to successfully use the TTC Setup I shared in the new training video I posted here a couple of days ago.

After watching that video, a couple of people asked me if I could go into more detail about how to draw Swing Charts because I really only touched on it briefly in that video.

So I’ve recorded an in-depth tutorial video (just over 10 minutes) showing exactly how to draw Swing Charts including how to account for inside and outside days.

You can watch the new video here.

BTW I’ve nearly finished the second new training video where we’ll be going through how to use Elliott Wave analysis to get set in positions near market turns, and much more.

I’ll send you a link to the new video as soon as it’s ready to go.

Chat soon,

Warmest regards,

Rocky

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This video was pure content with zero pitch whatsoever.

The Second Pre Launch Content Video

A couple of days later I sent out PLC video 2, and the email I sent to subscribers is below:

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Hey [FIRSTNAME]

Your second new training video is ready for you to watch and you can check it out here.

In this one you’ll learn:

– How to manage positions based on Elliott Wave analysis
– How to use trailing stops to keep you impositions for as long as possible
– How to know when to compound (and when not to compound)
– And we’ll look at a bunch of examples of managing positions using these rules in real markets
– I also share some timely info on potential setups that might confirm this week

Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.

If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.

I hope you find the video helpful.

Warmest regards,

Rocky

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Here’s what the second Pre-launch Video looked like: Product Launch PLC Video 2

Each video had links back to the previous videos, and I asked people to go back and watch the previous videos first if they haven’t done so yet.

It’s critical that people watch all of your PLC videos in the order you create them, because when they are done right they build on each other, leading your prospects seamlessly towards the conclusion they need to invest in your product or service if they want to solve their entire problem or achieve a complete solution.

Over the next couple of days I answered questions from subscribers in the Facebook group and by email and most people said they found the second video very helpful.

The Third Product Launch Content Video

A couple of days later I had the third PLC video ready and sent it to subscribers using this message:

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Hey [FIRSTNAME]

Your third new training video is ready for you to watch and you can check it out here.

In this one you’ll learn:

– The 8 Critical Mindsets Framework I use to systemise things as much as possible
– How to use retracements and repeating ranges to forecast where trends and counter trends are likely to come to an end
– I also share some potential opportunities to be on the lookout for over the next week or so

Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.

If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.

I hope you find the video helpful.

Warmest regards,

Rocky

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A bunch of people watched the third PLC video and I had many comments and emails thanking me for recording it. Here’s what that third video looked like:

Product Launch PLC Video 3

While I prepared the 4th PLC Video, I recorded a brief update video for subscribers and sent it to them using this email message:

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Hey [FIRSTNAME]

I’ll have your 4th training video ready for you in a couple of days but before that I’ve recorded this short video update on some of the markets we follow.

You can watch the video update here in the Facebook group or here on Vimeo.

I really hope this helps.

Chat soon,

Warmest regards,

Rocky

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This video was 100% content and kept me in front of potential clients in a no-stress, ethical way. I used what Jeff Walker calls the ‘Pivot’ where we go from purely training to preparing people for the 4th video where the details of the paid program are released and people can start signing up.

The All Access Page

The next day I sent subscribers a message letting them know they could watch the first 4 videos all on one page in case they had missed any or wanted to watch them again.

Here’s the message I sent:

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Hey, it’s Rocky…

If you missed any of the Masterclass videos I’ve been sending over the last week or so, or if you’d like to watch any of them again, I’ve put them all on one page for you so you can go through them all in one place.

You can watch them all on this page.

I really hope this training helps, and if you have any questions or comments, please post them in the Facebook group and Tag me and I’ll answer them for you.

Warmest regards,

Rocky

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The links in the email message took people to the All Access page that looked like this:

The feedback was again very positive with people emailing me thanking me for the All Access page.

The 4th Product Launch Content Video

A couple of days later I sent subscribers PLC Video 4 which announced the Program was ready for registration.

Here’s the message I used:

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Hey [FIRSTNAME]

The 4th training video in our series is ready for you to watch here.

