Tag Archives: product launch formula review

How To Quickly Create Products And Bonuses For Your Product Launch

If you’re planning on doing a product launch, then you’re going to be creating at least one core product, along with a number of bonuses.

And ultimately your sales process could include:

One or more lead magnets so you can generate new prospects for your product launch
Potentially one ‘tripwire’ products you sell before your launch to reduce your lead cost
Your core offer including the training, checklists, cheatsheets and any personal attention you’ll be delivering
And up to 5 bonus products

NOTE: Jeff discusses all of the components you’ll need to create a great product for your launch in his Product Launch Blueprint which you can download here.

Once you move past your launch, or if you create an evergreen launch, you might include upsells, cross-sells, backend offers and more opportunities for people to buy from you.

Now here’s the problem…

All of this product creation can take a LOT of time.

You need to do market research to understand what people want to buy…

You need to go through the process of actually creating the products…

And you need to proof, edit and format them…

And that doesn’t even count the marketing for your launch.

The good news is that you have three really good options when it comes to creating products. These options include:

1. Doing it yourself

2. Outsourcing it to a competent freelancer (or a team of freelancers)

3. Getting other experts to create it for you for free.

Which one should you use?

Honestly, the best option is to use a combination of all 3.

Sometimes you’ll want to create a product yourself, sometimes you’ll want to outsource, and sometimes you’ll get others to create them for you for free.

Let’s take a look at each of these three methods…

Creating Your Products Yourself

Most people who are new to the information product business do all or most of the product creation themselves.

That’s okay. Just keep these 3 tips in mind:

Do your market research first. This should ALWAYS be the first step of creating a product, no matter which option you choose. Find out what people in your market is already buying by checking marketplaces like ClickBank.com and Amazon.com, and then create something similar yet better.
Create an outline. Don’t just wing it. Creating a solid outline will help you create a product that is truly useful for your customers.
Schedule specific blocks of time to work. In other words, take your work time as seriously as you schedule any other time, such as appointments. Then create a daily to-do list, and don’t stop working until you’ve accomplished what you’ve set out to do on that particular day.
Download my Free Guide – “How to create a signature product in 72 hours or less” to learn how to fast track the creation of your information products and bonuses so you can be ready for your launch much sooner than you ever thought possible. Grab Your 72 Hour Product Creation Guide Here

Next…

Outsourcing Your Product Creation

A lot of people think they can’t afford to outsource. However, you may be surprised at just how affordable it is.

Take this example…

Let’s suppose your goal is to build a business generating $100,000 this year working 20 hours each week for 50 weeks. That works out to 1000 hours worth of work, which makes each hour you work worth $100 per hour.

Now consider how long it takes you to do a particular task. For example, how long would it take you to write, edit, format and put the finishing touches on a 5000 word report? It might take you 10 hours to do the research and the writing.

If it takes you 10 hours, and your time is worth $100 per hour, then it “costs” you $1000 to create this report yourself. Meanwhile, you can easily find a really good freelancer who’ll produce that same product for you for a fraction of that price. In turn, that frees up your time to focus on high-value tasks such as marketing.

Just keep these two tips in mind:

Cast a wide net when looking for an outsourcer or freelancer. You might go to freelancing sites such as upwork.com, ask for recommendations on business forums and in Facebook groups you are a member, and even post ads on employment sites such as indeed.com.
Do your due diligence. Carefully researching candidates upfront will save you a lot of time, money and frustration down the road. The LAST thing you should do is shop around based on price. Instead, be sure the freelancer has an established history of producing good work in a professional and timely manner.
Create a comprehensive, well thought out plan or roadmap for your freelancer to quote on and then follow when they are awarded the gig. The more information and direction you can give people, the better the end result will be.
Download my Free Hands Free Outsourcing Cheat Sheet to learn how to outsource your product creation step by step. Click Here

Next…

Getting Others to Create Your Products – For Free

How is this possible?

Simple – you crowdsource your product.

What you do is gather experts together in your niche, and ask each expert to contribute a piece of content to the product. This might be an article, a tip, or even the answers to a set of interview questions.

For example, maybe you’re creating a product about how new mothers can lose weight quickly and safely. You could ask 10 to 20 experts the best way to lose 10 pounds and keep it off. To create some variety in their answers, you could ask a variety of experts, such as personal trainers, dieticians, bodybuilders, aerobics instructors, doctors and more.

In return for providing an answer, you’ll give your contributors benefits such as:

Free exposure to your customers in the form of a byline and link at the end of their article
Free exposure by including links to their products and services on your website
100% commissions on any products they sell through their affiliate links

The idea is to be sure your partners get a big reward for a small investment of their time.

