Category Archives: List Building

Product Launch Outsourcing – Managing Your Outsourcing Projects

So far in this series on getting help with your product launch, we’ve covered…

…knowing when and what to outsource, how to write a compelling ad to attract the most qualified people, and how to recruit the best person for your needs.

In this message, we’re going to look at Step Four: Managing Your Product Launch Outsourcing Projects

Once you hire one or more people to complete a job, it’s up to you to manage the project.

Here’s what you need to know to make everything go more smoothly:

• Make your expectations clear. Same as when you’re writing a project ad, you need to be clear about your expectations.

For example, if you prefer files to be delivered in a Zip file, let your freelancer know.

If you want them uploaded to DropBox, be clear about it.

Your freelancer isn’t a mind reader, and you’ll get better results when you are very clear about what you want.

• Explain what you like and want more of. When your freelancer does something the right way, let them know you’re really happy with the work and that you want more work in that style.

For example, if you hire a video producer who adds a “doodle style” demo to a video that you really like, let them know what you liked about it and that you want more videos like that.

• Let them know how often you want updates/communication. Some people prefer daily updates, some prefer every other day, some are fine with weekly or twice-monthly updates.

You need to be clear upfront about what you want.

TIP: You may ask for more frequent updates in the beginning, and then request less frequent communication once you and your freelancer have established a good relationship.

Be sure your freelancer knows you’re always available for questions, and let them know to alert you immediately whenever there is a problem or potential problem.

• Provide the required resources and information. In other words, give your freelancer the tools he or she needs to complete the job.

For example, if you’re asking your freelancer to write an article, provide resources with the facts and other information needed to complete that article.

• Consider giving a bonus for exceptional work. This bonus might come in the form of a direct financial reward on top of the regular payment, which is the preferred bonus for most freelancers.

However, in some cases you might give your freelancer a gift certificate to their favorite restaurant or another surprise reward for exceptional work.

• Praise good work along the way. Obviously, your freelancer is doing the work in exchange for money.

However, frequent praise for good work can make the project feel much more rewarding for your freelancer.

TIP: Praise for good work helps build a good relationship between you and your freelancer.

In turn, a freelancer may make special accommodations for you in the future, such as scheduling your projects first or giving you an unexpected discount.

• Be cordial and specific when tweaks are needed. From time to time your freelancer may not complete the work exactly as you envisioned.

Your first step is to go back to your brief and written communications to check if you were clear about what was needed.

Then politely let the freelancer know what specific tweaks you need to complete the project.

TIP: If the fault rests with your communication, then take responsibility for not being more clear, pay for the necessary corrections, and vow to do better in the future.

• Be aware of time zone differences. In addition, ask your freelancer their preferred hours for conference calls and other communications.

For example, someone may have a six-hour time difference from you, but they may be night owls or early risers who work much the same hours as you do.

TIP: If you’re hiring someone from another country, be aware of holidays, power outages and other circumstances that may affect your freelancer’s regular work days.

Also, if you’re in the United States and you hire someone from a country like Australia, take note that while you’re right in the middle of your Friday, they’re already into Saturday (and thus they may not be working).

• Complete the project with appropriate feedback. Here you should mention both the good things, and the things you want changed for the future.

Then be sure to follow up with a prompt payment to close out the project. (In other words, once your freelancer has delivered the final project, review it quickly so that you can make the final payment promptly.)

One last tip: if you’re using an outsourcing site, then communicate through the channels provided on the site.

This offers you some degree of protection in case there is a problem, plus it helps ensure that you’re not sending emails back and forth that may end up in a bulk email folder or otherwise get lost.

Now let’s wrap things up…

Closing Thoughts

Now that you know the four-step process for finding, hiring and managing people to help you with your product launch or with ongoing business activities, you too can start enjoying the results soon!

While the entire process can take some time upfront to comb through candidates to find the ones most suited for your needs, it’s time well spent.

So get started on the process today, and start reaping the rewards of hands-free outsourcing!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Info Product Creation Tips Tricks and Hacks To Power Your Product Launch

If you’re getting ready to do a product launch for a physical or digital information product, then you’re definitely going to be creating a lot of digital content as you build that product offer.