In this video we recap the key points we covered in the first 3 videos, and then I tie everything together by showing you how to use Time Cycle analysis to determine when markets have the potential to make minor and even major changes in trend.

I hope you find this forth video helpful.

Warmest regards,

Rocky

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Here’s what the page for Video 4 looked like:

Product Launch Video 5

People immediately started applying for the program and I went through a process of qualifying them to make sure they would be a good fit (more on this later).

The next day I sent another video with a recent Case Study showing how what they had learned in the previous training videos was used in a real life situation. This gave more Proof that what I was showing them actually worked.

Here’s the email I sent that day:

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Hey [FIRSTNAME]

As part of our ongoing training series, I recorded this video for you yesterday showing how Time, Price and Pattern alerted us to several strong trends in Uranium.

Please watch the video here to see how the analysis you’ve learned is used in real time.

I hope you find this Case Study helpful.

Warmest regards,

Rocky

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More people applied after seeing this video and sales were starting to come in.

The next day I sent another video showing what was possible using the strategies I had been sharing in the Pre Launch Content. You have to be very careful to stress you are not making income claims in your marketing because you can get into strife with all kinds of three letter agencies if you do. Be SUPER careful that you don’t do that.

Here’s the message linking to that video:

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Hey [FIRSTNAME]

In this video I share a little of what’s possible if you follow the Rules I’ve been sharing in the Training using small positions with a degree of leverage.

It’s best to watch the video in full screen to see the detail.

It’s important to note I am not making an income claim or promising you can achieve the same or similar results.

What I share is just an example of what is possible.

Please watch the video here. I’d love to hear your thoughts.

Warmest regards,

Rocky

_________________

Again more people applied and other people who had expressed interest contacted me again with questions or requesting the order link.

The next day I shared another Case Study video showing one of the most popular markets my audience is interested in. This again showed verifiable proof that what I have been sharing worked.

Proof of Concept like this is critical if you want to sell anything for more than a few bucks. People have been disappointed a thousand times before and want to know they won’t be wasting their time if they sign up for your product or service. The main reason is because while they can always get more money, their time is a scarce resource and is something they can never get back.

With that in mind, here’s the email message linking to the Case Study:

________________

Hey [FIRSTNAME]

Because most Club members are interested in the US stock market, I just recorded this video Case Study showing how the lessons in Time, Price and Pattern have applied to the SPX over the last couple of weeks.

I also share my thoughts on where the US market could be headed over the next few weeks.

Make sure you check out this new video here to see how the analysis you’ve been learning can be used to enter markets very close to minor and often major changes in trend.

I really hope you find this Case Study helpful.

Warmest regards,

Rocky

P.S. I’m holding a live Gann & Elliott Wave Mentoring Program with a small group starting next week. We’ll be working on how to perfect your understanding of how markets move so you have certainty in any market situation.

Would you like to join us?

Just reply to this message and I’ll get you all the details.

_________________

Because we were getting very close to the official start date for the program, the next day I sent a personal message to everybody directly inviting them to join the program.

Here’s is that personal message:

________________

SUBJECT: A personal invitation

Hey [FIRSTNAME]

Over the last couple of weeks I’ve sent you a series of training videos to give you a glimpse of what’s possible when you truly understand how to read markets using Time, Price and Pattern.

What I shared in those videos is the culmination of over 20 years of study boiled down into the critical 1% that really makes all the difference.

And the fact is if you were to truly study those videos (as opposed to just watching them one time and moving on) you probably have all you need to eventually succeed in the market beyond your wildest dreams.

The problem for most people is they know what to do, but they don’t have somebody to hold them accountable so they can consistently do it.

This is why top performers in every field have coaches and mentors.

They have people on their payroll who keep them on track, highlight ways they can improve, and hold their feet to the fire so they can break through obstacles and reach peak performance.

I created the Gann & Elliott Wave Mentoring Program as a way of becoming your personal coach so I can help you to shortcut your path to success from months or years, to just a few weeks if you are prepared to do the work.

Yes there is work to do.

Yes you may have to un-learn some bad habits and instal new ones.

