Tag Archives: product launch formula

How To Easily Sell To More Than One Target Market

Product Launch Single Target MarketLegendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale. The basis of the first Profit Activator is “Choosing One Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,

Rocky

P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

Free Product Launch Workshop

Today’s a really exciting day.

Why?

Because… Around once each year, Jeff Walker releases a free Product Launch Workshop that usually comes complete with training videos and PDF downloads…

And these trainings are always a complete marketing education all by themselves.

Jeff usually releases training videos and resources like these as part of the warm-up for his next Product Launch Formula class.

When he does, it’s always a really good idea to register for his training because it’s only available for a couple of weeks, and then he takes everything offline so he can focus on helping his new PLF members.

Plus, the training is so good that you can take what he shares and actually DO a simple product launch with what you learn for free.

AND the price is right… it won’t cost you anything (apart from giving Jeff your email address.)

His first training video could give you the framework to completely change the way you do your marketing…

Visit this page and register to watch it.

Warm regards,

Rocky

P.S. Pay careful attention to the way Jeff asks you to self-segment yourself during the optin process. When you choose one of the options, you’ll notice the videos you receive and some of the other content is customised specifically for you.

This is one thing you can do yourself, and it will dramatically increase your conversions.

Click here now to select your customised training and watch the first video lesson.

The Product Launch Formula Case Studies Page Is Live

As Jeff Walker has been teaching his Product Launch Masterclass over the last few days, he has brought a few PLF owners onto the broadcast to talk about their experiences.

These have been so inspirational but they really are just the tip of the iceberg. So you can see many more examples of people using PLF in a wide range of businesses, he’s put together 60+ amazing Case Studies on one page for you.

As you’ll see, these business owners are working in just about every kind of niche or market you can imagine. You’ll find Case Studies for businesses in coaching and consulting, hobbies, physical products, professional services, business-to-business, artwork, wellness, and so many more.

And to find the examples you are most interested in, you can use the drop-down filters at the top of the page to search by category.

You can check them all out on this page:

CLICK HERE to see all these Case Studies

Here’s a taste of some of the Case Studies you’ll find on that page:

Over $100K in One Hour… in the Knitting Niche!
Amy Small is in a niche of a niche… she designs hand-spun yarn and creates custom knitting patterns. Her very first PLF launch led to $12K in a single day… and her most recent one brought in $100K in the first HOUR. Her customers LOVE her “knit-along” events, especially since the start of the pandemic. Now Amy’s living a life she loves and being creative every day.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So he went all in and generated more than $50K!

From 1 Sale in 4 Months to 20+ Launches Per Year
Eva Smith has taught yoga teachers since 2008, and her first (pre-PLF) launch netted a single sale in 4 months. Then she discovered PLF and grew her business from nothing to $100K in the first year… and now has grown her business to a consistent $1MM in revenue. She now does 20-30 launches a year and says, “Every time we launch, we grow!”

CLICK HERE: 60+ amazing Case Studies

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own too!

Her “Story a Day” Challenge Transformed Her Writing (and Her Life)…
Back in 2010, Julie Duffy was stuck at home with the kids, leaving her with very little time to get her writing done. On a whim she created a 30-day “story a day” challenge, and 100 people joined her on her journey. The more she ran her challenge, the more it grew… until she realized she had to let it go or turn it into a serious business. She just did a 5-figure launch this spring, and it’s only going to grow from there…

“Better Belly” Expert Launches Her Way to $75K in Revenue… During a Pandemic!
Julie Tupler is a world renowned expert in a niche most of us have never heard of… the better belly business. She discovered PLF and started seriously launching in January 2020 with an old, cold list of 5640 people. She brought in 60 new clients, and kept going… and launched every month for the last 7 months.

CLICK HERE to see all these Case Studies

Six Figures from Helping Women Learn to Love Staying Sober
Kate Bee was working 2 jobs and anonymously blogging about her journey to sobriety when she suddenly decided to apply for a business grant. When she got the grant, she decided to share her journey and wound up doing a small “accidental” Seed Launch. Then she discovered PLF and things snowballed… in 2016 she had 160 signed up for her Sober School. In 2017 it was almost 600… and she just had her first 6-figure launch!

