Tag Archives: product launch formula

Here’s A Quick Summary Of What’s Included With Product Launch Formula 2021

If you were wondering exactly what is included with Jeff Walker’s new Product Launch Formula program for 2021, here’s a full summary of what members receive when they join.

Here are some of the highlights of The PLF Program:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • $7 Million Launch Swipe File – this is copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this “swipe copy” as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • Closed captioning for the main training videos – giving you the flexibility to watch without sound.
  • 8 Weeks of Weekly Live Coaching Calls with my in-house team of coaches. The really powerful thing about these calls is you not only get a chance to ask your question, but you also get to hear the questions and answers from your fellow PLF students.
  • An additional 10 months of support from my coaches via monthly live Coaching Calls. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)
  • You also get the recordings of all the coaching calls so you can listen to them again (or catch up in case you have to miss a call).
  • The PLF Owners Facebook Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches).
  • And the support keeps on going – as a PLF Owner, you’ll be eligible to get the latest version of PLF each year for a very low maintenance fee of just $197.

You can check out Jeff Walker’s Product Launch Formula here. And these are just the core parts of the program. Jeff has also included several bonuses that help to complete the training.

The Product Launch Formula bonuses include:

  • Jeff Walker’s complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • A coupon for $900 off “PLF Live 2021”. This is a three-day, live workshop led personally by Jeff. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and Jeff will personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. The plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • “Your Tech Stack Quick Start” – this is Jeff’s team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… Jeff’s got you taken care of.
  • “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • The “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. This is the type of launch I used recently to generate just under A$20,000 in two launches that used a single Facebook post and just 3 emails. It’s very cool…
  • The “Live Launch” training – when Jeff launched PLF 2019, he did something he’d never tried before… a launch where all of the PLCs were delivered LIVE. Let’s just say the results were amazing, which is why he’s been doing it the same way since. In this special bonus, Jeff broke down how he prepared to go live, and the results they generated from this new launch model.
  • The Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • The Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or un-leveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • The Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in the PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of Jeff’s “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because he had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and Jeff will show you how to do it in this bonus.
  • 12 Live Sessions with Jeff – To give you extra support in these crazy times… Jeff will personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.

The great thing about joining the Product Launch Formula World in 2020 is the training has evolved and matured so there are literally no holes in what you have access to. It doesn’t matter where you are stating from. The core training and the bonuses offer you everything you’ll need to get from where you are to where you want to be.

You can check out the full story of where PLF came from and where it can take you here in Jeff Walker’s launch video.

I’ve upgraded to PLF 2021 and I’d love to see you inside the members Alumni group.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note… Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walker’s Product Launch Masterclass Has Come Out In The Open

Jeff Walker just took down the “firewall” that was hiding the content from his Product Launch Masterclass. It’s more than 10 hours of content, including downloads, Q&A, the “super secret” sessions… and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all.
Even crazier…

Jeff just released his “Product Launch Blueprint” — a downloadable 30+ page PDF that walks you through each step of his PLF launch process. It has the entire launch journey mapped out… and he’s giving it away, for free, without even asking for your email address!

Go check it all out while you still can.

Watch the full Product Launch Masterclass here

Warm regards,

Rocky

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training:

Watch the full Product Launch Masterclass here

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

More Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,

Rocky

P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How Building A Strong Brand Can Help Your Product Launch

If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.

And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.

To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…

Q: Some say a brand is about the feeling you get as a customer. What does this mean?

A:  This means that your brand should evoke the same feeling that your customers experience when they use your products or service.

For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).

Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.

Q: What sort of factors does my branding entail?

A: The short answer: pretty much everything.

You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:

  • Your logo
  • Your slogan
  • The colors and designs for your website and marketing materials
  • Your product packaging, and how your stuff looks when your customer receives it
  • Your online and offline content and marketing materials
  • Your customer service
  • Your reputation
  • Your Vision and Mission

And much more…

So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.

Q: How can I build “top of mind” awareness?

A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.

For example:

  • Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
  • Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
  • Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).

Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.

To sum up…

Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!

If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

7 Steps To Creating An Engaged Audience For Your Product Launch

Engaging your audience during your product launch is the key to developing relationships, building trust, and creating more profits. That’s why you’ll want to use this handy-dandy checklist to help you capture and keep your audience’s attention. Take a look…

  1. Create A Highly Targeted Audience

The absolute first step in engaging your audience is to make sure your audience is targeted. That means bringing traffic in from targeted sources.

For example, if you’re running a Facebook ad campaign, then be sure to narrow your audience down by demographics and interests so that the traffic is as targeted as possible.

And it’s always a good idea to follow what Todd Brown recommends, which is look for an audience that is a “Large, hungry, accessible mob of addicts flush with cash.”

  1. Cater To The Needs Of Your Audience

Once you’ve selected a targeted audience, then publish content that really appeals to them. This includes:

  • Solving their problems.
  • Sending them your best tips, tricks and strategies.
  • Sharing niche news and how it affects your audience.
  • Selling products to solve their problems (preferably with exclusive discounts).