But once you master this time of analysis, you could be set for life…

The Live Gann & Elliott Wave Mentoring Program is starting this Friday, October 22nd at 7.00pm AEST.

Would you like to join us?

Just reply to this message and I’ll get you all the details.

I truly hope to you can join us as part of this life-changing program.

Warmest regards,

Rocky

_________________

People knew that what I was sharing with them worked because I had given them undeniable proof. The idea behind this email was to stress how much certainty people could have once they understood how the market moved and they were able to apply what they would learn in the program.

The next day I sent another Case Study video showing something that was actually happening in the market right at that moment. Here’s that message:

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Hey [FIRSTNAME]

In this post Trend Traders Club group yesterday https://www.facebook.com/…/tren…/posts/4355760191126085/ I said it looks like EUR/USD may have completed an abc correction at the 50% retracement.

In the first screen shot you can see the chart from that post (you can click on the either of the images to open a full size chart in a new window):

In this screen shot you can see what has happened since:

When I made yesterday’s post I wasn’t already long, the post was to alert everybody to the potential for an abc correction and counter trend low near the 50% retracement.

As I’ve said in the training videos, I am not a financial advisor or broker so this is as close as I can get to screaming BUY THE EURO without actually saying it.

Looking at the charts above, the market made its counter trend low right at the 50% retracement and then made a higher Swing high followed by a higher Swing low.

This is the very definition of an uptrend according to Gann.

I entered long with two seperate positions as the 1 hour Swing chart turned back up creating the first higher low (Gann said “The safest place to buy is the first higher low).

As you can see, those entries are taken at the first higher low of the first higher low after a 50% retracement.

This is a high probability setup with very low risk because the stop loss is just below the Wave 2 or B Swing low.

The Euro now looks like it is rallying in a 5 Wave trend and the fact that the minor Wave 1 was taken out within just 2 bars indicates it is a minor Wave 3 of 3.

Because the trend looked so strong, I took an additional position just after the minor Wave 1 high was exceeded.

Everything you’ve learned in the recent training videos is on display here in real life in real time…

The initial entries right at the start of the current uptrend
Taking some off the table at the end of Wave 1 or A
Entering again right at the 50% retracement as the uptrend resumed
Compounding into a strongly trending market

Of course we have no way of knowing what will happen next.

The market could turn around and go the other way.

However by treating every setup as just another opportunity in the INFINITE GAME it doesn’t matter what happens with this one.

There are thousands more to look forward to.

And because we are following a set of rules that have proven themselves over time, we will eventually be on board some major trends that last weeks or months…

If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.

Over the next few weeks you’ll learn EXACTLY how to read the market like this so you can play the Infinite Game for the rest of your life.

For all the details, just reply to this message and put Gann in the subject line.

The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.

I hope to see you on the first live meeting on Friday Evening.

Warm regards,

Rocky

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This message generated more interest and sales. The next day subscribers received another Case Study with an update on one of the Stocks we had been watching in the Facebook group.

Here’s the email sent that day:

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SUBJECT: Case Study: The A2 Milk Rally Continues

Hey [FIRSTNAME]

We’ve looked at Australian stock A2 Milk a few times over the last few weeks as it was coming out of its recent correction.

The most recent post was this one on October 13th:

The stock did make a counter trend as expected and the strong rally continued.

Here’s an updated chart showing where the stock is today (click on the chart to open a larger version):

On the chart you can see the initial TTC entry which as you know is the signal this stock was probably starting to trend.

After a minor correction to just above the .618 A2 rallied strongly again, pulled back in a 2-day counter trend, and today rallied to a new high for this move.

While anything can happen, at the moment this is the essence of a strongly trending stock.

This is exactly the type of thing we look for because price moves away from our entry quickly reducing our risk and allowing us to compound safely.

These are the trends I will help you identify early when you join us in the Gann & Elliott Wave Mentoring Program.

In fact, if you’d joined me in this one setup and closed it out today you’d be well on your way to paying for your entire membership fee in the Program already.

Now please note I am NOT making an income claim in what I said above. I am just stating a fact.