That’s because you need a complete sales funnel, from your front end lead magnet, to your core product offer, to your backend products – and everything in between.

So if you’re like most info-product creators, you’re always looking for hacks to make the creation process easier and to make sure you have a great end result. That’s exactly what you get below, so read on…

Be Sure You’re Product Launch Is For Something That’s In Demand

Don’t even think about creating a product until you’ve done your market research, as there’s no use creating a product if no one is going to buy it. So what you need to do is find out what people are already buying in your market, and then create something similar (yet better).

Think Ahead To An Integrated Product Suite

Whenever you create a product, you should be thinking about how this product fits into a new or one of your existing sales funnels. This includes everything from the specific lead magnet at the front of your launch funnel to the core offer to backend offers.

If you can’t figure out how a product fits into an existing sales funnel (unless of course this is your first product), then you’ll want to ask yourself why you’re even creating it.

Create Products Faster

Consider these ideas for making more products in less time:

• Outsource some or all of your product creation. This is the fastest way to create a lot of products very quickly, and it frees up your time to focus on other high-value tasks.

• Use quality private label rights content to create everything from your core product to your bonuses. Just be sure to tweak it to make it unique.

• Repurpose existing content. For example, turn a collection of your best blog posts into a lead magnet, or turn those blog posts into videos, audios, guides and reports.

• Use speech to text technology. If you’re creating text products, you might find it faster to write them if you use software such as Dragon Naturally Speaking.

• Do webinars. This takes about an hour of your time, yet you’ll have a product you can give away or sell for months or years to come.

Next…

Create A Multimedia Product

Not everyone learns in the same way. That’s why, whenever possible, you should seek to offer multiple versions of your product (text, audio and video) to accommodate people’s individual preferences.

Ideally your product should include some or all of the following:

  • One or more video tutorials
  • Audio recordings of the videos
  • Transcripts of the videos
  • Checklists
  • Cheatsheets
  • Private Mastermind or community
  • Group coaching
  • One-on-one coaching
  • Question and answer calls

Related Video: How To Create A High Value Product With A Low Refund Rate

Create a Catchy Title For Your Product Launch

Your title can make or break your product, which means you should spend some time brainstorming and testing catchy titles. Use these templates to get you started:

  • The Secrets Of [Getting a Benefit]. The Secrets of Starting a Six-Figure Business.
  • The A-Z Guide Of [Topic]. The A-Z Guide to Selling Your Own Home.
  • What Every [Type of Person] Ought to Know About [Topic]. What Every Parent Ought to Know About Raising Happy, Healthy Kids.
  • How to [Get a Great Result] Without [Some Bad Thing]. How to Melt the Fat Fast Without Feeling Deprived.
  • The #1 Way to [Get a Benefit]. The #1 Way to Create a Bestselling Novel.

Conclusion

I hope these product creation tips help you to build our your product launch funnel so you can generate a bunch of sales and profits.

If you can create and launch a product or service that fulfils an important need for a large, accessible crowd of fanatics with cash to spend, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

3 Hours Left To Get Product Launch Formula

So there’s a couple of hours left in Jeff Walker’s Product Launch Formula launch, and the new offer that’s live right now includes the full PLF training program, with the strategies and tactics that have driven over a BILLION dollars in launches by his students.

It’s got nine modules that walk you through creating your first launch… and then growing your launches from there (note that he has completely rebuilt the course for the new PLF Program).

You’ll get email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module, complete launch videos and scripts from launches in various markets, access to the PLF Community… and let’s not forget 12 months of coaching calls.

You can learn more about PLF here (but only for the next 3 hours)

Plus you’ve got some pretty incredible bonuses included with Product Launch Formula:

– BONUS: Jeff’s complete “Launching Your List” video training course – this course is ALL NEW for 2019, and it shows how to grow an email list of people hungry for what you offer.

– BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.

– BONUS: two tickets to his “PLF Live” program – this is a three-day, live, in-person workshop led personally by Jeff himself. The event will be in Phoenix, AZ, USA – they’re still finalizing the dates, but it will likely be later in the year or early next year.