5X More per Launch than Before – in the B2B Market
Laura Brandenburg helps people start careers as business analysts. She was doing $20,000 launches on her own before she joined PLF… but just a few months after starting the program, she had a $96,000 launch. These days, six-figure launches are the norm – she just had her sixth in a row. One big surprise? How much her B2B, numbers-oriented clients respond to the emotional triggers PLF teaches.

“Sale after sale kept coming in…”
Shaman and personal development expert Linda Fitch loves helping people become their best selves, but felt limited as an in-person practitioner. After discovering PLF, she’s been able to offer more content… spend more time teaching and serving her tribe… and her list has grown 250%.

From $40k per Year, to $160k in a Week
Lori Williams is one of the world’s top instructors in controlled remote viewing — a super-specific niche. But her expertise didn’t translate to much income… until she tried PLF. Lori went from making $40,000 a year to around $300,000 — and she raked in $160,000 during her very first launch.

Shattering the Glass Ceiling with a Million-Dollar Launch
When Lorraine Dallmeier returned from maternity leave, she found herself mommy-tracked. So after her first PLF launch for her side-hustle skincare company made £35,000, she quit her day job. Business has grown exponentially since then and Lorraine now has a team of 31. They had their first million-dollar launch in May, right in the midst of the COVID-19 pandemic.

CLICK HERE to see all these Case Studies

On Track for Seven Figures – Teaching Artists About Business
Artist Matt Tommey helps other artists make more money. He was ecstatic when he made $11,000 in his first year selling courses… but that was before he knew about PLF. Since 2016, Matt’s business has grown more than 75X, and he’s on track to have his first seven-figure year… while having plenty of time to pursue his own artistic passions.

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

A $50,000 Launch – from a Tiny Email List
Ronny Max is a coach and consultant in retail technology – a highly specific niche. Her first seed launch surpassed her financial goals, grew her list by 50%, and landed her lots of speaking engagements. At a time when others in her industry have lost 50-80% of their business, Ronny’s is thriving.

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

CLICK HERE to see all these Case Studies

Six Figures Later, She’s Living in Her Dream Home
As a young artist, Sabrina Ward Harrison couldn’t find the resources she was looking for, so she created them herself. After years of in-person workshops, she worried about whether her work would translate online. The answer? She made $30,000 on her first PLF launch, six figures on her second… and now she’s living in her dream home on a lake (with a dock and a canoe).

$30-40,000 per Launch… and it’s Only His Side Hustle
Scott Glover is an equipment finance broker. After 20+ years of successfully brokering deals, he started teaching others how to do it. Having no list made Scott the perfect candidate for a Seed Launch. Since then he’s launched six more times, bringing in $30,000-$40,000 each time… pretty good for what he considers his side hustle!

Massive Success – and Social Impact – in Two Different Markets
[UPDATE] We recorded a case study with Thembi Bheka after she had a lot of success with PLF in the real estate market. Two years later, she’s replicated that success in her virtual assistant agency. Thembi is now at a point where she brought in six figures from a 3-day, email only launch. And while she loves the money she’s learned to make through PLF, she loves being able to help women from her native Zimbabwe even more.

“Failing” His Way to a $31,500 Launch
Walt Hampton is an attorney who coaches other attorneys in marketing and business development. He had a list of 10,000 for his first launch… and was appalled when only 83 registered. Using PLF principles, he adjusted on the fly and ended up pulling in $31,500. And once bar associations started hearing about Walt’s offer, things really snowballed from there…

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

CLICK HERE to see all these Case Studies

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

And that’s just the start… there are more than 60 stories on that page to help inspire you and show you what’s possible.

Here’s the link to watch them all:

CLICK HERE to see all these Case Studies

Warm regards,

Rocky

P.S. Feeling inspired by these case studies? Ready to start creating your own online business success story? Jeff Walker’s once-a-year Product Launch Formula Coaching Program is open for enrolment right now.

CLICK HERE for Product Launch Formula

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Product Launch Formula 2022 Is Closing Soon

Jeff Walker is closing registration for Product Launch Formula 2022 in a few hours, at midnight Pacific (U.S.) time tonight, Friday, Nov. 12th.

Registration is closing today because the PLF coaching program starts Monday and Jeff and his team need the weekend to square everything away for around 1000 new PLF members who have joined this week.