Your results will obviously vary and nobody can guarantee anyone will make any sort of return. You know the drill.

If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.

You’ll learn EXACTLY how to read the market like this so you can have the certainty you need to do very well in todays markets.

Just reply to this message and put Gann in the subject line and I’ll send you all the details.

The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.

I hope to see you on the first live meeting on Friday Evening.

Warm regards,

Rocky

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We were getting down to the wire now and with 24 hours to go, I sent the ’24 Hour Warning’ message the next day. Here’s that email:

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SUBJECT: 24 Hour Warning

Hey [FIRSTNAME]

The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.

I hope to see you on the first live meeting tomorrow evening.

Warm regards,

Rocky

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Now while quite a few people had already joined the program paying full price up front, some people who had expressed interest said they just couldn’t afford the full price right now. With this in mind, I created a 6-payment option and let people know about it using this final message:
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SUBJECT: Join us for just $200 today

Hey [FIRSTNAME]

A few people have mentioned they would love to join the Gann & Elliott Wave Mentoring Program before the price goes up but they couldn’t quite swing the full amount right at the moment.

With this in mind, I’ve put together an option for you to join us today and spread the payments out over 6 months interest free.

That means you can join today for just US$200, get access to my personal one on one mentoring, attend the next 4 live weekly group coaching calls to have your questions answered, receive at least 3 weeks of the Setup Alerts PDF, and even go through most of the 95/5 training in the members area before your second payment is due.

Then if you don’t think joining the program was the best decision you’ve ever made, just let me know and I’ll refund your initial payment and cancel your future payments so the whole thing was free.

I’m doing this because I don’t want finances to hold you back if you are really keen to learn and do what it takes to succeed.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

So if this is something you are interested in and you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tonight Brisbane time (AEST), and I’ll need to know you’re coming a couple of hours before hand so I can send you the access details for tonight’s call.

So check out the details here if you’re keen to know more and then let me know if you’d like to take advantage of the payment plan ASAP.

I hope to see you on the first live meeting tonight.

Warm regards,

Rocky

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This final email resulted in 6 more members coming on board using the payment plan, and one more person who had been on the fence paying in full.

This is what you will usually see. When you open up your shopping cart you will have the super keen people join you right away. Then as you go through your Open Cart period a few sales will trickle in as long as you keep reminding people about your launch.

Then as your deadline approaches you will see a burst of sales, with a final flurry just before the Shopping Cart closes. There’s nothing like a deadline to force people to make a decision.

How To Convert MANY More People Into Buyers

So that was the final email in the sequence and we’ll get to the results shortly, but first I wanted to share something that could really move the needle for you if you are selling a product or service that is medium to high ticket.

As you will have seen in PLC video 4 and in some of the emails, rather than just giving people a ‘Buy Now’ link, I asked them to contact me by email and let them know they would have to complete an application if they wanted to join the Program.

I did this because I am guaranteeing their results and offering a full refund if I don’t perform, so I wanted to qualify people before I admitted them into my close knit community of very successful traders and investors.

I qualified each person through an email conversation and only admitted the people I was confident I could help to become successful.

The Conversational Close

Here’s an example of a typical email conversation thread so you can get the feel for how to do this if you’d like to model it. You can see how a friendly email conversation can turn a ‘No I can’t afford it’ into a ‘Yes, I’ve paid the first $200 today :-)’ by truly caring about a person and meeting them where they are…

NOTE: I’ve removed the links to various pages because I will be moving the pages over time.

This message was sent to people who had had asked for more information on the Program but had not responded after I sent them the details:

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Hey Stephen

The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.

I hope to see you on the first live meeting on tomorrow evening.

Warm regards,

Rocky

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Reply from Stephen:

Hi,

I really would like to attend, but cant afford it right now.

Stephen

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My reply:

Hey Stephen,

Thankyou for getting back to me, I understand if the timing isn’t right for you to join us in the Program right now.

I was just thinking, I would be happy to spread the payments out over 6 months to make it possible for you to attend now instead of possibly missing out on several months of opportunities in the market.

Please let me know if that would help and I’ll set it up.

Either way, thankyou for your interest I’m the Program, yes please stay in touch.

Warm regards,

Rocky Tapscott

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Reply from Stephen:

Hi Rocky, thanks for quick answer.

Yes it would be a possibility. ATM I just work 50% bcs of stress syndrome. So my income is less. That is why it is more difficult now. Is this for lifetime? I really think it would be a good thing then. To learn the skill together, maybe you will start a Group for your students as well who attend?

Stephen

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My Reply:

Hey Stephen,

Thankyou for getting back to me.

I’m so sorry to hear you are unable to work full time. I hope you are able to recover soon.

Yes as a member you have lifetime access to the training, and you are also eligible for all of the updates I add in the future.

We have a Facebook Group for members of this program where we all chat and post potential setups and comment on each others posts.

If you’d like to join us you can start with US$200 today and then 5 monthly instalments of US$200.

If that sounds like something you’d like to do you can use this payment link to register:

PAYPAL LINK WAS HERE

Once you’ve made your payment, you’ll be taken to a Thankyou page with a link to click through to the membership site where you can register for access to the training and other content.

As soon as you’ve registered, you’ll receive a Welcome email with instructions on what to do from there.

If you have any problems, please let me know straight away and I’ll get them sorted for you.

I really am looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky Tapscott

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Reply from Stephen:

Dear Rocky,

It sounds perfectly Okay with me. I work 50-75 % now because of stress syndrome so I have less income. I hope to get well soon. I can pay that 200 dollars now. Then the rest within 5 months I think, not sure how my income will be. If normal income starts soon I can pay faster, otherwise maybe we can decide together? How do I go on now? I missed the first session I believe. One more question, is this on lifetime access? And is it 1200 dollars totally?

By the way,I have paid the first 200 USD today 🙂

Best Regards

Stephen

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My Reply:

Hi Stephen,

Great to hear from you mate, and thankyou for joining the Program today.

Please let me know if the monthly payments be too much and we can suspend them until you are ready.

There’s no hurry so, the main thing is for you to focus on your health and work on getting well as soon as you can.

Yes the full price is US$1200 and your access to the Program is for as long as you need it. That will be for the next few years at least.

You should have been taken to this page to register for the Members site LINK TO MEMBERS REGISTRATION but I couldn’t see your name there. please head over and register.

Once you are logged in to the members area, watch the video where I take you through the site, and then you can start going through the initial steps.

When you are ready you can watch the replay of Friday’s Meeting by clicking here

LINK TO FIRST SESSION REPLAY

As soon as I see your request to join the Facebook Group I’ll approve your access, although I’m going to bed soon so it might be tomorrow.

Thankyou again for joining the Program Stephen, I’m looking forward to working with you.

Warm regards,

Rocky Tapscott

___________________

That was the end of the process…

NOTE: By creating ‘Friction’ like this you could potentially reduce your response rate, but you will have better qualified, more committed clients and customers who do the work, get results, and don’t ask for refunds.

Some of the conversations were much shorter than the one with Stephen (EG. please send me the link), some were longer, but virtually every person I corresponded with in this way became a member.

You simply cannot get high conversion numbers like this by just putting a Payment link on a website and hoping for the best.

Can you see how powerful it is to find out what each person’s needs are and meet them if at all possible so they see joining your program as a no-brainer?

Stephen went from “I can’t afford it” to “I paid the first $200 today” in just a couple of days. And he wasn’t the only one.

Now it’s up to me to help Stephen succeed and I’m sure he will because he is committed to the process.

The Results

Below I’ve shared a screen shot of some of the orders of people who joined the Program. You can see the burst of orders on the last day when I announced the 6-pay plan.

By the time it’s all said and done, this Internal Launch will generate around A$19,000 in net profit which is not bad considering I don’t have a large email list. It works out to around $20 per subscriber if all of the payment plan clients continue and pay all of their instalments.

The biggest benefit though is now that I have all of the Pre Launch Content and email messages created and tested so I know they convert, I can use them to put together an Evergreen Launch that will be able to generate sales day in, day out, indefinitely.

All it will take is running some ads to put people into the front-end of the funnel, and then have email (or Facebook Messenger or SMS) conversations with the people who are interested in joining. Plus I can run the live launch 3 or 4 times a year if I want to at a higher price (because they get access to me personally) to generate more clients.

Eventually I may run a JV Launch, but I’ll need to employ and train a couple of people to hold the email/messenger/SMS conversations with prospects because I Just won’t have time to do it all myself.

Things I Learned For Next Time

There are a few things I will do differently next time:

I will send people to Facebook Messenger or use SMS for the Conversational Close because it can be more personal
I may trial a Chat Bot to pre-qualify people because the first message I sent out requesting more information was virtually the same for everyone
I will space the core PLC videos more closely together to keep the momentum moving along better
I will release the 6-payment program earlier because it probably cost me sales by leaving it to the last day
I will send more messages on the final day (I only sent one this time) because done right you can often double your sales in the last few hours of the last day. Jeff recommends 4 messages on the final day but it’s up to you if that sounds a little aggressive

To Sum Up

I hope you have found this Case Study helpful and you are able to use what I’ve shared here in your own business to launch (or re-launch) a product or service.

Now I know this may look easy when it’s all spelt out for you like this, but there are hundreds of nuances in the email messages and each piece of Pre Launch Content that may not be immediately obvious.

There is what Jeff calls the Pre-Pre-Launch, The Seed Launch, The Quick Launch, The Business Launch, the Post Open Cart Followup Sequence, the Affiliate/JV Partner Pre-Launch and Launch, and so much more.

That’s where registering for Jeff Walker’s Product Launch Masterclass may help you to fill in some of the missing pieces. Jeff is going to spend 3 days explaining his Product Launch Formula in much more detail. If you are interested in joining the Masterclass, you should go here and register now before it starts in a few days time.

Thankyou for reading this Case Study,

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

5 Ways To Use Bonuses To Increase Your Product Launch Profits

While using the Product Launch Formula process to launch (or re-launch) your product or service can give you an unfair advantage, it’s not always understood how much adding strategically designed bonuses to your core offer can increase your product launch profits.

Not only can great bonuses increase your sales, they can also reduce refunds and retain customers. Of course you can’t just throw any old thing into the mix and expect magical results. But if you create bonuses that people in your market will see as desirable, you can supercharge your product launch results

Here are 5 ways you can use bonuses to grow your sales and profits…

1. Increase Conversions on Your Launch Offer

The most basic way to use bonuses is to offer them for free as part of your product launch offer. This helps boost conversions by giving your customers even more incentive to buy from you. This works particularly well when you offer a bonus that helps your customers optimise or enhance the usefulness of your main offer.

For example, if the core offer is a copywriting course, then you might offer a set of sales page templates as a bonus.

2. To Gain And Retain Members

If you are launching a membership site or some kind of program involving continuity (a SAAS for example) another great way to use bonuses is to retain members and keep them coming back again and again. Here are the keys to this method:

1. Space out multiple bonuses over a period of time. For example, if you have a fixed-term membership that lasts for 12 months, you might give members the first bonus immediately, followed by a new bonus every two or three months. You can also give your best bonus as a “graduation bonus” for those who stay with you through the entire training.
2. Be sure your bonuses are highly attractive. This strategy only works if your bonuses are valuable and something that your members really want. That means you have to do some market research so you have a better understanding of what your audience wants. So for example, if your market is already purchasing a certain type of product, then giving them a product similar to what people are buying, or even a better version, would be a great bonus.

3. To Increase ‘Stick’ And Reduce Refunds

There are two ways to increase the ‘stick rate’ of your offer and reduce refunds with bonuses:

Offer a surprise bonus. Give buyers an unannounced bonus on the download page or in a followup email. This can help you to exceed your customers’ expectations, which leads to higher customer satisfaction and lower refund rages.
Offer a delayed bonus. The idea here is to announce the bonus, but let customers know the bonus will be sent to them after a certain time period (which should be after the refund period has expired).

Here’s another way to use bonuses to grow your business…

4. Motivate Your Affiliates To Promote Your Product Launch

Want to see a quick boost to your sales? Then offer your affiliates an awesome bonus for good performance. In most cases, using cash as a bonus will get you the best results. Most of the big launches have huge cash prizes for the top couple of affiliates, and nice prizes for the rest of the top 10.

Here are three popular ways to use this method:

Create an affiliate contest and offer a cash bonus to the top five or ten affiliates. You might also create a random drawing where everyone who makes at least two sales during the contest period is eligible to win.
Create an lead generation contest and offer a smaller cash bonus to the top five people. Your goal with this strategy is to encourage your affiliates to work overtime helping you grow your email list. As you know, a product launch is one of the best ways to quickly grow your list. Incentivising your affiliates to help you with this can have a massive ROI when you consider the future sales you’ll make to the prospects referred to you.
Offer a bonus every month for any affiliate who crosses a specific sales threshold. For example, if an affiliate makes at least 25 sales, they’ll either get a flat cash bonus or an increase in their commission rate.

And finally…

5. Add Value to Your Future Affiliate Offers

One of the biggest assets you’ll end up with from using the Product Launch Formula process to do a JV Launch is the email list you build from all the traffic your affiliate partners send you.

And once you’ve finished your launch, you can then return the favor by promoting suitable products and services as one of their launch affiliates. Of course when you participate in launches, you have competition from dozens if not hundreds of other people who’re all promoting the same offer.

The way you can set yourself apart is by offering an in-demand, valuable bonus to anyone who purchases the affiliate product you are promoting through your link. Not only does this boost conversions on the frontend, it also gives you a chance to make sales on the backend via offers you embed inside the bonus.

In other words, embed links to your other products and services (or affiliate offers) inside the product you are giving away as a bonus, and when people purchase something from a link in your bonus, you get paid.

So there you have it. 5 simple ways you can use bonuses to grow your sales during your product launch. Your homework for this lesson is to write down all the ways in which bonuses could benefit YOUR business.

For example, if you have a sales page, then you’ll want to add bonuses to boost conversions.

If you have an affiliate program, then you should work out what sort of bonuses you could use to motivate affiliates.

The key is to make sure your bonus is valuable, highly related to the main offer, and something that your prospects really want. If your bonuses meet these qualifications, then you are very likely to see increased sales and profits.

I really hope this helps you to increase the value of your product as you use the Product Launch Formula Process to build your business.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How Ryan Levesque Is Crushing It With His ASK Method Product Launch

Ryan Levesque is currently using Jeff Walker’s Product Launch Formula to re-launch his fabulous ASK Masterclass, and it’s very instructive to see how he’s integrating his ASK methodology with PLF to laser target his marketing message.

I’ve seen quite a few big players doing this type of lead segmentation lately (including Jeff during his PLF launch at the end of 2017) and it is a great way to increase your conversions.

Here’s how Ryan is doing it…

When you arrive at his landing page, you see an offer to learn how Ryan made his first $1 million dollars online, step-by-step. When you click on the orange button that says Click Here For Instant Access…

Ryan Levesque Product Launch Formula

… you see a popup form where Ryan is implementing a cut-down version of his ASK Method strategy and segmenting people into 5 different groups (or what he calls buckets).

His 5 buckets target people who are:

Just getting started
In their early stages of business growth
Coaches and consultants who work one-on-one
People will larger businesses that have a chance to scale
Marketing consultants and agencies

Ryan has determined that these are the 5 main groups of people he can help by doing in-depth survey’s of his prospects (using what he calls Deep-Dive Surveys), and has customised his marketing message based on where people tell him they are in their businesses.

When you’ve selected the category that’s the best fit for, just click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…and you’ll see Step 2: Fill Out The Form Below. When you enter your email address and click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…you see this screen with the message ‘Generating Your Custom Training…’ This gives the impression that your training is being customised (because it has been), and I’m guessing this is also where Ryan ‘cookies’ people for retargeting later.