– BONUS: “Your Tech Stack Quick Start” – this is Jeff’s team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of.

– BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.

– BONUS: the “Sparta Launch” training on how to sell very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.

– BONUS: The “Live Launch” training – Jeff’s PLF launch followed an entirely new model… and he’ll be creating this special bonus to debrief the process and his results.

You can learn more about PLF here (but only for the next 3 hours)

And he just added these three new bonuses:

NEW BONUS: Jeff’s brand new OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.

NEW BONUS: His new THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).

NEW BONUS: the LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.

Again, this offer is live right now… but only for a couple more hours.

Here’s where to go to learn more and join us if you feel it’s the right fit for you and your business.

See you inside the members portal,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Build Your Product Launch Email List Step By Step

No matter what type of product or service you’re going to be using a product launch for, one thing you need to be doing is building a product launch email list. That’s because an email database is one of the most valuable assets you can have.

Even if every one of your traffic sources dried up overnight, you’d still be okay as long as you had your list. And even if your products somehow disappeared off the face of the earth, you could still make money by selling other people’s stuff as long as you had your email list. So the point is, list building should be a top priority for you.

That’s why I’ve create this checklist so you can be sure you have all the right pieces in place. Take a look…

First Up You’ll Need An Enticing Lead Magnet

A great lead magnet could be an ebook, video, app, ecourse or anything else that has the following characteristics:

  • It’s easy to deliver. (It would typically be a digital download that you deliver automatically through your autoresponder)
  • It’s something your prospects really want. (Hint: do your market research to find out what problem people in your niche really want to solve and give them the solution)
  • It has a high perceived value
  • It solves a specific problem (it’s not a bunch of general ‘tips’ but something actionable people can get a result from)
  • It sells something else on the backend (such as your front end product)

You can learn more about lead magnets here

Develop A Compelling Optin Page

Even though your lead magnet is free, people aren’t going to knock down your door to claim it unless you show them it has a lot of value. That’s why you need to create a lead or optin page that persuades people to fill in your opt-in form to grab it. Keep these tips in mind:

  • Be sure your lead page looks polished and professional
  • Lead with your product’s main benefits and the results people will get from consuming it
  • Arouse your prospect’s curiosity about the lead magnet if possible. (With the idea being that the only way to satisfy their curiosity is by opting in and getting the lead magnet)
  • Use a specific call to action to get people opting in (EG – Enter your email address into the form below below to grab your copy)

Personally, I use LeadPages and love them, but there are plenty of alternatives these days.

One more thing before we move on: Being to create irresistible offers is so important to the success of your list building campaign and ultimately your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

If you can make irresistible offers at both the lead generation stage and for your product or service itself, your launch should absolutely crush it. To make sure you don’t miss anything as you develop your offers, click here to grab your Free copy of The Perfect Offer Cheatsheet

Choose A Reputable Autoresponder

Steer away from using ‘free’ or seemingly low-cost autoresponders or services without a proven track record over many years. Go with well-established services such as Aweber.com, GetResponse.com, iContact.com and similar.

Create An Initial Autoresponder Sequence

Generally, this multi-part sequence should introduce you to new prospects, let them know what to expect from you, bond with them and ultimately promote your front-end or ‘tripwire’ product. Keep these tips in mind:

    • Offer an informational sequence that’s useful (to build good relationships and keep people reading), yet incomplete (which helps you steer people towards paid products).
    • Provide a three to seven-part sequence that’s informative and engaging. Each email should build anticipation for upcoming emails. E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!”
    • Craft benefit-driven, curiosity arousing subject lines to get the open. E.G., “Start a six-figure business for just $47?”
    • Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.
    • Track and test your emails. It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.

And finally…

Make A Commitment to Maintaining Your List

It’s pretty pointless to go through all these steps if you don’t intend to stay in touch with your subscribers regularly. So, commit to emailing them at least once or twice a week, and you’ll see your list profits continue to grow!

By starting to build your email list now, when you’re ready for your product launch you’ll have a group of people who already know who you are, who you’ve already helped, and who will be responsive to buying from you again.

These people will be especially responsive if you invite them to co-create your new product using a Seed Launch. And they’ll be your most rabid buyers if you run an Internal Launch before you roll out your  JV Launch.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s The REAL Power Behind A Product Launch Formula Style ‘JV Launch’

There are a LOT of benefits in following the Product Launch Formula to run a big JV Launch.

First up, as long as you’ve tested your pre-launch content, your offer and the rest of your sales process (usually best done using a Seed Launch or an Internal Launch), you can make a hell of a LOT of money because you are leveraging the lists of a lot of other people who are all sending you their prospects and customers.

Then there are the great relationships you’ll build with other people in your market who supported you during the launch. Any way you look at it, helping people to make more money and grow their influence is always going to have a positive effect on your business too.

But there’s a third big benefit that most people don’t realise is the most powerful one of all.

It’s the big list you get to build during your JV Launch that creates much more value than the actual sales you make at the time.

Here’s why:

Let’s say your business is in the golf market, and your Launch is for a coaching program that helps amateur golfers take strokes off their game while improving their mental toughness.

If you play your cards right, you’ll have a bunch of JV partners driving traffic to your website, and all of those people will be added to YOUR email list.

When your launch is over, YOU get use that new, bigger list as a distribution channel to sell all kinds of other products and services and you get to keep ALL OF THE PROFIT on those sales.

That’s because once somebody has shown their interest by making a golf related purchase, they are far more likely to buy other products and services in that category than somebody who has never purchased a golf product.

And you use joint ventures with other vendors to get access to all of these other products.

Not sure if a Joint Venture Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

Just think of the possibilities when combined with a Product Launch Formula inspired launch…

You could offer:

  • Additional training programs that add to and complement your own.
  • A set of new golf clubs and all kinds of accessories to help improve their game.
  • New golf shirts just like the pros wear on the PGA tour. 
  • New covers for your woods and maybe even their irons.
  • Private or group lessons from a club or touring professional to improve their game even more.
  • You could team up with a travel agent and offer golfing tours and holidays so they can play at the best courses around the country or the world.
  • And of course there are all kinds of other products and services you could offer as well…

And you can earn a great commission or referral fee on every one of these additional sales you make, for as long as people stay subscribed to your email list.

That’s why the list you build during a JV launch is such a valuable asset, in addition to the immediate income you generate.

Here’s proof that this list building technique works

You’ll see a screen shot of the JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch. The people with red arrows next to their name have ALL recently completed launches of their own…

Recent Product Launch Results

As you can see, SIX of the top 11 people on this Jeff’s JV Leaderboard have recently launched their own products, and are now using the nice big lists they created during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell to later, you can do that here.

Talk soon,

Rocky

P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Do A Product Launch With No Product And No Email List

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

Seed Launch

 

 

 

 

 

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

You can register here to learn more about creating a Seed Launch for your business.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Download Jeff Walker’s Product Launch Blueprint While It’s Available

If you are thinking about growing your business, and you haven’t downloaded Jeff Walker’s Product Launch Blueprint yet, you should grab your free copy here while it’s still available.

Jeff is currently going through his annual Product Launch Formula launch, and he’s released The Blueprint, which is an all-new downloadable 18-page PDF that walks you through each step of his PLF launch process, as part of his pre-launch content.

The Blueprint and his upcoming Lesson #3 is the most important piece of pre-launch content so far, because he’s basically going to lay out the entire launch strategy he and his students use, and set you up for launching your own product, service, or business successfully.

So if you’d like to attend the next LIVE Masterclass where Jeff Walker walks through the entire Blueprint… including a live Q&A session during the broadcast so you can get all of your questions answered, then register here now.

It’s 100% free to attend – there’s nothing for sale during this Masterclass, but free access will be available for a limited time.

The only thing you need to do is register with your email address on this page (no credit card or any other payment required).

See you on the Masterclass,

Warm regards

Rocky Tapscott

P.S. You might want to print out the PDF so you can take notes throughout the live training. You can grab your copy of the Product Launch Blueprint here.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

3 Profitable Innovations From Jeff Walker’s Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Separate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.