That means you only have a few hours to get into this year’s PLF, otherwise you’ll have to wait until sometime next year. That may not sound like a big deal if you’re struggling to justify the price grabbing Product Launch Formula right now.

I know how you feel. When I first purchased PLF in 2008 I had waited a full year after it’s release in 2007 to bite the bullet.

During that agonising 12 month wait I had seen the spectacular results achieved by the people who purchased in 2007. These were people like Frank Kern, Ryan Deiss, Mike Filsaime,  Andy Jenkins, and of course John Reece who stunned the world with the first “million dollar day”.

I was kicking myself for the entire year because I had hesitated with my finger over the order button and didn’t go through with the order. Then the opportunity was gone…

Yes it is a lot of money to shell out if you don’t use it and you never let it pay for itself. But if you are serious about making a real difference in 2022 and you implement what you learn, you’ll probably make a multiple of the investment you make today back over the next year.

If you’re ready to join us, here’s the sign-up link:

REGISTER NOW: Product Launch Formula (closing at midnight)

I hope to see you on the inside.

Warmest regards,

Rocky Tapscott

P.S. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

P.P.S. It’s natural to wait until the last second — I know I still do it occasionally.

Just so you know — this is the last second. 🙂

Go get registered right now:

REGISTER NOW: Product Launch Formula (closing at midnight)

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

Put Your Business Growth On Autopilot With An Evergreen Launch

One of the beautiful things about the Product Launch Formula process is that once you’ve done your Seed Launch, your Internal Launch and your big JV launch (or even any of them), and you’ve perfected the process of turning cold visitors into customers, you can put your business growth on autopilot by creating an Evergreen Launch.

An Evergreen Launch is a great way to generate a large, ongoing profit stream from assets you only had to create one time. All that’s required is a constant stream of traffic into the front of your launch funnel, and sales will continue to come out of the back end.

Here’s the details of running your Evergreen Launch…

So as I mentioned, an Evergreen product launch is how you take a one-time product launch and turn it into an ongoing, recurring process. As people subscribe to your email list, they will go into a product launch shortly afterwards and be introduced (some might say indoctrinated into) your world. Even a very simple launch sequence will vastly outperform any type of what Jeff Walker calls “hope marketing”.

The basic steps are: run a product launch using the format Jeff teaches in Product Launch Formula, and then leave the product or service on the market so it’s available any time. Another way you can do it is to do a launch, take the product off the market for a period of time, and then relaunch it every so often.

An important thing to note is that there’s no one right way for everyone to use this. You can have multiple products and be using multiple different strategies. You don’t have to get everything perfectly right for this to work.

With an Evergreen Launch, new subscribers will start going through your product launch content maybe just 3 days after joining your list. So within 10-15 days, you are going to find out whether it converts or not, and you can make adjustments accordingly.

One thing to remember is that if you’re trying to do an Evergreen Launch with JV partners, it can be tough to motivate your partners to continue promoting. Their mailing calendars are typically full with JV Launches, so the chances of them wanting to promote for you on an ongoing basis are lower.

One way this can work is if you can get JV partners to add your launch sequence to their automated email followup sequences. That way your traffic AND sales from them will be evergreen, as long as your sequence keeps converting for them.

You can learn more about setting up an Evergreen Launch in Jeff Walker’s Product Launch Formula.

Talk soon,

Rocky Tapscott

P.S. Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

10 Lead Magnets That Are A Perfect Blend Of Information And Promotion

Before you can launch your product successfully, you’re going to need an email list of people to launch to.

And building an email list is really all about traffic generation. When you set up an optin form on a landing page, it’s just a matter of getting more people to visit that page so they can subscribe to your list.

In this article, I want to share the “top 10” Lead Magnets you can use to quickly grow your email database….

Let’s start off with:

1. Planner / Schedule

People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects. For example:

  • A Yearly Planner for Info Product Sellers
  • The Bodybuilder’s 30-Day Plan for Preparing for Your First Competition
  • The Weekly Planner for Homeschooling Moms
  • How to Get Your Home Sold In Just 21 Days

2. Cheat Sheets

These sorts of Lead Magnets give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step. That’s why this Lead Magnet is a good choice for when you’re selling in-depth how-to information on the backend.