Ryan Levesque Product Launch Formula

After a few seconds, you are automatically redirected to Ryan’s Ask Method Masterclass training site where he has the typical 4-video PLF setup – 3 content videos spaced a few days apart, and a final sales video inviting you to join the program…

Ryan Levesque Product Launch Formula

Every part of this process is scientifically designed to take people logically and smoothly through the optin process using what Ryan calls micro-commitments. Micro-commitments use the persuasion principle of Commitment and Consistency to allow people to take baby steps, which is a great way to get them to complete any process without overwhelming them.

Ryan’s Masterclass content is evergreen, so he can run this type of product launch several times each year without having to reinvent the wheel or create any new content at all.

I remember when Ryan first created the original content for what has now become The ASK Masterclass. It was with a Seed Launch for a product called Survey Funnel Formula (I went through that Seed Launch with him as he created the product).

A couple of years later, Survey Funnel Formula was starting to morph into The ASK Method. In fact, here’s a screen shot of the exact email Ryan sent out for his Deep Dive Survey when he was asking for feedback:

Ryan Levesque ASK Survey Email PLF

As you can see, readers had 4 options to choose from. When you clicked on one of those links, you were taken to one of 4 different pages where Ryan asked just ONE question.

Here what a couple of those pages looked like:

Ryan Levesque ASK Survey PLF

…and another one…

Ryan Levesque ASK Survey PLF

When you clicked the Submit button, you were taken here…

Ryan Levesque ASK Survey PLF

Quick and simple. Based on the answers to what Ryan calls the SMIQ (Single Most Important Question) he created the core content for his ASK Masterclass, and now he’s running another launch with Jeff Walkers proven Product Launch Formula system doing the heavy lifting.

Can you see how powerful it is to combine the PLF process and The ASK Method? It gives you a one-two punch that is hard to beat.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with lead segmentation during the optin process like this, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Launch (Or Relaunch) Your Product (Or Service) Profitably

The first lesson in Jeff Walker’s Product Launch Formula Masterclass has been released, and if you want to launch or relaunch your product (or service) here’s why that’s important for you…

Sourcing new products that are going to be profitable, or creating products of your own that are likely to be in-demand, is just one piece of the puzzle when it comes to running a profitable business.

The most important part of the whole process is to find a way to get your products or services into the hands of as many people as possible, and doing it profitably.

One of the best ways to do this is to use a ‘launch’.

To show you how that’s done, Jeff Walker has just started the 2019 pre-launch for his flagship Product Launch Formula, and the first live training he delivered was awesome.

If you would like to know how the creator of the online product launch ‘launches’ his own flagship product, you can watch the replay here.

In this first PLF training session from Jeff you’ll learn:

How and why to use sequences to create an amazing launch
Jeff’s famous “Sideways Sales Letter”… how it’s revolutionised online marketing, and how to put it to work in your business
Exactly what you should put in each one of your launch videos
How to layer powerful Mental Triggers into your prelaunch sequence so your product is magnetically attractive
How to deliver just the right amount of content in your prelaunch, so you deliver tons of value but still make the sale

This lesson is a terrific example of how to create valuable pre-launch content for when you’re launching (or re-launching) any product or service.

Check out Jeff Walker’s Product Launch Formula training here while it’s available.

Cheers,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

How To Launch A New Training Program Into A Global Business

Internal Launch Case Study – How To Use Product Launch Formula In The Trading Market

Using The Product Launch Formula Process To Launch An Information Product

Creating The Program Using A Seed Launch

A Quick Note About Where To Host Your Course

OK, let’s get into the details of my recent Product Launch.

The First Pre Launch Content Video

The Second Pre Launch Content Video

The Third Product Launch Content Video

The All Access Page

The 4th Product Launch Content Video

Everything you’ve learned in the recent training videos is on display here in real life in real time…

How To Convert MANY More People Into Buyers

The Conversational Close

The Results

Things I Learned For Next Time

To Sum Up

How To Launch (Or Relaunch) Your Product (Or Service) Profitably