Next…

  1. Create Attention-Getting Headlines

The next way to engage your audience is by crafting headlines that really resonate with the audience. This means showcasing a benefit and/or arousing curiosity. For example:

  • Who Else Wants to Know The #1 Secret For Doubling Conversion Rates?
  • Here’s The Super Simple Way To Never Three-Putt Again
  • You Won’t Believe This Easy Weight-Loss Trick!

Next…

  1. Call Your Audience to Action

Every piece of content you create should be designed with a goal in mind. You can help improve your response rate (and engagement) by specifically telling your audience what you want them to do next.

For example:

  • Click here to watch the video!
  • Share this post now with your friends!
  • Click here to get your copy of this app!
  • Register for the free webinar by clicking here (and hurry, seating is limited)!

Next…

  1. Connect With Your Audience

Sending out great content is one way to connect with your audience. Another way to connect with them on a more personal level is to interact with them.

For example:

  • Like their posts and comments on social media.
  • Reply thoughtfully to their comments, posts and emails.
  • Share their content with your network.
  • Showcase particularly good content on your social media pages or other platforms.

Next…

  1. Challenge Your Audience

Another good way to engage your audience is by challenging them regularly in a niche-relevant way. For example:

  • Challenge a writer’s group to write an extra 1000 words today.
  • Challenge a weight-loss group to find a way to slice an extra 100 calories off their meals.
  • Challenge a business group to work an extra 30 minutes today.

If you do these challenges regularly, people will look forward to them because they’ll like the end results. In turn, this creates a more engaged audience.

  1. Celebrate Your Audience

The idea here is to showcase your members’ achievements. You can do this on a small scale by sharing their content (with permission). You can engage your audience even more by showcasing bigger achievements.

For example: Create a “Member of the Week” feature where you interview a member to showcase their good work. For example, in a weight loss group you might interview a member who has made consistently good progress.

To Sum Up

One of the keys to building a loyal tribe is to create an engaged audience of people who know, like and trust you. Use this 7-step checklist to make sure you’ve covered the best ways to engage your people in the process of launching your new product or service.

And to learn more about engaging with your audience before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

6 Essential Tools You Need For Building Your Product Launch Audience

Building a product launch audience for your upcoming PLF launch mostly revolves around you communicating with your members and developing relationships. Nothing can replace this human touch, but you can make the process easier by using these 6  tools…

Tool 1: Social Media

This is the big one, because social media is where you’ll find and connect with a lot of your community members during every stage of your launch.

Social media is a great way to deliver all of your content, from your pre-launch communications,   to notifications and feedback about your launch content itself. Quite often you’ll see product launch videos with hundreds or thousands of Facebook comments below them. This gives you powerful social proof…

The social media platforms you’ll want to consider in order of their importance, when it comes to launching your product are:

• Facebook
• Twitter
• LinkedIn (if your tribe includes professionals)
• YouTube (if you intend to connect with videos)
• Instagram (if you intend to connect with photos)
• Pinterest (if you’re targeting women in a visually based field)
• Google+ (especially if you’re connecting with technical professionals)

If you use one or more of these platforms, then you’ll also need these tools…

Tool 2: Social Media Tools

Social media tools can help you find your audience, find content that will help you connect with them, and gauge reactions to see if your content and campaigns are doing what you intended for the to do. Here are two tools you may consider using:

  • HootSuite.com – an all-in-one tool that does everything from scheduling content to tracking performance
  • SproutSocial.com – another all-in-one tool you can use to manage your social media campaigns
  • ViralReach.in – Helps you to find great content and spread it virally

Next…

Tool 3: A CRM or Autoresponder To Reach Your Product Launch Audience

Even though you may find and interact with your audience or tribe on social media, ultimately you want to get them on your own mailing list. And that’s why you need to set up an autoresponder or CRM where you upload and schedule content to help you build relationships the hands-free way.

Examples of good autoresponders and CRM’s include:

  • ConvertKit.com
  • ActiveCampaign.com
  • MailChimp.com
  • Aweber.com
  • GetResponse.com

Just be sure to read the terms of service of your selected service before you sign up, to be sure your intended use of the autoresponder falls within their acceptable use. For example, some companies don’t like their customers to promote some types of products, and others don’t like you using their service for affiliate marketing (even though they have their own affiliate programs – go figure).

The 5 listed above, SHOULD be fine, but just make sure you read their terms and conditions so you don’t get half way through your launch and they decide to shut you down for some obscure reason.

Tool 4: A Blogging Platform Or Content Management System

Another good way to connect with your audience is via your own blog. Fortunately, setting up a blog is both simple and free, if you use a platform such as WordPress.org, or use a self hosted WordPress Blog on your own domain.

Tool 5: An Automated Content Scheduler

One of the keys to connecting with your audience is to send them regular content to help them solve their problems. This includes posting to social media daily, as well as posting to your blog and sending out newsletters.

Fortunately, you don’t need to be tied to your computer in order to send this content. Instead, you can use tools to upload and schedule it. This includes:

  • Using your email service provider’s autoresponder to upload and schedule content.
  • Using tools like HootSuite.com to schedule social media content, as well as post across multiple channels at once.
  • Using WordPress’s built-in scheduling tools to post content to your blog.

Tool 6: Freelance Sites

While nothing can replace the “human touch” needed to build a tribe, you don’t need to do it all on your own. Instead, you can find freelancers to help you create content and interact with your community members. Good places to find these freelancers include:

  • UpWork.com
  • Guru.com
  • Freelance.com

To sum up…

Building an audience or tribe in preparation for your product launch can take time, but you don’t need to do it all manually. Use these tools and platforms to reduce the workload, and you’ll take less time to get your product or service into the hands of your new customers.

And to learn more about building and communicating with your community before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Key To Having People See You As An Authority

If you’re an author, coach, consultant or any other kind of expert or business owner considering using a Product Launch Formula style of launch to start or grow your business, and you want people to see you as an authority here’s a big secret…

Your potential prospects (and of course your existing audience) are really just looking for one thing: someone trustworthy they can follow. As marketing expert Dan Kennedy is fond of saying, “Most people are walking around with their umbilical chords in their hands, looking for somewhere to plug them in”.

I think Dan nails it perfectly. Most people have been lied to, deceived and disappointed so many times, they’re looking for a strong leader in the field who can actually help them. They’re looking for a true authority who will deliver the results they want.

And if you’re using Product Launch Formula as the basis of your launch, positioning yourself as the expert who can deliver those results will not only increase your sales for your Seed Launch and your Internal Launch, but will make it easier to attract affiliates and JV partners for your JV Launch.

The beauty of using the PLF process is that Jeff Walker’s Sideways Salesletter technique allows you to prove you are an expert in your topic while not coming across as a high pressure sales person who’s just trying to flog a product or service.

It’s not surprising when you think about it.

Just take a look around your market and you’ll see a whole lot of experts and authorities all promising to help people to achieve their goals or solve their problems. The problem is many of these authorities are giving inaccurate and/or conflicting information. This confuses people, and  quite often they end up getting analysis paralysis.

So if you want to stand out from the crowd and be seen as THE preeminent expert in your market, here’s what you need to do:  write / share / teach with confidence.

Convey an air of authority in everything you share with your visitors. Because when you present yourself as a strong leader and it’s clear you can get people results, they will naturally want to follow you.

Plus when people trust you because you’ve helped them by actually helping them, you create the type of relationship that generates big payoffs for both you and your prospects and customers.

So how do you write or speak in a way that naturally conveys authority? The easiest way I know of is by using these two techniques…

#1: Convey Confidence

Some people feel like being too blunt with the facts can appear abrupt or even rude. And so they tend to share information in a way that comes across as weak or lacking confidence. When that happens, no matter how subtle, people are naturally going to turn away. We humans are hard wired to want to follow strong, confident leaders.

Let me give you an example…

Let’s suppose you walk up to two random people on the street and ask them for directions to the nearest petrol station, and here’s what they say:

Random Person #1: The nearest petrol station is the Shell on Allen Street. Go three blocks North, take a right at Allen Street intersection, and you’ll see it on your left.

Random Person #2: I think the closest petrol station is on Jones Street. Or it might be on Estelle Road. Head down this street for around four or five blocks, and you’ll see them on a side street. Not sure which one. Hope that helps.

So which person’s directions would you be more likely to follow? If you’re like most of us, you would take Person #1’s advice, because he seemed confident that he knew what he was talking about (even if he didn’t have a clue :-).

The point is you should be doing the same when you share information, especially your pre-launch content, with people. Be confident, be clear, be consistent, and avoid fluff, filler and industry jargon.

Speaking with authority because of your knowledge and experience leads to being recognised and respected as an authority. And people are much more lily to buy during your launch (and afterwards) if they see you as the solution to their problems or as the leader who can help them achieve their goals.

#2: Give Reasons Why

A lot of experts can give others directions for completing some task, but they don’t explain WHY the task should be completed in that specific way. And that’s why when the reader runs into conflicting information from another source, they don’t know what to believe.

That’s why you need to tell your readers WHY they should follow your specific advice.

For example, some health experts tell us that doing cardio first thing in the morning on an empty stomach is the best way to go. But others say you should have a small meal first.

So if you’re advocating one of those options to your readers, you’ll bet much more traction as an authority when tell them WHY you’ve made that specific suggestion. And to remove any doubt yours is the correct option, you should back your opinion up with scientific data.

Again, your goal here is to show people that it’s not merely that you THINK a particular course of action is accurate or best, but that you KNOW it is the solution from personal experience.

Explaining the reason why shows that you UNDERSTAND not just the correct steps to achieve their desired result, but the way things work so that the steps you suggest are the right steps to take.

To Sum Up

If you are preparing for a product launch and you want to be seen and respected as an authority in your market, then you need to start writing and presenting information with authority.

This means:

  • Be confident when you share information with your audience (don’t waiver or second-guess yourself)
  • Share good information that helps people by actually helping them (don’t leave the best ideas out)
  • Offer reasons why what you say is THE solution

If you do these three things correctly, you’re sure to see your authority increase and the relationships you have with your prospects grow in a positive way, which can only help to increase your product launch profits.

And to learn more about creating authority before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.