For example:

  • The Savvy Saver’s Cheat Sheet for Creating a Household Budget
  • The Aspiring Novelist’s Cheat Sheet for Writing a Bestselling Thriller
  • The Entrepreneur’s Business Brainstorming Cheat Sheet
  • The Dieter’s Cheat Sheet for Dining Out

3. Checklists

A good checklist makes an excellent Lead Magnet, simply because it’s something that your prospects will refer to again and again. Every time they use your checklist, they’ll see your call to action for your paid product.

For example:

  • A 27 Point Bodybuilding Workout for Kettlebell Enthusiasts
  • 50 Point Inspection Checklist for Buying a Used ATV
  • 101 Point Checklist for Starting a New Online Business
  • 25 Point Checklist for Writing a Novel

SIDEBAR: Encourage your prospects to print off the checklist. Depending on what type of checklist it is, they could hang it on the wall or keep it in their pocket. For example, they might keep a workout checklist in their pocket at the gym, whereas they may hang a business-related checklist near their computer.

4. Swipe Files

A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

  • The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
  • The Career Builder’s Swipe File, which includes cover letters and resumes.
  • The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
  • The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next Lead Magnet is designed to be used and copied…

5. Templates

These are typically “fill in the blank” tools you can offer your prospects so they can create a content piece or form quickly and easily. These are designed for your prospects to copy, so be sure you create these templates yourself and give your prospects permission to use them.

TIP: If you offer legal forms, be sure to get them created by a licensed attorney.

For example:

  • The Copywriter’s Template Kit, which includes fill-in-the-blank headlines, openers, guarantees and other elements of a sales letter.
  • The Landlord’s Rental Contract Template, which is a fill-in-the-blank legal contract.
  • The Car Dealer’s Template Pack, which includes templates for purchase orders, the bill of sale and other forms typically used in the course of a dealer’s business.
  • The Fitness Boot Camp Template Kit, which includes advertising templates and client contracts for a personal trainer who is setting up a boot camp business.

Want more inspiration?

Download your copy of The Ultimate List Of Lead Magnet Ideas

6. Worksheets

Worksheets contain a series of questions or tasks for the reader to work through in order to plan, evaluate, and move forward in progressing towards an objective.

For example:

  • The Content Marketing Strategy Worksheet
  • Your Wedding Activities And Budget Worksheet
  • P90X Workout Worksheet For The Perfect Routine
  • The Eating Well Goal-Setting Worksheet For Weight Loss
  • The 30-Day Dog Obedience Worksheet

7. Resource Guides

Another thing that your prospects will really enjoy getting is a list of the tools and resources you use on a daily basis in your niche. Your list can include the name of the resource, the pros and cons of the tool, who would benefit most from using the tool, and a link (or affiliate link) to the tool.

For example:

  • 12 Parenting Books That Should Be On Every Parent’s Bookshelf
  • The Six Figure Seller’s Most Trusted Tools and Resources
  • The Beginning Mountain Climber’s Gear List
  • 17 Tools You Need to Start Your Yard Care Business

8. Case Studies

A case study is where you provide the exact progress and results you or someone else achieved using a particular product or service.

The reason why this works so well to sell a product is because it naturally provides proof a product works, so it overcomes the prospect’s main objections. Just be sure to present a lot of hard proof such as pictures, videos, screenshots, measurements or similar evidence.

For example:

  • You can present an eight-week case study showing how well a body transformation program works.
  • A one month case study showing how much money a marketer made selling Amazon affiliate products.
  • A three-day case study showing how a golfer lowered his golf score by using a certain set of clubs.
  • A one-day case study showing how an amateur photographer took better photos after taking an online photography class.

9. Q&A / Interview

This Lead Magnet has a lot of flexibility, as you can offer a text, audio or video interview. Ideally, you should be the person being interviewed (you can ask a colleague or friend to do be the interviewer), and then you can sell your product on the backend.

If you’re promoting affiliate products, then ask the vendor if you can interview him or her to create a Lead Magnet.