So now that you know three ways to create a product, the next question is this: what kind of product will you create?

Here’s a good place to start if you want to build a six-figure business:

The Profitable Product System

And make sure you go through Jeff Walker’s free Product Launch Masterclass where he goes into much more detail about creating and launching your own products and services successfully.

Chat soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

More On The Final Lesson In The Product Launch Formula Masterclass

Inside Jeff Walker’s Product Launch Formula Launch

The First 3 Lessons In Jeff Walker’s Product Launch Formula Masterclass

DEADLINE: Product Launch Formula registration closes TONIGHT

Jeff Walker is closing down registrations for his Product Launch Formula class in a few hours, and I really hope you’ve found the stuff he shared over the last week or so helpful.

During the last few hours, he’s added some additional bonuses to reward everyone who joins for taking action.

This is a strategy Frank Kern calls “stacking the cool” and it’s something you should always use in your launches as well.

Simply hold some of your best bonuses back until right at the end of your “open cart” period, because it really helps to get people who are kinda on the fence to justify their purchase.

And it works especially well when it’s combined with a hard deadline (like Jeff is doing by closing down registrations tonight).

Now as I mentioned earlier, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

And as a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

Your product and sales funnel
Your offer
Your website and landing pages
Your launch email copy
Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message letting me know by using the contact form on this site, and I’ll get back to you with all the info on how we can start working together.

Chat soon,

Rocky

How To Easily Sell To More Than One Target Market

Legendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale. The basis of the first Profit Activator is “Choosing One Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,

Rocky

P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

Free Product Launch Workshop

Today’s a really exciting day.

Why?

Because… Around once each year, Jeff Walker releases a free Product Launch Workshop that usually comes complete with training videos and PDF downloads…

And these trainings are always a complete marketing education all by themselves.

Jeff usually releases training videos and resources like these as part of the warm-up for his next Product Launch Formula class.

When he does, it’s always a really good idea to register for his training because it’s only available for a couple of weeks, and then he takes everything offline so he can focus on helping his new PLF members.

Plus, the training is so good that you can take what he shares and actually DO a simple product launch with what you learn for free.

AND the price is right… it won’t cost you anything (apart from giving Jeff your email address.)

His first training video could give you the framework to completely change the way you do your marketing…

Visit this page and register to watch it.

Warm regards,

Rocky

P.S. Pay careful attention to the way Jeff asks you to self-segment yourself during the optin process. When you choose one of the options, you’ll notice the videos you receive and some of the other content is customised specifically for you.

This is one thing you can do yourself, and it will dramatically increase your conversions.

Click here now to select your customised training and watch the first video lesson.

10 Lead Magnets That Are A Perfect Blend Of Information And Promotion

Before you can launch your product successfully, you’re going to need an email list of people to launch to.

And building an email list is really all about traffic generation. When you set up an optin form on a landing page, it’s just a matter of getting more people to visit that page so they can subscribe to your list.

In this article, I want to share the “top 10” Lead Magnets you can use to quickly grow your email database….

Let’s start off with:

1. Planner / Schedule

People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects. For example:

A Yearly Planner for Info Product Sellers
The Bodybuilder’s 30-Day Plan for Preparing for Your First Competition
The Weekly Planner for Homeschooling Moms
How to Get Your Home Sold In Just 21 Days

2. Cheat Sheets

These sorts of Lead Magnets give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step. That’s why this Lead Magnet is a good choice for when you’re selling in-depth how-to information on the backend.

For example:

The Savvy Saver’s Cheat Sheet for Creating a Household Budget
The Aspiring Novelist’s Cheat Sheet for Writing a Bestselling Thriller
The Entrepreneur’s Business Brainstorming Cheat Sheet
The Dieter’s Cheat Sheet for Dining Out

3. Checklists

A good checklist makes an excellent Lead Magnet, simply because it’s something that your prospects will refer to again and again. Every time they use your checklist, they’ll see your call to action for your paid product.

For example:

A 27 Point Bodybuilding Workout for Kettlebell Enthusiasts
50 Point Inspection Checklist for Buying a Used ATV
101 Point Checklist for Starting a New Online Business
25 Point Checklist for Writing a Novel

SIDEBAR: Encourage your prospects to print off the checklist. Depending on what type of checklist it is, they could hang it on the wall or keep it in their pocket. For example, they might keep a workout checklist in their pocket at the gym, whereas they may hang a business-related checklist near their computer.

4. Swipe Files

A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
The Career Builder’s Swipe File, which includes cover letters and resumes.
The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next Lead Magnet is designed to be used and copied…

5. Templates

These are typically “fill in the blank” tools you can offer your prospects so they can create a content piece or form quickly and easily. These are designed for your prospects to copy, so be sure you create these templates yourself and give your prospects permission to use them.

TIP: If you offer legal forms, be sure to get them created by a licensed attorney.

For example:

The Copywriter’s Template Kit, which includes fill-in-the-blank headlines, openers, guarantees and other elements of a sales letter.
The Landlord’s Rental Contract Template, which is a fill-in-the-blank legal contract.
The Car Dealer’s Template Pack, which includes templates for purchase orders, the bill of sale and other forms typically used in the course of a dealer’s business.
The Fitness Boot Camp Template Kit, which includes advertising templates and client contracts for a personal trainer who is setting up a boot camp business.

Want more inspiration?

Download your copy of The Ultimate List Of Lead Magnet Ideas

6. Worksheets

Worksheets contain a series of questions or tasks for the reader to work through in order to plan, evaluate, and move forward in progressing towards an objective.

For example:

The Content Marketing Strategy Worksheet
Your Wedding Activities And Budget Worksheet
P90X Workout Worksheet For The Perfect Routine
The Eating Well Goal-Setting Worksheet For Weight Loss
The 30-Day Dog Obedience Worksheet

7. Resource Guides

Another thing that your prospects will really enjoy getting is a list of the tools and resources you use on a daily basis in your niche. Your list can include the name of the resource, the pros and cons of the tool, who would benefit most from using the tool, and a link (or affiliate link) to the tool.

For example:

12 Parenting Books That Should Be On Every Parent’s Bookshelf
The Six Figure Seller’s Most Trusted Tools and Resources
The Beginning Mountain Climber’s Gear List
17 Tools You Need to Start Your Yard Care Business

8. Case Studies

A case study is where you provide the exact progress and results you or someone else achieved using a particular product or service.

The reason why this works so well to sell a product is because it naturally provides proof a product works, so it overcomes the prospect’s main objections. Just be sure to present a lot of hard proof such as pictures, videos, screenshots, measurements or similar evidence.

For example:

You can present an eight-week case study showing how well a body transformation program works.
A one month case study showing how much money a marketer made selling Amazon affiliate products.
A three-day case study showing how a golfer lowered his golf score by using a certain set of clubs.
A one-day case study showing how an amateur photographer took better photos after taking an online photography class.

9. Q&A / Interview

This Lead Magnet has a lot of flexibility, as you can offer a text, audio or video interview. Ideally, you should be the person being interviewed (you can ask a colleague or friend to do be the interviewer), and then you can sell your product on the backend.

If you’re promoting affiliate products, then ask the vendor if you can interview him or her to create a Lead Magnet.

For example:

An interview with a fishing expert, which reveals three tips for catching trophy trout.
An interview with a panel of weight-loss experts, including a nutritionist, a personal trainer, and a doctor.
An interview with a professional copywriter to share insider tips and tricks for writing great copy.
An interview with a veterinarian to learn to identify common signs of cat illness or pain.

An alternative would be to take the “top 10 most frequently asked questions” on a topic related to your product and answer them yourself. Deliver the answers in either an .mp3 or .pdf.

10. Articles/Blog Posts/Reports

This is a popular Lead Magnet, simply because it’s easy for most people to create an article or report or ebook, convert it to the .pdf format, and offer it for free in exchange for an email address.

TIP: You can take a chapter or two out of an existing paid product to use as your Lead Magnet. Then sell the full product on the backend.

For example:

How to Choose Running Shoes That Won’t Break the Bank or Your Body
Five Secrets for Lowering Your Golf Score
What Dieticians Do When They Want to Lose 10 Pounds
How to Quickly and Easily Set Up a Secure WordPress Blog

Great ideas!

Need Some More Inspiration?

If you’d like even more great ideas for high-converting Lead Magnets to grow your email list, you should grab our Free Guide called The Ultimate List Of Lead Magnet Ideas. Click the link below to download your copy:

Download your copy of The Ultimate List Of Lead Magnet Ideas

If you can build an email list of people who know, like and trust you (by helping those people by actually helping them), you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula review

How To Quickly Create Products And Bonuses For Your Product Launch

Creating Your Products Yourself

Outsourcing Your Product Creation

Getting Others to Create Your Products – For Free

More On The Final Lesson In The Product Launch Formula Masterclass

Inside Jeff Walker’s Product Launch Formula Launch

The First 3 Lessons In Jeff Walker’s Product Launch Formula Masterclass

DEADLINE: Product Launch Formula registration closes TONIGHT

How To Easily Sell To More Than One Target Market

Free Product Launch Workshop