For example:

  • An interview with a fishing expert, which reveals three tips for catching trophy trout.
  • An interview with a panel of weight-loss experts, including a nutritionist, a personal trainer, and a doctor.
  • An interview with a professional copywriter to share insider tips and tricks for writing great copy.
  • An interview with a veterinarian to learn to identify common signs of cat illness or pain.

An alternative would be to take the “top 10 most frequently asked questions” on a topic related to your product and answer them yourself. Deliver the answers in either an .mp3 or .pdf.

10. Articles/Blog Posts/Reports

This is a popular Lead Magnet, simply because it’s easy for most people to create an article or report or ebook, convert it to the .pdf format, and offer it for free in exchange for an email address.

TIP: You can take a chapter or two out of an existing paid product to use as your Lead Magnet. Then sell the full product on the backend.

For example:

  • How to Choose Running Shoes That Won’t Break the Bank or Your Body
  • Five Secrets for Lowering Your Golf Score
  • What Dieticians Do When They Want to Lose 10 Pounds
  • How to Quickly and Easily Set Up a Secure WordPress Blog

Great ideas!

Need Some More Inspiration?

If you’d like even more great ideas for high-converting Lead Magnets to grow your email list, you should grab our Free Guide called The Ultimate List Of Lead Magnet Ideas. Click the link below to download your copy:

Download your copy of The Ultimate List Of Lead Magnet Ideas

If you can build an email list of people who know, like and trust you (by helping those people by actually helping them), you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Fastest Way To Build A List Of Targeted Prospects Without Paying For Traffic Up Front

As Frank Kern says on his website’s home page (screen shot below), “The Most Dependable And Consistent Way To Generate Wealth Is To Turn Advertising Into Profit.”

Frank Kern Home Page

This is so true, and if you can develop an offer that allows you to generate a large number of leads while breaking even or make a small profit on the front-end, you have the opportunity to create an extremely profitable business by monetising the back-end.

For many small businesses, the problem is coming up with an advertising campaign that can do that after factoring in all of your customer acquisition costs.

One proven way (although obviously it’s not suited to every business) is to do a product launch.

Here’s why…

1. When you launch a new product or service using techniques such as email sequences and video, you create an enormous amount of buzz, authority, and social proof for you and your business.

And by turning the release of your product or service into an Event like this, you are also benefiting from a range of powerful mental triggers including:

  • Reciprocity
  • Anticipation
  • Proof
  • Community
  • Interaction and conversation
  • Scarcity

2. By recruiting JV partners and affiliates to send you traffic, you only pay a commission for sales after your affiliates have made them. You usually don’t pay for all the leads you generate (more on this below).

Of course you’ll have to do some preliminary testing to make sure your launch is going to convert for your affiliates. This is where a Seed Launch and an Internal Launch will set the scene for a profitable JV or partner launch.

A Seed Launch only requires a very small email database to succeed, and allows you to get paid to create an information product that contains the exact training and insights the people in your market want to buy (because they helped you to create it).

And an Internal Launch lets you create your pre-launch content, develop a killer offer, and test your systems in a low risk environment (your prospects and customers will be more forgiving of minor mistakes you might make).

Once you’ve developed your product and tested your systems using your existing email database of prospects and customers,, you can confidently roll out your JV launch with selected partners.

3. A product launch allows you to do a massive list-build of targeted prospects who can buy from you again in the future.

Your JV partners all mail their email lists and send their subscribers to your optin page so you can send your pre-launch content to their people.

You get to keep this list of prospects after the launch is over, and that means you can go from a few hundred or a few thousand people on your personal list, to potentially tens or hundreds of thousands of people in a very short period of time.

Here’s an example from a recent launch of how Peter Diamandis generated over $430,000 in sales, 46,000 new leads, and 18,350 books sold (here’s a link to the article).

Product Launch Sales Funnel

Want some proof that this list building technique works?

In Jeff’s recent PLF launch, the JV leaderboard for the lead generation contest was dominated by people who had ALL recently completed launches of their own…

In fact SIX of the top 11 people on Jeff’s JV Leaderboard had recently launched their own products, and are now using the lists they built during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a list of targeted prospects you can sell to later, you can do that here.

If you have any questions, let me know in the comments below.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed launch and your Internal launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

If you’d like to learn more about using the PLF process to run a super profitable JV launch, watch these videos.

Warm regards,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby